Video Production Research Articles

Application of AIGC in the design of film and television props

This paper discusses the application, influence and long-term value of AIGC in film and television props design. Through deep learning and intelligent algorithms, AIGC technology can quickly generate high-quality film and television prop design schemes, improve design efficiency and accuracy, and save time and labor costs for film and television production. At the same time, AIGC technology can also promote the innovation of film and television props design, stimulate the creative inspiration of designers, and create more diverse design styles. In addition, AIGC technology can intelligently recommend and optimize the design scheme according to the audience 's preferences and needs, enhance the audience 's viewing experience, and enhance the attractiveness of film and television works. All in all, AIGC has important application value in the design of film and television props, and has injected new impetus into the innovation and development of the film and television industry. With the continuous progress of technology and the continuous improvement of application mode, it is believed that the application of AIGC in the design of film and television props will play a more important role and promote the innovation and development of the industry.

Navigating the New Age: Exploring Operations and Modern Business Models in Film and Television Production

This article explores the dynamic film and television industry’s operational system and diverse business models. The industry has adapted its strategies in response to globalization, technological advancements, and changing consumer behaviors. The operational system encompasses stages from development to exhibition, ensuring creative ideas translate into compelling content. Business models include the product-oriented, market-oriented, and Business Model 2.0. The digital revolution has ushered in the Long Tail, DIY, and 360-degree models, reshaping distribution and engagement. Applying field theory, the article examines the industry as a structured field where actors vie for different capitals. This multidimensional analysis deepens our understanding of how these models drive the industry’s evolution. The article discusses how the relationship between creating content and making money has become more complex due to the growth of streaming platforms and online distribution. This has led to a need for new ways to make money from content, such as subscription services, ads, and pay-per-view. The industry is focused on finding ways to make consistent profits.

Virtual Reality Technology and Artificial Intelligence for Television and Film Animation

Artificial intelligence technology has transformed television content and production methods and resulted in the development of a new generation of artificially intelligent Television. Popularising artificial intelligence technology improves television programme content, categories, cost, and efficiency. Virtual reality (VR) technology has been widely used in scientific study and everyday life; thus, its use in film and television animation (FTA) teaching has been researched to promote FTA learning. First, learning design uses dynamic environment modelling, real-time 3D graphic production, stereoscopic displays, sensors, and other VR technologies. These four issues were researched due to the present FTA primary teaching method. VR technology enhances FTA's basic training teaching, and the 3D animation course and VR technology increase professional skill course teaching. The application effect compares and analyses classroom satisfaction, comprehensive quality evaluation, and professional core curriculum effect. The VR technology group's thorough quality evaluation is significantly improved, and students' satisfaction with classroom atmosphere, teaching style, and teaching facilities is 85%, 78%, and 97.34%, respectively. This group can incorporate the new design process into animation modelling and finish the course design work well. Compared to traditional instruction, pupils are happier and harvest more. Thus, VR technology in FTA instruction can increase student engagement, efficiency, and professional knowledge and abilities. After analysing its application mode and effects, VR technology can be used in FTA teaching.

DEVELOPING ANIMATED VIDEO FOR WATER CYCLE TOPIC IN FIFTH GRADE OF ELEMENTARY SCHOOL

The low level of student motivation in studying the water cycle has resulted in reduced instructional effectiveness. This factor is attributed to the limited utilization of technology by teachers to enhance the appeal of the learning process, with teachers predominantly relying on textbooks as the primary instructional resource. The research aims to evaluate the validity and practicality of animated video media as a supplementary tool for understanding the subject matter and fostering learning motivation, specifically concerning the water cycle topic for 5th- grade elementary school students. Data were obtained through the ADDIE model phases (Analysis, Design, Development, Implementation, Evaluation). The research findings indicated that the material presented in the instructional videos exhibits a remarkably high level of suitability for delivery to students, with an average validation percentage of 100% by subject matter expert and 95,14% by media expert. Additionally, an evaluation of the practicality of this media revealed an average percentage of 89% from student feedback and 100% from teacher assessment. Consequently, it can be inferred that this animated video product is both valid and practical for utilization within the realm of educational instruction.Keywords: learning media, animated video, water cycle.

Analysis of Integrating Aesthetic Education into Short Video Course

With the rapid development of digital technology and new media, short videos have become a popular means of expression among young people today. However, most short video production courses often neglect the cultivation of aesthetics and art, lacking in creativity and aesthetic appreciation. Therefore, integrating aesthetic education into short video production courses to achieve the goal of cultivating marketable talents in short video production theory, practical skills, and aesthetic education in the new media environment is an inevitable requirement for the current innovative reform in short video production course teaching. Furthermore, the article proposes exploring a new approach to integrating traditional Chinese culture into professional course ideological and political education through the teaching philosophy and methods of aesthetic education. By promoting interaction between production, academia, and research through extracurricular clubs, actively exploring the integration of technical resources in marketing majors at universities with local characteristic industry resources, a new path is provided for the construction of a two-way interactive innovation model between schools and enterprises.

Promoting UAV autonomous aerial video to improve cross-cultural understanding, historical knowledge, and students’ perception

ABSTRACT We designed a cross-cultural learning activity leveraging unmanned aerial vehicle (UAV) technology to enhance historical and cultural understanding among twenty university students from Indonesia and China. By recording and exchanging aerial videos of local cultural and historical sites using UAVs equipped with the latest AI features, students gained unique perspectives on these landmarks, unavailable through traditional ground-level photography. This study examined how such activities foster cross-cultural understanding and deepen historical knowledge, alongside participants' perceptions of UAV video production. Employing a mixed method approach, including video analysis, questionnaires, and interviews, we discovered that UAV technology not only facilitated a unique learning experience but also significantly impacted participants' cross-cultural and historical insights. The ease of UAV use and its effectiveness in cross-cultural education were particularly noted, with participants expressing intentions to use UAV technology in future learning contexts. Based on these findings, we offer recommendations for educators and researchers to integrate UAV technology into educational settings.

‘Videography as performance’ in the service of social movement visibility and interaction amidst the pandemic: the case of the support art workers initiative in Greece

ABSTRACT This study aims to contribute to scholarship on online video activism by looking at mobilization videos created by the Support Art Workers (SAW) movement which emerged during the COVID-19 crisis in Greece. Our main observation is that several SAW videos consist of an assemblage of performance art elements and protest visuals which together with expressive uses of video production exemplify a “videography as performance” approach. We examine three SAW mobilization videos as a type of “activist video as performance,” which, aside from their function as invitations to protest-events, also form an innovative means of encouraging active civic engagement. Furthermore, we argue that aspects of the performance art elements and protest imagery included in the videos speak back to previous protest trajectories in Greece. Our overall objective is to show how SAW’s communication tactics have shaped new ways of visualizing protest goals that expand existing paradigms of online activist video.

An interview with Felipe Guerrero (Colombian Centro Sperimentale di Cinema alumni) and the privilege of studying at the CSC from 1996 to 1999

This interview showcases the experience that Colombian film director and editor Felipe Guerrero had at the Centro Sperimentale di Cinematografia (CSC) in Rome, where he specialized in film editing from 1996 to 1999. Guerrero is widely known for his several film and television productions from all over the world, as well as for his five credits as a film director who has been fundamental to the revitalization of contemporary Colombian and Latin American cinema (from 1999 to the present; he is currently writing his second feature-length fiction film, entitled 1948). In this interview, Felipe Guerrero speaks about the meaningful experience he had at CSC for his career as a filmmaker and underlines how honoured he was to be among the few filmmakers accepted at the CSC during the 1990s. In sum, this interview is a rare and unique insight into the memories from one of the most important contemporary Latin American filmmakers had at CSC.

The Influence of The Chinese Documentary A Bite of China Upon Short Videos of Food Scouts on Chinese Media Platform

In today's Internet fragmented information age, short video has become a popular information dissemination medium, and the short video industry also has a place in the category of new media. In short videos, the popularity of food shopping videos has been high. This paper mainly discusses the progress of short food shop video, and studies how it extracts inspiration from traditional documentary A Bite of China, emulates shooting methods, and integrates actual content with audience emotion. This can give people a better understanding of how short videos have improved by exploring the reasons for the popularity of food inspection videos. Through interviews with experienced food shop bloggers, this paper further explores the source of inspiration in the production of food videos and its impact on creators: Food documentaries, such as A Bite of China, help creators take many of the techniques of documentary and storytelling and apply them to their own video production, allowing creators to pay more attention to detail and personal style expression. The conclusion of this paper is that the blogger of food shop draws inspiration from A Bite of China, learns from the aspects of shooting more exquisite food scenes, video content and style, imitating the music, adding more science popularization, and integrating the audience's emotions, and has achieved great success in the short video of food shop.

The Application Strategy of Intelligent Computer Multimedia Technology in Film and Television Post Production

<p>The development of short videos and big movies requires high-quality visual design. In the context of digital technology development, computer multimedia technology has begun to emerge in the field of video processing, promoting innovative development in China’s industry. The post production of film and television works requires the use of computer multimedia technology to expand the creative space and improve the artistic expression effect of film and television works. This article elaborates on the unique role of computer multimedia technology in the field of film and television post production, and then analyzes the various stages of film and television post production. The focus is on using computer artificial intelligence techniques to improve the quality and efficiency of video editing in the video editing stage. Then, in the color rendering stage of some black and white video resources, computer technology is automatically processed, Therefore, computer multimedia technology can play an advantageous role in film and television post production and should be promoted and applied.</p> <p> </p>

READING TRADITIONAL JAPANESE ARCHITECTURE THROUGH HAYAO MIYAZAKI CINEMA

Houses, which are the best-known examples of traditional architecture, are cultural heritage products and objects of representation. Traditional Japanese houses have continued their existence as living examples of space organization, materials and building-construction system/technique, preserving their originality and qualities. This study aims to interpret this architecture through the traditional Japanese architecture in Hayao Miyazaki's animated films. The main problem of the study is to obtain information about the cultures of societies through television and cinema products, to keep traditional architecture alive and to ensure its sustainability. By examining Miyazaki's animated films, the sample of the study was limited to 12 feature films or short films. In these films, those determined to be about traditional Japanese architecture are grouped as building elements, spaces, interior elements and accessories. In some of the films examined within the scope of the study, there are elements of traditional Japanese architecture in a single building, some in two or three buildings, and in some of the silhouettes of the settlement. It has been seen that the wall (kaaba) and roof (koyagumi) of the elements that make up the structure are more used than the ceiling (tenjo), and it is common in the board to use a floor (yuka) material. Life (doma), living room (ima), room (heya) and veranda (engawa) in traditional Japanese houses are more prominent than the kitchen (floor) and bathroom (furo) in the houses in the movies. Sliding wall (fusuma), sliding paper door/window (shoji) and shoe removal board/stone (kutsungi) from interior elements in homes and public spaces; tables (chabudai), cushions (zabuton) and wicker ground cover (tatami) are the most used items.

Misinformation Persists in Complementary Health: Evaluating the Reliability and Quality of YouTube-Based Information on the Use of Acupuncture for Chronic Pain.

Acupuncture is commonly used to treat chronic pain. Patients often access public social media platforms for healthcare information when querying acupuncture. Our study aims to appraise the utility, accuracy, and quality of information available on YouTube, a popular social media platform, on acupuncture for chronic pain treatment. Using search terms such as "acupuncture for chronic pain" and "acupuncture pain relief", the top 54 videos by view count were selected. Included videos were >1 minute duration, contained audio in English, had >7000 views, and was related to acupuncture. One primary outcome of interest was categorizing each video's usefulness as useful, misleading, or neither. Another primary outcome of interest was the quality and reliability of each video using validated instruments, including the modified DISCERN (mDISCERN) tool and the Global Quality Scale (GQS). The means were calculated for the video production characteristics, production sources, and mDISCERN and GQS scores. Continuous and categorical outcomes were compared using Student's t-test and chi-square test, respectively. Of the 54 videos, 57.4% were categorized as useful, 14.8% were misleading, and 27.8% were neither. Useful videos had a mean GQS and mDISCERN score of 3.77±0.67 and 3.48±0.63, respectively, while misleading videos had mean GQS and mDISCERN score of 2.50±0.53 and 2.38±0.52, respectively. 41.8% of the useful videos were produced by a healthcare institution while none of the misleading videos were produced by a healthcare institution. However, 87.5% of the misleading videos were produced by health media compared to only 25.8% of useful videos from health media. As patients increasingly depend on platforms like YouTube for trustworthy information on complementary health practices such as acupuncture, our study emphasizes the critical need for more higher-quality videos from unbiased healthcare institutions and physicians to ensure patients are receiving reliable information regarding this topic.

Development Of Flipped Classroom Learning Videos as a Source of Independent Knowledge Exploration

With technological advances in education, the flipped classroom model is a potential learning model in the use of digital technology that involves students exploring knowledge independently. The classroom environment becomes an interactive and quality environment as a place to strengthen the material. So, it is necessary to develop learning media in the form of flipped classroom learning videos to improve the quality of the learning process. This research aims to develop flipped classroom learning videos as a source of independent knowledge exploration. Development research using the ADDIE model is limited to the development stage. Validation tests are carried out by competent educational practitioners in learning and R&D, namely media experts. Data analysis is used in this research by calculating the weight for each aspect or group of aspects assessed. The results of this development research are in the form of flipped classroom learning video products declared very suitable for use. With this video, educators and educational practitioners can clearly understand the syntax of flipped classroom learning. This flipped classroom learning video has implications for teachers, lecturers, and educational practitioners in using the flipped classroom model in their learning process to achieve learning goals.

BERBAGI KREATIVITAS VISUAL: PELATIHAN DASAR VIDEOGRAFI DAN EDITING UNTUK STAF HUBUNGAN MASYARAKAT MUSEUM BAHARI

A community service program has been designed with the main aim of introducing the basic concepts of videography to public relations staff at the Maritime Museum, while also promoting tourism promotion. Through this training, participants will be given an in-depth understanding of the stages of video production, from pre-production to post-production, as well as basic techniques in shooting, composition and editing using editing applications. It is hoped that the participants will have sufficient skills to create interesting and informative visual content for the promotion of the Maritime Museum as an attractive tourist destination. Hopefully this program can also expand the reach and increase public interest in visiting the Maritime Museum, thereby contributing to the development of local tourism. This program combines practical training with promotional objectives, forming a solid foundation for increasing knowledge and skills while also promoting the beauty and uniqueness of the Maritime Museum as a tourist attraction worth visiting. Thus, this program not only supports the development of participants' skills, but also plays an active role in strengthening the image and tourist attraction of the city of Jakarta.

An Episode of Your Life: Rich narrative engagement with episodic stories

This article describes a new practice map, an “Episode of Your Life”, which adapts existing narrative “… of life” practices to an episodic story from a person’s life using metaphors from film and television production. This practice map draws significantly on ideas of “peopling the room” and the Team of Life in order to scaffold safety in imagining the process of telling painful stories through the collectivising of the storytelling process. This practice map specifically does not require that the storyteller tell the story, but rather invites them to imagine how they might tell a story from their life in a way that aligns with their values, hopes and preferred storylines. Some of the significant effects that we discovered were related to the richness of the visual metaphor for adding another layer of possible meaning-making in the storytelling process, and allowing for a “proliferation of what’s possible” in the imagining of the storytelling, such as through the use of time jumps; computer-generated imagery; inviting rich descriptions of preferred relationships, histories and values; and dignifying of stories that otherwise might be left unspoken. Participants were left with a feeling of solidarity and a “safe riverbank” from which to imagine telling their stories.

Pengembangan Media Pembelajaran Berbasis Video Menggunakan Aplikasi Tiktok pada Materi Akhlaq Berpakaian

This study aims to develop video-based learning media using the TikTok application for clothing morals material. This research refers to the development research method with the ADDIE model. Data collection techniques used learning expert validation tests and product trials on research subjects (class XI B students at MA Al-Hasyimiyah). Meanwhile, data analysis uses qualitative and quantitative analysis. The development results obtained a feasibility percentage of 95% (expert validation test) and 89.7% (group test questionnaire), so it was declared valid or suitable for use. Meanwhile, based on product implementation trials, it was found that it was effectively able to increase student learning outcomes by 12.4%. So this development study concludes that the clothing morals learning video product developed is valid and suitable for use in improving students' understanding and learning outcomes.

Networks revisited: Social media, inequality and network culture in the independent television production sector

This article revisits an earlier investigation of the impact of networking practices on social inequality and creative work in the British independent television production sector. The original study analysed the role of networking as a means of finding work and developing a career, as well as highlighting the exclusion of individuals without high levels of cultural and social capital. The present study updates the earlier research, exploring how the rise of social media platforms has transformed the nature of social interactions and the implications of this for the television industry. The analysis focuses on the experiences of six of the original cohort of interviewees and six people who have entered the industry since 2015. The article examines interviewees’ social class through social origin, utilising the NS-SEC 3 class classification system, to explore the role that social class plays in networking, and whether the largely middle-class and exclusive milieu of TV production culture in the mid-late 2000s has become more or less inclusive in recent years. Through qualitative analysis of interviews, the study explores differences between the two groups in their experiences of networking, the affective costs of labour intensification, their attitudes towards inequality, and their tactics for navigating a highly socially stratified labour market. The article aims to contribute to a better understanding of the complex relationship between social networks, the television industry and wider social inequalities. The study suggests that the rise of social media has been a catalyst for a transformation in how social networking takes place in the television labour market, potentially opening up the industry but also reinforcing existing inequalities.

The Effective Application of Project Teaching Method in the Teaching of Film and Television Director Course

The application of project teaching method in film and television directing course is a key educational innovation. In this paper, the defi nition and core principles of project teaching method are studied in detail, and its practical application in the field of film and television production is deeply discussed. Through case analysis, the successful effect of project teaching method in cultivating students practical skills, teamwork and problem-solving ability is demonstrated. The paper also emphasizes the advantages of project teaching method over traditional teaching method, and puts forward some strategies to deal with the challenges. In conclusion, the project approach provides an innovative way to train outstanding film and television directors and provides strong support for students to succeed in a highly competitive industry.

Collaborative video production and middle school student collaboration, engagement, and interest

The purpose of this mixed methods, single-case embedded design study was to determine the influence of collaborative video production (CVP) on middle school students’ collaboration, engagement, and interest in content and the video production process. A nomological network including the four-phase interest model developed by Renninger and Hidi was designed by the researchers and served as the theoretical framework. The sample for this study consisted of a total of 285 middle school-aged participants representing grades 6, 7, and 8 over a three-year period. Analysis results of data gathered from a 21-item quantitative student questionnaire and 14 focus groups revealed the development of phases 3 and 4 individual interest in content with CVP serving as a collaborative activity for meaningfully engaging tasks.

Forming Jeneponto Regency City Branding With Jeneponto Gammara Video

Research on Forming City Branding in Jeneponto Regency with Jeneponto Gammara Video is a mapping model and becomes a communication strategy in the study of branding strategy. This research aims to explore the tourism potential of Jeneponto Regency and then City Branding “Jeneponto Gammara” as well as becoming the iconic tagline of Jeneponto Regency. The method used is a design method oriented toward video production (audiovisual) in the form of preproduction, production, and postproduction which is then used to produce city branding-forming videos. The Jeneponto Gammara City Branding Strategy is a new strategy utilizing communication technology that synergizes with marketing tourism in building Jeneponto Regency tourism in the tourism sector. The results of this study can echo the city branding of Jeneponto Regency so that it is familiar to the eyes of the Indonesian people and the tourism potential of Jeneponto Regency is clearly mapped so that the Regency’s foreign exchange can increase from the tourism sector which will have a significant positive effect on other sectors.
 Keywords: communication strategy, city branding, jeneponto gammara, tourism