Abstract
With the rapid development of digital technology and new media, short videos have become a popular means of expression among young people today. However, most short video production courses often neglect the cultivation of aesthetics and art, lacking in creativity and aesthetic appreciation. Therefore, integrating aesthetic education into short video production courses to achieve the goal of cultivating marketable talents in short video production theory, practical skills, and aesthetic education in the new media environment is an inevitable requirement for the current innovative reform in short video production course teaching. Furthermore, the article proposes exploring a new approach to integrating traditional Chinese culture into professional course ideological and political education through the teaching philosophy and methods of aesthetic education. By promoting interaction between production, academia, and research through extracurricular clubs, actively exploring the integration of technical resources in marketing majors at universities with local characteristic industry resources, a new path is provided for the construction of a two-way interactive innovation model between schools and enterprises.
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