Process In Order Research Articles

Using of virtual reality and artificial intelligence in education: literature review

Many individuals believe that new technology has been a transformative force in the field of education. Various technologies have been integrated into educational process in order to identify its capacity of enhancing student-learning experience. According to the newest studies, some recently developed technologies such as artificial intelligence (AI) and virtual reality (VR) have the potential to significantly improve teaching and learning processes. The article considers the relevance of using virtual reality and artificial intelligence resources in education. With the help of systematic literature review, this article provides a cumulative meta-analysis of works of a number of scholars who examined the influence of application of VR and AI on student learning experience. The authors found that the advantages of integrating these technologies into educational process are based on the increase in students’ interests in the subject, the effectiveness in explaining complex topics, and the formation of a culture of openness to new technologies. The conclusions of the article contribute to the expansion of local academic understanding of this topic and are also useful for decision-makers in the field of secondary education and higher educational institutions which integrate educational technologies

Dissonance, Discordance, and Disparity: The Impact of Differences in Papers, Processes, and People on Justice for Domestic Violence Survivors in South Africa

This article explores the disparate and idiosyncratic implementation of the protection order (PO) process at magistrates’ courts in South Africa’s Western Cape, and the impact of this discordance upon survivors of domestic violence seeking assistance from the justice system. Drawing upon qualitative research undertaken by the authors from 1999 to 2022, we highlight crucial differences in PO papers, processes and actors across magistrates’ courts. Contrary to claims that the law is unified and standardized—offering the “maximum level of protection” for all survivors across the country—we illustrate that protection order applicants instead have widely differing experiences, dependent on the procedures, street-level bureaucrats and local legal cultures of their court. These differences have an inequitable and arbitrary effect which often deprives domestic violence survivors of access to justice while blaming those very same applicants for failing to “follow the process”.

All On One Page: Getting Daily Meal Ordering Right In A Rehabilitation Setting

Abstract Background Recently the rehabilitation hospital expanded to over 100 beds providing improved access to rehabilitation for older persons in the area. During this time, an increase in incident report forms occurred due to the incorrect provision of diet/fluid to patients at ward level. In collaboration with relevant stakeholders, the Speech and Language Therapy (SLT) and Dietetic teams reviewed the current hospital meal ordering form and process in order to standardise a new system. The aim of this project was to reduce risk for patients and improve collaborative team working and communication. Methods A multidisciplinary team (MDT) approach was adapted involving; SLT, dietitians, catering department, nursing team and the patient quality and safety department. The HSE change framework provided scaffolding for this work. A new Daily Meal Order form was created and approved by the Nutrition Steering Committee and the process was agreed using input from all stakeholders. A pilot was carried out, reviewed and rolled out across the campus. The number of incidents recorded at ward level was used to measure if risk was reduced. A staff survey was conducted to gather feedback on the new system. Results The new Daily Meal Order form is now being used across the campus. Additional checks are completed each day via email to reduce the risk of errors. No incident reports were filed since launching the new form and process. A staff survey showed that all staff feel the new system and form constitutes an improvement, that it saves clinical time and that they would recommend it to others. Conclusion The project aims have been met in reducing patient risk, in line with the HIQA Safer Better Healthcare Programme. It has also improved MDT working and communication. This project is easily replicable to other settings and staff would recommend this approach to others.

Taking the Piss? Using Lean to Review the Process for Provision & Delivery of Continence Disposable Products

Abstract Background Urinary incontinence (UI) is the unintentional passing of urine. Its impact on older people varies from a diminished quality of life, to social isolation and frailty. Pads or diapers are commonly employed tools in the care of older people with incontinence. Incontinence is largely underreported and poorly managed among older people in community care settings (Yan et al., 2022). This work reviews the process map of the provision and delivery of continence disposable products in the community by the Health Service Executive in Ireland. Methods Lean is a quality improvement approach that consists of the elimination of waste to improve the flow of people, information or goods. We reviewed the process map baseline assessment; captured steps that added value to the patient and the impact on staff in the community. Results The initial assessment tool consists of five pages. There are 28 possible steps presented in the process map. There is a gap in the presentation on connectors to associated processes. Eight people are involved in the ordering, approval and delivery process to the older person. The initial assessment and education add value to the patient. If adverse skin or complaints arise an older person can be referred to a continence advisor or the ADPHN. The patient feedback loop is missing following delivery no check-in for education is provided following initial use. Unclear who is the point of contact for the patient to raise issues. The only noted key performance indicator is the processing of a request to order is inputted in one working day. Objectives are not SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound.) Conclusion Further in-depth research is required to review if the right staff are making the approvals. Need to review KPIs throughout to improve process and SMART objectives. Perspectives of older people and GP supports require further investigation.

The development of ecological systems along paths of least resistance

A long-standing question in biology is whether there are common principles that characterize the development of ecological systems (the appearance of a group of taxa), regardless of organismal diversity and environmental context.1,2,3,4,5,6,7,8,9,10,11 Classic ecological theory holds that these systems develop following a sequenced, orderly process that generally proceeds from fast-growing to slow-growing taxa and depends on life-history trade-offs.2,12,13 However, it is also possible that this developmental order is simply the path with the least environmental resistance for survival of the component species and hence favored by probability alone. Here, we use theory and data to show that the order from fast- to slow-growing taxa is the most likely developmental path for diverse systems when local taxon interactions self-organize in light of environmental resistance. First, we demonstrate theoretically that a sequenced development is more likely than a simultaneous one, at least until the number of iterations becomes so large as to be ecologically implausible. We then show that greater diversity of taxa and life histories improves the likelihood of a sequenced order from fast- to slow-growing taxa. Using data from bacterial and metazoan systems,14,15,16,17,18,19 we present empirical evidence that the developmental order of ecological systems moves along the paths of least environmental resistance. The capacity of simple principles to explain the trend in the developmental order of diverse ecological systems paves the way to an enhanced understanding of collective features of life.

Trends in temperature data: Micro-foundations of their nature

Determining whether Global Average Temperature (GAT) is an integrated process of order 1, I(1), or a stationary process around a trend function is crucial for detection, attribution, impact, and forecasting studies of climate change. In this paper, we investigate the nature of trends in GAT building on the analysis of individual temperature grids. Our micro-founded evidence suggests that GAT is stationary around a non-linear deterministic trend in the form of a linear function with one structural break. This break can be attributed to a combination of breaks on individual grids and the standard aggregation method under acceleration in global warming.

A Prospective, Interventional, Comparative Study to Evaluate the Efficacy of Using Combined Platelet-Rich Plasma and Platelet-Rich Fibrin Over Standard Cleaning and Dressing in Chronic Wounds.

Chronic wounds are defined as wounds that have failed to proceed through the orderly process that produces satisfactory anatomic and functional integrity or that have proceeded through the repair process without producing an adequate anatomic and functional result. The majority of wounds that have not healed in three months are considered chronic, although a duration as low as four weeks has been used to indicate chronicity.Our study aimed to compare the efficacy of autologous platelet-rich plasma (PRP) and platelet-rich fibrin (PRF) versus standard cleaning and dressing as a regenerative medicine strategy to promote healing in chronic wounds. A prospective randomized controlled trial was undertaken to test the efficacy of autologous PRPand PRFin the healing of chronic wounds. A series of 60 cases was compiled from patients attending the outpatient department regularly for the management of chronic wounds. A total of 30 cases were randomly chosen for study with autologous PRP and PRF and 30 cases received conventional dressing. The average healing duration in the study was significantly shorter for the PRP & PRF group. The mean healing time for this group was 4.45 weeks (31.2 ± 3.07 days) compared to 9.61 weeks (67.27 ± 9.19 days) for the conventional dressing group. PRP and PRF belong to a new generation of platelet concentrates that help efficaciously for enhanced healing and functional recovery, safely and cost-effectively. They help by shortening the recovery period overall, improving the quality of life of patients, and altogether eliminating the additional morbidity of operative procedures.

Алгоритмизация управленческих процессов медицинской организации для создания цифровой модели функционального прототипа регионального проекта в отрасли здравоохранения.

Currently, the issues of algorithmization of various systems, objects, phenomena and processes for their subsequent digitalization are relevant. The essence of this approach is associated with the active development of information technology. The purpose of the study is to identify processes (algorithms) for preparing and creating a digital model of a project prototype, starting with an examination of the object (managerial processes of the project activity of a medical organization) in all functional states under the influence of external factors and the existing communication environment of the system. Materials and methods. The theoretical basis of the review was the scientific works of Russian and foreign researchers devoted to the study of the processes of algorithmization, prototyping and mathematical modeling. More than 30 literature sources were analyzed. The research methods were: system analysis, comparison, systemic and integrated approaches, as well as the method of problem modeling and abstraction. Results. The project-oriented orientation of the healthcare industry dictates the need to develop a practical system methodology and a holistic approach to the creation of digital prototypes of medical organization projects, which will rationalize the constant search for new management models to optimize project processes. The authors made the assumption that in order to visualize design processes by selecting optimal variants of prototype models, it is possible to create a digital prototype by algorithmizing management processes. To visualize the process algorithms (mechanisms) of the prototype(s) of project management processes, researchers proposed using a matrix that allows one to correlate the formalized processes of the project model with the processes of system functioning through the stages of the project life cycle. Conclusions. The transfer of management activities into a digital format implies clear formalization and codification using pre-formed prototypes of standard management processes for further digitization and development of digital (native) prototypes. In the next article, the authors plan to analyze in detail the matrix output data obtained from the formalization of project management processes in order to obtain information that complements the results of full-scale tests of a real system, and to obtain forecasts for the evolution of the project system over time.

Stabilization of Cu2O catalyst via strong electronic interaction for selective electrocatalytic CO2 reduction to ethanol

While cuprous oxide (Cu2O) remains the most efficient and viable electrocatalyst for the electrochemical conversion of CO2 to ethanol, its reduction to Cu during the catalytic CO2RR process poses a barrier to its industrial application. To address this challenge, we have reported a highly stable Cu2O-based catalyst by introducing pseudo-capacitive NiCo2O4 intermediate layers. The current densities observed on the surface of the prepared NF@NiCo2O4@Cu2O remained consistent over a 15-hour stability test, demonstrating excellent durability that exceeds that of the NF@Cu2O electrode by more than 200 %. Experimental characterization and DFT analysis indicate that the exceptional stability is primarily attributed to the pseudo-capacitive NiCo2O4 interlayer with cyclic charge–discharge properties, where NiCo2O4 can capture and eliminate accumulated reduced electrons around Cu2O under strong electronic interactions and release electrons through catalytic reduction to produce hydrogen. Furthermore, the NiCo2O4@Cu2O (111) heterostructure significantly reduces the Gibbs free energy (ΔG) required for C-C coupling of *CO intermediates compared to Cu2O (111). This mechanism establishes a cyclic charge–discharge process in order to prevent reduction of Cu2O into copper monomers. As a result, NF@NiCo2O4@Cu2O demonstrates a C2H5OH faradaic efficiency of 56.9 % at −0.5 V vs. RHE, surpassing many other Cu-based catalytic electrodes. This work provides new insights into studying strong electronic interaction structures to eliminate electron enrichment at the catalytic site for stabilizing catalysts and also offers an effective strategy for designing catalysts that maintain long-term stability in industrial applications.

The influence of the bounding surface on the structural ordering of short chains of oligoetherimides.

In this study, we have conducted a comparative analysis of the structural ordering of short oligoetherimide chains (dimers) near the bounding surface, depending on the structure of that surface. In order to clarify the possibility of oligoetherimide ordering along the symmetry axes of graphene, two types of bounding surfaces were considered: graphene, with a regular discrete position of interaction centers (carbon atoms), and a smooth, structureless impermeable wall. The chemical structures of the considered dimers consist of two repeating units of BPDA-P3, ODPA-P3, or aBPDA-P3 thermoplastic polyetherimides. Using all-atom molecular dynamics simulations, the process of structural ordering of the dimers near the surface of the graphene or wall was established. The ODPA-P3 and BPDA-P3 dimers form an ordered state near the graphene surface, while the aBPDA-P3 dimers do not demonstrate structural ordering. The simulation results confirmed that the ordering direction of the BPDA-P3 and ODPA-P3 dimers near the graphene surface is chosen randomly. Comparison of the oligoetherimide structure formed near the attracting wall without a symmetrical location of the interaction centers shows the similarity of the ordering of dimers near the graphene surface and the wall. As in the case of the graphene surface, the ordering of oligoetherimide molecules near the structureless wall demonstrates one direction of ordering. Therefore, we confirmed that the key factor for the onset of ordering is the presence of a confining surface, rather than the symmetrical arrangement of interaction centers in the substrate structure.

Producing non-basic word orders in (in)felicitous contexts: evidence from pupillometry and functional near-infrared spectroscopy (fNIRS)

ABSTRACT The present study examined why speakers of languages with flexible word orders are more likely to use syntactically complex non-basic word orders when they provide discourse-given information earlier in sentences. This may be because they are more efficient for speakers to produce (the Speaker Economy Hypothesis). Alternatively, speakers may produce them to help listeners understand sentences more efficiently (the Listener Economy Hypothesis), given that previous studies showed that the processing of non-basic word orders was facilitated when the felicitous context was provided (i.e. a displaced object refers to discourse-given information). We addressed this issue by conducting a picture-description experiment, in which participants uttered sentences with syntactically basic Subject-Object-Verb (SOV) or non-basic Object-Subject-Verb (OSV) in felicitous or infelicitous contexts while cognitive load was tracked using pupillometry and functional near-infrared spectroscopy. The results showed that the felicitous context facilitated the filler-gap dependency formation of OSVs in production, supporting the Speaker Economy Hypothesis.

The impact of digitalization and economic diversification on economic growth: evidence from Saudi Arabia

The present study aims to assess the impact of economic diversification and digitalization on economic growth in Saudi Arabia during the period 1990–2021. We have looked into this relationship in both the overall economic and non-oil economic sectors using the autoregressive distributed lag (ARDL) cointegration approach. The empirical results offer compelling evidence that economic diversification and digitization affect economic growth both directly and indirectly through their effects on non-oil GDP growth. The findings indicate that there is a long-run dynamic between economic growth, economic diversification, and digitalization. In the long run, digitalization contributes to the progress of non-oil economic growth and, therefore, sustainable economic growth. In addition, the causality test revealed that economic diversification develops the economy of new knowledge, which reinforces economic diversification, and non-oil economic growth supports digitalization. Consequently, digitalization played an important role in the Kingdom’s economic transition toward economic diversification. Indeed, our results prove that digitalization increases non-oil income and then reduces the supremacy of the oil sector in the economy, which promotes economic diversification. The KSA authority must accelerate the energetic transition process in order to support economic diversification and attract more foreign investment in information and communication technologies (ICTs).

SYNERGY OF ORGANIZATIONAL STRUCTURE AND ANTI-CRISIS STRATEGIES IN ENSURING ENTERPRISE STABILITY

The article considers the current problem of ensuring the stability of an enterprise in conditions of economic instability through the synergy of the organizational structure and anti-crisis strategies. The research aims to learn about different approaches to the integration of organizational structures with strategic management, which contribute to increasing the adaptability of an enterprise to external challenges. The main elements of synergy are considered to be, in particular, the mechanisms of implementing anti-crisis measures within the existing organizational structure, which allow for increasing the stability of an enterprise in conditions of market instability. The article draws attention to the fact that effective cooperation of the organizational structure with anti-crisis strategies significantly improves the ability of an enterprise to adapt to changes in the external environment. Based on the data obtained, recommendations are formulated for improving management decisions aimed at increasing the adaptive potential of an enterprise. In particular, the possibilities of optimizing internal processes in order to react faster to changes and minimize risks related to crisis phenomena were analyzed in detail, which ensures the stability and competitiveness of the enterprise. The possibilities of optimizing internal processes in order to react faster to changes in the external environment are considered. Particular attention was paid to the role of leadership in implementing strategic changes. The effectiveness of using the company's resources in crisis conditions was assessed. The role of leadership in implementing strategic changes is considered separately. Leadership in crisis times plays an important role in ensuring the effectiveness of implementing anti-crisis measures, as well as in strengthening the corporate culture, which contributes to increasing the level of trust and cohesion of the team. The article shows that the effective use of the company's resources in crisis conditions is a key factor in ensuring its long-term stability. The conclusions from the work indicate the need to improve the organizational structure of the company in order to ensure its greater integration with anti-crisis strategies, which will allow the company to effectively face external challenges and strengthen its competitive position on the market. Therefore, the presented article contains practical recommendations that may be useful both for business managers and researchers in the field of strategic management and organizational development in conditions of economic instability.

Challenges in reliable preoperative blood ordering: A qualitative interview study.

Presurgical blood orders are important for patient safety during surgery, but excess orders can be costly to patients and the healthcare system. We aimed to assess clinician perceptions on the presurgical blood ordering process and perceived barriers to reliable decision-making. This descriptive qualitative study was conducted at a single large academic medical center. Semi-structured interviews were conducted with surgeons, anesthesiologists, nurse anesthetists, nurse practitioners working in preoperative assessment clinics, and transfusion medicine physicians to assess perceptions of current blood ordering processes. Interview responses were analyzed using an inductive open coding approach followed by thematic analysis. Twenty-three clinicians were interviewed. Clinicians felt that the current blood ordering process was frequently inconsistent. One contributor was a lack of information on surgical transfusion risk, related to lack of experience in ordering clinicians, insufficient communication between stakeholders, high turnover in academic settings, and lack of awareness of the maximum surgical blood ordering schedule. Other contributors included differing opinions about the benefits and harms of over- and under-preparing blood products, leading to variation in transfusion risk thresholds between clinicians, and disagreement about the safety of emergency-release blood. Several barriers to reliable decision-making for presurgical blood orders exist. Future efforts to improve ordering consistency may benefit from improved information sharing between stakeholders and education on safe transfusion practices.

Enhancing Telemedicine Communication for Improved Outpatient Pediatric Trauma Care.

Pediatric traumatology is a complex field that requires a comprehensive understanding of physeal development, remodeling potential, and the ossification process in order to ensure appropriate patient treatment. The objective of this study was to assess the willingness of practicing physicians to participate in a telemedicine collaboration aimed at enhancing the exchange between the outpatient and inpatient sectors and promoting the digitalization of the pediatric sector. This is in response to the growing significance of digitalization in the medical field. A survey consisting of 15 items was sent to 800 practicing trauma surgeons, pediatric surgeons, and pediatricians within a 100 km radius of Hamburg, Germany. The survey included questions about the respondents' professional experience and telemedicine experience, as well as inquiries about possible telemedicine collaborations. The response rate was 19.3%. Less than half of the participants already used telemedicine in daily practice. In general, 75% of respondents expressed an interest in collaborating with the inpatient sector. The most common reasons for hospital referral were the need for surgery, inadequate treatment of children in practice and co-assessment. The majority were in favor of flexible communication, either via video telephony, imaging applications like or messaging applications. The study revealed a high level of interest in telemedicine collaboration. Information exchange should be tailored to individual needs, with practitioners requiring a versatile and personalized approach that includes imaging. Strict enforcement of data protection regulations is essential. Further research is needed to evaluate the effectiveness of telemedicine collaboration in the treatment of pediatric trauma in both hospital and outpatient settings.

Environmental Sustainability of the Removal of Alpaca Fiber Dye Using a Thermally Modified Sludge from a Drinking Water Treatment Facility

In this work, the removal of dye using thermally modified sludge from a drinking water treatment facility (DWTS) was evaluated. This study gives value to the waste from the coagulation flocculation process (waste sludge) in order to remove an emerging organic agent (Bordeaux B). The sustainability of the process leads to a circular economy, which represents an important environmental contribution. The physicochemical characterization of the DWTS was carried out by standard methods. DRX and FTIR spectroscopy, SEM, and superficial specific area SBET N2 at 77 K were used. Thermal activation processes were carried out (200–600 °C) to obtain the best activated thermal conditions for dye removal (T: 500 °C). Muscovite and other minerals were found in the DWTS. Experimental conditions (batch mode) were determined: contact time (CT), pH, adsorbent dose (AD), and dye initial concentration (Co). SBET = 54.77 and 67.90 m2/g by DWTS and TA-500. The best removal efficiency was achieved at 500 °C (R = 85.57 ± 0.76 %, q max = 37.45 ± 0.14 mg/g), which, compared to other unconventional adsorbents, is more reliable and competitive. The adsorption process was adjusted to the Langmuir mathematics model, following pseudo-second-order kinetics (R2 = 0.99).

Signatures of exciton-exciton annihilation in 2DES spectra including up to six-wave mixing processes.

Two-dimensional electronic spectroscopy (2DES) is a powerful spectroscopic tool that allows us to study the dynamics of excited states. Exciton-exciton annihilation is at least a fifth order process, which corresponds to intrachromophoric internal conversion from the double-excited high-energy chromophoric state into the single-excited state of the same chromophore. At high excitation intensities, this effect becomes apparent in standard 2DES and can be inspected via high order nK1⃗-nK2⃗+K3⃗ nonlinear processes. We calculate 2DES based on K1⃗-K2⃗+K3⃗ and 2K1⃗-2K2⃗+K3⃗ wave mixing processes to reveal exciton-exciton annihilation (EEA) induced exciton symmetry breaking, which occurs at high excitation intensities. We present the general theory that captures all these processes for bosonic and paulionic quasiparticles in a unified way and demonstrate that the NEEs can be easily utilized for highly nonlinear two-dimensional spectra calculations by employing phase cycling for separating various phase matching conditions. The approach predicts various excitonic third- to fifth-order features; however, due to high excitation intensities, contributions of different order processes become comparable and overlap, i.e., the signals no longer can be associated with well-defined order-to-the-field contributions. In addition, EEA leads to breaking of the exciton symmetries, thus enabling population of dark excitons. Such effects are due to the local nature of the EEA process.

Factors influencing patients' decisions regarding participation in clinical trials: Review of current literature.

Obtaining timely data in clinical trials (CTs) is critical for drug registration. This depends directly on the speed at which patients are recruited. This paper provides an overview of selected scientific works and literature from different countries about patients' motivators and barriers to participating in CTs From 55 articles retrieved from PubMed, 5 were selected for the analysis. Additionally, 6 publications, including 2 by Polish authors, were reviewed. As a result, we identified 10 factors for further investigation: altruism, hope for personal benefit, access to better care, the role of a doctor, the opinions of close friends or relatives, financial compensation, side effects, the patient's role as a guinea pig, effort and time, and the use of placebo. Regardless of the therapeutic area, health status, study phase, country, geographic area, economic situation, or healthcare system, patients indicated very similar reasons when deciding to participate in a CT. Even if patients as a group had similar motives and concerns, there are individual elements or unusual factors that need to be better understood and evaluated to accelerate the recruitment process in order to avoid certain drugs or therapies being overlooked or underestimated. In this way, investigators can help patients make the best decisions and more effectively support the process of registering a new drug. Future research on factors influencing patients' decisions is still necessary: We do not know how the COVID-19 pandemic may have influenced patient motivation, how new regulations on CTs are changing patients' perceptions of CTs, and what may be important depending on the study, country, therapeutic area and other factors.

An Investigation into Building Functional Failures in Akure South Local Government, Ondo State, Nigeria

Functional failures and faults are regular occurrences in buildings and construction industries. The rate of building collapse in Nigeria has increased dramatically over the last decade and shows no signs of abating which has led to massive losses causing loss of physical properties, destruction of movable properties, injury, and loss of life. Beyond this, building collapse always has far-reaching economic, financial, psychological, and sociological implications. This study reported the causes of functional failures of buildings in Akure South Local Government Area, Nigeria. As a result, this study aimed to investigate the causes of functional failures in buildings and their impact on the quality and functionality of a building to build a theoretical framework that can help address the functional failures in buildings. The study utilized a questionnaire-based survey in the Akure South Local Government area. Data was collected from residents occupying the buildings. Information obtained includes the type of building and the current physical condition of the houses they live in, and 90 responses were collected and analyzed. The analysis identified six factors of functional failures in buildings investigated; damp 30%, cracks 50%, poor plumbing 45%, poor electrical wiring 35%, roofing defects 25% and Inadequate maintenance 70% and four causes of building failures; poor construction materials 32.7%, human errors 20.7%, natural disasters 12.4%, and a combination of the three factors 34.2%. Based on the findings, the results showed that the combination of the three factors was the most significant cause of building functional failures in the Akure South LGA, while natural disasters were the least significant cause. To mitigate the functional failures in buildings, it is important to enforce stringent regulations and standards by involving Governmental bodies (architectural Engineers and structural Engineers) to check building drawings and structural analysis report properly and correctly before design approvals, conduct regular inspections and internal audits, to help detect and rectify errors and maintaining standards throughout the construction process in order to enhance the quality, safety, and resilience of buildings, ensuring their functionality and longevity.

Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Gula Merah pada Pedagang di Kecamatan Kusan Hulu

The study aims to analyze the marketing strategy of brown sugar sales to traders in Kusan Hulu District. This study uses a qualitative descriptive method. The results showed that the marketing strategies used by respondent 1, respondent 2, and respondent 3 were as follows: 1) The three sellers offered the same product, namely brown sugar without variants, 2) The price offered varied between Rp. 10,000 to Rp. 12,000 per pack, 3) The production site was at home, while marketing was done at home and in the market, 4) Promotion by Ibu Jamah and Ibu Nor Jannah is done by word of mouth, while Ibu Sari Ratna has started using social media as a means of promotion, 5) Each seller provides friendly and good service to consumers, as well as fast and thorough in handling requests, which increases customer satisfaction, 6) Each seller facilitates the ordering and payment process for consumers, 7) Each seller provides an attractive product display to attract the attention of consumers.