PurposeThis paper proposes and tests, through a series of structured multi-disciplinary design activities, a “Concept Design Stages Protocol” (CDS Protocol) to structure project initiation, to attain smoother collaboration and greater consensus among multi-disciplinary project teams.Design/methodology/approachA collaborative approach from the outset is imperative for project success, especially when considering multi-disciplinary teams in the architecture, engineering and construction (AEC) industry. However, involving different disciplines hinders communication paths and affects informed decision-making.FindingsBased on these findings, the research demonstrates that the CDS Protocol provides a solid foundation to aid in the optimal implementation of collaborative design, and with particular regard to multi-disciplinary working.Originality/valueThe research demonstrates the potential for significant improvement in the optimisation of the conceptual design stages, with positive implications for time, communication and whole-team engagement.