Buying Process Research Articles

Consumer Preferences on Processed Herbs and Spices Products of SMEs in Sukoharjo

The demand for herbs and spices products in Indonesia has been steadily increasing each year, especially since the pandemic of COVID-19 pandemic. Information from various media about the benefits of herbs and spices for maintaining health and body stamina has encouraged people to consume the products and their derivations forms. The emergence of various processed herbs and spices products requires producers to better understand consumer behavior. This research aims to understand the decision-making process of purchasing and consumer preferences for processed spice and herbal products produced by SMEs (Micro, Small, and Medium Enterprises) in Sukoharjo Regency. The research involved 103 respondents from Sukoharjo Regency who have consumed herbs and spices products made by SMEs during the last three months. Descriptive methods were conducted through direct interviews with consumers using questionnaires, while conjoint analysis was used to determine the attributes most considered by consumers when making a purchase. The research findings show that the characteristics of consumers of processed herbs and spices products in Sukoharjo Regency are generally dominated by females, aged 17 to 25 years, mainly students, with a monthly income of around IDR 2,000,000. There are three main attributes considered when selecting products, namely taste (23,2%), sugar content (19,1%), and serving forms (12,4%), while the brand attribute has the lowest importance value at 9.4%.

Development of a Low-Cost Web-Based Information System for Managing a University Department Chemical Warehouse

Herein, we present the implementation of a low-cost web-based information system tailored to manage a university department chemical warehouse. The system provides a centralized platform for cataloging, tracking, and managing chemical inventory data, while also facilitating purchasing and various administrative tasks associated with laboratory operations. The system has been developed within the Campusnet platform and has the following functionalities: (i) an efficient way for cataloging the extensive array of products available in the warehouse; (ii) an intuitive web interface with a device-responsive layout to facilitate browsing and purchasing of products by students, researchers, and technical staff; (iii) an inventory transaction recording system to simplify the attribution of costs; (iv) a simple procedure to streamline the process of joint purchases; and (v) a low deployment cost and ease of maintenance. Key design considerations, including regulatory compliance and safety, are also presented.

A Survey of On Personalized E-Commerce

The Personalized e-commerce application proposed by us incorporates several essential modules to provide a seamless and convenient shopping experience for users. The app utilizes GPS or network-based location services to determine the user's location and search for nearby shops within a specified radius of 5 km. The app also allows users to set preferences such as cuisine, product category, and price range, which are used to filter the list of nearby shops and display only those that match the user's preferences. The app provides relevant information for each shop, such as its name, address, product offerings, prices, and rating options to get directions to the selected shop. Additionally, the app will enable users to make purchases either by redirecting them to the shop's website or by implementing an in-app purchasing process. With these features, the proposed personalized e-commerce app offers a personalized and convenient shopping experience for users, allowing them to find and purchase products from nearby shops with ease.

Image Classifier for an Online Footwear Marketplace to Distinguish between Counterfeit and Real Sneakers for Resale.

The sneaker industry is continuing to expand at a fast rate and will be worth over USD 120 billion in the next few years. This is, in part due to social media and online retailers building hype around releases of limited-edition sneakers, which are usually collaborations between well-known global icons and footwear companies. These limited-edition sneakers are typically released in low quantities using an online raffle system, meaning only a few people can get their hands on them. As expected, this causes their value to skyrocket and has created an extremely lucrative resale market for sneakers. This has given rise to numerous counterfeit sneakers flooding the resale market, resulting in online platforms having to hand-verify a sneaker's authenticity, which is an important but time-consuming procedure that slows the selling and buying process. To speed up the authentication process, Support Vector Machines and a convolutional neural network were used to classify images of fake and real sneakers and then their accuracies were compared to see which performed better. The results showed that the CNNs performed much better at this task than the SVMs with some accuracies over 95%. Therefore, a CNN is well equipped to be a sneaker authenticator and will be of great benefit to the reselling industry.

B2B Marketing Communication Strategies In Increasing Sales: A Systematic Literature Review

This research is a Systematic Literature Review (SLR) that adopts PRISMA (Preferred Items for Systematic Review and Meta-Analysis) to investigate business-to-business (B2B) marketing communication strategies in increasing sales. Data were obtained from Scopus, Emerald, Wiley, Taylor and Francis. A total of 96 journals were initially identified, but through the application of strict inclusion and exclusion criteria, the number was reduced to 10 journals that served as the focus of the comprehensive review. The results show that B2B marketing through social media is becoming an integral and connected part of organisations, as it not only helps during the sales process but also during the buying process. Social media has the potential to assist B2B organisations in improving their communication capabilities by facilitating knowledge promotion and encouraging engagement through advanced technology.

E-COMMERCE MANAGEMENT USING WEB3 TECH

Blockchain and NFT tokens will play an important role in the technology sector in the near future, and this process may help us to prevent scams in online exchange products as well as generate worthy trust in society. Hundreds of complaints have been filed in which the buyer or seller claimed to be defense personnel and displayed fake ID proofs to gain trust. Because Traditional Marketplace currently lacks a feature for reviewing sellers, users who want to buy products have little doubt about whether the seller can be trusted with the items they sell. Users can use it to determine whether a seller is reliable or not. Also, as a reference for purchasing items from the seller using NFT tokens. The Web3 is advancing more quickly in our society. Hopefully, it will have the widest possible audience for its reliable exchange, ownership transparency, and certified products. An NFT marketplace is a gateway to trade digital assets.The latest web assets, from simple artwork to expensive asset exchange, are available for purchase and sale on the NFT marketplace. Non-fungible tokens' ownership verification capabilities are their main advantage. Given that they are on a blockchain network, NFTs can help to link ownership to a single account. Since the blockchain can permanently store information about the product, checking for rarity and authenticity will soon be a thing on physical products too. In the rapidly evolving landscape of online marketplaces, the emergence of NFT (Non-Fungible Token) technology has ushered in a new era for both the sale of new and used products. This abstract delves into the dynamics of an NFT marketplace that caters to a diverse range of commodities, offering a seamless platform for buyers and sellers alike. This innovative marketplace leverages blockchain technology to tokenize both new and used products, providing each item with a unique digital identity that is securely stored on the blockchain. The use of NFTs ensures authenticity and provenance, instilling trust among users and mitigating the risk of counterfeit goods. The platform employs smart contracts to automate transactions, streamlining the buying and selling process while reducing the need for intermediaries.

ONLINE ADVERTISING AND IT’S IMPACT ON CONSUMER BUYING BEHAVIOUR

Keeping in mind the ever-changing landscape of digital marketing, this study investigates the impact of online advertisements on customers' buying behaviors. The proliferation of online platforms and the increasing number of internet users present an opportunity for businesses to advertise to individuals. The fundamental objective of this research is to figure out how online advertising affects customers' emotions, decisions, and actions. This study synthesises existing literature, empirical data, and theoretical frameworks to investigate the many ways via which online advertising influences consumer behavior. The significance of targeted advertising in identifying and appealing to certain consumer demographics, the persuasive tactics employed by online ads, and the influence of social media endorsements and user-generated material on intents to purchase are all major aspects that are being investigated. The study's key findings indicate that online advertising significantly influences customers throughout the entire buying process, from first awareness and consideration through purchase and post-purchase actions. Customer engagement and brand memory can be enhanced through personalized and immersive advertising experiences made possible by the interactive nature of web platforms. Online content can be made more credible and trustworthy by adding social proof and peer endorsements. This, in turn, influences consumers' purchasing decisions. The ramifications of these results should be carefully considered by marketers and advertisers who wish to make the most of their advertising budgets and make the most of their online advertising strategies. By studying what makes people react to internet ads, businesses may refine their messaging, creative content, and targeting strategies. Because of this, they will be able to connect with their intended consumers and achieve their goals. Keywords: online advertising, consumer buying behavior, digital marketing, persuasive techniques, targeted advertising, social media endorsements, consumer engagement, purchase intentions.

The Venice Biennale, French porcelain and historical retrospective on marketing and expertise in the field of fine arts

The relevance of this article is based on shaping new modern world’s market relations one of which is the art market. The aim of the research is the analysis of the marketing interrelations and tendencies in the market of the 20th-21st centuries together with the previous historical periods. In order to hit the goal of the research, theoretical, empirical and comparative researching methods have been used. It sets theoretical foundations of the visual arts marketing and the ways of their practical application. Already before the modern art market as an element of a total capitalistic market came to exist, the movement of visual art works, in the ancient epoch, included elements of marketing approaches and technologies caused by the then-existing processes of sale and purchase of art works, their exchange and collecting. The article is about the expertise of their quality and originality; definition of the already existing methods of promoting art works in the society. It is worth paying a particular attention to ceramic products like porcelain (china) that, in its turn, occupies an important place among art works, together with paintings and sculptures. In the beginning of the 18th century, the porcelain arrived to Europe from China. Collectors have for three centuries admired porcelain products. It should be admitted, there is a particular category of the Venice Biennale visitors. They are porcelain collectors. The practical value of this research stays in the analysis of the marketing instruments in the modern art market for the benefit of not only modern artists but also of the managers of all levels who work in the field of visual arts, at exhibitions, for companies producing collection ceramics tableware, at auctions and in the world’s museums

A view from the eye of the storm: An analytic autoethnographic account of ventilator procurement during COVID-19 first wave

An unprecedented spike in the demand for ventilators during the first wave of the COVID-19 caused significant disruption to the global supply and demand chain of medical devices. The characteristics of the disruption forced the Irish national health service to deviate from an established purchasing process as it pursued its objective of securing the delivery of ventilators for its ICUs. Utilising analytical autoethnography, this study presents a narrative account of the lead author's experiences (as a clinical procurement director) during the first wave of the COVID-19 crisis, with the objective of analysing the improvised resilient response of the medical device procurement function of the national health service. Incorporating process analysis to shape the narrative, four process deviations are identified and analysed using organisational mindfulness. The study provides a rich insight for practitioners and researchers into the realities of crisis response, with specific contributions to the field of resilience implementation through organisational mindfulness.

The Impact of Social Media on High Involvement Purchase Processes- An Extant Literature Review

In terms of usage and acceptability, social media is a roaring success. Social media platforms affect individual’s communication and interaction with each other, how they voice and exchange thoughts, and how they connect with products, and corporations. Moreover, social media platforms have advanced to important knowledge-sharing platforms for consumers. The influence of social media on high involvement products has already been described as tremendous as purchases are seen as risky, and hence decision-making processes is data-heavy. The concept of consumer engagement in an online setting has also begun to gain prominence in marketing literature. Customers participate in several behaviors on social networks, like browsing, interacting, sharing and seeking information, which educate them about company offerings and, as a consequence, affect their brand awareness and purchase intentions. When making a major buying decision, customers believe social networks to be a critical source of information. They utilize social media to not only discuss their good and bad experiences but also gain knowledge about various company offerings. A sufficient number of research have attempted to uncover the function and impact of social media on aspects of customer behavior pre, during, and post the purchase process. Most research take a micro approach, stressing on a specific type of social medium (e.g., consumer review websites), a particular application (e.g., Facebook), a specific stage of the decision-making process (e.g., information search), or a specific phase of the buying process (e.g., information search) (e.g., after purchase). In spite of the benefits of such micro perspectives, the entire scenario of how consumers utilize social media and their influence at all phases of the purchase process and decision making is still imprecise. This research attempts to add to our existing understanding in a number of ways. Initially, to consumer behavior theory, by suggesting exchange of information as a multi-component consumer behavior construct. Secondly, study on social media in the context of high-involvement products. Thirdly, by providing the social media enabled buying process prototype as a framework for analyzing the function and influence of social media on a high-involvement products buying process.

Marketing Internacional: Percepción del consumidor local en la decisión de compra de bienes chinos

ntroduction: In recent years, local consumers have experienced a significant change in their purchasing preferences because of economic opening and market globalization. This change reflected the demand for international products to which companies needed to meet the needs of consumers, objective:This research was to analyze the perception of the local consumer and influence on the decision to purchase goods from China. Methodology: implemented in this project had a descriptive quantitative approach, where a questionnaire was designed and validated with closed questions rated on a Likert scale addressed to (109) local importers, the data were analyzed by SPSS version 29 software to ensure its feasibility and reliability. Results: The findings show that the behavior in the purchase process depends on preferences, motivations and consumption trends. Finally, Conclusion: the existence of factors that influence the perception and purchase decision regarding goods made in China related to quality and the pre-existence of experiences of other consumers in international trade

Manfaat E-Commerce terhadap Dunia Bisnis

Electronic Commerce (e-commerce) is the process of buying, selling or exchanging products, services and information via computer networks. e-commerce is part of e-business, where the scope of e-business is broader, not only commercial but also includes business partners, customer service, job vacancies. Apart from www network technology, e-commerce technology also requires a database, email or electronic mail (e-mail), and non-computer technology as well as other delivery systems, and payment tools for e-commerce. With electronic commerce (e-commerce), customers can access and place orders from various places. Considering the increasingly advanced era of technology, customers who want to access e-commerce do not have to be everywhere, this is because in big cities in Indonesia there are many places that provide internet access facilities just by using a laptop/notebook. . or with a Personal Digital Assistant (PDA) using wifi technology. Thus, currently it is very necessary and desirable for companies to implement e-commerce services. The use of e-commerce in Indonesia is still very limited. From the existing background, the author will discuss how e-commerce is utilized for business purposes.

Analysis and Enlightenment of Blind Box Culture "Go Viral"

In recent years, "Blind Box Consumption" has set off waves in China. Blind box products quickly occupy the vast market and become a hot topic of public discussion. Behind the blind box trend of the blind box is the localized development of Japanese tide play in China, from which we can get a glimpse of China's popular consumption model and consumer mentality. The paper mainly analyzes the cultural characteristics and current situation of blind boxes from the following three aspects: The reason for the "explosion" of blind boxes in China; Consumer psychology and behavior analysis and the potential harm of blind box consumption. It is found that the blind box, as a new consumption model, brings short and varied emotional experiences to consumers. At the same time, the uncertainty of blind box products increases the repurchase rate of customers, allowing consumers to form emotional dependence during the purchase process, thus achieving the effect of "addiction", resulting in addictive spending beyond the consumption budget. Therefore, the development of the blind box industry urgently needs the government departments to refine and improve the industry laws and regulations, and the regulatory authorities need to supervise the merchants and establish a perfect after-sales service mechanism. Consumers should also be accomplished with open eyes, understand the publicity mode and potential harm behind the blind box, and establish a scientific and rational consumption concept.

Legality of Protection of MSME Business Actors In Online Buying and Selling Activities In The Digital Era

The digital revolution has changed various aspects of life, including the trade sector. The development of information & communication technology (ICT) gave birth to renewable business models, such as e-transactions in buying and selling. However, online transaction activities in purchasing and vending also present various challenges, one of which is related to legal certainty for MSME business actors. This research aims to identify legal certainty problems MSME business actors face in online purchasing and vending. The method used in the study is a normative juridical approach that examines legislation. Data was collected through literature studies related to regulations when carrying out online buying and selling transactions, the rights of MSME business actors, and dispute resolution mechanisms. The data analysis method employed in this study is a qualitative analysis using deductive approaches. The research results show that legal clarity for MSME business actors involved in the online buying and selling process in the digitalization era is important in ensuring that trade transactions carried out via digital platforms occur with transparency, security, and by applicable legal Wprovisions. The law governing online purchasing and vending is based on principles stipulated in Article 34(1) of the 1945 Constitution. It is embodied in Legislation No. 20 of 2008 regarding Micro, Small, and Medium Enterprises (MSMEs). This regulation is the basis for all legal regulations governing MSMEs to provide adequate protection for MSME actors.

The role of microtransactions in impulse buying and purchase intention in the video game market

Despite having great potential, microtransactions are an understudied business model in the video game industry. The current study explores the buying process of microtransactions to highlight the most important factors affecting such behavior. Using pre-validated scales, a questionnaire was administered online to 301 participants who were asked to evaluate their impulse buying tendency (IBT) and purchase intention (PI) for microtransactions within gaming scenarios. The study found a positive relationship between drivers, such as performance, hedonic content and social factors, flow experience, and impulse buying. This tendency leads to a higher intention to purchase microtransactions. Businesses can utilize the paper’s findings to tailor their microtransaction content to these drivers, leading to higher profits.

Smart Trolley and Billing System

The goal of this project is to improve and enhance the present supermarket cart-based sell and purchase procedure such that it is faster and more effective for both the seller and the customer. Customers now have to wait in lengthy lines at the payment counter during peak hours at their neighborhood grocery store, standing and waiting for extended periods of time. Customers have found this to be quite problematic, particularly the elderly, people with health concerns, people in a haste, and people who are carrying little children. An RFID scanning system device was mounted to a grocery cart in order to address this issue. This solution is entirely made to speed up the purchasing and checkout processes for customers, saving them time at the payment counter. This study includes a feasibility study, which aims to be an initial assessment of the data to see whether it merits moving further to the analysis stage. Furthermore, Arduino IDE were used to design the system programming. Next, Autodesk Inventor Professional 2019 software was used to create the gadget housing. Regarding its system, it is divided into two sections: one for customers and the other for retailers. The experiment's findings demonstrated how RFID grocery carts shorten customers' shopping and payment processes. Key Words: Customer, Development, Grocery Cart, Recommendation, RFID.

Vibrotactile feedback in m‐commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction

AbstractConsumers increasingly purchase through m‐channels, including apps. Accordingly, marketers have enhanced immersive, sensorial aspects of m‐channels, such as including vibrations while making in‐app purchases. Given discrepant findings, it remains unclear whether adding such vibrotactile feedback affects consumer decision making. The present research addresses: (1) Whether adding vibrotactile feedback influences consumers' anticipated product satisfaction and purchase confidence, and (2) if so, how? Through an online pilot survey, two online experiments, and one lab experiment, this research finds that adding vibrotactile feedback to m‐channels increases consumers' anticipated product satisfaction, but not purchase confidence. Moreover, perceived ownership mediates this effect, because the vibrations offer a sense of control over the product during the purchase process. This research makes several contributions. First, it documents that control elicited via vibrations offers an alternative means to psychological ownership, as opposed to imagining touch. Second, we offer this haptic route as a means to achieve the stimulation motivation driving perceived ownership, different from prior visual routes. Third, it potentially reconciles literature conflicts regarding the effect of vibrotactile feedback on consumer decision making.

Liability of Housing Developers and Residents Relating to Environmental Management Dues

The purpose of this study is to investigate the legal relationship that occurs between developers and housing residents during the process of buying and selling houses starting from the binding agreement for the sale and purchase of houses until the house is occupied. Furthermore, this study discusses the liability of developers and housing residents in the event of default or unlawful acts. The policy of shutting down clean water supply carried out by developers to residents is often not only related to the failure to pay Environmental Management Dues (IPL) bills which are combined with water bills, but also often associated with other things as an effort to suppress housing residents. From a legal perspective, the developer's actions can be categorized as unlawful. On the other hand, housing residents who are dissatisfied with the developer's services choose not to pay (IPL), where from the developer's perspective, the resident's actions are in default. This study will examine legal relations and legal resolution solutions related to conflicts over Environmental Management Dues between Developers and Housing Residents.

УЛУЧШЕНИЕ ПОЛЬЗОВАТЕЛЬСКОГО ОПЫТА КАК ФАКТОР РОСТА ЭЛЕКТРОННОЙ КОММЕРЦИИ

The article analyzes the evolution and current stage of e–commerce, evaluates its advantages and drawbacks from the point of view of the consumers and sellers. The growth of e-commerce can be attributed to the widespread usage of the Internet and mobile devices, which facilitate the exchange of goods and increasing prevalence of online shopping among consumers due to the low price, wide range, and convenience of online stores. However, e-commerce has significant shortcomings - the lack of social interaction during the purchase process and the inability to comprehensively assess the quality of the purchased goods, which ultimately reduces consumer satisfaction. The use of the latest technologies such as big data analysis, machine learning, natural language processing, visual search, the use of chatbots and augmented reality, as well as the modification of traditional marketing tools with regard of the specifics of the digital sphere can compensate these shortcomings, contribute to the improvement of user experience.

The Impact of Social Media Marketing on Consumers’ Buying Decisions in the Restaurant Industry: Mediating Role of Trustworthiness

This study aimed to measure the impact of social media marketing on the consumer purchasing process in the restaurant industry of Dhaka city. The random selection provided a structured questionnaire to 200 participants, and 113 replies were deemed appropriate for the research. An MS Excel sheet, SPSS (V, 24), and SPSS AMOS (V, 22) were used to validate the demographic, descriptive, and inferential analyses. The Pearson product–moment correlation exposes a significant positive correlation among the variables. In regression analysis, the proposed model and the independent variable (trustworthiness, business process, user experience, and consumer engagement) can describe 27.5% of the selected dependent variable (consumer purchasing behavior). Finally, the hypothesis testing from the research survey data depicts that trustworthiness and consumer engagement significantly impact consumer purchasing behavior. In addition, the model proposed three mediating effects of trustworthiness relating to social media marketing and consumers’ buying decisions in the restaurant industry, and the outcomes revealed that the direct effect of both business processes and user experience on consumer purchasing behavior does not work. Meanwhile, the presence of consumers’ trust in social media marketing enhances the predictive ability of business processes and user experience, significantly impacting consumer purchasing behavior.