Private Higher Education Research Articles

Recruitment Strategies in Private Higher Education Institutions in England

Recruitment Strategies in Private Higher Education Institutions in England This qualitative research study explores recruitment strategies employed by Private Higher Education Institutions (PrHEIs) in England. The study aims to gain insights into the various recruitment practices and challenges faced by PrHEIs in attracting and selecting suitable candidates for academic and administrative positions. The research methodology involves semi-structured interviews with 12 key stakeholders, including HR managers and academic leaders, from a diverse range of PrHEIs. Through thematic analysis, the study identifies common themes and patterns in recruitment strategies, including advertising channels, selection criteria, and the use of technology in the recruitment process. Additionally, the research highlights the importance of aligning recruitment practices with the unique characteristics and goals of PrHEIs to attract qualified candidates and enhance organisational effectiveness. The findings contribute to the existing literature on recruitment in higher education and provide practical insights for PrHEIs to optimise their recruitment strategies and practices. Keywords: Recruitment Strategies, Advertising Channels, Selection Criteria, Challenges, Private Higher Education Institutions, England

Employability of Computing Students in the Age of Disruption: A Graduate Tracer Study

This descriptive study traced the employability of graduates in the course program of Bachelor of Science in Computer Science, Bachelor of Science in Information and Technology, and Bachelor of Science in Game Development from a Philippine Private Higher Education Institution in this age of disruption caused by the COVID-19 pandemic. Furthermore, the study assesses the relevance of the imparted competencies and skills in the respondents’ jobs. Appropriate protocols were observed during data collection. Purposive and snowball sampling techniques were used to identify and reach graduates from 2016 to 2020. Hence, results show that most of the respondents were male, single, and residents of the National Capital Region, Philippines. In addition, the respondents were able to secure employment from local and international competitive companies within less than three months after their graduation. Thus, the acquired competencies and skills are very relevant to their job. On the one hand, the findings of this study can be used as a basis for the institution and other HEIs to innovate the educational programs, practices, and services relevant to computing courses following guidelines and standards set by the Philippine Commission on Higher Education.

Comparative Assessment of the Communication Strategies Used by the Teachers in Oral Communication in Context in a Private Higher Education Institution in Quezon City

The study identified the communication strategies (CS’s) used by the teachers in expressing themselves in English in teaching Oral Communication in Context, compared the assessments of the student-respondents and teacher-respondents, and tested if there were significant relationships among the interplaying variables. It was found out that student-respondents identified asking for clarification as Always used and message abandonment as Rarely used by the teachers. The teacher-respondents identified asking for clarification and asking for repetition as Always used and message abandonment as Rarely used by them. A Mann-Whitney U test examined the significant difference in the assessment of oral communication strategies used by teachers in expressing themselves in English while teaching the identified SHS course when student-respondents are grouped according to gender. The analysis revealed that variables such as paralinguistic devices, literal translation, code switching appeal for help, use of fillers, asking for clarification, and asking for repetition, yielded statistically significant results at .05. Kruskal-Wallis H test was done to examine if there was a significant difference in the scores in terms of oral communication strategies used by teachers in expressing themselves in English when student-respondents are grouped according to academic strand. Few identified variables such as circumlocution, message abandonment, topic avoidance , and asking for clarification, yielded statistically significant results at .05. It is recommended that teachers use only the identified most useful CS’s and avoid those that are useless.

Leader’s paradox mindset, organisational change capability, and performance: a multi-level analysis

PurposeThis study aims to propose a multi-level (bottom-up) analysis to build an organizational change capability (OCC) development model by integrating paradox and social cognitive theories. Using these theories, OCC (Level 2) is influenced by the leader’s paradox mindset (Level 1) and collective PsyCap (Level 2). The study also examined the moderating effect of magnitude to change on the effect of leader’s paradox mindset on OCC.Design/methodology/approachThe proposed hypotheses were tested empirically using data from 327 respondents and 48 work teams from 21 leading private higher education institutions in Indonesia. To analyze the data, a multi-level analysis was conducted with Mplus software.FindingsThe results showed that, in a cross-level relationship, leader’s paradox mindset had a positive effect on OCC, whereas OCC mediated the effect of leader’s paradox mindset on organizational change performance. On an organizational level, collective PsyCap affected OCC, and OCC significantly mediated the relationship between collective PsyCap and organizational change performance. Moreover, the authors found a moderating effect of magnitude on change of leader’s paradox mindset to OCC.Originality/valueThis study used a multi-level analysis to evaluate the mechanisms of influence of leader’s paradox mindset (bottom-up) on OCC and the moderation effect of magnitude to change in an Indonesian context.

WORK LIFE BALANCE PADA PIMPINAN WANITA PADA PERGURUAN TINGGI SWASTA

This research aims to analyze the work-life balance of career women in higher education. The study employs a qualitative method and data collection techniques through interviews with participants, specifically women who have careers in private higher education institutions in the Bojonegoro district. The inclusion criteria involve women in leadership roles within both universities and faculties, working full-time, and having a minimum of one year of experience. Additionally, some of the participants have children under the age of 10, while others have children over 10. The researcher gathered data from nine participants representing three different higher education institutions, consisting of four top management individuals such as rectors and vice rectors and five middle management individuals including deans. Four of these participants have children under 10 years old, while five have children over 10 years old. The research results highlight three perspectives on work-life balance for higher education leaders: the dual role, the culture of balance, and individual strategies for managing balance

Students’ Choice Management: Recipe for Improving Enrollment in Private Higher Education Institutions

Students’ Choice Management: Recipe for Improving Enrollment in Private Higher Education Institutions

Model of Decision to Choose a Private Higher Education on Accreditation, Brand Image and Integrated Marketing Communication with Trust as a mediating variable

Private Higher Education is an alternative choice for students in continuing their education to the next level. Various variables such as university accreditation, brand image and integrated marketing communications are considered by students in making their choices. The purpose of this study was to identify and analyze the effect of accreditation on trust, the effect of brand image on trust, the effect of integrated marketing communications on trust, and the effect of accreditation, brand image and integrated marketing communications on trust, the effect of accreditation on the decision to choose a private university, the effect of brand image on the decision to choose a private university, the effect of integrated marketing communications on the decision to choose a private university, the effect of trust on the decision to choose a private university and the effect of accreditation, brand image, integrated marketing communications and mutual trust on the decision to choose a private university . The theory used in this review paper is Service Dominant Logic (SDL) is a marketing concept formulated by Stephen L. Vargo and Robert F. Lusch in 2004. According to Vargo and Lusch, SDL replaces the goods-dominant logic) centered on the exchange of physical goods with a service-dominant logic focused on value exchange and value creation through customer engagement. In SDL, marketing is defined as a social and economic process in which value is created through interaction between service providers and customers. The dimensions of the student's decision to choose are explained by Hadiyati (2016) Consists of Attention, Interest, Desire and Action (AIDA). Modern marketing theory can be shown in the AIDA Model is the basis of marketing, movement, organizing advertisements resulting from customer perceptions. AIDA explains that in building an effective communication program, the most important aspect is understanding the process by which consumers respond, for example when consumers make purchases at a certain products and services, it is necessary to understand the promotional efforts that can influence the consumer's response.

An Exploratory Study on the Brain Drain Within the Higher Education: A Case of Private Universities in Sichuan Province, China

This paper presents an exploratory study on the phenomenon of brain drain within the higher education sector, focusing specifically on private universities situated in Sichuan Province, China. Brain drain, the emigration of highly skilled individuals from one region or country to another, has been a growing concern globally, impacting various sectors including academia. Private universities in China, despite their significant contributions to the higher education landscape, face unique challenges related to talent retention and attraction, which have implications for regional development and competitiveness. Using a mixed-methods approach, this study aims to investigate the factors contributing to brain drain among faculty and researchers within private universities in Sichuan Province. Through surveys and interviews conducted with faculty members, administrators, and key stakeholders, the study examines the push and pull factors influencing their decisions to migrate or remain within the institution and region. Additionally, the study explores the impact of government policies, institutional strategies, and socio-economic factors on brain drain dynamics. Preliminary findings suggest that factors such as inadequate research funding, limited career advancement opportunities, disparities in compensation, and perceived lack of academic freedom contribute to the brain drain phenomenon within private universities in Sichuan Province. Furthermore, the study identifies strategies and interventions that may mitigate brain drain and enhance talent retention, including targeted investment in research infrastructure, competitive compensation packages, professional development opportunities, and supportive institutional policies. By shedding light on the challenges and dynamics of brain drain within private higher education institutions in Sichuan Province, this study contributes to the existing literature on talent mobility and regional development. The findings may inform policymakers, university administrators, and stakeholders in devising effective strategies to address brain drain, foster talent retention, and promote sustainable development in the higher education sector. Further research is recommended to validate and extend the findings of this exploratory study.

The Role of Brand Equity and Perceived Value on Student Loyalty: A Case Study of Private Universities in Indonesia

With the growing importance of customer loyalty, there is still confusion about what can influence and improve loyalty in the education sector. Although research on the topic of customer loyalty is vast and growing, not much literature focuses on students and people in the education sector. In the absence of such consensus, the purpose of this study is to examine how perceived value and brand equity influence student satisfaction and loyalty, specifically in the setting of the Private Higher education sector. The data collection method was obtained from 200 samples of university students in Jambi (primary data) using Structural Equation Model AMOS 26 analysis: four hypotheses have a positive and significant effect, where Satisfaction has the greatest effect. However, it did not find the effect of Perceived Value on Loyalty. The conclusion of these findings suggests that good Perceived Value and Brand Equity for higher education products or services will increase Satisfaction, and therefore will have implications for the realisation of increased student Loyalty.

The effect of financial culture, risk management, organizational innovation on organizational performance in private higher education: Organizational resilience as mediating variable

This study aims to determine the effect of financial culture, risk management, and organizational innovation on the performance of private tertiary institutions with organizational resilience as a mediating variable. The independent variables used are financial culture, risk management, and organizational innovation, while the dependent variable used is organizational performance, and the mediating variable used is organizational resilience. The method used in this study is a survey method, where data is obtained from the results of collection using a questionnaire. The population in this study were lecturers at private tertiary institutions in the LLDikti III area. The sampling technique was carried out using the proportionate stratified random sampling method. The sample in this study were 355 respondents. The analysis tool used is SmartPLS 3 with the path analysis method. The results of this study state that financial culture, risk management, and organizational innovation have a positive and significant effect on organizational resilience. Then financial culture, risk management, organizational innovation, and organizational resilience have a positive and significant effect on organizational performance. This research also shows that organizational resilience mediates the relationship between financial culture and organizational performance and also between organizational innovation and organizational performance. Meanwhile, organizational resilience failed to mediate the effect of risk management on organizational performance.

Challenges and Prospects of Private Higher Education in Pakistan

Private Higher Education (PrHE) in Pakistan has experienced significant growth in recent decades, contributing substantially to the nation's educational landscape. This study explores the multifaceted challenges and prospects confronting PrHE in Pakistan. Through a comprehensive review of existing literature, the research aims to provide a nuanced understanding of the current state of PrHE and its potential trajectories. The desk research was used to gather information and data from books, journals, reports, databases, and online resources, including relevant websites related to PrHE in Pakistan. The challenges facing private Higher Education Institutions (PrHEIs) in Pakistan encompass diverse dimensions. Financial sustainability emerges as a prominent concern, with institutions grappling with funding constraints, tuition fees, and students' economic realities. Quality assurance and accreditation processes pose inherent challenges, necessitating a robust framework to uphold educational standards and credibility. Furthermore, issues related to governance, regulatory frameworks, and equity in access underscore the complex landscape within which PrHE operates. Despite these challenges, the prospects for PrHE in Pakistan present opportunities for innovation, collaboration, and positive contributions to national development. The sector has demonstrated adaptability, responding to evolving demands by introducing diverse programmes and modes of delivery. The potential for public-private partnerships, industry linkages, and global collaborations offers avenues for enhancing educational quality and relevance. Moreover, the role of PrHEIs in fostering entrepreneurship and addressing specialised educational needs is critical for addressing the evolving demands of the job market. This research underscores the need for a strategic and collaborative approach to address the challenges while capitalising on the prospects within PrHE in Pakistan. By identifying key areas of improvement and fostering a conducive environment for growth and innovation, policymakers, educators, and stakeholders can contribute to the continued development and sustainability of PrHEIs in the country. Keywords: Growth, Challenges, Prospects, Private Higher Education, Pakistan

Students' Satisfaction with Library's Service Quality and Services in a Flexible Learning Environment

Services of the library in selected private higher education institutions in Isabela, particularly during the COVID-19 pandemic. The research examines satisfaction levels in terms of affect of service, library as a place, and information control. It also investigates satisfaction with library services such as Library Information Service, Circulation Service, Reference Service, and Internet/Online/Web Service. The study further explores whether there are significant differences in satisfaction levels among students grouped by program. Results indicate that students are moderately satisfied with the library's service quality and very satisfied with specific services. No significant differences are observed based on program groups. Additionally, identified problems include a lack of electronic resources, slow internet, and difficulties accessing recent online journals. The findings underscore the importance of continuous assessment to enhance library services, improve staff training, and address technological challenges.

ANALISIS PENDEKATAN BALANCE SCORECARD TERHADAP SASARAN STRATEGIS PERGURUAN TINGGI SWASTA

Determining strategic targets for Private Higher Education (PHEI) has an impact on the growth and reputation of the organization, which is a key factor in the successful performance of private universities. One method of setting strategic targets can be to adopt the conceptual framework of the Balance Scorecard (BSC) perspective, namely the Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, and Financial Perspective. Therefore, it is important to carry out this research to analyze the relevance of BSC adoption to the goals or targets of PHEI. The aim of this research is to analyze and explore the use of BSC in setting PHEI goals and objectives as a strategic management review. This research method uses a systematic, transparent, and replicable literature review to analyze the literature on the BSC concept. The research objects are 12 private universities in Indonesia that are accredited A and Superior. The results of the research show that of the 4 BSC perspectives that are most dominantly mentioned in the goals or objectives of PHEI, the Learning and Growth Perspective is mentioned 28 times, the Internal Process Perspective is mentioned 15 times, the Customer Perspective is mentioned 13 times, and the last is the Financial Perspective was mentioned 10 times. So, there are some PHEI that do not mention the Financial Perspective and Customer Perspective aspects of their strategic goals or objectives. Therefore, the findings of this research can be used as a future evaluation study of strategic targeting that adopts the BSC conceptual framework perspective.
 
 Keywords: Balance Scorecard, Private Higher Education, Internal Process Perspective, Customer Perspective, Learning and Growth Perspective, Financial Perspective

Engaging and Retaining Students in Online Learning

Before the COVID-19 outbreak, universities were already exploring the potential of online education. Colleges and universities throughout the world became more reliant on online learning management systems (LMSs) and videoconferencing tools like ‘Zoom’ and ‘Microsoft Teams’ during the 2020-2021 campus’ lockdowns. The transition from traditional face-to-face teaching to online learning presented significant difficulties for universities, particularly those that depended heavily on international students. The project reported in this paper was undertaken in Australia in 2021 at the request of a private higher education institution. A new student-centric version of the Moodle learning management system (LMS) was created to maximise the platform’s pedagogical, communicative, and informational capabilities. The purpose of this article is to demonstrate how online learning platforms that are flexible, utilise embedded interactive features and resources, and are freely available can enhance and support the delivery of quality online education. The paper discusses how well-designed learning management systems have the capacity to motivate, engage and retain students in online learning. Academics, at both the undergraduate and graduate levels, as well as those working in curriculum development and information technology at institutions of higher learning, may find this article to be of interest and value. Keywords: online, Moodle, Learning Management System (LMS), pandemic

Effect of Stress Management Practice on Employees’ Performance: Evidence from Private Higher Education Institutions in Ethiopia

Effect of Stress Management Practice on Employees’ Performance: Evidence from Private Higher Education Institutions in Ethiopia

Employee engagement at a private higher education institution during the COVID-19 pandemic

Orientation: During the coronavirus disease 2019 (COVID-19) pandemic, organisations, including higher education institutions, had to shift their thinking regarding traditional work models to new ones conducive to the lockdown.Research purpose: This study investigated employees’ levels of engagement during work-from-home (WFH) within a private higher education institution in South Africa in the context of the COVID-19 pandemic.Motivation for the study: While some studies have looked at the effect of WFH on employee engagement, few studies could be located that look at this phenomenon within a private higher education setting.Research approach/design and method: This study adopted the positivistic research paradigm using a quantitative research approach. The target population included 133 personnel. Total population sampling was used, and the data were collected by administering an online survey using the 17-item Utrecht Work Engagement Scale (UWES). Descriptive statistics, confirmatory factor analysis (CFA), independent sample t-tests, analysis of variance (ANOVA) and effect sizes were used to analyse the data. A satisfactory response rate of 79% was realised.Main findings: The study found that despite the difficulties and anxieties brought about by the radical shifts to WFH, the personnel could still thrive and show high levels of engagement. This was attributed to positive drivers of engagement such as autonomy, psychosocial safety, convenience, social union, and most importantly, organisational support.Practical/managerial implications: Work-from-home is regarded as a viable work arrangement for the foreseeable future. Private higher education should take note of the suggestions put forward to improve, sustain and manage employee engagement successfully.Contribution/value-add: This study contributes to the body of knowledge surrounding employee engagement in the WFH context within the private higher education sphere.

Determining Significant Factors for Selection of Private Higher Education Institutions in Malaysia using Binary Logistic Regression

This study aims to statistically identify significant factors that influence IPTS selection in Malaysia using binary logistic regression. There are three phases in this study namely Identification of Variables, Distribution of Questionnaire and Analysis of Results. The variables used in the questionnaire were adapted from the past study of the authors. Nine factors in the selection of HEIs were identified and adapted in this study. Questionnaire was selected as the research tool and electronically distributed to the students of seven IPTS throughout Terengganu with a total response of 305. Results were loaded into SPSS for statistical analysis using descriptive, exploratory, normality, correlation, reliability, and binary logistic regression. The results reveal three significant factors in the selection of IPTS namely Cost, Social Factors and Job Prospects. Although accuracy is high, the model is not suitable for prediction since the variation is less than 70%. Findings for this study could support IPTS marketing strategies and better understanding of IPTS selection criteria in Malaysia.

Factors Affecting E-Learning Performance in Private Higher Education Institutions: An Empirical Analysis

This research investigates the determinants of e-learning performance in private educational institutions in the Sindh region. Employing a quantitative methodology, the study utilized a closed-ended questionnaire for data collection. The survey was conducted at five private universities in Sindh with a focus on their experiences with e-learning implementation in traditional classrooms. A total of 250 questionnaires were collected, out of which 233 underwent thorough examination. Structural equation modeling, specifically Partial Least Squares Structural Equation Modeling (PLS-SEM), was employed to analyze the proposed conceptual model, using variance as a basis for assessment. The study reveals that the Unified Theory of Acceptance and Use of Technology (UTAUT) constructs related to effort expectancy exert a significant and positive influence on student behavior. Conversely, the performance expectancy variable does not exhibit a statistically significant impact on student e-learning performance. Furthermore, student performance is directly affected by other factors, such as organizational structure and extrinsic motivation. In contrast, concerning student behavior, extrinsic motivation emerges as the sole influential factor. The study's findings suggest that elements shaping behavior, including organizational structure, extrinsic motivation, and effort expectancy, play pivotal roles in enhancing student e-learning performance.

Innovation and Development of Private Higher Education Discipline Construction Structure

Innovation and Development of Private Higher Education Discipline Construction Structure

The Relationship Between Service Quality and Student Retention in Private Higher Education Institutions in Malaysia

The Relationship Between Service Quality and Student Retention in Private Higher Education Institutions in Malaysia