Private University In Bandung Research Articles

The Role of Psychological Capital Towards Work Engagement at Private University Lecturers in Bandung

The objective of this study was to explore the role of psychological capital in work engagement among lecturers at private universities in Bandung. Utilizing a quantitative research methodology, the study involved 50 lecturers, comprising 36 men and 14 women. The Utrecht Work Engagement Scale (UWES) and the Psychological Capital Questionnaire (PCQ) were employed as instruments. Initially, the research involved an in-depth review of relevant literature. Following this, the scales were distributed to the participants, and the collected data were subjected to factor analysis. The analysis was conducted using SPSS 16 software, employing linear regression techniques. The findings indicate that psychological capital significantly influences work engagement, accounting for 46.1% of the variance. Specifically, the self-efficacy component contributes 24.8% to work engagement, the hope component contributes 34.0%, the optimism component contributes 40.5%, and the resilience component contributes 25.6%. These results suggest that psychological capital plays a crucial role in enhancing work engagement among lecturers at private universities in Bandung.

The Potential Interactive Digital Teaching Material on Cell Metabolism as a Bridge of Cognitive Processes Toward Student Learning Achievement

Education in the era of digital technology has become a challenge for teachers and lecturers in how this technology can develop comprehensive knowledge and global insight. The purpose of this study is to improve learning achievement through the cognitive process of students in cell metabolism lectures using Interactive Digital Teaching Material (IDTM). The study involved 40 Biology Education students who were taking the third semester at one of the Private Universities in Bandung, West Java. The implementation of lectures and instruments to measure students' cognitive processes is based on the framework of the 1992 Marzano Learning Dimension. The results of the analysis showed that the N-gain value of Acquire and Integrate Knowledge and Extend and Refine Knowledge obtained a percentage of (28%-26%) on low criteria. While Using knowledge with a percentage of N-gain value (32%) on medium criteria. These results illustrate that IDTM facilitates students to train their cognitive processes toward better learning achievement

The Effect of Perceived Advertising Value of Instagram Ads on Purchase Intentions through Consumer Affective Response

The marketing landscape has shifted from traditional methods to digital approaches. In the digital era, the popularity of social media as a marketing tool has increased alongside the growing awareness of its potential as a marketing platform. Accordingly, Instagram Ads have been widely used in education as a marketing communications tool. However, the use of Instagram Ads as a promotional channel in higher education has not been able to increase the number of prospective students. To increase the number of prospective students and understand the factors that can influence the purchase intention of prospective students through Instagram Ads, it is necessary to know the key factors that can increase the purchase intention so that better and more effective marketing strategies can be formulated. This research aims to determine the influence of Instagram Ads with the variables of Credibility, Irritation, Informativeness, and Entertainment on Purchase Intentions through Affective Customer Engagement, Positive Online Word of Mouth (WOM) and Intentions Interactions. The method used in this research is quantitative. The types of data needed in the research are primary and secondary data collected using a questionnaire via Google Form which was distributed to 428 Instagram users who had seen or received Instagram Ads content from one of the private Universities in Bandung. The sampling was carried out using a non-probability sampling method, purposive sampling type. The data analysis technique uses SEM – PLS (Partial Least Square) processed using Smart PLS software. The results of the research show that Affective Customer Engagement has a significant effect on Positive e-WOM and Intentions Interactions. Positive e-WOM and Intentions Interactions have a significant effect on driving Purchase Intentions. An Indirect influence on Purchase Intentions is also found in a structural model. If ranked, the most influential are Affective Customer Engagement, Entertainment and Informativeness. Meanwhile, Credibility and Irritation did not affect significantly Suggestions for Instagram ad promotion to focus more on the main factor - Affective customer engagement- that influences the purchasing intentions of potential new students. Besides, it is expected to be able to provide entertainment and more informative content because the research results show how entertainment and informativeness will have an indirect effect on propelling enrolment. Apart from that, building interactions with prospective new students is also necessary considering that Intentions Interactions also affect enrolment decisions. For future research, it is recommended to consider adding other factors that can increase purchase intentions and it is hoped that we can use the current model for further research on other social media platforms.

PERCEPTIONS OF UNDERGRADUATE STUDENTS TOWARDS VIDEO CONFERENCE-BASED ENGLISH COURSES

This study aimed to investigate the perception of undergraduate students enrolled in a private university in Bandung, regarding video conference-based English courses. The study utilized a quantitative approach by employing a questionnaire to collect data from a group of 116 undergraduate students in their seventh semester. The questionnaire was designed to identify students' perspectives on video conference-based English courses, focusing on aspects such as course benefits and identified drawbacks. The study found that the participants positively perceived video conference-based English courses. The participants agreed that the courses offered several benefits, including increased flexibility, reduced cost and reduced commuting time. However, participants also highlighted drawbacks related to technical challenges and reduced opportunities for face-to-face interaction. These results underline the adaptability of higher education in response to the video conference-based courses serving as a viable alternative to traditional in-person instruction. This study has implications for both educational policymakers and teachers. By recognizing the perceived benefits and drawbacks, Policymakers may consider the possibilities of developing regulations that encourage the integration of technology and remote learning into the broader curriculum. Furthermore, educators can refine their instructional strategies to align more closely with students' preferences and needs, ultimately enhancing the quality of remote education.

The effect of social media use on organizational performance and innovation in private higher education

Higher education is currently facing a myriad of complex and diverse challenges. Increasing global competition, rapid developments in educational technology, and mounting pressures related to cost management and financing are factors that can significantly impact the higher education landscape. The aim of this research is to analyze the extent to which social media use can enhance organizational performance, ultimately influencing the organization's ability to foster innovation. This study employs a quantitative approach, collecting data through a questionnaire distributed to 205 respondents, consisting of faculty members working in private universities in Bandung, Indonesia. The questionnaire is designed using a 7-point Likert scale and distributed through an online survey platform. The research findings indicate that social media use has a positive and significant relationship with organizational performance and innovation performance in higher education. These findings are reinforced by the mediating role of organizational performance, explaining a significant portion of the positive influence of social media on innovation performance. The implications of these findings provide a foundation for universities to optimize the use of social media as a strategic tool in achieving performance goals and fostering innovation in the higher education environment.

Use of E-Learning System in Technology Acceptance Model (TAM) on Accredited PTS Students in BAN-PT Bandung

E-learning is an application utilized to support the teaching and learning process at a private university in Bandung City during the Covid-19 pandemic. The users of E-learning comprise lecturers and students. However, no evaluation has been conducted regarding the user acceptance of the E-learning system employed. This study aims to determine the factors of the Technology Acceptance Model (TAM), namely Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Intention to Use (ITU), and Attitude Towards Using (ATU), on the acceptance of the E-learning system. The research employs descriptive analysis and verification as the research methods. The research population consists of university students in the city of Bandung, whose universities have been accredited by BAN-PT and already utilize the E-Learning system. Convenient sampling is used, and 260 student respondents from 12 private universities in Bandung using E-Learning are included in the sample. Data analysis is conducted using Structural Equation Model (SEM). The study's results demonstrate that Perceived Usefulness (PU) has a positive impact on intention. Perceived Ease of Use (PEOU) significantly affects Intention to Use (ITU), and Attitude towards Using (ATU) positively influences the utilization of E-Learning applications among students in private universities in Bandung.
 Keywords: perceived usefulness, perceived ease of use, intention to use, e-learning

Stress levels and coping strategy of nursing students in online learning during COVID-19 Pandemic. A mixed-methods study.

To explain the stress level and coping strategies of nursing students in online learning during Covid-19 pandemic. . Explanatory sequential mixed method QUAN-QUAL study conducted at a private university in Bandung, Indonesia. Of the 260 nursing students, 157 consented to participate and answered a Depression Anxiety Scale-42 (DDAS-42) and The Ways of Coping in the Indonesian version. The participants of the quantitative phase with the indicative of stress were interviewed individually (n=17) to provide an in-depth understanding of the students' experiences of stress and coping strategy in online learning. Almost one out of two students (47.1%) had some level of stress (16% between severe and extremely severe). Most nursing students (45.9%) used emotion focused coping strategies. Stress level was significantly higher among female students and internship academic level (p < 0.05). Nursing students' sources of stress were new experiences and hindrances to online learning. Coping strategies included seeking support and positive acceptance. A high proportion of nursing students experienced stress during their education process in COVID-19 times; they used specially emotion-focused coping strategies to reduce barriers to online learning.

Telaah Divergensi Kepuasan Hidup Dalam Karakteristik Demografis, Performa Akademik, dan Spektrum Psikologis Mahasiswa

Students play an important role for the regeneration of the country's development in the future. The contribution and quality of graduates is largely determined by the maturity of the possessed way of thinking and displayed skills. Students need to have a positive mindset while in the learning cycle on campus. Valuable and enjoyable experiences during student life will make them optimistic, enthusiastic, proactive, and independent. This study aims to analyze life satisfaction with comparative factors, including demographic characteristics, academic achievement, and students’ personality who are still active at public and private universities in Bandung. This research was preceded by an empirical literature review and carried out using a snowball sampling survey and continued with an analysis of the feasibility of research instruments and data so that accurate, reliable, and comprehensive information can be obtained through ANOVA analysis and descriptive statistics. Research conducted has proven that there are differences in the level of student satisfaction based on the presence of parents, organizational activity, and their personality. These results are expected to be useful input, especially for the managers of each university to be more concerned about paying attention, observing, understanding, and participating in improving, maintaining, and improving the quality of life lived by the students as a reflection of responsible service in individual, group, and institutional scope.

Implementing 3D Printing in Business Incubator: A SWOT Analysis

Abstract. Sustainable development is a big issue that is important to be considered by various sector, especially in the business sector. In this case, both large and small companies (SMEs) need to think about the right strategy and technology to be applied in their business processes. The manufacturing industry has now evolved with 3D printing technology that makes it easy for business people to make prototypes quickly and cheaply. This study tries to look at the University as an institution that teaches entrepreneurship and incubates business through a Business Incubator. The focus is on what opportunities and strategies exist if Business Incubator in university implement 3D printing as a form of support and education for SMEs to make products and businesses more sustainable. The research method used is SWOT and TOWS analysis. The object of the research is the Business Incubator from a private university in Bandung, Indonesia. The result of this research is the identification of opportunities and positive impacts of using 3D printing in the Business Incubator. In addition, there are strategies that need to be implemented to implement them, in order to accommodate strengths and minimize constraints. This research is useful for universities to make policies and beneficial for SMEs to utilize 3D printing technology in their business processes.

The Impact of Student Satisfaction on Student Loyalty: The Role of Student Trust

Universities offer higher education services that have different characteristics from other services. Students make decisions regarding the selection of departments with the consideration that these decisions will have a long-term impact because they will not switch to other universities until they finish their studies. This study focuses on student loyalty, trust, and satisfaction. The study was conducted with a sample of students from private universities in Bandung, Indonesia. The analysis was conducted using a descriptive and verification approach, and structural equation modeling was used to confirm the research model. The results indicate the impact of student satisfaction and trust on their loyalty. Departments or universities can utilize the research findings to identify the determinants of students’ willingness to recommend and convey positive things about the department or university.

The Effect of Marketing Mix of Educational Services and Image Formation on Student Decisions to Choose Private Universities in Bandung

This study aims to measure and analyze the factors in the service marketing mix and image formation, namely reputation and credibility that can influence consumer selection decisions. More specifically, this research takes the context of educational services, with students as consumers who consider the College of Administrative Sciences (STIA) Bandung as their preferred private university. This research was conducted with quantitative methods on 113 STIA Bandung students who were determined by simple random sampling method. The data were obtained from observations, documentation studies, distributing questionnaires to respondents, as well as interviews with leaders and staff on campus. The results of this study indicate that the three variables, namely marketing mix, reputation, and credibility have a positive and significant impact on the decision to choose a university in Bandung. Thus, universities need to apply these three variables as a strategy to attract students' interest in choosing universities.

Effect of Attributions on Consumer Response to CSR Efforts with Consumer Trust as the Moderator

This study aims to examine the effect of other and self-serving attributions on the consumer response to corporate social responsibility (CSR) efforts with consumer trust as the moderator. This study also examines the differences in perceptions between men and women in assessing the motives of CSR efforts. Data were collected through a questionnaire survey of 122 students at a private university in Bandung. Multiple linear regression, independent simple T-Test, and F test were used for data analysis. Results prove that other-serving attributions have a positive effect on consumer response to CSR efforts. Meanwhile, self-serving attributions have a negative effect on consumer response to CSR efforts. When moderated by consumer trust in the firm, other-serving attributions will increase the consumer response to CSR efforts, whereas self-serving attributions will further reduce the consumer response to CSR efforts. Differences in perceptions are found between men and women regarding the consumer response to CSR efforts. This study implies that the development of CSR efforts needs to consider attributions and consumer trust in the firm.

Private universities in Indonesia: Perspective on students’ satisfaction and marketing strategy in Post Pandemic Era

This research aimed to analyse the student’s satisfaction toward e-learning implementation in private universities and how it can be used as a marketing tool in the post-pandemic era. Furthermore, the antecedents of e-learning were also studied. We selected an ICT-based private university in Bandung as a model. The data were collected using e-questionnaire, distributed to students who was subjected to PLS-SEM to be used in the analysis. The results showed that e-learning implementation positively contributed to students’ satisfaction. Additionally, from the perspective of students as consumers, e-learning implementation significantly leads to the increase of their satisfaction which contributes to a good marketing strategy. This study has novel input to enrich the literature of e-learning domain as one of the requirements in creating a digitalized university as a marketing tool for the initiation of digitalized university

The relationship between e-learning and student satisfaction as marketing strategy: A case study at a private university

Universities have incorporated e-learning into their educational structures because of the unanticipated transition from conventional learning to digital and hybrid learning methods to the closure of educational facilities during the COVID-19 pandemic. This study aims to ascertain how e-learning influences students' satisfaction at private universities and to develop a marketing strategy to keep institutions of higher learning competitive throughout the COVID-19 or similarly disrupting events. In the study, we utilise a quantitative descriptive method. Collecting data was done by distributing e-questionnaires to students at a private university in Bandung. The sampling technique used random sampling with 245 respondents. The data was subjected to numerous linear regression analyses using SPSS. ICT, ESQ, and EIQ are the study's dependent variables, and e-learning is the study's independent variable. The findings indicate that all variables influence and significance of e-learning and students' satisfaction with 65.9%, which can enhance learning outcomes in private universities.

DIGITAL PEDAGOGY PADA MASA DAN PASCA PANDEMIK COVID 19 DI PERGURUAN TINGGI: STUDI KASUS UNIVERSITAS KOMPUTER INDONESIA

The COVID-19 pandemic has caused major and substantial changes in various sectors, Digital Pedagogy has become the current trend even though the Pandemic is almost over. On the one hand, this new culture encourages the management of Higher Education (PT) to focus on sourcing its services for the digital adoption of diversity and learning in Higher Education. On the other hand, from a student perspective, students learn to adapt to digital transformation and master digital literacy. This study aims to investigate student perceptions of digital transformation, learning and assessment methods at PT. The case study was conducted at one of the private universities in Bandung, West Java, namely the Indonesian Computer University (UNIKOM). The quantitative method with the approach used in this study by collecting data through online questionnaires and observations on student social media. The sample is 100 students who study online for 1 semester in the even semester of 2022. The findings of this study indicate that 89% of students are interested in face-to-face classes and 60% of students have a preference for face-to-face. Students also expressed their negative views on social media about online teaching and assessment. They frustrated the university administration to go online during a learning situation that was not conducive and prone to burnout during the pandemic. However, students can adjust to the online environment. Understanding student perspectives on digital pedagogy can help discover discoveries to create a pleasant learning atmosphere even in online classes.&#x0D; Key Words : digital pedagogy, student perspective, digital transformation, higher education&#x0D;

TEACHING PASSIVE VOICE BY USING TASK-BASED LEARNING WITH INTEGRATED STEPS IN A PROCEDURAL FORM

Task-based learning is a teaching method that uses tasks to help students to understand the lesson materials. The students may gain the understanding by themselves or with the assistance of the handouts they explore or by the explanation given by the teacher. The task-based learning in this study is supported by a procedural form that assists the students as a reference when they are exploring the tasks. Through this procedural form, the students are hoped to acquire their understanding related of the process of changing active sentences into passive ones. Since the aim of the study is to find out the effectiveness of a teaching method, the approach that is conducted is the quantitative experimental method. This method of research is helped by document analysis, questionnaires, and interviews as its instrument. The study was held in a private university in Bandung and participated by 20 industrial engineering students with special requirements. The result of this study tells that the teaching method can help the students who participated to develop their understanding of the process of creating passive voices from their active ones by referring to the procedural form during their activity to solve the problems in the tasks.

PEMETAAN KINERJA PUBLIC RELATIONS PERGURUAN TINGGI SWASTA MELALUI MEDIA SOSIAL DI MASA PANDEMI COVID-19

Public relations practitioners from private universities have a strategic role in formulating and implementing creative and innovative communication programs through the use of technology and new media, especially in the time of the Covid-19 pandemic like today. This study aims to map the performance of private-public relations practitioners in optimizing the role of social media to overcome problems that arise due to the pandemic, such as the absence of direct promotion and communication to prospective students and the decline in interest in high school/vocational equivalent graduates to continue to higher education, by using the method of qualitative case study approach. Data collection techniques are carried out through FGD, in-depth interviews, observations of Unisba-assisted private universities in Bandung, and literature review. The results of the study show that in responding to the application of communication technology during the pandemic, it is necessary to implement strategic steps, including the building of a special team, empowering the entire academic community and students as well, coordinating with related parties, and evaluating the use of social media as a means of promotion. The results of this study contribute to universities that want to design promotional activities through social media.

Exploring Nursing Students’ Experiences on Faculty Caring Behaviors in Learning

Caring behaviors of faculty is one of the most important and influential factors for effective learning. If left only as an assumption of caring, this behavior will not become alive in nursing professional practice. This present study aimed to explore nursing students’ experiences of nursing faculty’s caring behaviors in learning. Descriptive phenomenology was used to collect data from ten senior bachelor nursing students at the private university in Bandung, Indonesia. Data were collected through in-depth interviews and ethical considerations were followed. The result was transcribed and analyzed by using a qualitative content analysis approach. Trustworthiness was established by Lincoln and Guba’s criteria. Nell Noddings’ three great means of nurturing the ethical ideal were reflected in these subjects. The interview data analysis revealed three key themes reflected by all participants: tangible virtue, challenging interaction, and modeling. The six sub-themes emerged reflected as: moral attitude, moral action, supportive interaction, disruptive interaction, personal model and professional model. Results suggested that faculty caring behavior is a useful strategy for nursing students caring behavior development during the program before they enter their real professional role. The exact levels of faculty caring behavior needs to be measured to depict the faculty caring behavior in nursing education.

The Role of Internal Audit, Leadership Effectiveness, and Organizational Culture in Risk Management Effectiveness

Purpose: To determine the extent to which the role of internal audit, leadership effectiveness, and organizational culture influence the effectiveness of risk management.&#x0D; Design/Method/Approach: This study uses an explanatory research method with a quantitative approach.&#x0D; Findings: The results of this study explain that effectiveness of risk management is needed in organizations to achieve organizational goals, especially those related to the role of internal audit, leadership effectiveness, and organizational culture.&#x0D; Theoretical Implications: This study concludes that to improve the effectiveness of risk management, it can be seen from the role of internal audit, leadership effectiveness, and organizational culture. All variables are measured through the dimensions and indicators of the existing theory.&#x0D; Practical Implications: This study obtained the results which show that internal audit, leadership effectiveness, and organizational culture have a significant effect on the effectiveness of risk management.&#x0D; Originality/Value: The originality of this research lies in the dimensions and indicators used to make research questionnaires which were distributed to respondents.&#x0D; Research Limitations/Future Research: The data collection technique used a survey method at private universities in Bandung and Cimahi which were registered in the List of Higher Education Region IV only.&#x0D; Paper type: Empirical

Evaluating Lecturer’s Organizational Commitment and Organization Citizenship Behavior and Performance Through Servant Leadership Model

The importance of organisation commitment and organisation citizenship to the effectiveness of the organisation is inarguable, especially in this current environment which moving towards industrial revolution 4.0 and globalisation. This study examines the effect of Servant Leadership Model on organizational commitment and organization citizenship behavior and lecturer’s performance. Respondents of this study were 225 permanent lecturers at private universities in Bandung, Indonesia. The research method uses in this study is quantitative approach. Data collected were analysed using structural equation modeling to address the research hypotheses. The results of the study prove that the servant leadership does not directly affect lecturer performance, but servant leadership has a significant effect on lecturer performance through organizational commitment or organization citizenship behavior. A better alternative is to improve lecturer performance by encouraging the application of servant leadership to increase organizational commitment which has an impact on lecturer performance.