PERCEPTIONS OF UNDERGRADUATE STUDENTS TOWARDS VIDEO CONFERENCE-BASED ENGLISH COURSES

This study identifies the elements in the marketing mix that influence students' decisions when choosing a private university in Bandung, including product, price, location, promotion, people, building, and process. By understanding the influence of each of these elements, private universities in Bandung are expected to be more effective in attracting students. The research was conducted by applying quantitative methods with verification analysis. Primary data in the study was obtained through distributing questionnaires to 162 students taken from several private universities in Bandung. While secondary data comes from books, previous articles, the internet and other related literature that has been previously examined and analyzed by researchers. Sampling was carried out using non-probability techniques, namely the random sampling method without certain criteria. Findings Individual significance analysis shows that the variables of promotion, people, and process have a significance value below 0.05, while product, price, and place are not individually significant. However, simultaneously, all of these variables have a significant effect on students' decisions to choose private universities in Bandung City.

Behavioral problems in the world of education are interesting to review, where there are often many ethical behaviors that still need to be developed. This research has the aim of analyzing the improvement of ethical behavior through emotional intelligence, spiritual intelligence and the ethical culture of the organization. This research is a quantitative study with 382 Scholars Students Management study program from 21 Private Universities in Bandung which was sampled in this study and taken using proportional random sampling technique, Data collection method is a questionnaire. Data analysis instrument is multiple regression with IBM SPSS 24 statistics (windows). With hypothesis (1) Emotional intelligence exerts a significant and positive influence on the ethical behavior of Management students. (2) Spiritual intelligence exerts significant and positive influence on student management and (3) the ethical culture of the organization has no effect on the ethical behavior of management students at private universities in Bandung. It can then be suggested that the increasing emotional and spiritual intelligence, ethical culture, will have an impact on improving the ethical behavior of students at private universities in Bandung.

E-learning is an application utilized to support the teaching and learning process at a private university in Bandung City during the Covid-19 pandemic. The users of E-learning comprise lecturers and students. However, no evaluation has been conducted regarding the user acceptance of the E-learning system employed. This study aims to determine the factors of the Technology Acceptance Model (TAM), namely Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Intention to Use (ITU), and Attitude Towards Using (ATU), on the acceptance of the E-learning system. The research employs descriptive analysis and verification as the research methods. The research population consists of university students in the city of Bandung, whose universities have been accredited by BAN-PT and already utilize the E-Learning system. Convenient sampling is used, and 260 student respondents from 12 private universities in Bandung using E-Learning are included in the sample. Data analysis is conducted using Structural Equation Model (SEM). The study's results demonstrate that Perceived Usefulness (PU) has a positive impact on intention. Perceived Ease of Use (PEOU) significantly affects Intention to Use (ITU), and Attitude towards Using (ATU) positively influences the utilization of E-Learning applications among students in private universities in Bandung.
 Keywords: perceived usefulness, perceived ease of use, intention to use, e-learning

This research’s title is "The Influence of Work Satisfaction on the Lecturer Performance Full Time Lecturer Hospitality Study Program in Private Universities in Bandung", The purpose of this research are to know the condition of job satisfaction and full time lecturer performance Hospitality Study Program in Private Universities in Bandung, and also to analyze the influence of lecturer job satisfaction on the lecturer performance in the Private Universities Hospitality Study Program In Bandung. The method used in this research is survey method with the level of explanation is associative. The Respondents in this research is using census with total of respondents are 57 respondents. The Data collection techniques are using literature study and questionnaires. The results of this research (1). job satisfaction and lecturer performance in high category. (2). The influence of the lecturer job satisfaction on the lecturer performance is at 63,50%, so it can be concluded that the job satisfaction variable has a positive and significant effect on the lecturer performance variable.

This study aims to determine the problems of kanji learning difficulties and how to overcome them at three private universities in Bandung, namely Universitas Nasional Pasim, Universitas Kristen Maranatha, and Universitas Komputer Indonesia involving 125 students. The method used in this study is a quantitative descriptive method by distributing questionnaires to students as a research instrument via Google Forms. Then the data is processed in the form of a percentage to find students' responses or perceptions of the difficulties in learning kanji and efforts to overcome them. From the results of the study, it was found that third-semester students of the Japanese Literature Study Program from three private universities in Bandung had difficulty mastering basic kanji. The difficulties experienced by students in sequence were difficulty in understanding the meaning of kanji, difficulty in writing kanji, difficulty in understanding the number of kanji strokes, difficulty in understanding bushu, and difficulty in reading kanji. To overcome these difficulties, students prefer to ask lecturers outside of class hours and use the internet to learn kanji. However, not many students learn kanji independently. Therefore, to improve students' ability to master kanji, the use of collaborative learning methods or project-based learning is required.

The academic profession has experienced an intensification of workload that has implications for various aspects of lecturers' well-being, including social well-being. Global literature has highlighted the negative impact of workload on well-being, but local evidence in Indonesia, particularly on the social dimension, is still limited. This study aims to examine the effect of workload balance on the social well-being of lecturers at private universities in Bandung. The research design used a cross-sectional approach with consecutive sampling technique. A total of 119 lecturers from five private universities in Bandung participated as respondents. Data were collected through a self-administered questionnaire adapted from lecturer workload regulations and Keyes' social well-being framework. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the analysis show that work-life balance has a positive and significant effect on social well-being (β = 0.536; p < 0.001) with an R² value of 0.287. This means that the more lecturers feel able to manage their workload, the higher their level of social well-being. This finding supports the Job Demands–Resources Theory, which places balanced workload as a job resource that strengthens social engagement and a sense of togetherness. This study confirms that workload is not merely a source of stress, but when balanced, it can function as a protective factor that strengthens social well-being. This study contributes to the literature by presenting a positive perspective of workload in the Indonesian academic context. Further research is recommended using a longitudinal design with a broader sample coverage to strengthen external validity and explore other mediating and moderating variables.

The objective of this study was to explore the role of psychological capital in work engagement among lecturers at private universities in Bandung. Utilizing a quantitative research methodology, the study involved 50 lecturers, comprising 36 men and 14 women. The Utrecht Work Engagement Scale (UWES) and the Psychological Capital Questionnaire (PCQ) were employed as instruments. Initially, the research involved an in-depth review of relevant literature. Following this, the scales were distributed to the participants, and the collected data were subjected to factor analysis. The analysis was conducted using SPSS 16 software, employing linear regression techniques. The findings indicate that psychological capital significantly influences work engagement, accounting for 46.1% of the variance. Specifically, the self-efficacy component contributes 24.8% to work engagement, the hope component contributes 34.0%, the optimism component contributes 40.5%, and the resilience component contributes 25.6%. These results suggest that psychological capital plays a crucial role in enhancing work engagement among lecturers at private universities in Bandung.

This study examines the implementation of sustainable HR practices and their impact on organizational capacity to address the climate crisis in private universities in Bandung. The background of this research focuses on the importance of integrating sustainability into HR policies to enhance organizational resilience against environmental challenges. A quantitative method using PLS-SEM was employed to analyze data obtained from 882 individuals working at 138 private universities in Bandung. The sample consisted of 270 individuals, determined using Slovin's formula with a 5% margin of error, and was selected through stratified random sampling. The analysis results indicate that sustainable HR practices significantly affect organizational culture and managerial support, which in turn enhances climate resilience. The study concludes that integrating sustainable HR practices into the policies of private university organizations can strengthen their capacity to address climate change. The practical implications of these findings include the need for universities to adopt more comprehensive sustainability policies and support more active managerial involvement.

Competitiveness among universities demands them to give good qualities in education service and physical facilities. One way to achieve the demand is by technology information adoption through online facility service, which is implementation of Sistem Akademik Terkomputedsasi (SAT). This system is adopted in order to facifltate students' academic and administration process and give convenience for student to access information through internet facility.The purposes of the study were to analyze factors that influenced students' attention in using SAT technology and their influence toward degree of SAT adoption. This study was conducted using Technology Acceptance Model (TAM) which is adjusted with the object of the study, namely student self access terminal (SSAT), Self Access Terminal (SSAT) is an academic system computerization where presently used by one private university in Bandung. This system called as Sistem Akademik Terkomputerisasi (SAT).Data collection were collected using questionnaire which given to 320 active college students of one private university in Bandung from different faculties as the respondents. The respondents were chosen using proportionate random sampling. Data can be used in this study were 270 respondents with responds rate 84,4%.All the hypotheses in this study were analyzed using Hierarchical Regressions Analysis. The result shown that almost the hypotheses were supported, excluding the third hypothesis, which shown that risk perception has positive significant influence toward perception of using SAT technology.Keywords : Sistem Akademik Terkomputerisasi (SAT), Technology Acceptance Model (TAM)

This research was conducted on private universities in Bandung area. Educational institutions which are very important for the development of a nation are currently still experiencing obstacles, namely the weak accountability to the public in the form of financial reports. This study aims to overcome problem of private universities in Bandung by implementing good university governance (GUG) and being strengthened by employees who have high achievement motivation. This research is an explanatory study with one hundred employees of the financial department related to financial reports as a sample of the study. The study found GUG influenced financial statements’ quality, achievement motivation did not influence financial statements’ quality, and achievement motivation is proved to be a pure moderator on the relationship between GUG and financial statements’ quality. These results can be used as a consideration when recruiting employees. It is better if personality traits are tested in order to obtain employees who have the desire to excel so that they can strengthen the application of GUG in affecting the quality of financial statements.

This study examines the role of organizational communication in supporting the internationalization of a private computer university in Bandung, West Java toward achieving World Class University (WCU) recognition. Using Karl Weick’s theory of organizing particularly sensemaking and enactment the study reveals how communication enables leaders and stakeholders to interpret global standards, coordinate actions, and adapt to changing expectations. Employing a qualitative case study method, data were collected through interviews with university leaders, program heads, faculty, students, and international partners. The findings indicate that communication at a private computer university in Bandung, West Java functions as a dynamic mechanism of sensemaking that aligns leadership vision, cross-unit collaboration, and stakeholder engagement while navigating challenges of regulation, resources, and cultural adaptation. The process also reflects strategic alignment with QS World University Rankings (QS WUR), Webometrics, UniRank, and Scimago Institutions Rankings (SIR) standards. Effective communication thus becomes central to enacting internationalization and shaping institutional identity.

internationalization of a private computer university in Bandung, West Java toward achieving World Class University (WCU) recognition. Using Karl Weick’s theory of organizing particularly sensemaking and enactment the study reveals how communication enables leaders and stakeholders to interpret global standards, coordinate actions, and adapt to changing expectations. Employing a qualitative case study method, data were collected through interviews with university leaders, program heads, faculty, students, and international partners. The findings indicate that communication at a private computer university in Bandung, West Java functions as a dynamic mechanism of sensemaking that aligns leadership vision, cross-unit collaboration, and stakeholder engagement while navigating challenges of regulation, resources, and cultural adaptation. The process also reflects strategic alignment with QS World University Rankings (QS WUR), Webometrics, UniRank, and Scimago Institutions Rankings (SIR) standards. Effective communication thus becomes central to enacting internationalization and shaping institutional identity.

One of millennial generation is students, they tend to use internet and gadget actively. So that, it may cause some tendencies such as narcissistic and apathy. The purpose of this research is to know the influence of information technology towards the narcissistic and apathy tendencies. The sample of the research is conducted to 263 of under graduate students at one of private university in Bandung - Indonesia. The method in this research used quantitative and descriptive method. While statistic method is used to assess the influence between ICT towards narcissistic and apathy tendencies. The results of this research showed that 72% of participants checked their social media more than 5 times per day and the highest number of user of social media is Instagram, 37% of participants used it. Whereas, from this research also can be seen there is positive correlation between information communication and technology (social media) towards narcissistic tendency (r = .06, p < .002) and also there is positive correlation between information communication and technology (social media) towards apathy (r = 002, p < .001), whereas the correlation between apathy and narcissistic has negative correlation (r = −.28, p < .001).

Universities have incorporated e-learning into their educational structures because of the unanticipated transition from conventional learning to digital and hybrid learning methods to the closure of educational facilities during the COVID-19 pandemic. This study aims to ascertain how e-learning influences students' satisfaction at private universities and to develop a marketing strategy to keep institutions of higher learning competitive throughout the COVID-19 or similarly disrupting events. In the study, we utilise a quantitative descriptive method. Collecting data was done by distributing e-questionnaires to students at a private university in Bandung. The sampling technique used random sampling with 245 respondents. The data was subjected to numerous linear regression analyses using SPSS. ICT, ESQ, and EIQ are the study's dependent variables, and e-learning is the study's independent variable. The findings indicate that all variables influence and significance of e-learning and students' satisfaction with 65.9%, which can enhance learning outcomes in private universities.

This study aims to measure and analyze the factors in the service marketing mix and image formation, namely reputation and credibility that can influence consumer selection decisions. More specifically, this research takes the context of educational services, with students as consumers who consider the College of Administrative Sciences (STIA) Bandung as their preferred private university. This research was conducted with quantitative methods on 113 STIA Bandung students who were determined by simple random sampling method. The data were obtained from observations, documentation studies, distributing questionnaires to respondents, as well as interviews with leaders and staff on campus. The results of this study indicate that the three variables, namely marketing mix, reputation, and credibility have a positive and significant impact on the decision to choose a university in Bandung. Thus, universities need to apply these three variables as a strategy to attract students' interest in choosing universities.