Carbon nitride (CN) photocatalyst possesses great potential in alleviating energy and environmental crisis, while the insufficient active sites exposure, limited light harvest and poor charge behavior, as well as inferior dispersibility in water limit its photocatalytic activity. In this research, a loose porous crimp S doped CN photocatalyst with superhydrophilicity was tailored via facile one-pot thermal-melting followed thermal induce copolymerization of urea with 2-mercaptonicotinic acid. The dope of 2-mercaptonicotinic acid leads to the significant enhancement of specific surface area, range/intensity of visible-light harvest and charge behavior, as well as hydrophilicity of CN. The photocatalytic hydrogen evolution rate achieves a remarkable improvement of 7.61 times compared to CN alone, reaching 88.14 μmol h−1. Additionally, the photodegradation of tetracycline is enhanced by approximately 3.96 times compared to pristine CN, resulting in a degradation efficiency of 90.5 %. Via active species capture tests, ESR, LC-MS, toxicity prediction and DFT calculations, the main active species, degradation pathway, intermediates toxicity and promoted mechanism of photocatalytic performance are explored. This study presents a straightforward and cost-effective approach to enhance the intrinsic activity of CN-based photocatalysts by simultaneously regulating their active sites exposure, light absorption and charge behavior for addressing environmental and energy concerns.