Priority For Companies Research Articles

MOTIVAÇÃO NO AMBIENTE DE TRABALHO: FATORES E IMPACTOS NO DESEMPENHO ORGANIZACIONAL

Motivation in the workplace is of utmost importance for companies, as understanding the factors influencing motivation within the work environment is essential to promoting well-being and productivity in organizations. This study aimed to analyze the impact of motivation on the work environment for employees at an agribusiness company located in Céu Azul, Paraná, focusing on the influence of motivation on performance, satisfaction, and productivity within the organizational context. This company was chosen due to affinity, greater feasibility for exploration by researchers, and primarily because it provided all necessary resources for data collection and analysis. Methodologically, the purpose of the research is applied; regarding the approach and objectives, it is a qualitative, exploratory, and descriptive study. Technically, it is a bibliographic study. To achieve the objective, an interview was conducted with employees. The results obtained through the interviews indicate that the organizational environment in the sector where the research was conducted is exemplary, with one of the main challenges being the balance between personal and professional factors that impact motivation and daily performance. This study incorporates insights from various authors to analyze the importance of maintaining a motivated and healthy work environment. Therefore, the present study affirms that motivation is one of the main pillars impacting organizational performance and should be a priority for companies striving for market success. Hence, it is essential for companies to develop consistent motivation strategies, tailored to the needs of each team and aligned with organizational goals, fostering an environment that inspires everyone to give their best and achieve excellent results.

Regenerative businesses' role in industrial symbiosis realisation

AbstractIndustrial symbiosis (IS) provides a strategy for more resource‐efficient economies, potentially contributing to several SDGs. However, many potentials remain unrealised as realisation is given low priority in companies. This paper explores the role of companies that incorporate IS in their core business strategy, termed regenerative businesses (RBs). Five cases were followed for four years using a contextualistic approach. Results suggest that RBs are crucial in IS realisations that go beyond low‐hanging fruit, as they engage in ‘pre‐realisation development’, motivate others, work persistently to overcome barriers, and, in some cases, mobilise support from public champions. The paper also proposes that RBs not only engage in local realisations but can diffuse and scale up solutions. As RBs are found to be dependent on contextual conditions and, in some cases, collaboration with public actors, support for RBs can be a strategy for the promotion of IS.

How does market competition affect the reporting of sustainability practices? Insights from the UK and Germany

PurposeThis study tests the proprietary cost of reporting sustainability practices. It explores how market competition impacts the reporting of corporate sustainability information. Further, it examines whether the influence of market competition on sustainability reporting is affected by firm size.Design/methodology/approachIt uses two samples of the UK FTSE 350 and German Frankfurt CDAX nonfinancial firms from 2010 to 2023. The sustainability reporting scores for UK and German firms are their Environmental, Social and Governance (ESG) disclosure scores based on the Bloomberg disclosure index. The Herfindahl–Hirschman index has been utilized to measure a firm’s degree of market competition.FindingsThe results reveal that reporting sustainability practices is a negative function of the degree of market competition. Specifically, companies in highly competitive industries disclose less information about their sustainability practices, suggesting that firms view sustainability reporting as a potential source of competitive disadvantage and, therefore, choose to limit such disclosures to maintain a strategic advantage over rivals. Further, the findings reveal a negative impact of market competition on sustainability reporting among small firms. However, this effect is weak or absent among medium and large firms. The results are more observable in the liberal market economy (i.e. the UK) than in the coordinated market economy (i.e. Germany).Practical implicationsIt provides implications for policymakers and market participants to advocate for more significant policies that promote transparency and encourage companies to report their sustainability practices and performance, especially companies in highly competitive industries.Originality/valueIt provides the first evidence of how market competition influences corporate sustainability reporting, adding a deeper insight into another non-financial dimension of sustainability reporting. Likewise, it reflects the varying priorities of companies of different sizes in managing both competition and sustainability reporting. Besides, it is the first to explore this nexus in two distinct jurisdictions: the UK and Germany.

Artificial intelligence as a key factor in achieving sustainable business development

In today’s world, business is undergoing significant transformations, and achieving sustainable development has become a priority for companies. This article presents how artificial intelligence (AI) is becoming a key factor in business sustainability. It explores its role in modern business, as well as the benefits and challenges of using AI for sustainable development. Based on a comprehensive monographic study, the strengths and weaknesses of AI are analyzed, highlighting the opportunities and threats it presents. The article also assesses the impact of AI on achieving the 17 United Nations Sustainable Development Goals and provides successful examples of AI use in the context of sustainability. The study confirms that the Sustainable Development Goals offer a framework for assessing progress towards a more sustainable global economy.

AI-Powered Predictive Customer Lifetime Value: Maximizing Long-Term Profits

In an era where data-driven decision-making is critical to business success, understanding and optimizing Customer Lifetime Value (CLV) has become a strategic priority for companies across industries. CLV, which estimates the total revenue a business can expect from a customer throughout their relationship, is crucial for identifying high-value customers and tailoring marketing strategies to maximize profitability. However, traditional methods of calculating CLV often rely on historical data and linear models, limiting their accuracy and adaptability in a rapidly changing market environment. The integration of Artificial Intelligence (AI) into predictive analytics has brought about a paradigm shift in how businesses approach CLV. AI-powered predictive models leverage machine learning algorithms to analyze vast amounts of data, uncover complex patterns, and make highly accurate CLV predictions. These models can dynamically adjust to changes in customer behavior, market conditions, and other external factors, providing businesses with a more precise and actionable understanding of their customer base. This article explores the transformative potential of AI in predictive CLV modeling, examining the various techniques and data sources that drive these advanced models. We will discuss the strategic benefits of AI-driven CLV, including personalized marketing, optimized customer segmentation, and enhanced customer retention strategies. Additionally, we will address the challenges associated with implementing AI-powered CLV models, such as data privacy concerns, integration with existing systems, and the interpretation of AI-generated insights. Through a detailed analysis of industry case studies, this article highlights the practical applications of AI-powered CLV models in maximizing long-term profits. We will also explore future trends in AI technology and their potential impact on CLV predictions, offering insights into how businesses can stay ahead of the curve in an increasingly competitive landscape. By the end of this article, readers will have a comprehensive understanding of how AI can revolutionize CLV predictions and drive sustained business growth.

Employee Retention as a Priority for Russian Companies in 2024

The article explores the main trends in personnel management within modern Russian organizations, identified through surveys of executives and HR managers. From the analysis of these surveys, employee retention has been highlighted as a priority in the face of a growing personnel deficit caused by demographic issues, the emigration of qualified specialists, and an aging population. The article also identifies specific characteristics of young professionals from Generations Y and Z, who make up a significant part of the workforce in today’s labor market. This necessitates the development and application of new approaches to employee retention to ensure organizational competitiveness. The concept of a candidate-driven market, which characterizes the labor market in most sectors of the modern economy in Russia, is explained in the article. Key factors contributing to staff turnover and employee satisfaction are highlighted, underscoring the need to develop comprehensive recommendations for staff retention that consider both macro- and microlevels of organizational management. Based on the analysis conducted, the article proposes tools for employee retention that can be utilized by modern Russian companies in the context of an existing and intensifying shortage of personnel. The recommendations emphasize a humanistic approach to personnel management, as it focuses on the well-being and needs of employees. This approach recognizes the significance of each individual within the organization, emphasizing respect, honesty, and fairness in interactions. A humanistic approach fosters a trusting and supportive work environment where employees can realize their potential and feel valued. Thus, it not only enhances employee satisfaction and loyalty and reduces staff turnover but also contributes to improving overall productivity and efficiency within the organization.

I genuinely recognize you: how technological engagement and privacy increase the online purchase intent of consumers

Purpose The purpose of the study was to explore the purchase intention of online consumers by proposing and validating a model supported by exhaustive reviews from top-rated journals, where digital technology, consumer privacy, consumer engagement and online advertising were the extracted constructs influencing consumer learning on digital platforms and finally evaluating the purchase intention of online consumers. Design/methodology/approach A questionnaire representing these constructs was then sent to the 470 respondents on LinkedIn, and then designations like business heads, managers and faculty from educational institutions were selected using a stratified sampling technique and, finally, PLS-SEM robust computation standards aided in research model assessment and validation. Findings Results predicted that the variance explained by individual independent constructs defines consumer privacy as a priority for companies, followed by online advertising, consumer engagement and digital technology while measuring the final purchase intent for online consumption. Also, with dynamism in consumer sentiments and a rapidly changing technological environment, the consumer’s digital behaviour may differ in the coming future in relation to their online purchase intent. Research limitations/implications Current research anticipates that the final online purchase intent of consumers has been vividly covered by our independent constructs, but an unexplained R2 of 31% still promotes prospects related to the existing research. Furthermore, India has a huge rural population that, with a lack of money, has a complex behavioural mindset due to religious issues. Practical implications It is important to note that in a real-time market, a better understanding of the duality of persuasive and smart technology and the evaluation of the performance of social media helps in deciding the final online consumer intent. Originality/value The need for digital transformation has become an essential necessity for companies while managing the expectations and needs of the fastest-growing online consumers.

Business manager training and employee support

The world is changing, and with it the way we work and how we relate to our work. Businesses face many challenges to which they must adapt if they hope to remain competitive. In addition to the question of an ecological transition, respect for human rights and working conditions is essential. Today, faced with recruitment difficulties and turnover issues, well-being and the quality of life in the workplace have become priorities for companies that wish to maintain their attractiveness and keep their current employees; in this context, motivation is an essential variable. As such, it is necessary to look into current managerial practices and skills and their underlying factors. In this context, we are interested in the impact of managerial practices on employees. The two principal means of becoming a manager are to be promoted “internally” or recruited externally; these two manager profiles differ in training, professional experience and organizational culture. Stemming from the theoretical field of social psychology, notably the “Five core social motives” model (Fiske, 2003), we reflect upon the issue of managerial practices in the context of a France-based business.

Responsabilidad Social Corporativa como Estrategia para Mejorar el Rendimiento Empresarial

How Corporate Social Responsibility (CSR) can improve business performance will be analyzed through a qualitative literature review. Relevant academic studies and sources were reviewed to explore the relationship between CSR and business performance. The findings indicate that CSR improves consumer perception and behavior, strengthening loyalty and sales. In addition, it contributes to customer loyalty and retention, increases job satisfaction and commitment, and attracts and retains talent. CSR also improves organizational climate and culture, facilitates market differentiation and fosters innovation. In financial terms, CSR translates into improved direct financial performance, better access to capital and more effective risk management. These benefits not only drive short-term financial success, but also ensure long-term sustainability and growth. Integrating CSR practices into a company's business model is not just a matter of regulatory compliance, but a strategic decision that can profoundly transform its performance and sustainability. CSR is a powerful tool for improving business performance across multiple dimensions, and stands out as a strategic priority for modern companies.

The weight fuzzy judgment method for the benchmarking sustainability of oil companies

The environmental, social, and economic challenges associated with the massive activities of the oil and gas industry require analysis and evaluation of companies' sustainability priorities. Evaluating the environmental performance of oil companies requires the application of strict mathematical tools and models that provide rigorous results. Multi-criteria decision-making (MCDM) is a rigorous tool that evaluates the performance and practices of oil and sustainable energy companies. However, classical multi-criteria decision analysis has problems related to inconsistency because of the subjective nature of pairwise comparisons. This study responded to the literature call by utilizing the weight fuzzy judgment method (WFJM) to determine the weight coefficients of criteria with zero consistency. Such a method employed criteria values and expert judgment for decision-making to create a bridge between the mathematical approach and the human approach. This study aims to develop a solid decision support system by evaluating and benchmarking 11 companies utilizing the fuzzy judgment method based on fuzzy theory and the VIekriterijumsko KOmpromisno Rangiranje (VIKOR) method to determine sustainability priorities for oil and gas companies. The oil companies’ criteria were efficiently weighted by the fuzzy judgment method, and the organizational capabilities represented the greatest weight value of 0.128, whilst the low-weight criteria were the high costs of technologies at 0.080. Besides, the benchmarking results for oil companies revealed that COM 8 was the best, whilst COM 11 was the worst. The fuzzy judgment technique is a unique approach to solving complicated decision-making problems, and its influence can be significant. Furthermore, this method can be applied in sectors other than energy, including banking, medical services, and engineering, where decision-making is not straightforward and requires a systematic approach.

Digital Transformation in Nautical Tourism

Digitization in the domain of nautical tourism has stimulated the implementation of innovative applications, serving as integral support mechanisms for service users. This transformation has also given rise to specified smart business ecosystems, ensuring the joint generation of value for all stake-holders. As a result, innovative technologies have not only transformed the overall nautical experience but also led to reduced operating costs and the development of effective business practices, thus becoming a strategic priority for nautical companies. Based on the analysis of a wide body of literature, this paper aims to underscore the significance of information technology and interactive smart systems in nautical tourism. Through the implementation of digital and smart technologies, it becomes feasible to manage multiple segments, including actors, devices and security systems. This operationalization of ship management activities aims to enhance the experience for guests and crew in continuation.

Disruptive (dis)engagement: platformisation as a global social policy

Global digital platforms have become important actors for economy and work with social policy consequences. This article analyses strategies and actions of global digital platforms from the perspective of how and what kind of global social policy these represent. It draws from analysis of how platform company strategic approaches relate to rights, regulation, and redistribution, and then using abductive reasoning and mixed methods empirical case study in Europe, articulate challenges to future global social policy. It examines what priorities of platform companies imply to global social policy and identifies five political and strategic elements of importance for global social policy: (1) denial or avoidance of employer status, (2) identifying as a “tech company providing services”, (3) focus on private social insurance in contrast to statutory social security, (4) addressing social security as a market-based service through voluntary partnerships, and (5) investor driven business model and global engagement. Drawing from theoretical and empirical data, the article further examines potential countermeasures and solutions, which could be of relevance at different levels of governance. It concludes that social policy impacts of platform economy are more related to the business model than technology. Platform economy business models currently support upward redistribution and avoidance of regulatory measures to address minimum income, social protection, and workers’ rights, yet platform economy is data rich and also could provide scope for government and regulatory action.

Digitalization, Current Working Conditions and Environment: Comparative Study of Several Countries in ASEAN

Digital technology changes the way of work. It can improve connections between an organization's technical and social systems as well as connections with external networks through the sharing and exchange of digital information. The average worker in ASEAN wants a salary increase and wants a promotion, and some others want to change jobs. Respondents who want to change jobs come from Indonesia. Most respondents in ASEAN want job satisfaction, and many believe that job skills will change in the next five years. Apart from that, most respondents in ASEAN also believe that their organizations will be able to stay in business for more than 10 years. Respondents from Indonesia rated the highest on variables related to workplace culture, empowerment, fairness and feedback. Meanwhile, respondents from the Philippines gave the lowest assessment to variables related to new job opportunities, opportunities to learn new skills and increased productivity with the presence of artificial intelligence. Employee welfare needs to be a priority for companies, so companies need to collect data about employee desires and motivations, segment employees and prioritize action plans for management in the company.

PEMANFAATAN METODE ANALYTICAL HIERARCHY (AHP) DALAM SISTEM PENDUKUNG KEPUTUSAN PENENTUAN BONUS AKHIR TAHUN

Determining the year-end bonus is a strategic decision for PT. Dankos Farma in motivating employees and achieving company goals. In this context, the Analytical Hierarchy Process (AHP) method has been implemented as part of the company's decision support system. This study evaluates the use of AHP by PT. Dankos Farma is in the process of determining year-end bonuses. Through AHP, relevant criteria such as individual performance, contribution to the team, and achievement of company targets can be analyzed systematically. The relative weight of each criterion is determined based on company priorities. Alternatives for awarding bonuses are evaluated taking these factors into account. By using AHP, PT. Dankos Farma can make more objective and measurable bonus decisions, increasing transparency and accountability in the process. Additionally, AHP allows companies to adjust bonus policies quickly to changes in corporate strategy or market conditions. In conclusion, the use of AHP by PT. Dankos Farma's decision support system for determining year-end bonuses has helped increase efficiency and effectiveness in decision making related to employee incentives.

Analyzing the barriers to resilience supply chain adoption in the food industry using hybrid interval-valued fermatean fuzzy PROMETHEE-II model

The resilient food supply chain (RFSC) has been identified as an effective model for mitigating food supply chain (FSC) risks. However, there exist many barriers impacting the implementation of the RFSC. Further, previous studies seldom utilize integrated decision models for identifying and ranking the barriers to implementing RFSC within uncertain environments. Thus, the study establishes an interval-valued Fermatean fuzzy (IVFF) decision framework to identify and rank these barriers. The framework is classified into four stages. First, to model the interaction between preference information, we introduce the IVFF-prioritized weighted average (PWA) operator to collect this information. Then, an integrated IVFF-CRITIC method is proposed to calculate the barrier weights considering their inter-correlation relationships. Next, the IVFF-PWA operator and IVFF-CRITIC method are incorporated into the PROMETHEE-II model to rank the barrier levels of alternative participation in the FSC. Further, a case study about analyzing implementation barriers to RFSC is employed to test the effectiveness and practicality of the presented framework. The result shows that the participation food processing company (priority: 0.161) has the highest barrier level. The findings of this article may offer decision support to stakeholders for mitigating the barriers to implementing a resilient supply chain in the food industry.

A Hybrid Approach Based on Consensus Decision Making for Green Supplier Selection in Automotive Industry

With increased global commerce, businesses must manage their supply chains while taking into account not only costs but also environmental implications. The decision-making of Green Supplier Selection (GSS) is a strategic priority for companies to survive in challenging market conditions and to effectively and sustainably manage their supply chains in the increasingly polluted and resource-depleted world. Environmental sustainability can be enhanced with the appropriate criteria when choosing green suppliers. Based on these motivations, it is necessary to determine the correct criteria, classify the chosen criteria and employ an effective evaluation method in the GSS process. In particular, evaluating each criterion at its own level is of strategic importance. In this paper, the GSS model, handled by group decision-making, is constructed with multi-sub-criteria to increase the competitive advantage of businesses in challenging market conditions for the purpose of ensuring a sustainable future. A novel hybrid methodology of the Interval Type-2 Fuzzy (IT2F) Analytical Hierarchy Process (AHP) and IT2F Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) is presented for the GSS model to deal with uncertainty. This study provides decision-makers with an effective method that performs fuzzy calculations at all steps until a solution is found, especially in areas that may have a complex hierarchical structure, such as the automotive industry. In the proposed method, unlike most studies in the literature, if a criterion has sub-criteria (or multi-sub-criteria) in the hierarchy considered, each criterion is evaluated with other criteria at its own level, without the need for all other criteria to have sub-criteria (or multi-sub-criteria). The effectiveness of the proposed method has been demonstrated by testing it with an application taken from the automotive industry with a complex-structured multi-level hierarchy. Additionally, sensitivity analysis has been conducted to assess the impact of changes in subjective input by means of scenarios.

ЭТИКА И МОРАЛЬ В СОВРЕМЕННОМ БИЗНЕСЕ: ЦЕЛЬ БИЗНЕСА И ЕГО ОТВЕТСТВЕННОСТЬ

In the second article of his series, the author examines the profound changes that have occurred over the past few decades in what business is and the evolution of views on what the purpose of companies is. If in the past it was generally accepted that a company should pursue the interests of its shareholders, now the dominant concept has become the concept of stakeholders, which include, in addition to shareholders, everyone who comes into contact with the results of the organization's activities. The author cites as an example one of the first attempts to implement such an approach, which was undertaken more than 100 years ago by Henry Ford, and outlines the consequences of the subsequent court decision for law enforcement practice in the United States. The author raises a number of pressing questions that, in his opinion, remain contradictory and unresolved in the application of the stakeholder concept in practice, despite its practically uncontested general acceptance. The article also discusses the practical implementation of the stakeholder concept in the form of formulating sustainable development policies at national and intergovernmental levels, including the so-called ESG principles, analyzing each component of these principles (ecology, social responsibility and corporate governance), and also provides positive and negative examples of such implementation by specific companies. The author concludes that despite the ubiquity of statements and declarations about business responsibility, they very often do not correspond to reality. Despite this, the author believes that the implementation of ESG principles remains an important priority for companies, including because compliance with ESG in modern conditions becomes necessary when receiving corporate financing.

ЭТИКА И МОРАЛЬ В СОВРЕМЕННОМ БИЗНЕСЕ: ЦЕЛЬ БИЗНЕСА И ЕГО ОТВЕТСТВЕННОСТЬ

In the second article of his series, the author examines the profound changes that have occurred over the past few decades in what business is and the evolution of views on what the purpose of companies is. If in the past it was generally accepted that a company should pursue the interests of its shareholders, now the dominant concept has become the concept of stakeholders, which include, in addition to shareholders, everyone who comes into contact with the results of the organization's activities. The author cites as an example one of the first attempts to implement such an approach, which was undertaken more than 100 years ago by Henry Ford, and outlines the consequences of the subsequent court decision for law enforcement practice in the United States. The author raises a number of pressing questions that, in his opinion, remain contradictory and unresolved in the application of the stakeholder concept in practice, despite its practically uncontested general acceptance. The article also discusses the practical implementation of the stakeholder concept in the form of formulating sustainable development policies at national and intergovernmental levels, including the so-called ESG principles, analyzing each component of these principles (ecology, social responsibility and corporate governance), and also provides positive and negative examples of such implementation by specific companies. The author concludes that despite the ubiquity of statements and declarations about business responsibility, they very often do not correspond to reality. Despite this, the author believes that the implementation of ESG principles remains an important priority for companies, including because compliance with ESG in modern conditions becomes necessary when receiving corporate financing.

Routine management: a case study for the implementation of tools applied in a barbershop

The focus of this work is a practical approach to how a process of implementing routine management and some tools works in an organization located in Manaus - AM, showing real applications and thus demonstrating its importance and the benefits obtained. With this objective in mind, the methodology was introduced in a company in the men's beauty sector, thus enabling management to focus on achieving results, operational excellence, difficulty in prioritizing delegated tasks and better communication. In order to do this, the company's mistakes and mechanisms for solving them were established. By using quality management concepts and practices, it will be possible to increase efficiency and productivity and guarantee the satisfaction of the organization's customers. As well as analysing the case study, the theoretical review looked in depth at the concepts of quality management, management by guidelines, standardization, processes and routine management itself. The topic was chosen to show how to organize simple day-to-day aspects so that effective management that strives for continuous improvement is possible. At the end of the study, it was found that the implementation provided a restructuring of the company's procedures, an understanding of the company's priority problems, improved communication between employees, and an understanding of the results of each area.

Missed Opportunities: Fashion Fabric Sourcing Professionals’ Use of the MSI in the Higg Index

This qualitative study examines the disconnect between the intentions of the Sustainable Apparel Coalition’s (SAC) use of the Higg suite of tools and the actual use by designers, product developers, and sourcing professionals that work within the fashion industry to combat contributions to climate change. Sustainability and the progress towards a circular economy are paramount in an industry beleaguered by a take–make–waste set of practices with diminishing economic returns. The Higg Index, particularly the Higg Material Sustainability Index (MSI), are meant to help fashion professionals make better choices. Designers and sourcing agents play vital roles in strategic progress toward sustainable initiatives. The Higg Index suite of tools are the most comprehensive metric framework enabling fact-based decisions within the complex global supply and value chain of fashion products. Yet, if fashion professionals are unable to fully understand or utilize the information provided by the MSI, the efforts of the SAC are wasted. Twenty-two fashion professionals in a variety of roles answered open-ended questions regarding their use of the MSI. Discussions were focused on how, and in what way, they used the MSI and if this information was used in sustainably focused initiatives or company priorities. While the SAC has a mandate to create more rigorous Life Cycle Assessment capabilities as well as provide more accountability, scrutiny, and transparency regarding reported information, many professional users are lost in a sea of specialized knowledge. The goal of this research is to highlight improvements in and changes needed for the Higg Index for designers and sourcing departments that may not have the dedicated time, knowledge, or capabilities to understand this developed information.