Disruptive (dis)engagement: platformisation as a global social policy

Abstract

Global digital platforms have become important actors for economy and work with social policy consequences. This article analyses strategies and actions of global digital platforms from the perspective of how and what kind of global social policy these represent. It draws from analysis of how platform company strategic approaches relate to rights, regulation, and redistribution, and then using abductive reasoning and mixed methods empirical case study in Europe, articulate challenges to future global social policy. It examines what priorities of platform companies imply to global social policy and identifies five political and strategic elements of importance for global social policy: (1) denial or avoidance of employer status, (2) identifying as a “tech company providing services”, (3) focus on private social insurance in contrast to statutory social security, (4) addressing social security as a market-based service through voluntary partnerships, and (5) investor driven business model and global engagement. Drawing from theoretical and empirical data, the article further examines potential countermeasures and solutions, which could be of relevance at different levels of governance. It concludes that social policy impacts of platform economy are more related to the business model than technology. Platform economy business models currently support upward redistribution and avoidance of regulatory measures to address minimum income, social protection, and workers’ rights, yet platform economy is data rich and also could provide scope for government and regulatory action.