Innovative sustainable design approaches in urban architecture play a crucial role in addressing the growing challenges of urbanization, environmental degradation, and the need for aesthetically pleasing living spaces. This study explores various sustainable design strategies, such as biophilic design, Net-Zero Energy Buildings (NZEBs), green roofs, vertical gardens, adaptive reuse, and circular economy principles, highlighting their ability to balance environmental impact with aesthetic appeal. Biophilic design integrates natural elements into urban environments, enhancing mental and physical well-being, while NZEBs focus on energy efficiency and reducing carbon footprints through renewable energy sources. Green roofs and vertical gardens provide ecological benefits, including air purification and biodiversity, while also creating visually engaging urban landscapes. Adaptive reuse and the circular economy emphasize the repurposing of existing structures and materials, promoting sustainability while preserving cultural heritage. Through a qualitative literature review, this research identifies the benefits and challenges associated with these design approaches and discusses their potential to transform urban architecture into more sustainable and livable spaces. The findings suggest that a holistic approach, integrating aesthetics and sustainability, is essential for creating urban environments that are resilient, environmentally responsible, and socially inclusive. This study provides valuable insights for architects, urban planners, and policymakers seeking to implement sustainable design principles in contemporary urban settings.