With application of nonlinear theory, this paper makes study on the long‐term competition in a recycling price game model by manufacturers and retailers. The paper makes analysis on the local stability of the Nash equilibrium point and gives the corresponding stable region. It has been found that the stability of the whole system would be significantly impacted by the following factors which include adjustment speed of the recycling price, the proportion of recycled products by channels, the sensitivity of consumers for the recycling price, and the price cross‐elasticity between two channels. By means of the simulation technology, the complexity of the recycling price in the system in the long‐term competition has been demonstrated. Owing to the change of parameters, bifurcation, chaos, and other phenomena would appear in the system. When the system is becoming chaotic, the profit of the whole system decreased. All these show that the operational efficiency for the whole system will be impaired by the chaos. Effective chaotic control of the system will be realized by the use of the parameter adaptation method.