Construction and Development Strategy of Third Party Cold Chain Logistics System in Jilin Province Based on Financial Risk

Abstract

This paper analyzes the development status of the industry of third-party cold chain logistics enterprises in Jilin Province, the status of third-party cold chain core enterprises and the relationship of cold chain from a macro perspective, and constructs a scientific evaluation index system to evaluate the third-party cold chain in Jilin Province. The performance of the company analyzes the differences between different enterprise performances, thus guiding the healthy development of third-party cold chain logistics in Jilin Province. At the same time, it constructs the index system of third-party cold chain logistics and financial risk system based on economics theory, analyzes the risk factors of third-party cold chain logistics, further applies scientific methods such as factor analysis to identify key influencing factors, and builds third-party cold chain logistics. Risk early warning indicator system, establish a third-party cold chain logistics risk prevention mechanism. Finally, using regional theory and urban economic basic theory to analyze the urban cold chain logistics distribution system involving third-party cold chain logistics, and the business characteristics, main distribution modes and existing problems of B2B cold chain logistics distribution business and B2C cold chain logistics distribution business [1]. To construct a common distribution demand for the two, the urban cold chain 2B/2C fusion co-distribution model is targeted. Based on the urban cold chain 2B/2C fusion co-distribution model, the pricing game process of third-party cold chain logistics enterprises and fresh e-commerce in the urban cold chain 2B/2C fusion co-distribution model is analyzed, and the B2B cold chain is considered comprehensively by using the game idea. The logistics carries the capacity limitation, establishes the secondary supply chain pricing game model of non-cooperative and cooperative game under different strategies, and builds a third-party cold chain logistics system in Jilin Province, which promotes the cold chain logistics industry in the region to promote the sales of local agricultural products and promote Local economic development.