Price Discounts Research Articles

Analisis Upaya Mempertahankan Laba Di Masa Musiman Pada Percetakan Cipta Grafika Karawang

This research was conducted to determine the efforts to maintain profits during seasonal times at the Cipta Graphic Printing. This research was conducted in December 2022 - June 2023 in Karawang Regency with the object being the Cipta Graphic Printing. Ciptagraphic printing offers all kinds of products and printing services. The research method used is descriptive with a qualitative approach. data collection was done by interview and observation. The results of the study show that the efforts made by the Cipta Graphic Printing in maintaining operating profit by providing price discounts are intended to attract consumers to be interested in making reservations in advance. Then Cipta Graphic also took part in several events, aiming for promotion so that it could increase sales or cooperate with other parties such as working with wedding organizers for invitations and working with schools to promote calendars for students/guardians of the school's students. These efforts have helped Cipta Graphic to be able to maintain its profit so that it does not experience losses when the season does not last by looking at market opportunities and trends.
 Keywords: Profit, Seasonal Period, Effort, Printing

Consumer perception and preference toward plant-based meat alternatives – Bibliometric trends and policy implications

BackgroundPlant-based meat alternatives (PBMAs) could be a promising source for protein intake and reduce the dependence on unsustainable meat production and consumption. However, the concern about the production and processing of PBMAs persists, besides the consumers' attitude. The opinion about scientific evidence among stakeholders on the promotion of PBMAs differ. This study presents the trends in consumer perception and preference toward PBMAs and suggests a facilitating policy framework for promoting consumption. Scope and approachThe study mainly focused on (1) exploring the publication trends, geographic focus of research, and a comprehensive review of the consumers’ perception of and preference for PBMAs, (2) identifying PBMAs research hotspots and emerging themes, (3) evaluating the wholistic nature of PBMAs research, and (4) offering policy framework for the promotion of production and consumption of the PBMAs. Bibliometric analysis was performed using the Scopus database sourcing literature published till December 2022 and analyzing the identified 1964 publications deploying VOSviewer software through the topic-based search strategy of phrases corresponding to PBMAs perception and preference. Key findings and conclusionsThe search query retrieved 1964 publications that showed an increasing trend in research on consumers’ preference towards PBMAs. The positive affirmation by consumers is mainly by personal decisions on health benefits, a shift to veganism, ethical concerns, and sustainability. The preference was in proportion to the articulation of the possible merits of the PBMAS, price discounts, and media-influenced consumption. The USA, China, and Germany led, respectively, in active institutions, per research output and per capita GDP publication. The chief sources of funds for research on PBMAs consumption, perception, and attitudes were the National Natural Science Foundation of China, the European Commission, and the National Key Research and Development Program of China. Research outputs on PBMA foods, consumers' acceptance, and preferences are mounting; however, the United States Department of Agriculture and Wageningen University led in the publications revealing that rigorous research efforts for producing and promoting PBMAs need to be executed in developing economies. Although research output on PBMAs food, consumers’ acceptance and preferences are increasing, a majority of publications emerge from organizations in developed nations like the United States Department of Agriculture and Wageningen University. The research effort is yet to be intensified to produce and promote PBMAs in developing countries. We suggest a policy framework to be implemented by the stakeholders to ensure the production and consumption of PBMAs as well as to promote such products on the sustainability front.

Effect of Product Display and Price Discounts on Impulsive Buying

This research aims to determine the effect of product display and price discounts on impulse buying among Indomaret consumers in the Malang City area. This research uses causal associative quantitative research. Data collection methods are carried out through: observation, documentation, and questionnaires. Next, the questionnaire was tested for instruments, validity and reliability tests, classical assumption tests, hypothesis tests, multiple linear regression analysis and coefficient of determination (R2) with the support of computer software applications, namely the SPSS (Statistical Package for Social Sciences) program. Based on using the Cochran formula, the sample used was 100 Indomaret consumers in the Malang City area. The sampling technique uses incidental sampling. Based on the research results, the researcher stated that: 1) Product arrangement has a significant effect on impulse buying at Indomaret Malang; 2) Price discounts have a significant effect on impulse purchases at Indomaret Malang.

Analysis of Influencing Factors on Impulsive Buying of Teenagers Live Streaming: An Example from Taobao Live Streaming

The study focuses on the consumption behavior of teenagers live online shopping, taking Taobao platform as the research sample, and analyzing the development status of Taobao live platform to analyze and summarize the factors influencing teenagers impulsive buying. The study shows that the factors influencing teenagers live impulsive buying are characterized by the three-dimensional feature of service-price-experience.(1)The immaturity of teenagers ability to discriminate is easily influenced by external factors, which promotes impulsive buying; teenagers blindness, comparison and herd-like consumption psychology also induces impulsive buying.(2)Live platform quality after-sales service and risk monitoring can enhance the youths sense of trust in consumption, impulsive buying has a promotional effect; Live broadcast process anchor professional services and emotional interaction also has a promotional effect on the youths impulsive buying.(3)Price is the primary factor to stimulate teenagers impulsive buying, and live shopping can relatively reduce the shipping cost and bring commodity price discounts.(4)The development and application of new technology and new functions can enhance the experience and fun of teenagers live shopping, improve their sense of identification with commodities, and have a promoting effect on impulsive buying.

Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives

PurposeTo minimize customer churn, many service providers offer consumers the option of automatic contract renewal at the end of a contract period. Such agreements are known as rollover service contracts (RSCs). This research quantifies the effect of RSCs and other related factors, such as incentives, on consumers' service choice decisions.Design/methodology/approachThe study adopts choice-based conjoint analysis to assess the effect of RSCs on consumers' choices and to determine whether effect size varies when selecting a cell phone network or gym/leisure club provider, which represent lower-priced utilitarian and higher-priced hedonic services.FindingsIt was found that RSCs produce negative perceptions and intended behaviors for the majority of consumers across different product types. Nevertheless, as explained by social exchange theory, many individuals may be persuaded to enter into a RSC on the basis of reciprocity if they are offered an incentive such as a price discount or free product add-on.Originality/valueIn the marketing domain, this is the first comprehensive study to quantify the role of contract type among a range of other factors in consumers' decision-making when selecting a service. The authors' results offer context-specific implications for service marketers. First, RSCs are perceived more negatively in high-priced hedonistic categories, especially among those with lower incomes. Second, price discounts are more effective than product add-ons for motivating hedonic purchases, while product add-ons work better with utilitarian services.

ANALYSIS OF THE INFLUENCE OF BUSINESS INTELLIGENCE ON BEVERAGE SALES KONNICHIWA COFFEE USING THE METHOD EQUIVALENCE CLASS TRANSFORMATION

Konnichiwa Coffee shop is one of the business beverage that sells various types of drinks. Determination of price discounts or product promotions sometimes doesn’t match what customers wants and needs. Another obstacle found was that there were no promotions for consumers who bought directly at Konnichiwa Coffee outlets. This causes less than optimal sales strategies and store promotion strategies. Determining menus that are often purchased simultaneously by consumers can be a reference for owners in determining promotional strategies. Therefore, this research was conducted to look for association patterns between menus that can implement business intelligence (BI) in the association rules method. One of the association rules algorithms is the ECLAT algorithm. The ECLAT algorithm is used because it is more efficient and faster in terms of time. The data used in this research were 214 products from 100 transactions with 26 types of drink menus. The resulting pattern refers to a minimum support value of 3% and a minimum confidence of 30%. This means that transaction data that has association patterns or that were purchased together is only 3% of the total transaction data with a confidence level of 30%. From the results obtained, the Java Latte, Kopi Latte and Sapporo Latte menus are the menus that are most often purchased together so they can be used as a marketing strategy for Konnichiwa Coffee.

The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City

The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City

Pricing and Timing Decisions in Promotion Channels

When planning for online promotion festivals, retailers must consider both pricing and timing decisions to determine an appropriate promotion strategy. In this article, we first consider <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">retailer-promotion channel</i> where the retailer sells a new product on his marketing channel in normal and promotion sales periods. A greater number of early consumers can reduce late consumers' risk perception for product performance and increase their utilities via word-of-mouth. Consumers arriving in the promotion sales period strategically time purchases to maximize their utilities. Our analysis shows that when word-of-mouth is strong and consumers are patient to wait for price markdown, the retailer increases the price from that of the normal sales period and then provides price discounts. Otherwise, the retailer sets a high initial retail price to earlier pursue high marginal profit. We then consider <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">platform-promotion channel</i> where the retailer sells the product on the platform. Our analysis suggests that three additional factors in platform-promotion channel, commission rate, subsidy level, and market expansion, have distinct impacts on the equilibrium pricing and timing decisions. Interestingly, we find that the retailer's profit can be nonmonotonic in the subsidy level and a higher subsidy level does not necessarily induce the retailer to engage in platform-promotion channel.

The impact of sales promotion techniques on consumer purchase decisions within community pharmacies

The study analyzeshow sales promotions affect customer behaviourin community pharmacies by looking at psychological factors, economic incentives, and ethical issues. The goal of the study is to offer practical insights and evidence-based suggestions to make sales promotion strategies more effective and ethical in community pharmacies. The objective is to study is to examine the influence of sales promotions on consumer behaviour in community pharmacies, with a specific focus on whether sales promotions effectively improve drug sales to customers. The findings suggest that a combination of product availability, brand trust, cost savings, and professional advice drives consumer decisions. Convenience-related services are particularly attractive to consumers, with 43.8% valuing extended hours and 21.5% appreciating delivery services. This influence of sales promotion highlights the need for pharmacies to consider various promotional strategies to cater to different consumer preferences. The study concludes that while sales promotions do impact consumer buying decisions at local pharmacies, their influence varies widely among individuals. Factors such as product availability, brand loyalty, price discounts, and pharmacist recommendations also play significant roles. Most of the time customers aren't influenced by sale promotions because they might be confused about whether the products are expired or if there's something wrong with the stock. The study concludes that effective promotional and service strategies should take into account these diverse consumer preferences to boost customer satisfaction and increase sales.

Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

The Effects of Franchise Beauty Salon Sales Promotion Strategies on Customer Loyalty

The purpose of this study is to investigate what is preferred among the sales promotion strategies of franchise beauty salons and to find out the differences in the impact of preferred sales promotion strategies on customer loyalty. For this study, 285 copies of data collected through an online survey of men and women in their 20s or older were used for the final analysis, and the results of this study calculated Cronbach's α coefficient using SPSS 25.0 Ver. As a result of the analysis, it was found that price discounts and coupons were the most preferred according to the characteristics of the survey subjects, and event promotions and free gifts were the lowest. As sales promotions affect customer loyalty, the preference for coupons and customer reward program event promotions is found to have a high impact on affinity, and it is judged to be the use of coupons that have the greatest impact on the relationship between preference and affinity. According to this study, active use of price discounts and coupons that affect preference will help attract new customers and lead existing customers to loyal customers by using coupons and customer compensation programs that affect preference.

The Effect of Tangible Promotions on an Intangible Environment

Promotions are frequently deployed by firms in service intensive industries like tourism as a way to boost numbers like visitation and occupancy in times when excess capacity may be anticipated. While promotions may indeed augment revenues and other accounting measures commonly used by tourism firms to assess the success of marketing interventions, the impact of these sales tools on long-run finance-based indicators remains largely unexplored. Exploiting a rich dataset consisting of over 300 corporate level hotel promotions spanning nearly three decades, this study shows that promotions can be detrimental to long run performance of tourism firms. This erosion of the market value is particularly acute for promotions that involve tangible monetary components, such as price discounts. While this result supports the tenets of the hierarchy-of-effects theory and prospect theory, the observed effects of the tangible component of sales promotion entail an extension of these theoretical approaches to an intangible environment. Also available in Spanish. See supplemental material for details.

Customer’s Repurchase Decision of Fruits and Vegetables Through E-Commerce Sites during Omicron Outbreak in Surabaya

In the past few years, the number of e-commerce businesses in Indonesia is increasing including those that offer vegetables and fruits. Due to COVID-19 outbreak, transactions through e-commerce sites had also increased. During the outbreak, customers in Indonesia had a tendency to allocate their income for essential needs such as vegetables and fruits. This study aims to: (1) assess the frequency of vegetables and fruits purchases through e-commerce sites before the Omicron outbreak (October – December 2021) and during the Omicron outbreak (January – March 2022); and (2) examine the determinant factors of customers repurchase decision to buy vegetables and fruits through e-commerce sites. Data were collected using online questionnaire distributed to 140 respondents that were selected based on age and experience of purchasing vegetables and fruits online. The differences in frequency of purchasing vegetables and fruits through e-commerce sites before and during the Omicron outbreak were analyzed using the Wilcoxon test. Meanwhile, the determinant factors of the decision to repurchase vegetables and fruits through e-commerce sites were analyzed using binary logistic regression. The results showed that there is no significant difference in frequencies between purchasing before and during the Omicron outbreak. Education, products, price discounts, promotions, and COVID-19 situation are the determinant factors of repurchase decision of vegetables and fruits through e-commerce sites. As the writer conducting this study, there was no previous study on the same case that using the combination of demographic, marketing mix, and situational factor as determinant factors on customers repurchase decision through online platforms.

Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

The advancement of technology in the era of digitalization offers convenience to consumers for quick and easy shopping through digital platforms such as marketplaces. Marketplaces provide various products and services, ranging from basic needs to luxury items. This convenience creates new opportunities and challenges in understanding consumer behavior, especially in terms of how a consumer's consumption patterns correspond with Islamic values in the context of meeting their needs. This research aims to analyze the determinants or factors influencing the consumption patterns of a Muslim consumer in meeting various levels of needs, such as financial literacy, hedonic motivation, technological proficiency, and price discounts. A case study was conducted on marketplace users in Malang City using a quantitative method and multiple linear regression analysis. The research results indicate that a consumer's financial literacy and technological proficiency, as well as the presence of price discounts, have an effect on their consumption patterns at the dharuriyyah, hajiyyah, and tahsiniyyah levels of need. However, hedonic motivation does not affect consumption patterns at all levels of needs. By understanding the effect of these factors on consumption patterns, this research offers valuable insights into how consumers perceive and prioritize their various needs in the ever-evolving digital environment.

PENGARUH PRICE DISCOUNT DAN IN-STORE DISPLAY TERHADAP IMPULSE BUYING (Studi Pada Konsumen di Irian Supermarket Kota Medan)

In the current era of globalization, competition between business people in both domestic and foreign markets continues to increase. This is evidenced by the displacement of traditional markets by various types of modern markets, so that many world centers with various shapes and sizes have emerged. The development of this modern retail business is also popping up in every corner of the city, and this has a positive impact on increasing the retail industry in Indonesia. This research was conducted on Irian Supermarket consumers in the city of Medan. The purpose of this study was to determine the effect of price discounts and in-store displays on impulsive purchases at the Irian Supermarket in Medan. This research was conducted on 105 respondents using a purposive sampling method. The method in this study is quantitative with multiple linear regression and using the SPSS 25 program. From the results of the t test, the price discount variable has a not significant positive effect on impulse buying and the in-store display variable has a significant positive effect on impulse buying at Irian supermarkets, Medan city. There is a low (weak) relationship between price discount and in-store display variables as a whole on impulse buying in Irian supermarkets in the city of Medan, namely 15.1% and the rest is influenced by other variables not examined in this study

Analysis of The Effect of Price Discount On Technology Perceived Quality, Technology Perceived Value and Perceived Savings on Intention To Use Digital Payment Application Gopay

The purpose of this study is to examine how consumers' purchase intentions are affected by price discounts by examining how they are regarded to be beneficial, valuable, and high-quality. This study used a conclusive research design and a descriptive research type, and it was quantitative in nature. This study employs a single cross-sectional design so each sample will be sampled just once. The target population for this study was everyone who had done retail shopping. There were 100 samples used in this investigation. Online questionnaires were distributed by researchers in order to gather data. Researchers processed pre-test data using SPSS and factor analysis. Research leads one to the following conclusions on the study's findings: Discounts on prices positively impact the perceived savings. Discounts in price have a detrimental effect on the perceived quality. Price reductions positively impact other price reductions. Discounts in price positively impact the perceived savings. Discounts in price positively impact the perception of quality. Perceived value is positively influenced by the price reduction effect. In terms of perceived savings, perceived quality, and perceived value, the price discount influences the mediator and positively effects price discounts. Perceived value is positively impacted by perceived savings. Perceived value is positively impacted by perceived quality. Purchase intentions are positively impacted by perceived value.

Flight to safety, intermediation frictions, and US Treasury floating rate note prices

While US Treasury floating rate notes (FRNs) are typically traded at a premium, they often experience significant price discounts. We find that this significant discount in US Treasury FRNs can be partly attributed to intermediation friction. The results reveal that new intermediation friction and canonical fight-to-safety channels can better explain the price changes in US Treasury FRNs.

Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations

It is common to find add-on fees (e.g., convenience fee, resort fee, shipping fee) as well as a price discount in the same offer. This research examines the joint effects of add-on fees and price discounts and demonstrates that some price discounts may backfire. The rationale is that when a price discount is similar in magnitude to the add-on fee, it is likely to trigger attribution processes that make salient the negativity associated with the add-on fee. Initial studies show that the magnitude of the price discount matters in negatively impacting perceptions of add-on fee, and adversely impacts overall evaluations. Subsequent studies examine serial mediation effects and identify moderators of theoretical and practical interest. Across six studies, this research illustrates a novel and non-intuitive finding that the presence of a price discount alongside an add-on fee may negatively impact fairness evaluations and purchase intentions.

Dampak Penggunaan Pinjaman Online Terhadap Gaya Hidup Konsumtif Mahasiswa STIE Ekuitas

One of the digital financial services offered by financial service providers commonly called fintech is online loans. With easy terms and conditions, online loans make it easier for people, including students, to borrow money online. This service can influence students' consumptive lifestyle. Students who want to borrow money to meet their needs can take advantage of this online loan application, which allows money to be disbursed immediately. Loan repayment is considered easy because it can be paid in installments with a certain interest depending on the period chosen. The aim of this research is to find out how the use of online loan applications impacts the consumptive behavior or lifestyle of STIE Equity students. Students who used loan applications were surveyed via questionnaires. The research results show that the average student uses online loan applications because of necessity and is tempted by offers such as interest and price discounts.

The Impact of Price Discounts and Viral Marketing on Purchase Intentions in TikTok E-commerce

In the current digital era, the role of social media, especially TikTok, has rapidly evolved and become an integral part of the daily lives of the global community. TikTok, a social network initially focused on short music videos, has transformed into an e-commerce platform that is changing the way we shop. With features like the “yellow cart”, TikTok enables content creators to market products and earn money from their sales. This research aims to determine the influence of viral marketing and discount promotions on purchase intention using a quantitative research method by utilizing a questionnaire in the form of a Google form, which will be distributed to the public by the researcher. This type of research is quantitative with an unspecified or unknown number of respondents. Using the Hair formula, the maximum sample size is 70 respondents for 7 indicators. In this study, the sample size is 70 respondents. The data analysis technique used in this research is multiple linear regression analysis using SPSS version 23 as the data processing tool. The results of this study indicate 37.2% of the variation in Price Discount can be explained by the variables Viral Marketing and Price Discount. the effect of Viral Marketing and Price Discount have a significant influence on Purchase Intention.