With the continuous advancement of global informatization, the way of enterprise financial management under the big data environment is undergoing profound changes. This paper takes NIO as the research object to explore how to prevent financial risks in the context of big data. Firstly, the definition of big data and its specific application in financial management are studied to reveal the supportive role of big data technology in the collection, analysis and decision-making of enterprise financial information. Second, this paper provides a detailed definition and categorization of financial risks to help identify potential financial problems. Through in-depth analysis of NIO's financial data, possible financial risk points are identified, and an effective risk early warning model is established by combining the methods of big data analysis, aiming to realize the early identification and prediction of financial risks. Finally, based on the results of the analysis, relevant financial risk prevention measures are proposed, in order to provide reference and reference for NIO and other similar high-tech enterprises in financial risk management. Financial risk management in the context of big data not only requires enterprises to have strong data analysis capabilities, but also needs to eliminate potential risk factors in the system design to enhance the enterprise risk prevention capabilities. The research in this paper is of great practical significance to promote the intelligence and scientization of enterprise financial management.
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