The article is devoted to media coverage of human rights protection, namely the problems and prospects for the development of human rights journalism in Ukraine. Human protection, adherence to the fundamental principles enshrined in the Universal Declaration of Human Rights and the Basic Law of Ukraine are the basis of freedom, justice and universal peace. Violation by the media of a wide range of media — from human integration and development in society to sensitive conflict issues, voices of people with disabilities, the elderly, vulnerable groups, etc. — shows adherence to democratic principles of statehood, humanism and freedom of speech. Advocacy or advocacy journalism is participatory journalism, and the journalist is a direct participant who seeks to protect those who find themselves in a difficult situation by changing the situation itself, resolving the conflict, andexpressing one’s own opinion. Today, with the intensification of social processes in society, socio-economic and environmental conflicts, emphasis should be placed on personal (civil, political, economic, social, cultural and environmental) rights and freedoms that ensure the right of everyone to a safe life, health, free access to information, the right to the state of the environment, the quality of food and household items, etc. For the development of human rights journalism, it would be appropriate to increase the number and quality of publications in the media, which cover the problems of all vulnerable groups (children, adolescents, people with disabilities, prisoners, women / men, gender, etc.), use correct terminology in accordance with human rights), the balance of authenticity and judgments from the facts is observed (the standard of separation of facts), the avoidance of hate speech, the materials of one’s own analysis prevail (without reprinting official press releases of the authorities). This study aims to increase the sensitivity of the media to socially vulnerable groups and the protection of human rights. One of the solutions to the problem is to highlight the problems and prospects for the development of human rights journalism in Ukraine. Strengthening the media to the standard of reliability through quality work with sources of information, the use of correct terminology and improving the performance of their own journalistic materials and is the most important in the development of human rights journalism.