Rzecznik prasowy klubu sportowego – obowiązki zawodowe oraz kompetencje interpersonalne wspomagające komunikację z mediami i kibicami

Abstract

Press officer for a sports club – professional responsibilities and interpersonal skills to support communication with the media and supporters The subject of this article is the profession of a press officer of a sports club, his/her professional duties and interpersonal competences which support communication with the media and fans. The monograph cites the historical context of the emergence of the press officer profession, the typographical hierarchy of press officers. The monograph also distinguishes the scope of duties and relevant interpersonal competences. Supporters of the sports club are also described, as well Dominika Stawicka, Szymon Żyliński 120 as the media – transformations, development of social media, references to television stations cooperating with the organisation. The most important element of this article is the research, which was preceded by the selection of an appropriate methodology and research tools. The aim was to interview ten selected press officers representing football and volleyball clubs and analyse them in detail. Thanks to the research sample we were able to obtain a complete picture of the press officer, his/her duties, and relevant features. The press officer profession in Poland is a discipline which has been developing since the 1970s. of XX century. The importance of this profession has been shown in this work, as well as a view on how their work changed during the COVID-19 pandemic.