Introduction: Literary performance promotes memory preservation through popular oral narratives, being, therefore, a form of resistance for Brazilian people and our culture. When it is developed using the stories, it becomes fascinating. Despite being an oral narrative that is not always valued, it carries the identity, traits and ways of typically Brazilian characters. Objective: The aim of this study was to analyze the literary performance of storyteller Rolando Boldrin, in the TV show Sr. Brasil. Methodology:As for methodological procedures, bibliographic, documentary and oral, descriptive and qualitative research was used. Results:Among the results achieved, we highlight that the stories narrated in Boldrin’s narrated retrieves stories and memories of characters from popular culture. Conclusions:We conclude that the reader-narrator of stories needs to develop skills, among them not to lose the “thread of the skein” at the moment of the narrative, to use voice, body, space and presence, resources to draw attention and awaken the imaginary, the interest and the affective memory of reader-listeners in an engaging and surprising way.
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