Abstract

This research paper is devoted to the phenomenon of cultural memory, as well as the ways of its transmission and preservation on the example of the territory of modern Veliky Novgorod. The author describes the existing concepts of cultural memory in the humanities, as well as analyzes modern ways of its transmission and preservation on the example of Veliky Novgorod. The basis of the study is the theory of cultural memory, set out by the German Egyptologist J. Assmann. The work also uses concepts and terms developed by such scholars as P. Nora, F. R. Ankersmith, W. Kansteiner, J. Olick and others. Among other things, the author draws attention to the fact that the images of cultural memory contribute to the preservation and strengthening of territorial identity, including urban identity. Thus, the study has extensive prospects in the field of studying the degree of influence of the means of translation and preservation of cultural memory in the urban space on the example of Veliky Novgorod.

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