Social Media Presence Research Articles

THE IMPACT OF SOCIAL MEDIA PRESENCE, RESPONSE TIME, CORPORATE ACTIONS ON THE STOCK MARKET: EVIDENCE FROM THE RUSSIA–UKRAINE WAR

This study investigates the influence of social media presence and conflict response on the stock returns during the Russia–Ukraine war. We examined the long-term impacts regarding social media presence, response time, action taken, and industry affiliation using a sample of 174 firms in 10 industrial sectors. The results highlight that response time and actions significantly impacted stock returns in both the short- term and long-term. Conversely, social media presence marginally affected response decisions, but did not significantly affect stock returns.

25 years of Clinical Implant Dentistry and Related Research (CIDRR): A modern bibliometric and Altmetrics network analysis.

Since its establishment in 1999, the journal of Clinical Implant Dentistry and Related Research (CIDRR) has consistently disseminated notable clinical and translational research within the domain of oral implantology. As the journal approaches its milestone 25th anniversary, this study endeavors to systematically delineate the publication trends, level of evidence, and bibliometric indices characterizing the initial quarter-century of CIDRR's scholarly activity. Notably, the investigation adopts a contemporary methodology by incorporating Altmetric analysis, thereby enriching the evaluation with an assessment of the broader societal and online impact of the published research. A comprehensive search was performed in SCOPUS and PubMed to access the bibliographic data of all articles published in the journal from 1999 to 2024. Additionally, Altmetric database was used to obtain social media attention scores (AAS). Journal's overall performance via impact factor and quartile range was assessed. Most cited papers were identified and the most prolific authors, institutions and countries and the collaboration networks among those were assessed. The level of evidence of all articles was determined based on Oxford level of evidence scale. All articles were categorized based on their major topic in the field of implant dentistry. Throughout its first 25 years of activity, CIDRR published 1912 articles with an annual growth rate of 2.67% and consistently being ranked at Q1 quartile in "Dentistry (miscellaneous)" and "Oral Surgery" journal categories. When clinical studies are considered, level I and II evidence constituted 22.82% and 11.82% of all articles, respectively. Sweden, the USA, and Italy as well as Göteborgs Universitet, Sahlgrenska Akademin. and Malmö Högskola were the most prolific countries and institutions respectively. "Implant system/design/characteristics," "Bone Augmentation," and "Implant Prosthesis" were the top most investigated topics. The examination of the journal's initial 25 years highlighted that CIDRR has surpassed similar dental research journals in publishing a greater number of high-level evidence articles. It also showcased diverse country- and author-collaboration networks. However, the journal's social media presence is still evolving. This article, presenting a comprehensive overview of the journal's scientometric and bibliographic activities, serves as a valuable reference for researchers, clinicians, and stakeholders, offering insights into both traditional and contemporary perspectives.

The Role of Community Engagement in Successful Recruitment of Research Participants During the COVID-19 Pandemic.

Our research team was in the process of recruiting American Indian and Alaska Native (AIAN) women for a community-based intervention to prevent alcohol-exposed pregnancy when the COVID-19 pandemic began. Safety measures adopted at the tribal, state, and national level required us to rethink and revise study protocols. We followed the principles of community-based participatory research, especially community engagement. The goal of this article is to report the recommendations from local AIAN field staff and the community advisory board that enabled us to exceed our prepandemic recruitment goal. First, we developed a list of major adaptations and mapped each one onto our recruitment timeline to assess its effect on subsequent enrollment. Second, we surveyed the two AIAN field staff who led recruitment and an administrative staffer at the study site and conducted a qualitative analysis of their responses. Our revised project timeline presents the major adaptations that led to our successful recruitment, as verified by qualitative data from field staff. These adaptations included expanding our social media presence, expanding recruitment to a nearby urban site, implementing a "refer a friend" program, and recruiting through local media outlets. Most important was having local AIAN staff who cultivated a nonjudgmental space for potential participants to talk about sensitive topics. We not only met our prepandemic recruitment goal but exceeded it by 16.6%. The input of our community advisory board and the efforts of community-based staff were essential in achieving success during the unprecedented conditions of the COVID-19 pandemic.

Understanding The Danger of Bullying: A Phenomenological Study on Female College Students As Victims of Cyberbullying

Cyberbullying in social media until now is a problem that has not been appropriately resolved. The presence of social media certainly has consequences in human life, including shaping cyberbullying behaviour itself. Cyberbullying is an aggressive behaviour that is carried out deliberately and repeatedly by individuals and groups using telecommunication media to harm others emotionally and psychologically so that it has an impact on the lives of individuals as victims of cyberbullying. Therefore, this study seeks to explore how to describe the dangers of bullying for students who become victims of cyberbullying. This research uses a qualitative phenomenological approach. The subjects of this study are three students who are active on social media networks and have been victims of cyberbullying. Purposive sampling techniques are used to find research subjects. Data results are analyzed using phenomenological analysis. Research shows that three of the victims have been victims of cyberbullying. Besides that, sequentially, the psychological dynamics of the third subject start with the Subject's family state, the Subject, the personality of the Subject, the Subject's daily activities, cyberbullying, the dangers of cyberbullying, and the preventive efforts of cyberbullying.

Role of Influencer Marketing in Consumer Purchase Decisions: A Bibliometric Analysis and Discourse

In today's digital age, the power of influencer marketing has an important place and determines customer decisions in different sectors. This compendium delves into the complex world of influencer marketing, informed by a comprehensive analysis of the latest research in the field. With this research, we aim to re-veal the important role of employees in the formation of consumer behaviour and purchasing intention. Our journey begins by revealing the impact of an influencer's presence on multiple platforms on behaviour, showing how messaging influences emotions and behaviour. Know the connection to the affected person. Additionally, we examined the claim of polarizing influencers' identity by revealing how the debt issue leads to defensiveness that impacts on influencing marketing strategies that deliver a unique network of customer loyalty, consumer behaviour and purchasing behaviour. We explore the hidden gems in retail live streaming and marketers' social media presence, revealing their impact on offline purchasing decisions beyond the digital world. By exploring interpersonal interactions, we show how interpersonal interactions influence brand perceptions and communication outcomes. We also carefully examine the influence of creators on information followers according to the balance between business and reality. We present the next list, revealing the difficulty of uncovering practices in the influencer industry, their small impact on various dimensions of reality, and the impact of stakeholders' needs. Combining recent research studies, this cornerstone provides guidance to business leaders as they navigate the dynamic areas of business. By presenting small conversations between influencers, consumers, and brands, we provide experts with insights to increase business potential that are useful in guiding customer engagement and purchasing decisions.

Dampak Media Sosial Bagi Mahasiswa TBI

The role of social media for students, namely to improve the quality of student education, has become an important focus in the development of the contemporary education system. The presence of social media has brought significant changes in the way students and educators interact, collaborate and learn. This paper investigates the impact of social media in education, considering its positive and negative aspects. On the positive side, social media provides easy access to information, enables collaboration and project-based learning, and facilitates the development of digital and professional skills. Students are recorded as having used social media before entering college. They at least have more than one social media account. This research aims to investigate the role of social media in improving the quality of student education by analyzing how the impact of social media such as social structure, culture and interactions between individuals influence the learning process. The research method used involved literature analysis and case studies to understand the impact of social structure, culture, and social interactions on the educational experiences of TBI students. By understanding the social dynamics in the classroom, educators can adopt more effective strategies to overcome the challenges faced by students in learning. Through this approach, social media has an impact as an important tool in shaping educational policies that are more inclusive and responsive to the needs of diverse students. By examining the various impacts of social media on educational opportunities, social media can encourage the adoption of policies that are inclusive and responsive to the needs of diverse students.

Factors influencing patient selection of orthopaedic surgeons for total hip (THA) and total knee arthroplasty (TKA).

The importance of identifying how patients choose their healthcare providers has grown with the prevalence of consumer-centric health insurance plans. There is currently a lack of studies exploring the factors associated with how patients select their hip and knee joint arthroplasty surgeons. The purpose of this study was to determine how patients find their arthroplasty providers and the relative importance of various arthroplasty surgeon characteristics. An electronic mail survey was sent to 3522 patients who had visited our institution for an arthroplasty surgeon office visit between August 2022 and January 2023. The survey consisted of multiple-choice questions, which aimed to inquire about the patients' referral sources for their current arthroplasty surgeon. In addition, patients were requested to rate the significance of 22 surgeon-related factors, on a scale of 1 (Not Important At All) to 5 (Very Important), in choosing their arthroplasty surgeon. Of the 3522 patients that received the survey, 538 patients responded (15.3%). The most common referral sources were physician referral (50.2%), family/friend referral (27.7%), and self-guided research (24.5%). Of those that were referred by a physician, 54.4% of respondents were referred by another orthopaedic provider. Patients rated board certification (4.72 ± 0.65), in-network insurance status (4.66 ± 0.71), fellowship training (4.50 ± 0.81), bedside manner/personality (4.32 ± 0.86), and facility appearance (4.26 ± 0.81) as the five most important factors in picking an arthroplasty surgeon. Television (1.42 ± 0.83), print (1.50 ± 0.88), and online (1.58 ± 0.93) advertisements, along with social media presence (1.83 ± 1.08), and practice group size (2.97 ± 1.13) were rated as the five least important factors. Patients are most likely to select an arthroplasty surgeon based on referral from other physicians, namely orthopedic surgeons, in addition to board certification status, in-network insurance, and fellowship training. Overall, these findings highlight the importance of physician credentials and reputation within the orthopaedic community in order to attract and retain patients.

The Food Instagrammer Effect in the Study of Advertising Literature

Food Instagrammer became a new trend of society. Proven by many food photo posts by users of Instagram social media accounts. Food is no longer an object of hunger busting, but it has become a worthy object to exploit in order to gain existence on social media. Food Instagrammer become the determining trend of food photo trends on Instagram, because the food is presented with the technique of food. The more full Instagram timeline with food photos is the real evidence of a new phase in the advertising world, advertising is no longer a corporate communication tool created by the advertising agency, the presence of social media makes everyone able to Produce advertising content. In this study, tried to reveal the world of advertising that is entering a new phase due to the presence of social media by Food Instagrammer. Based on the analysis results of 80 respondents, it was obtained that almost 80% more interested in food advertising by Food Instagrammer primarily on Instagram, rather than conventional advertising by companies that appear on social media. After thorough analysis, researchers get surprising data. For respondents, the advertising of companies on social media is considered to be disturbing, and is often avoided. Unlike the advertising by Food Instagrammer, more often sought as a reference source, because more natural in the presentation of persuasive information.

Oocyte cryopreservation on TikTok and Instagram: Who is teaching whom?

Oocyte cryopreservation (OC) is a medical intervention for reproductive-aged women, a demographic that uses social media heavily. This study characterizes the top TikTok videos and Instagram reels on OC. Five hashtags pertaining to OC were selected: #oocytepreservation, #oocytecryopreservation, #eggfreezing, #oocytefreezing, and #fertilitypreservation. Top videos for each hashtag were evaluated for source, content, impact, and quality on both platforms. Descriptive and inferential statistics were performed to analyze differences between laypeople and medical professionals. From March to April 2023, 332 posts were reviewed. The most popular hashtags on TikTok and Instagram were #eggfreezing (n = 5.6 million views, n = 68,500 + posts) and #fertilitypreservation (n = 9 million views, n = 20,700 + posts). Laypeople dominated as sources (57.8%, 35.2%), followed by physicians (17.0%, 32.4%). No professional societies videos were found. Educational information (53.1%, 48.6%) was most frequently shared on both platforms respectively, followed by personal experiences (36.1%, 21.6%). Laypersons' posts were dominated by personal experiences (62.0%) with educational content second (33.3%). Educational contentby medical professionalswas more accurate on both TikTokand Instagram thanpatients (p < 0.001, p < 0.001). #Eggfreezing had the greatest impact for both patients and medical professionals based on shares (n = 9653, n = 3093), likes (n = 713,263, n = 120,700), and comments (n = 35,453, n = 1478).Notably, laypersons had a larger follower count than medical professionals (p < 0.001). The majority of available videos are from laypeople, focus on education topics, and are less accurate in comparison to those from medical professionals. Professional societies have an opportunity to enhance their social media presence for better availability and accuracy of OC information.

Drew a map on your bedroom ceiling: fandoms, nostalgic girlhood and digital bedroom cultures in the Swiftie-sphere

ABSTRACT This paper explores the role of escapism in Taylor Swift’s music and her fandom, referred to as ‘Swiftie’ culture or ‘Swifties’. Swift has always been known for her personal lyrics set to catchy melodies, and in recent years, she has leaned further into leaving ‘Easter eggs’ for her fans to piece together through her lyrics, music videos and social media presence. Drawing upon Jenkins’ (2006) work on ‘prosuming’ and McRobbie and Garber’s (1975) ‘bedroom cultures’, I explore the storytelling in Swift’s craft, and argue that online engagement with her work enables a productive fandom built upon nostalgic escapism. This paper interrogates the role of the Swiftie fandom in cultivating digital bedroom cultures; utilising a feminist discourse analysis of Swiftie Reddit and YouTube, I suggest that Swift’s evolving view of girlhood, as well as her use of metaphor and colour, has built an alternative world of nostalgia that predominantly exists online. As such, fans are offered a community to escape into the mythology of Swift in a way that speaks to and celebrates ‘girlish’ emotions, cultivating digital spaces that emulate the ‘real life’ bedroom.

Dampak Media Sosial Terhadap Gangguan Psikologis Pada Remaja

Circumstances and behavior in childhood has proven to have a very important and continuous effect in the future. One aspect of childhood that has changed dramatically in recent times and has caused concern among policy makers and others who are responsible for always protecting children is the emergence of online social networks or so-called social media. after childhood, entering adolescence where adolescents are also the group most vulnerable to the influence of social media. At this time social media has developed into a virtual community, where social media users can interact with other users beyond geographical boundaries. However, no one can deny that the presence of social media influences several aspects of life, and one of them is the aspect of adolescent personality.

Dynamics of Changes in Literacy Culture in the Social Media Era: Comparative Study of the Millennial Generation and Generation Z

This study aims to analyze the dynamics of changes in literacy culture in the social media era with a focus on millennials and generation Z. The presence of social media has changed the way individuals access, process and share information. A comparative study method was used to compare the influence of social media on literacy culture between millennials and generation Z. Data was collected through structured surveys and interviews involving participants from both generations. The variables observed included reading frequency, types of literature consumed, sources of information used, and patterns of sharing information through social media. The results of the study show that there is a significant difference between the millennial generation and generation Z in terms of the influence of social media on literacy culture. Millennials tend to read digital content more often and use social media as the main source of information. Meanwhile, generation Z tends to be more active in sharing information through social media and using special social media platforms to expand their literacy reach.&#x0D; Keywords: social media, millennial generation, generation Z, literacy culture

The Influence of Social Media Marketing on Brand Equity: Evidence from the Fast-Food Industry in Brazil

Purpose: The aim of the study was to investigate the impact of digital marketing adoption on firm performance: a case study of small and medium enterprises in India. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study investigates how social media marketing impacts brand equity in Brazil's fast-food industry. It finds a positive link between effective social media strategies and key brand equity measures like awareness, perceived quality, and loyalty. Brands with robust social media presence tend to enjoy greater visibility and are seen as offering higher quality. Furthermore, these efforts cultivate stronger consumer connections, potentially offering a competitive advantage. Unique Contribution to Theory, Practice and Policy: Social identity theory, consumer engagement theory &amp; gratifications theory may be used to anchor future studies on the impact of digital marketing adoption on firm performance: a case study of small and medium enterprises in India. Fast-food brands should prioritize measurement and evaluation of social media marketing efforts to assess their impact on brand equity. Government agencies and regulatory bodies in Brazil should collaborate with industry stakeholders to develop guidelines and best practices for social media marketing in the fast-food industry.

The godly girlboss

ABSTRACT Network marketing has seen no shortage of criticism, but its capital gain for corporate owners and top-tier sellers has remained consistent. In this article, we focus attention on the strategies from which this success emerges. Because the discourses which circulate in these spaces serve to uphold multiple oppressive systems at once and do so under the guise of a seemingly progressive feminism, we see import in demystifying their trends. By analysing brand materials of hair care and wellness company, Monat, as well as the prominent social media presence of some of its most affluent ‘biz and beauty mentors’, we argue that neoliberal feminism and Christian femininity are both demonstrated and reified through the figure of the online influencer we call the ‘godly girlboss’. By exploring how the company’s top sellers integrate messages of religion, beauty, wealth, and wellness, we argue that their rhetoric functions not only to help them sell shampoo, but also to engender investment in a specific white, Christian, feminine lifestyle. In this way, their social media influence operates not only as a capitalist tool, but a political one.

Do social media use and patient satisfaction scores correlate with online award recognition among hip and knee arthroplasty specialists?

IntroductionThe physician–patient interaction now begins before patients arrive in the office. Online ratings, social media profiles, and online award status are all components of physician online reputation which contributes to the patient's initial impressions. Therefore, it is important to understand the interplay of these factors and determine if there is a consistent trend indicating the value of this information. MethodsWe Identified all (N ​= ​160) registered American Association of Hip and Knee Surgeons (AAHKS) in New England using the https://findadoctor.aahks.net/tool for Massachusetts (MA), Connecticut (CT), Rhode Island (RI), Vermont (VT), New Hampshire (NH), and Maine (ME) on 6/26/2023. We collected surgeon age, fellowship graduation year, and practice type (i.e. Academic or Private). The average 5-star rating and number of ratings were collected from four websites. Any professional-use Facebook, Instagram, Twitter, LinkedIn, YouTube Channel, Personal Websites, or Institutional Websites were identified and a modified SMI Score was calculated. Finally, Castle Connolly Top Doctor, Local Magazine (e.g. Boston Magazine) Top Doctor, or the presence of having any award was noted for each surgeon. ResultsWe identified several significant trends indicating that online awards were associated with higher online ratings. Social media presence, as determined by SMI Score, was also correlated with higher ratings overall and a higher likelihood of having an online award. ConclusionGiven the observed trends and reported importance patients place on ratings and awards, surgeons may consider increasing online engagement via social media and encouraging patients to share their experience via online ratings.

A Study of the Relationship between Social Media Marketing through Influencer Marketing and SMEs: Applied on the Egyptian Small and Medium Enterprises

This paper explores the multidimensional influence of social media marketing on Egypt’s Small and Medium Enterprises. This study adopts a mixed-methods approach, integrating surveys, interviews, and case studies to give a thorough analysis. The study begins by assessing the amount of social media marketing adoption among Egyptian SMEs and identifying the most regularly used platforms. It evaluates the frequency and characteristics of social media interactions among SMEs, including consumer engagement and collaborations. Furthermore, the study assesses the problems associated with resource limits, digital literacy, and cultural issues in incorporating social media into SME operations. In addition, the study explores the impact of content created by users and online reviews on brand impression and consumer loyalty. The study also examines whether having an active social media presence corresponds with increasing revenue, market share expansion, and globalization activities. It investigates the role of social media marketing in promoting SMEs’ access to finance and collaborations. In conclusion, this thesis contributes to the existing literature by conducting a comprehensive evaluation of the impact of social media marketing on small and medium-sized enterprises (SMEs) in Egypt. It highlights the immense potential of social media and identifies various challenges SMEs face. The research recommends how policymakers, business support organizations, and SME owners can leverage social media marketing to enhance competitiveness and sustainability in the Egyptian business environment. Keywords: Social Media Marketing – Marketing – SMEs – Egypt.

INSTAGRAM AS A SELF PRESENTATION MEDIA FOR YOUNG MOTHER IN MEDAN CITY

The presence of social media gives new habits in people's lives, Including the group of mother. The phenomenon that is prevalent nowadays is the habits of mothers who regularly uploaded on Instagram, Reviews their parenting activities and childrens's schedule. In this research, using the Self Presentation theory from Erving Goffman, aims to find the Strategy of Self Presentation is done by Instagram users and the implication of the use of social media to parenting at home. The research method is conducted qualitatively with the data collection techniques through interviews and observation of Instagram accounts of mothers who are informants. Research informants are a new mom who are the active Instagram users with a golden age of children (0-5 years).

Social media for brand image manipulation: an automotive industry applied approach

The paper illustrates how social media marketing and analytics can assist businesses in achieving branding objectives by increasing their social media impact through advertising, getting social, using appropriate keywords, and creating effective and interactive communication channels with their intended audience. The multifaceted influence of social media postings is demonstrated by leveraging the Toyota Motor Corporation example. An explanation of how defamatory incidents have impacted the company’s social media atmospheric image is also included. Evidence of how negative intervals of social media presence could have been intelligently reversed through efficient content infusions is presented. Among numerous instruments allowing for analysis of marketing strategy results, “Social Mention”, “Talkwalker” and “Mentiolytics” were selected in order to demonstrate the efficiency and utility of social media monitoring methods using freely available tools. In this study, Toyota’s social media marketing strategy is highlighted by presenting measurements of variables such as the reach, strength, passion and sentiment of the brand over randomly selected time windows, demonstrating the dynamically evolving field of social media monitoring techniques.

Social Media Use in Dermatology in Turkey: Challenges and Tips for Patient Health.

Social media has established its place in our daily lives, especially with the advent of the COVID-19 pandemic. It has become the leading source of information for dermatological literacy on various topics, ranging from skin diseases to everyday skincare and cosmetic purposes in the present digital era. Accumulated evidence indicates that accurate medical content constitutes only a tiny fraction of the exponentially growing dermatological information on digital platforms, highlighting an unmet patient need for access to evidence-based information on social media. However, there have been no recent local publications from Turkey analyzing and assessing the key elements in raising dermatological literacy and awareness in digital communication for patients. To the best of our knowledge, this study is the first collaborative work between health care professionals and a social media specialist in the medical literature. Furthermore, it represents the first author-initiated implementation science attempt focusing on the use of social media in addressing dermatological problems, with the primary end point of increasing health literacy and patient benefits. The multidisciplinary expert panel was formed by 4 dermatologists with academic credentials and significant influence in public health and among patients on digital platforms. A social media specialist, who serves as a guest lecturer on "How social media works" at Istanbul Technical University, Turkey, was invited to the panel as an expert on digital communication. The panel members had a kickoff meeting to establish the context for the discussion points. The context of the advisory board meeting was outlined under 5 headlines. Two weeks later, the panel members presented their social media account statistics, defined the main characteristics of dermatology patients on social media, and discussed their experiences with patients on digital platforms. These discussions were organized under the predefined headlines and in line with the current literature. We aimed to collect expert opinions on identifying the main characteristics of individuals interested in dermatological topics and to provide recommendations to help dermatologists increase evidence-based dermatological content on social media. Additionally, experts discussed paradigms for dermatological outreach and the role of dermatologists in reducing misleading information on digital platforms in Turkey. The main concluding remark of this study is that dermatologists should enhance their social media presence to increase evidence-based knowledge by applying the principles of patient-physician communication on digital platforms while maintaining a professional stance. To achieve this goal, dermatologists should share targeted scientific content after increasing their knowledge about the operational rules of digital channels. This includes correctly identifying the needs of those seeking information on social media and preparing a sustainable social media communication plan. This viewpoint reflects Turkish dermatologists' experiences with individuals searching for dermatological information on local digital platforms; therefore, the applicability of recommendations may be limited and should be carefully considered.

Paucity of Online Information About Gender-Affirming Surgery Fellowships in the United States.

Despite growing demand for gender-affirming surgery (GAS), there are few formal GAS fellowships in the United States. Paucity of online information about GAS fellowships may discourage potential applicants and decrease the visibility of the field. Thus, it is important to analyze the existing online information about GAS fellowships to improve fellow recruitment and patient outcomes. To identify the number of GAS fellowship websites (GASFWs) and evaluate their robustness. Second, to report the social media presence of GAS fellowships. To identify GASFWs, existing databases sponsored by plastic surgery associations and Google query were used between April and May 2023. Thirty-five independent variables based on previously published data were evaluated for presence in a bivariate fashion on GASFWs. Accounts on popular social media websites were also identified by Google query. Website and social media analysis were also done for GAS fellowships that were offered by departments/specialties other than plastic surgery. In total, only 6 GASFWs associated with plastic surgery departments were identified and analyzed. Eight nonplastic surgery GASFWs were included for analysis. Overall, both categories of GASFWs were not robust; key information such as previous fellow listing and selection criteria was often missing. Furthermore, important topics specifically related to GAS such as community engagement and programmatic building are often not found on GASFWs either. In addition, none of the fellowships had any independent Facebook, Instagram, or Twitter. To ensure patient safety and quality outcomes, it is important to promote GAS by recruiting more applicants for specialized training beyond residency. With increased Internet use, improving GASFWs and social media presence as well as considering the use of a centralized database or match system can foster the growth of the field.