Social Media Presence Research Articles

Give Your Top Management More of a Social Media Presence

Give Your Top Management More of a Social Media Presence

Social media for patient engagement

Who better to serve as “Dr. Google” than an actual doctor? Patients often present with a list of symptoms and turn to their favorite search engine to understand their constellation of symptoms. In this editorial, we attempt to address the following key elements in surgeons’ use of social media (#SoMe4Surgery) as a tool for patient engagement: marketing, demystifying and differentiating the surgical specialty, a fast track to the latest specialty-specific guidelines and recommendations, and combatting medical misinformation. The increased social media presence in the medical space can be used to improve health literacy and simplify the navigational process of one’s healthcare journey. These platforms can humanize physicians, make them more accessible, and bridge the gap that sometimes exists, preventing patients from moving to their next step in care due to fear. The extent of social media use in healthcare far surpasses this brief discussion, and it is up to the individual user to exercise the appropriate uses and responsibilities regarding patient communication.

Proposed Marketing Strategy to Improve Mutual Fund Asset under Management (AUM) Growth of PT. Anargya Aset Management

People frequently use the asset under management (AUM) of investment management companies as a key indicator when evaluating their investment options. Anargya AUM is not competitive enough, ranking 72 from 95 investment managers in Indonesia. Anargya feels the need to prioritise increasing their AUM in order to capture leads so it can be converted into sales. Anargya needs to evaluate their marketing strategy to increase brand awareness, in hope to increase their mutual funds AUM. The author will then examine the marketing mix (7P) and lastly SWOT/TOWS matrix was developed before coming up with a marketing communication strategy that is appropriate for the research object. Mediocre marketing strategy can hinder the company’s ability to be presence both in physical and digital. Anargya not prepared enough to communicate its brand message. This investment management company can overcome the challenges and improve their marketing strategy and social media presence, leading to enhanced brand awareness

IMBPiracy's Twitter Sentiment Analysis for Indonesia with Nvivo 12 Plus

The rapid advancement of technology is matched by the rapid dissemination of information via social media, including information related to piracy. On the other hand, in maritime sociology conflicts, the presence of social media can polarize the international community, damage peace movements, promote violent agendas, and spread false and inaccurate information. Twitter is one of the social media platforms whose data is still open for processing. Writing this article aims to find out positive and negative sentiments about piracy news in Indonesia from Twitter IMBPiracy using the Nvivo 12 plus application. The method used is descriptive qualitative to describe the results of IMBPiracy's Twitter sentiment analysis with the Nvivo 12 Plus application. The data was taken from IMBPiracy's official Twitter from 2010 to 2022 using the Ncapture application. From the data collected, it is then analyzed to find out the country of origin and the number of negative and positive tweets. In this study, the results were found, namely IMBPiracy's tweets were dominated by France, which contributed 47 tweets. Meanwhile, an analysis of IMBPiracy's tweets about piracy in Indonesia shows mostly negative sentiment. Of course, these negative tweets can hurt the identity of the Indonesian nation as a formidable maritime nation.

Institutional isomorphism in corporate Twitter discourse on citizenship and immigration in India and the United States

AbstractHigh net‐worth individuals (HNIs) play important roles in influencing policy through their voices. Technology‐mediated means of addressing issues, such as social media activism, have become a central part of such policy advocacy. We examined the Twitter engagement of the 50 wealthiest individuals and their ‘networks’ in India and the United States, specifically their engagement with citizens' movements and policy issues related to citizenship and immigration, with a focus on debates triggered by the enactment of the Citizenship Amendment Act (CAA) and rescission of Deferred Action for Childhood Arrivals (DACA), respectively. We quantified the level of engagement of ‘HNI networks’ with these debates through a textual analysis of their tweets using computational methods combined with manual annotation, followed by qualitative analysis and comparison of subjective meanings attached by actors to key terms. We found that American HNIs leveraged their social media presence to advocate for inclusive immigration and naturalisation policies, their model of advocacy characterised by confrontation, collective action and ownership by key actors, thus exhibiting mimetic isomorphism. Indian HNIs' tweets on CAA were few and far between, with no call for change and no evidence of either collective action or individual ownership, and a hesitation to challenge the central government, thus exhibiting coercive isomorphism.

Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience

In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.

Managing Convergence of Journalisme and Social Media in Indonesia

In the era of contemporary media convergence, the interconnection of journalism and social media is inevitable. New media journalism included in the mass media family cannot stand alone without the presence of social media. Therefore, the management of journalism and social media in mass media companies has currently been a given. Without the link between journalism and social media, it is undoubting that the media company is lame, outdated, and on the verge of collapse, because it is abandoned by its readers, audiences and advertisers. The aim of this study is to describe the process of linked journalism in social media in Indonesia, especially in three media groups. Those are Media Group Network, Republika Group, and MNC Group. This study uses qualitative analysis and data collection techniques of observation, interviews, and library study. The results of this study show that the three media groups have differences in managing their journalism and social media. Media Group Network separates all social media under its authority. Republika Group unites all social media under one roof, while MNC Group differentiates in each of its subsidiary groups. This difference has consequences on the number of their followers. Social media under Media Group Network and MNC Group have relatively few followers due to the large number of media subsidiaries under their auspices. On the other hand, the number of the followers of Republika Group is larger because all media subsidiaries are united in one social media platform of Republika Group.

Negotiating girlhood in rock music: Nandi Bushell, prodigy discourse and adult mentor-fans

Abstract Nandi Bushell (b. 2010) is a British-Zulu drummer and multi-instrumentalist whose early career has garnered much attention from audiences and the international music press. In this article, we investigate the case of Bushell as a point of entry for understanding children's participation in mainstream popular music culture and the broader public sphere. We explore Bushell's social media presence, creative output and public reception in relation to three interrelated themes: (1) the functioning of social media and the music press as arenas for the (re)negotiation of ideas about child prodigy; (2) child musicians’ political activism; and (3) the role of adult ‘mentor-fans’ in sponsoring girls’ participation in rock culture. In grappling with the complexities of these themes, we place a particular emphasis on querying how dominant conceptions of girlhood inform the press coverage of Bushell's music and social media output, as well as on examining her highly visible relationships with established male rock artists serving as mentors, fans and industry brokers. Ultimately, the article sheds new light on how notions of girlhood as a cultural identity are negotiated by young artists and their (often adult) audiences in relation to musical genre boundaries.

Pengaruh Sosial Media Dikalangan Anak dan Remaja

In today's modern era, all influences in the world have begun to change. Currently the biggest influence is the presence of social media for children and adolescents. Social media currently has a major influence on society, changing the paradigm without knowing the boundaries of space, time, distance, anytime, anywhere, and without direct communication or meeting someone face to face. Through social media, of course, it will be easier to communicate in every community. Social media also brings many new events that have an impact on the development of our lives, especially on the growth and development of children and adolescents, from negative and positive consequences. Most social media users are children and adolescents who still need monitoring in their use. However, today's social media also has positive and negative influences for children and adolescents. In addition, social media also has a pretty good impact on the community. In fact, even at a young age, you can already use social media or something like that.

Strategi Pengembangan Sumber Daya Manusia (SDM) Baitul Mal Wat Tamwil di Sumatera Utara

This study aims to determine the current state of the internal and external environment of BMT human resources in North Sumatra to determine the baitul mal wat tamwi human resource development strategy in North Sumatra. This type of research uses a qualitative approach using a SWOT analysis. This research was conducted directly at BMTs in North Sumatra, namely BMT Masyarakat Madani, BMT Raudhah, and BMT Al-Musabbihin. The research time started in June 2022, and it is finished. The researchers obtained it from the company and managers in the company, including managers and administrators in the two BMTs. The research object in question is the Human Resources (HR) development strategy for BMT Civil Society, BMT Raudhah BMT Al-Musabbihin, and its influence on the resilience of BMT and its impact on the welfare of MSMEs. The primary data source in this thesis is taken from answers to questionnaires distributed to respondents through direct interviews with the subject of the BMT management or those in charge of the BMT institution.Data obtained from other sources, researchers also include secondary data as a reinforcement of arguments, both from various literature such as previous research journals, both national and international, books, statistical data, and so on. After being seen from the internal environment, the study results stated that the BMT Human Resource Development Strategy in North Sumatra consisted of strengths, namely clear legal aspects of BMT and good relations between employees. At the same time, the weaknesses consist of human resources who tend not to be graduates of Islamic economics, family management, and human resource capabilities and competencies that still need them. Not active in the BMT forum/organization. When viewed from the external environment, it consists of opportunities, namely Linkage with Islamic Banks. At the same time, the threats are the lack of government support, minimal financial support, and the issue of the industrial revolution 5.0. A microfinance institution emerged. Furthermore, based on the results of the SWOT matrix analysis, after processing the IFE and EFE matrices, the resulting strategy quadrant is in quadrant 1, namely the progressive strategy. The approach used to develop BMT human resources in North Sumatra is the BMT SO Strategy will continue to make clear legality as a reinforcement for the establishment of BMT, continue to establish good relations between employees and take advantage of BMT links with Islamic Banks. As a strategy analysis from the author for BMT to utilize digitalization of BMT in promoting the presence of BMT or other social media.

Exploring the Effects of Social Media and Cyberbullying on Senior High Schools Student Interpersonal Communication

Objective: This study aims to analyze the relationship between Social Media on Students Interpersonal Communication and Cyberbullying on Students Interpersonal Communication in Senior High School Method: The method used in this study is quantitative to test the hypothesis taken from the research variables in numbers and then the data is analyzed using statistical procedures. Identification of Research Variables In order to test the research hypothesis, it is necessary to first state the identification of the research variables. The variables in this study are as follows: 1. Dependent variable: Interpersonal Communication 2. Independent variable: Influence of social media, cyberbullying. This study explains the causal relationship between variables through hypothesis testing. The population in this study were 560 parents of Senior High School Student. Data collection techniques in research were carried out by distributing questionnaires containing statements related to the variables studied. The measurement scale used for this research is a 7-point Likert scale. Data analysis uses the Partial Least Square (PLS) method. Result: Based on the results of the analysis, the P value <0.050 was obtained, so it was concluded that social media has a positive and significant relationship to Students interpersonal communication. Social media has an impact on interpersonal communication. Based on the results of the analysis, the P value <0.050 was obtained, so it was concluded that cyberbullying had a positive and significant relationship to Students interpersonal communication. Conclusion: Social media has a positive and significant relationship to Students Interpersonal Communication and cyberbullying has a positive and significant relationship to Students Interpersonal Communication. Based on the results of research and data analysis conducted by researchers regarding the process of interpersonal communication between victims and their friends in building a tendency to change cyberbullying towards negative emotions positive, it can be concluded that friends have influence in building tendencies to have positive emotional concepts. Research Implication: Social media presence requires further attention. Not to stop its development, but to maximize its use. It is important to increase the self-awareness of each user, considering that what is uploaded can affect self-image, and what is uploaded can affect the relationships that exist with other parties. Cyberbullying can occur in groups who know each other and groups of people who do not know each other. Cyberbullying can cause perpetrators to use false identities which cause perpetrators to feel free from existing social and normative rules. Cyberbullying can occur on social media such as Facebook, Myspace, and Twitter Originality/Value: The novelty of this research is the creation of a new model of the relationship Social Mediaon Senior High Schools Student Interpersonal Communication and CyberBullying on Senior High Schools Student Interpersonal Communication which has not been found in previous research.

Recent violent political extremist events in Brazil and epidemic modeling: The role of a SIS-like model on the understanding of spreading and control of radicalism

In this work, we study a simple mathematical model to analyze the emergence and control of radicalization phenomena, motivated by the recent far-right extremist events in Brazil, occurred in 8 January 2023. For this purpose, we considered a compartmental SIS-like model that takes into account only the right electors, for simplicity. The model considers radical and moderated right electors, and the transitions between the two compartments are ruled by probabilities, taking into account pairwise social interactions and the important influence of social media through the dissemination of fake news. The role of the Brazilian Federal Supreme Court on the control of such violent activities is also considered in a simple way. The analytical and numerical results show that the influence of social media is essential for the spreading and prevalence of radicalism in the population. In the presence of such social media, we show that radicalism can be controlled, but not extincted, by an external influence, that models the acting of the Federal Supreme Court over the violent activities of radicals. If the social media effect is absent, the radicalism can disappear of the population, and this phenomenon is associated with an active-absorbing nonequilibrium phase transition, like the one that occurs in the standard SIS model.

An Analysis of Craniofacial Surgery Fellowship Websites and Social Media Presence

Background: Applying to craniofacial surgery fellowship is a competitive process, and applicants may find it challenging to determine which programs are the best fit. We sought to evaluate the quality of information available on craniofacial surgery fellowship websites (CFWs), identify areas for improvement, and evaluate social media presence. Methods: Individual CFWs were identified from the ASCFS directory and Google search. Demographic information was collected from the ASCFS directory, and CFWs were evaluated for qualitative information. Social media presence was assessed by querying Facebook, Instagram, and Twitter for official and active accounts. Results: Thirty-one programs were identified. While most ASCFS listings included addresses (93.6%) and program coordinator contact (87.1%), only half included program director contact. The majority of CFWs included a procedure list (71.0%), research opportunities (58.1%), current fellows (56.7%), and didactic schedules (71.0%). Few CFWs included case logs (16.1%), call schedule (22.6%), salary/benefits (25.8%), and alumni information (38.7%). Regarding social media presence, only 3 craniofacial fellowship programs were on Facebook (9.7%), 2 on Instagram (6.5%), and none on Twitter. In comparison, affiliated plastic surgery residencies were more active on Instagram (64.5%), Facebook (38.7%), and Twitter (25.8%). Conclusion: There are several potential areas for improvement of CFWs, including maintaining an updated ASCFS directory of CFWs. Programs may consider adding information about case logs, call schedule, and alumni career path. Creating comprehensive websites and increasing social media presence would provide a valuable source of information to potential applicants and serve as an effective tool for recruitment.

Presence of Social Media during Catastrophes

Presence of Social Media during Catastrophes

Penyebaran Berita Politik dan Partisipasi Politik Masyarakat Kota Palu di Media Sosial

Today's social media has created a new dilemma. Media independency is an important component for a democratic order, however, in some contexts, citizens experience several hindrance to fully enjoy this right. Replacing conventional media channels, social media is becoming an indispensable medium for expressing and discussing politics. This research focuses on the political participation of the people of Palu City which is influenced by the presence of social media. The social media means are Facebook, WhatsApp, Instagram, Twitter, TikTok, YouTube, and Telegram. This study was designed using a quantitative approach. The techniques used to collect the data include observation, questionnaires, and written documents. This research questionnaire was distributed to the people of Palu City which was carried out directly and through social media. The results of distributing the questionnaires showed that 144 respondents were willing to fill out the questionnaires. Data analysis in this study used descriptive statistics. The results of the study show that the political participation of the people in Palu City places more emphasis on spreading news or political issues on social media, especially by spreading the news or issues on sundury social media accounts, but not only that, the political participation of the people is also shown by receiving and following the news. -News and political issues on social media. The political news or issues shared on social media in this study was carried out by the public if they received news or political issues that were hotly discussed. News or issues that are disseminated are no longer managed, but are immediately distributed on various social media accounts such as Facebook, WhatsApp, Instagram, Twitter, TikTok, YouTube, and Telegram, so it is not uncommon for news or issues to have a positive impact, it some even have an negative impact.

Presence of Social Media during Catastrophes

Presence of Social Media during Catastrophes

The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends

Abstract With the rise of social media, influencers have gained an important role in the marketing strategies of companies. Their constant presence in social media, determined by the creation and posting of content as well as their permanent interaction with the consumers, has created them a great advantage and credibility in the eyes of consumers. The fact that they are not perceived as a form of marketing, increases their credibility and ability to influence their followers. In this article, we present the results of a research about the consumers’ perception towards fashion influencers depending on age category. Our results show that fashion influencers have the ability to influence the fashion style adopted by the consumers, but not necessarily the buying decision. The fashion style of young consumers is more likely to be shaped by influencers, while people with ages between 25-40 years are least impressed by influencers. In a surprising way, even consumers older than 40 years shape their fashion style based on influencers, but are not influenced directly in their buying decision.

Social Media Usage by United States Plastic Surgery Subspecialty Fellowship Programs.

United States plastic surgery fellowship programs in four major subspecialties (hand, microsurgery, craniomaxillofacial, and aesthetic) were identified and evaluated for social media presence on Instagram, Facebook, and Twitter. Platform-specific parameters were collected and statistically analyzed in aggregate. There were a total of 25 Instagram accounts, four Facebook accounts, and three Twitter accounts across all investigated subspecialties. Hand surgery had the greatest social media presence on Instagram (19.5%) and Twitter (3.4%). Microsurgery had the greatest presence on Facebook (4.7%). Between 2015 and 2022, Instagram was the platform with the greatest increase in adoption by fellowship programs. Geographically, microsurgery and craniomaxillofacial accounts were primarily owned by Midwest programs (66.7%, 100%), and aesthetic primarily by programs in the South (83.3%). Number of Instagram posts and followers were not significantly correlated with hospital reputation (P = 0.12, P = 0.63). Social media is underutilized by plastic surgery fellowship programs. While Instagram metrics such as posts and followers are not correlated with hospital reputation, the skewed distributions of fellowship accounts, both geographically and across platforms, represent areas of potential growth.

Temporal Impacts of Problematic Social Media Content on Perceived Employee Hirability

ABSTRACT Job applicants’ social media postings and presence can impact employers’ perceptions during the hiring process. The current study expands this line of inquiry, exploring the effects of both message characteristics (i.e. post temporality) and individual characteristics (i.e. hiring manager’s view about individuals’ ability to change over time). Results of a 2 (problematic content: present v. absent) × 3 (post temporality: recent v. 2 years ago v. 5 years ago) experiment (N = 220) revealed the negative main effect of the presence of problematic social media content was moderated by the temporality of the post: More recent posts more substantively impacted perceptions of person-job fit. This moderation effect was further moderated by the manager’s incrementalism: the belief people’s personalities can change over time. Similar patterns of effects were not identified for broader perceptions of the applicant’s general employability.

Using LinkedIn for Career Building

Abstract In this tools assignment, students study practicing accountants’ LinkedIn profiles as guides for creating their own profiles. The assignment introduces students to professional networking online and helps students develop a business identity distinct from their existing online social media presence. The assignment gives students experience in critical thinking and exposure to LinkedIn best practices, as well as provides self-directed use of technology. Students create a LinkedIn profile, engage with accounting practitioners on LinkedIn, and begin developing a professional network. This assignment is applicable to accounting information systems, auditing, and professional skills development courses.