Magnetic nanomaterials, known for their eco-friendliness, low toxicity, strong magnetic response, and reusability, have seen significant advancements in enhancing oil recovery. In this study, the surfactant and magnetic Janus nanoparticles (MJNP) were evaluated and optimized through Fourier transform infrared spectroscopy, ζ potential test, scanning electron microscope, emulsion performance evaluation and other analysis, so as to develop magnetic Janus nanofluids (MJNF). Study the flow behavior and enhanced oil recovery mechanism of this nanofluid in porous media through nuclear magnetic resonance (NMR) and numerical simulation methods. The results showed that when the concentration of surfactant (LAD-30) was 0.08%, the maximum water content of emulsion was 80%, and the viscosity increased by more than 90000%. In addition, when the MJNP concentration is 400 ppm or higher, a stable emulsion is formed at 90 °C. NMR experiment shows that through MJNF oil displacement, the oil recovery of small and medium-sized pores is significantly improved by 25.9% and 18.3%, which indicates that high viscosity emulsion can be formed in situ after MJNF injection, thus achieving consistency control. In addition, the numerical simulation results also found that MJNF injection can improve the oil-water saturation in the pore volume and enhance oil phase flow. The research results provide a new understanding for EOR of emulsion flooding.