For two bituminous coal-fired power plants with 500 MW and pulverized coal combustion type, the concentration of PMtotal, >PM10, PM2.5-10, PM2.5, NOx, and SO2 was measured, and their emission factors were calculated through field measurement. The measurement points started from the boiler downstream and continued to the air pollution control devices (APCDs) that are installed in series, namely, the selected catalytic reduction system (SCR), air preheater (APH), electrostatic precipitator (ESP) and wet flue gas desulfurization system (WFGD). The measurement was performed at one point for more than three times by using the Korean standard method for air pollutants. However, all measurement points, except for the stacks, were not representative of the standard test method. In addition, the PM concentration was too high to reduce the collection time due to isokinetic sampling. There is a limitation of how representative the measurement results can be. During the field measurement period, the power production rate of the two coal-fired power plants was 91.6% and 79.2% in the P-1 and P-2, respectively. Moreover, in the P-2, with a low power production rate, the concentration of PMtotal, PM10, PM2.5, and NOx was found to be low, and the emission factor calculated by dividing the measured concentration value by the fuel usage was also estimated to be low. Such results are due to the coal combustion chamber and various types of APCD being operated at a lower-load condition than the design capacity. In turn, the number of pollutants generated was less, and the removal efficiency of the pollutant became high. However, it was found that the concentration of SO2 generated and the emission factor are more significantly affected by the sulfur content of the coal than the load factor change. To this end, reducing the operation load of the coal-fired power plant improves the combustion efficiency and APCDs performance and decreases the emission factor, resulting in more reduction of the air pollutants than that based on the simple calculation.