The quantum of action was found more then a century ago, but until now the meaning of quantum theory is often claimed to be “unclear” or even “not truly understandable.” Another prejudice is that quantum theory is only relevant for the range of atomic and sub-atomic phenomena. After a century of successful applications without any evidence at odds with the predictions of quantum theory, and in view of the fact that at present quantum theory is at the economic bottom of about one third of the Gross National Product, the need for a comprehensive and even popular understanding of the principles of quantum theory, preferably dispensing with the burden of the full mathematical apparatus, is more urgent than ever. Interestingly, there is a connection between quantum theory and your daily-life experience, suggesting to extend and generalize the Copenhagen interpretation in such a way that the observer and his consciousness is no longer excluded from scientific description. Moreover, Quantum theory is easier to understood, if one realizes that its range of applicability surpasses widely that of quantum mechanics, comparable to the way classical physics surpasses classical mechanics. The essential new aspect is the role of abstract quantum information, referred to as Protyposis. The idea that quantum information can have an ontological status equivalent to matter or energy was developed more than half a century ago, but it is only rather recently that, in view of the success of experimental work, the relevance of quantum information has been widely acknowledged. The concept of abstract quantum information is especially helpful in the understanding of the measuring process.