PurposeThis paper aims to identify the pre-design critical success factors CSFs pertaining to different types of construction projects in the rapidly growing city of Dubai, by adopting one of the multi-criteria decision-making (MCDM) tools, analytic hierarchy process (AHP).Design/methodology/approachA mapping process was utilized to filter and categorize CSFs gathered from a literature review. A total of 5 main and 27 sub-main criteria were derived following RIBA's Plan of Work 2020 (Royal Institute of British Architects). A questionnaire was distributed among experts in the construction industry to assess the development in vicinity of the Sheikh Zayed Road (SZR). An analysis was conducted to prioritize the CSFs as per experts' judgment.FindingsAccording to the experts' combined judgment, CSFs linked to client requirements (CR) are the most significant at 22.9% priority weight. Overall project review (OPR), project team (PT), project preparation (PP), previous projects feedback and experience (PPF) success factors achieved 21.4, 19.5, 18.9 and 17.2%, respectively. Within CR, sub-CSFs of client consultation and acceptance (CCA), responsibly matrix for stakeholders (RM), client track record (CTR) and client level of service (CLS) were prioritized by the experts.Research limitations/implicationsThis work was carried out by respondents based in UAE only, and focused on one urban stretch of Dubai, this could be replicated by employing experts from other countries and other case study areas within Dubai.Practical implicationsThis study would significantly have an impact on the education of current and future project managers, planners, engineers, architects and, most importantly, decision-makers on helpful pre-design strategies for enhancing their project success. This research could assist, direct and educate management, as the management provides/manages the necessary resources for projects. Furthermore, management also has the authority to choose project leaders/consultants that will make the project successful.Social implicationsConsolidating Dubai's phenomenal growth requires prioritizing socio-economic strategies in future development projects at the pre-design and pre-construction stage, which will improve the city's business environment and the quality of life for Dubai's residents. This opens up fresh possibilities over the next few years for integrating robust procedures for successful execution, monitoring and evaluation of future construction developments from the outset.Originality/valueAlthough many studies have identified various factors as important for successful building projects, few appear to have done a complete analysis using pre-design criteria to systematically categorize professional views on the relative relevance of CSFs. There is a lack in research examining the factors that led to Dubai's successful construction projects. This study attempts to bridge this gap and provide a prioritized framework reference model to assist project/asset managers and decision-makers.