Pragmatic Presupposition Research Articles

Figurative language and persuasion in CPG sermons: The Example of a Gĩkũyũ televangelist

Abstract As a part of religious discourse, Christian sermons are a “…persuasive discourse par excellence” (Adams 2019:7). This is more pronounced in the Christian Prosperity Gospel (CPG), a system of thought and belief in which preachers The word preacher and speaker are used interchangeably in this paper. attempt to convince audiences to donate to their churches with the expectation that God will reward them with health and wealth. Previous research shows that the use of metaphors and metonymies pervade CPG sermons but an explanation on the mechanisms through which they persuade is rarer. With this in mind and viewing CPG sermons from their persuasive angle; this paper sets out to investigate how metaphors and metonymies are used for persuasion purposes in televised sermons presented in the Gĩkũyũ language Gĩkũyũ is the language of the Agĩkũyũ who are largely found in central Kenya as well as in some other parts of the country. It is a Bantu language classified as a Zone E (E51) language by Guthrie (1971). According to the 2019, Population and Housing Census, the gĩkũyũ is the largest tribe in Kenya at 8,148,668 individuals. The community has dominated in televangelism but the position is changing due to the proliferation of many vernacular television stations. . The data is drawn from authentic televised sermons. The findings indicate that metaphors and metonymies engender persuasion in sermons by affecting the perceived altruism and trustworthiness of a speaker in a sermon. This is done by means of manipulating various forms of distance suggested in the Media Proximization Approach (Kopytowska 2015, 2022). Metaphor is found to affect the axiological, epistemic, temporal and emotional distances while metonymy affects the axiological and spatial distances to activate certain pragmatic presuppositions which make them persuasive in a covert way.

정치광고 언어에 대한 화용론적 분석 : 미국 대선 정치광고 사례를 중심으로

The purpose of this study is to analyse the language used in the advertisements for the US presidential elections based on the presupposition and the implicature theory. The paper first analyses the so-called “Daisy Girl” ad of the 1964 presidential election, which is considered a representative political ad in the history of the US presidential elections as a classic ad case, and it analyses a total of four ads by the Donald Trump and Joe Biden campaigns in the 2020 US presidential election as the most recent presidential election. Ads with subtitle text on the screen or voice language delivered by people were selected for the study. The ads were analysed according to the semantic presupposition which is closely related to linguistic expressions and the pragmatic presupposition, connected with the situational presupposition. The study found that like Daisy Girl, the more negative presuppositions there are, the more effectively the message can be delivered, so it can be said to be more effective in persuasion. In the four 2020 presidential campaign ads, it was found that there were meanings conveyed implicitly but not directly through verbal messages and visual expressions. As shown through the case analysis of this study, political advertisements have meanings that are implicitly conveyed even if they are not expressed in explicit language. Therefore, it can be confirmed that the success of communication depends on understanding the linguistic meaning of the utterance as well as the particular circumstances in which the utterance is made.

Application of Pragmatic Presupposition in Chinese and English Advertisements

Application of Pragmatic Presupposition in Chinese and English Advertisements

Triggers of Pragmatic Presupposition in the Discourse of Detective Fiction: A Case Study of Cyril Hare's the Heel

Triggers of Pragmatic Presupposition in the Discourse of Detective Fiction: A Case Study of Cyril Hare's the Heel

A Study of Pragmatic Presupposition on Airline Advertising Slogans

This paper collected 83 airline advertising slogans from the website SlogansPoint.com. to figure out the categories, the frequencies of each type and functions of pragmatic presuppositions adopted in these airline advertising slogans. The study found that there are existential, factive, belief, state and behavior presuppositions in these airline slogans, and factive presupposition occupies the highest proportion, followed by existential presupposition. The study also found these presuppositions have the following functions: conciseness, diversity, persuasion, politeness and concealment. These results provide some strategies for advertisers as to how to design appealing and effective advertisements, and inform customers of the working mechanism of advertisement.

Linguopragmatic Potential of Active Processes in Russian Neological Word Formation of Latest Period

The communicative-pragmatic effects in the generation and functioning of new phenomena in the Russian neological word formation of the latest period is discussed in the article. It informs about nonderivatives, created according to conventional and / or nonconventional models. It is shown that the specific intentions of the speaker and the addressee, their communicative needs, nontrivial topics of communication and the environment of speech, the features of the interaction of communicants, their communication strategies and tactics, etc. stand behind the formation of nonderivatives. Particular attention is paid to the following linguo-pragmatic mechanisms with the participation of nonderivatives: operations with semantic and pragmatic presuppositions, operations with inferences and implicatures of discourse, models for the implementation of conditions for the success of a speech act, the generation of indirect speech acts and speech reproduction of communicative strategies de dicto and de re use, contexts of using metalinguistic operators. The emphasis is made on the fact that the use of derivatives leads to semantic compression, the semantic capacity of the entire expression due to the actualization of various kinds of implicit information. The authors come to the conclusion that new formations in modern Russian speech testify to social attitudes, value priorities and speech-behavioral stereotypes of the speakers of the modern Russian language.

PHILOSOPHY OF LANGUAGE: PRAGMATIC PRESUPPOSITION IN MOTIVATIONAL SPEECH WITHIN DISCOURSE AND ITS RELEVANCE OF MOTIVATION IN TEACHING LEARNING PROCESS TO REACH GOALS

This research was taken from online media in the form of a speech on a YouTube channel called the English Speeches Channel featuring an inspiring woman named Muniba Mazari Baloch. She is a Pakistani artist, model, activist, motivational speaker, singer, social reformer, and television host. Her motivational speech is titled we all are Perfectly Imperfect. This research accompaniment three research questions by analyzing the types of presuppositions contained in Muniba Mazari's speech and determining the type of presupposition in his speech that comes up with the confession discourse function, then knowing how far her confessions influences her audiencess through what he delivers. The research method used in this research is descriptive qualitative by analyzing several utterances in her speech, through two approaches of theory pragmatic presupposition and confessional discourse analysis. The results showed that Muniba Mazari used all types of pragmatic presuppositions (Existential, Factive, Non-Factive, Lexical, Structural, and Counterfactual). Through this type of presupposition, Muniba Mazari also brings out the function of confessional discourse. The function of confessional discourse contained in her speech is a therapeutic, didactic, and interrogatory function. During the research, researchers found the main threat from the combination of these two theories is the strength of Motivational Assertion. The main threat that became the main idea as the direction of Muniba Mazari's speech in motivating her audiences. Then, this main thread also asserts how powerful Muniba Mazari's speech was. In this context, the results bring about optimism, achievable objectives, passion, and confidence. Finally, Muniba Mazari's speech entitled We Are Perfectly Imperfect which contains many moral messages can be said to be a motivational speech. It can be manifested in learning-teaching process. The result of combining these two theories produces the main thread that can be applied by several teachers in motivating their students in the learning-teaching process.

МИКРОМИР ЛОГИКО-МОДАЛЬНЫХ ЧАСТИЦ: ШТРИХИ К ЛИНГВИСТИЧЕСКОМУ "ПОРТРЕТУ" ДАЖЕ

In recent times, in the context of the contemporary anthropocentric linguistics, when the study of the pragmatic aspect of the language system functioning becomes particularly relevant, many linguists turned to an issue of particles that are the universal explicators of the semantic and pragmatic meanings (refer to works of A. Wierzbicka, T.M. Nikolaeva, I.M. Boguslavskiy, V. Gast and many others). Despite very active and rather fruitful studying of particles, that for a long time had remained on the periphery of research interests, a whole set of their categorical features has been under investigated. Our article is devoted to the functioning of the particle dazhe [даже “even”] in the affirmative and negative contexts. As an example of research language material, we constructed several sentences representing the basic syntactic structures of the analyzed utterances, and many examples from the main corpus of the electronic resource “Russian National Corpus”. The main purpose of the article is to study semantic and pragmatic implicatures that are included in the semantics of the particle dazhe, and their modifications, including those arising under the influence of negation. Moreover, we dispute the opinion of I.M. Boguslavsky on the need to remove the scalar implicature from the interpretation of that particle, to which he came because of the insufficiently strict separation of the two scales in the double scalar implicature. The methods of conducting the research were 1) the analysis of the semantic and pragmatic presuppositions and implicatures generated by dazhe in the affirmative utterances and negative utterances utterances with negation as a result of interaction of the semantics of the particle and negation; 2) the analysis of dazhe’s functioning in the gradational constructions; 3) the comparative analysis of its functioning in the contexts of neutral and contrastive negation that enables to reveal the specifics of the double scalar implicature and that of unexpectedness, which are the components of the semantic and pragmatic structure of the particle in question.

On Irony in Pride and Prejudice from the Perspective of Pragmatic Presupposition

Presupposition, as a pragmatic concept, plays an important role in discourse construction. Pragmatic presupposition works inside and outside ironic discourse to help maintain cohesion and coherence as well as direction and integrity of it. This paper presents pragmatic analyses on irony selected from Pride and Prejudice with different functions of presuppositions from social standards, collusive agreement, physical situation, and previous circumstances, and hopes to provide a different way of theorizing irony and ironic discourse.

On glasses half full or half empty: understanding framing effects in terms of default implicatures

The variations in how subjects respond to positively or negatively framed descriptions of the same issue have received attention from social science research, where, nevertheless, a naïve understanding of speech interpretation has undermined the different explanations offered. The present paper explores the semantic-pragmatic side of framing effects and provides a unifying explanation of this phenomenon in terms of a combined effect of pragmatic presuppositions and default implicatures. The paper contributes to a more comprehensive understanding of representations and cognitive processes involved in the framing bias by showing how well-entrenched linguistic practices associated to frame choice, and conducive to an implicit focus, result in default implicatures on the addressee’s side.

Between shame and a shared world: Toward a democratized theory of heterodoxical awareness

This article develops a democratized account of heterodoxy that draws attention to how heterodoxical discourses may implicitly arise through social interaction. The analysis is based on one rural Brazilian woman’s claim that it tastes better to eat beans and rice by using one’s fingers. Formerly common in Brazil prior to the 20th century—across identities, regions, and classes—the practice of “eating by hand” was gradually erased from public life, and reconstituted as a mark of non-whiteness, through what Norbert Elias described as a “civilizing process.” The woman’s claim registers as a heterodoxical response to hierarchized and racialized notions of taste arising from this process of historical erasure. The analysis draws on Pierre Bourdieu’s practice theory to situate the woman’s claim within a wider field of taste, while engaging with Hannah Arendt’s suggestion that aesthetic judgments may implicitly disclose shared and more equal worlds. Whereas Bourdieu’s famous account of heterodoxy focuses on leaders, experts, and spokespersons of the dominated skilled in the “work of making explicit,” the contribution draws on scholarship in analytic philosophy to argue that critical historical awareness may emerge in what philosophers of language and linguistic anthropologists call pragmatic presuppositions. The heterodoxical pragmatic presuppositions implicit in the woman’s claim conjure a notion of semiotic equality, which is disclosed as a defeasible presupposition of the ethnographic situation in which she makes her claim.

Pragmatic Presupposition in Interpersonal Communication—a Case Study of Lovers' Dialogue

Abstract: Pragmatic presupposition is a common linguistic phenomenon in natural language. In real life, an increasing number of people begin to use pragmatic presupposition to carry out interpersonal communication, so as to make the expression richer and more accurate. However, while the appropriate use of pragmatic presupposition is related to the effectiveness of communication, many people cannot attach great importance to the significance of pragmatic presupposition and fail to understand its role in interpersonal communication. This paper takes pragmatic presupposition theory as the theoretical basis and lovers' dialogues as an example to analyze the application of pragmatic presupposition in a specific context with the aim of helping people fully understand pragmatic presupposition theory and promote the effect of interpersonal communication in specific contexts.
 Key Words: pragmatic presupposition, dialogue, boyfriend and girlfriend, interpersonal communication

The Cyclical Fluctuation of U.S. Public Higher Education Institutions Establishment Impact by the Kandretieff Cyclical Wave

In cooperative human communication, the speaker has to mark the connection between his utterance and therefore the given information, because the hearer interprets the utterance regarding the data that has already been obtained. Languages adopt various devices to mark the connection between the utterance and also the context. This paper investigates semantic and pragmatic presupposition in Discourse Representation Theory (DRT) within the Chinese language and enhances the pragmatic perspective of presupposition in DRT.

Presupposition and Teaching Chinese as a Foreign Language

In cooperative human communication, the speaker has to mark the connection between his utterance and therefore the given information, because the hearer interprets the utterance regarding the data that has already been obtained. Languages adopt various devices to mark the connection between the utterance and also the context. This paper investigates semantic and pragmatic presupposition in Discourse Representation Theory (DRT) within the Chinese language and enhances the pragmatic perspective of presupposition in DRT.

Translingual Literary Text: on Problem of Understanding

The given study covers an actual interdisciplinary issue - Russian language, post-Soviet Russian literature in particular, that includes the otherness of multiple ethnic cultures and creates unique images of the world. In the modern conventional sense, culture is replaced by transculture - a space of interaction and mutual repulsion, intertwinement, constellation, overlapping, flowing of cultures into one another. These processes have no and cant have any solidified, final forms that would be determined once and for all. Therefore, the works created in the aesthetics of transculturation are always unique, be it a literary text, a musical message or a silent arthouse short film speaking the language of negative space. We believe that a transcultural episteme should be used in the process of new thinking formation. A person without any developed pragmatic presupposition is deprived of explanatory knowledge and becomes a victim of the information manipulation embedding a model of confrontational perception of the Other into the collective consciousness. By the given work, we would like to demonstrate a method of working with higher-school students that we called Immersion Reading. Using the works by Russian Germans (in particular, E. Seifert and G. Belger), we describe the stages of readers immersion into a literary work step by step (context verticalization, hermeneutic comment creation, stages of typification and differentiation of texts within a chosen paradigm, synthesis) and then bring up the results of our work with students and doctoral candidates of Russia and Kazakhstan for discussion within Literature and Globalization, Intercultural Communication in Art Dimension lecture courses (author of the courses - Bakhtikireeva, U.M.).

The Interpersonal Interactive Function of Modal Particle <i>ne</i>

Both ne sentences in interrogative utterances and declarative utterances give prominence to the speaker’s cognitive or emotional state of a certain propositional event to seek the consensus with listener in cognition and to build communication cooperation between them. At the same time, this kind of discourse communication is based on the assumption that the hearer should hold the same cognitive and emotional state as the speaker on the relevant propositional events. Ne induces this pragmatic presupposition and expresses the speaker’s communicative intention in the process of this discourse communication.

Analysis of Presupposition in Cosmetics Advertisements

Pragmatic presupposition focuses on the study of the relationship between the speaker and the hearer at the time of communication and the language they used. It can effectively serve advertising language from the linguistic field. In other words, pragmatic presupposition can meet some of the requirements of the advertisements. Nowadays people confront a variety of commercial advertisements, such as food advertisements, drink advertisements, digital product and cosmetic advertisements, etc. In fact, advertising language is the core factor which determines the success or failure of one commercial advertisement. Most domestic and overseas scholars have studied advertising language through cooperative principles，rhetoric and systemic-functional grammar, etc. However, they do not pay enough attention to the pragmatic presupposition manifested in both Chinese and English cosmetic advertisements. Therefore, this paper conducts a comparative study based on previous studies of pragmatic presupposition with new data. The data analyzed in this study are taken from some major fashion magazines in America, United Kingdom and China, such as VOGUE, Cosmopolitan，Trends health，etc. These cosmetic advertisements were advertised in the recent 20 years. Through the analysis, it is found that there is no significant difference between Chinese and English cosmetic advertisements in terms of types of pragmatic presupposition manifested. Both Chinese and English advertisers mainly adopt four types of pragmatic presupposition: existential presupposition, factive presupposition, state presupposition and behavior presupposition, and state presupposition takes up the largest proportion. The present study provides a more comprehensive analysis of pragmatic presupposition and classification of it. In addition, the results of this study also could help advertisers and consumers increase their mutual understanding.

Semantic and Pragmatic Presuppositions in Postmodern Text

The article suggests the analysis of literary texts based on the linguistic theory of presuppositions, which is considered to be one of the possible promising approaches to interpreting implicit levels of literary text. The use of this approach is expected to be effective at various communication levels: character-character, narrator-reader, author-reader. The authors use the method of discourse analysis to study the different types of presuppositions and their functioning not only within isolated abstract expressions, but as a part of a broad cultural context. Linguistic methods are combined with a philological method of text interpretation and an intertextual approach, of being subject to consider a random expression in the context of the literary work as a whole. The analysis of presuppositions specificity in the text and the ways of its explication are based on the theory of presuppositions. The methodology of the analysis focuses on identifying presuppositions to establish dominant semantic categories and systemic interaction between them, constituting the artistic picture of the world in Pelevin’s story as a postmodern writing code. Study of the text the presuppositions level helps to clarify the architectonics of the postmodern literary text and to define the ideological constants forming the semantic field of comprehension. The main positions in Pelevin's work are occupied by such semantic categories as ‘cosmology’, ‘religion’, ‘society’, ‘science’, ‘art’, etc. Their analysis allowed to formulate a meta-subject of postmodern text, which can be defined as ‘rite de passage’. Pelevin's story is viewed in the context of the dialogue between modernism realized the exhaustion of modern culture, and postmodernism accepted this situation as a given and played the fate tragedy as satyr drama in the best traditions of the ancient theatre: where the modernist hero dies, the postmodernist marginal is able to overcome an irresistible edge.

Addressee factor in Text of the Official Document (Decrees of Governor of Tula Region, Issued in Connection with the Spread of Covid-2019)

The issue of taking into account the addressee factor in the text of an official document is considered. The controversial nature of this issue and the topicality of the material determined the relevance of the study. It is proved that the originality of the texts of decrees is defined by two oppositely directed tendencies. On the one hand, it is stated that the addressee factor is taken into account due to the performative nature of the legislator’s speech. It is noted that his speech activity is based primarily on prohibitions and restrictions; permissions are exceptions to the prohibition; the requirements are reduced to the obligations of the addressee and the instructions to him. It was revealed that the implicit meanings of the text become clear taking into account the pragmatic presupposition “what is appropriate is good”. It was established that the implicit assessment is formed under the influence of the addressee factor: the preambles of decrees are estimated, the temporal characteristics of the statements are detailed. It is shown that when constructing texts, the focus on the addressee becomes obvious due to the structural-rubric allocation and grouping of information. It is emphasized that the genre canons are being blurred due to the desire of the legislator for convincing reasoning of decisions. On the other hand, the analysis of texts in dynamics revealed that the historically established system of changing documents is not focused on the addressee. It is concluded that the complexity of the presentation of information or its vagueness testifies to the stereotypes of the legislator’s speech behavior.

An Analysis of Pragmatic Presupposition in Maturity Episode on Golden Ways Show

Pragmatics is concerned with the study of meaning as communicated by speaker or writer and interpreted by a listener or a reader. It has consequently more to do with the analysis of what people mean by their utterances. Describing the types of presupposition by the utterances in a talk show named Golden Ways is the objective of this research. The subject of this research is a talk show entitled maturity. The data are some utterances said by the speaker and heard by the hearer. Utterances between the host and the audiences from this show can show the presupposition. The writer analyzed the types of presupposition by Yule’s theory (1996) to find out what types are often used in this talk show. The data analysis is conducted by classifying and categorizing the data to find the inferences. The writer uses a descriptive method because it describes the presupposition in the talk show and it was suitable to the purpose of the study. As Monsen stated (2008: 5) the descriptive research often illustrates a relevant but non quantified topic involving a well-focused research question. It generates narrative data that describe words instead of numbers. The writer has found all six types of presupposition which applied in this talk show. This research shows that presupposition always exist in utterances.