Social Media Practices Research Articles

Evaluating the Effectiveness of Social Media Posts by SWH Sellers: An Empirical Analysis

The purpose of this research is to determine whether or not the social media postings that vendors of solar water heaters (SWH) generate are efficient in advertising their goods and connecting with prospective buyers. In light of the growing dependence on social media for marketing purposes, it is essential to have a solid grasp of the sorts of postings that are most likely to connect with audiences in order to optimise marketing tactics. The purpose of this research is to examine a variety of postings from a number of different vendors, with a particular emphasis on metrics such as engagement rates, reach, and conversion rates. The purpose of this research is to determine which aspects correlate to better levels of engagement and sales by analysing a variety of post forms, content kinds, and promotional techniques. The results will give insights into best practices for social media marketing within the solar water heater business. These insights will assist sellers in refining their tactics to improve their online presence and boost client acquisition.

Analisis Isi Konten Instagram @Prabowo dalam Membangun Citra pada Pemilihan Presiden 2024

This research aims to examine how the Instagram account @prabowo developed a strong character during the presidential era using character theory. A qualitative approach involving content analysis was used to evaluate the textual and visual elements in the analyzed Instagram posts. The findings of this study indicate that the main theme of the content is "strong leadership", which is conveyed through graphic and textual components. Textual elements, such as captions, highlight Prabowo's dedication to important issues such as national development and preventing corruption. The depiction of leadership integrity is achieved through the use of firm words and expressions. Analysis of visual elements shows that the use of beige and dark brown helps convey stability and trust. Prabowo is depicted as a patriotic leader who is close to the people, shown through backgrounds that display interactions with society and national symbols. Her confident and assertive demeanor, as well as her professional yet approachable demeanor, reduces feelings of peer pressure. Effective communication strategies involve emphasizing individuality, engagement with the community, incorporation of national symbols, and the use of striking imagery. This approach succeeds in building a strong and trustworthy image. This study highlights the important role of social media in political campaigns and the need for consistent textual and visual elements to convey key messages effectively. These findings are useful for social media practice, political campaign strategy, and political communication research.

The Transformation of Luxury Brands Marketing Strategies in Social Media

The luxury industry is currently undergoing a significant transformation driven by digitalization. Consumer shopping behaviors are increasingly shifting towards online channels, while social media emerges as a key platform for interaction between luxury brands and consumers. The rise of emerging markets and the growing young consumer demographic are driving the trend of digital consumption. Luxury brands are actively expanding into the digital sphere, employing celebrity endorsements and social media marketing strategies. This paper utilizes a literature review and case analysis methodology. It finds that combining celebrity endorsements with social media marketing effectively enhances brand awareness and sales, creating a unique brand image and attracting more consumers. This trend has become a crucial transformation path for the luxury industry, albeit brands need to carefully consider celebrity selection and risk management. Future research could further explore best practices in celebrity endorsements and social media marketing, as well as their long-term impact on consumer behavior and brand benefits.

Benefits and Practices of Social Media Marketing on Small-Medium Enterprises (SMES) in Subic Bay Metropolitan Authority

In the 21st century, e-commerce technology has garnered significant interest from researchers and management, driven by the internet’s rapid growth. This has enabled customers to personalize websites according to their preferences. This study aimed to identify the benefits that small and medium-sized enterprises (SMEs) can gain from using social media to interact with customers, focusing on social media marketing tactics and their advantages. It provided insights into the challenges faced by entrepreneurs in prominent urban areas within the Subic Bay Metropolitan Authority (SBMA) and the managerial requirements for ensuring consumer satisfaction. The study concentrated on six key areas: profiling SMEs based on specific elements, identifying primary social media platforms used by SMEs in Subic Bay, evaluating potential benefits for SMEs, assessing the extent of social media engagement by SMEs, gathering input on ethical standards in social media marketing, and developing “RJM 24-points Proposed Guidelines for Social Media Practices.” Employing a descriptive methodology, data were collected from 51 respondents via structured questionnaires and supplemented by random interviews with proprietors, IT personnel, and managers. Statistical techniques such as percentage, weighted mean, Likert scale, and ranking were used for data analysis. Key findings revealed that increased brand visibility and feedback were the most probable benefits, while accessibility and advertising were the most commonly used social media practices. Ethical practices emphasize maintaining honesty, transparency, and authenticity in marketing efforts. The study provided several recommendations for improving social media marketing approaches for SMEs. These included encouraging financial businesses to diversify their products or focus on niche markets, motivating entrepreneurs to start micro or small firms to leverage low entry barriers and market adaptability, and prioritizing support for early-stage companies to enhance their chances of long-term success and profitability. Keywords: Electronic Shopping, Small Medium Enterprises (SME’s), Social Media Marketing Practices, Special Economic Zones

INSTAGRAM MEDIA CONTENT ANALYSIS @BICKLEYFLORIST FLOWER BOUQUET BUSINESS AS PROMOTIONAL MEDIA

General Background: In the digital age, social media platforms, particularly Instagram, have become essential tools for businesses to enhance their marketing efforts and engage with consumers. Specific Background: This research focuses on the Instagram account @bickleiyflorist, aiming to analyze how its content aligns with the principles of Social Media Marketing (SMM) to promote its flower bouquet business. Knowledge Gap: While numerous studies address social media marketing strategies, there is a lack of detailed analyses regarding specific content dimensions and promotional tactics utilized by individual accounts within niche markets such as floristry. Aims: The primary aim of this study is to investigate the social media content of @bickleiyflorist and its effectiveness in engaging audiences and driving sales. Results: Through descriptive qualitative research, data was collected from Instagram posts between January and July 2024. The findings reveal that @bickleiyflorist's content reflects five key dimensions of SMM: Entertainment, Interaction, Trendness, Customization, and Word of Mouth communication. Additionally, the account employs various promotional strategies, including visually appealing photos and videos, informative captions, and relevant hashtags to enhance content discoverability. Novelty: This research provides a focused analysis of how a specific Instagram account in the floristry sector leverages social media marketing dimensions and promotional strategies, offering insights that can be applied to similar businesses. Implications: The findings demonstrate that @bickleiyflorist effectively uses Instagram as a promotional platform, highlighting the importance of engaging and informative content paired with strategic marketing tactics to capture audience attention and boost sales. This study contributes to the broader understanding of effective social media practices in niche markets.

The uses and gratifications (U&G) model for understanding fake news sharing behavior on social media

BackgroundSocial networking sites (SNSs) have made information sharing easier than ever, this ease has also facilitated the spread of misinformation. ObjectiveTo ascertain and validate the uses and gratifications (U&G) factors associated with fake news-sharing behaviors on SNSs. MethodsA five-factor model based on the U&G theory was measured to estimate fake news-sharing behavior among university students, using the structural equation modeling. FindingsPassing time has a strong positive influence on fake news sharing behavior (β = 0.517, CR = 4.017, p < 0.001). Information seeking has a weak and non-significant positive influence on fake news sharing behavior (β = 0.308, CR = 1.569, p = 0.117). However, socialization (β = −0.164, CR = −1.883, p = 0.377), entertainment (β = −0.070, CR = −0.878, p = 0.380), and information sharing (β = −0.044, CR = −0.295, p = 0.768) gratifications have non-significant negative influences on fake news sharing behavior. The goodness-of-fit indices indicate that the proposed model is acceptable (χ2 = 2.195 df = 237; p < 0.001; GFI = 0.920; IFI = 0.901; CFI = 0.899; SRMR: 0.077; RMSEA = 0.049). ConclusionPassing time is the key predictor of fake news sharing behavior, while information-seeking gratification also contributes positively to this behavior. The study suggests several different approaches to prevent the spread of fake news, including implementing news literacy programs, installing a firewall, supporting fact-checking organizations, and implementing regulations and legislations for responsible social media practices. ImplicationsThe study is significant because it goes beyond the “what” of fake news sharing to understand the “why”. This deeper understanding can lead to more effective solutions for promoting responsible information-sharing behavior and combating the spread of fake news in the post-truth era.

An Investigation into Social Media Utilisation in Small and Medium-Sized Enterprises and its Effect on Business Performance: A Case Study of Kabwata Township, Lusaka

This study investigated the impact of social media on Small and Medium-Sized Enterprises (SMEs) in Kabwata Township, focusing on the types of social media used, its impact on brand visibility, customer acquisition, and the influence of social media marketing strategies on sales revenue and profitability. A mixed methods approach was employed, integrating quantitative surveys and qualitative interviews to provide a comprehensive understanding of SMEs' social media practices. The study targeted SMEs actively using social media in Kabwata. 100% response rate was achieved from a sample of 133 SMEs for quantitative data and additional insights from 20 SMEs for qualitative data. The results indicated that platforms like Facebook, Instagram, X (formerly known as Twitter), and LinkedIn significantly enhanced brand visibility and customer engagement. However, the choice of platform alone did not predict success; strategic implementation was crucial. Significant correlations and regression coefficients demonstrated the positive impact of social media marketing on SME success, though with a modest effect on sales revenue. Recommendations emphasized aligning social media activities with business objectives to maximize benefits.

Unethical Marketing Practices in Social Media: Impact on Children and Adolescents

Unethical Marketing Practices in Social Media: Impact on Children and Adolescents

Client Case Study Information: Ethical Practices for Publication, Presentation, and Social Media

Client Case Study Information: Ethical Practices for Publication, Presentation, and Social Media

(Dis)connected parenting: Context control and information management in single adoptive parents’ social media practice

Drawing on grounded theory research with parents who brought children into their lives in non-traditional ways, this article considers how three UK-based single adoptive parents navigate a complex set of risks, benefits and limitations as they construct mutually beneficial connections, friendships and support networks online. The discussion draws on media scholarship suggesting that, in response to contemporary norms of constant connection, digital availability and online context ‘collapse’, many internet users appropriate the affordances of online platforms and technologies to maintain personal boundaries and keep social groups apart. I argue that such tight context control can be particularly important for single adoptive parents, whose children are often vulnerable in multiple ways, who continue to face social stigma and misunderstanding, and for whom privacy can be vital to their families’ safety and wellbeing. The article pays particular attention to single adopters’ strategic deployment of three interconnected practices for managing and curating their networks and information sharing: compartmentalisation, selective sharing and disengagement. As well as pointing to similarities between participants’ practices, the article considers how the nuances of their individual circumstances shape and influence their ways of both connecting with, and disconnecting from, a range of individuals, groups and networks.

Generation Z media consumption practices in social media

The subject of the work is the media consumption of generation Z in social media. Within the framework of the subject of the study, the author presents a brief theoretical and methodological justification, paying special attention to the aspects of research in the field of media consumption by Russian authors A.V. Sharikov, I.A. Poluekhtova, V.P. Kolomiets, M.M. Nazarova, T.E. Grinberg, and also focuses on how large companies study media consumption of the audience (Analytical Center "Video International", TNS Russia). The focus of the research object is on generation Z. The author examines the boundaries of the generation and outlines the basic values inherent in it, in particular, the value of content consumption in social media, which the author emphasizes, referring to previous research. The study used the in-depth interview method, since it is important to obtain qualitative, rather than quantitative, information to identify the media consumption practices of generation Z in social networks. As a result of the study, the following aspects of media consumption of generation Z were revealed: specific sources of consumption of entertainment, news, educational, humorous content, situations when representatives of generation Z turn to social networks on weekdays and weekends, conditions for abandoning social networks, the problem of choosing content, listing significant bloggers, the need for microinfluencers, openness of new information and boundaries the news feed. The main significant conclusion of the work is that the media consumption of generation Z transforms their usual daily practices: waking up and preparing for bed, cooking and eating, walking and exercise. We can say about the transformation of social networks from platforms for communication into platforms that informatively accompany centenials throughout the day.

The datafication of student information on X (Twitter)

The sharing of personally identifiable information (PII) through social media platforms poses known risks to children's online privacy and safety. While the risks of oversharing PII through a range of digital contexts are becoming better understood, limited research has documented the social media practices of educational institutions that have a fiduciary responsibility to children. This study seeks to understand the role of educational institutions in putting students’ privacy at risk by investigating their social media practices on X (formerly Twitter). This paper extends previous research (Rosenberg et al., 2022a) by exploring how often students' PII (e.g., names, images, and phone numbers) and other social identities (e.g., gender identity, religion, race, and ethnicity) are exposed on X. Additionally, we examine both images and videos of posts shared by educational institutions. Using a data set of approximately 20.6 million posts made by K-12 education institutions in the United States, we explore the extent to which students’ PII is shared with the public on X. Our analyses suggest that approximately 4 % of posts that contain images and videos (approximately 800,000 posts in the overall data set) included an identifiable face of a student or students along with their name(s) and 2.3 % ascribed students’ gender identity. Given the extent of disclosed PII and the potential privacy risks, this study provides additional insight for educational stakeholders to cultivate safer social media practices, seeking to mitigate potential risks to students' privacy and improve students’ digital rights.

What does TikTok have to do with it? Experiences of Young Adults with Social Media and Life Satisfaction: A Qualitative Analysis of Influences

This qualitative study investigates the impact of TikTok usage on the life satisfaction and its contribution towards self-actualization of young adults aged 18-25. Adopting a phenomenological approach, the research explores the experiences and perceptions of TikTok engagement and its relation to the life satisfaction of five young adults. Six main themes emerged for the analysis: 1) Love &amp; Belonging, 2) Influence, 3) Life Satisfaction, 4) Self-Esteem and Identify, 5) Mood, and 6) Risks and Challenges. These findings uncover various aspects of TikTok use, such as content consumption patterns and emotional responses, offering insights into the nuanced ways TikTok influences young adults' perceptions of their lives and contribute to a deeper understanding of the relationship between the platform engagement and life satisfaction. Furthermore, this research underscores the importance of social workers' role in advocating for ethical social media practices and clinical interventions tailored to address the impacts of social media on the overall wellbeing of young adults.

Unboxing reskilling narratives: Analysing practice, agency and signifier in social media

AbstractThis paper explores reskilling, appearing both as a practice and a signifier in social media. By investigating reskilling narratives, this paper describes origins, actors and relation to skill. It contributes by first suggesting that reskilling is a process rather than a specific training form or about specific skill content. Second, individuals and organisations are simultaneously and paradoxically sold reskilling, but their interests do not always align. On social media, reskilling stands as a corporate (and societal) signifier of action as well as an opportunity for advertising employer brands. Third, through a technology‐deterministic frame, reskilling can be understood as a signifier of optimism, that is, turning pessimism in the shape of possible displacement into optimism where society, organisations and people may ‘keep up’ with technological change. Thus, reskilling can be understood to materialise optimism, and that optimism is an attempt at the restoration of human agency on an inevitabilist path.

GreenRu: A Russian Dataset for Detecting Mentions of Green Practices in Social Media Posts

Green practices are social practices that aim to harmonize the relations between people and the natural environment. They may involve minimizing the use of resources and the generation of waste and emissions. Detecting green practices in social media posts helps to understand which green practices are currently common and to develop recommendations on the scaling of green practices to reduce environmental problems. This paper describes GreenRu, a novel Russian social media dataset for detecting the mentions of green practices related to waste management. It has a sentence-level markup and consists of 1326 posts collected in Russian online communities. The total number of mentions of green waste practices is 3765. The paper assessed the effectiveness of the multi-label and one-versus-rest BERT-based models for detecting the mentions of green practices in social media posts and compared several data augmentation methods in terms of both classification metrics and human evaluation. To augment the dataset, a backtranslation method and generative language models, such as RuGPT, RuT5, and ChatGPT, were used in this study. The results enable researchers to monitor the green waste practices on social networks and develop environmental policies. Additionally, GreenRu can support machine learning models to analyze social media content, assess the prevalence and effectiveness of green waste practices, and identify ways to expand them.

Social Media Archiving in Practice: A Troubled Landscape in Review

ABSTRACT The following article provides a brief overview on the current state of institutional archival practices of social media content and explores some of the key challenges the field continues to face. Social media use has developed into the leading means of human communication in the world, with billions of people utilizing multiple platforms on a daily basis to both document their individual lives and forge digital communities around various interests. Users generate exorbitant amounts of ephemeral content in the form of text, photos, videos and more across multiple platforms which are, by design, unarchivable. As a result, libraries, archives, and other cultural preservation institutions have struggled to find the proper technological tools to capture the sheer amount of data being generated, while also grappling with a variety of methodological, ethical and legal questions that the practice raises. All the while, the amount of social media data containing potentially important cultural heritage artifacts of our time continues to grow and remain at risk of being forever lost, altered or altogether erased. This article looks at several notable examples of major social media data loss that have already taken place in recent history and examines one of the largest institutional attempts to preserve social media thus far in the Library of Congress’ Twitter Archive. By exploring some of the key challenges that arose during this attempt which ultimately grounded the project, this article aims to better understand what continues to keep the practice of social media archiving at bay, and what large scale changes might be necessary to make any further progress in the field.

“It’s normal. That’s just my life”

Abstract This study explores Tatar-Russian bilinguals’ dynamic translanguaging and tranßcripting practices in Tatar, Russian, English, and Arabic. Based on interviews with six Tatar-Russian bilinguals as well as their written social media postings and audio recordings of voice messages over six months, the study illustrates the participants’ linguistic practices and their perceptions of bilingualism and relevant practices. The results demonstrate that the bilinguals engaged in various forms of translanguaging practices and regarded them as their everyday practices, emphasizing their ordinariness for bilingual interaction. The results also show that they expanded and reinvented their translanguaging into creative and playful tranßcripting practices in social media, regardless of their divergent attitudes towards each of the languages. The bilinguals projected their identity as cool multilingual youth through the tranßcripting practices that cross the linguistic boundaries between Russian (dominant state language), Tatar (dominant local), Arabic (religious), and English (peripheral global). By examining complex and dynamic relationships between multiple languages in an underrepresented region, this study highlights how translanguaging and tranßcripting practices reflect multilinguals’ everyday practices and their dynamic identity that go beyond the boundaries of the local languages and cultures.

Social Media Use by Vietnamese Journalists: Current Status and Solutions

Objective: The objective of this study is to investigate to contribute to more clarity on the current status and solutions of social media use by Vietnamese journalists. Theoretical Framwork: The study uses a survey research framework to collect detailed data. Method: Using qualitative and quantitative social research methods this study surveyed 55 Vietnamese journalists from all four media types: print, online, radio, and television. Results and Discussion: The study found that the majority of Vietnamese journalists use social media, but their use varies in terms of the content they share, their privacy settings, and their use of social media for professional purposes. The results of the survey show that 78.2% of Vietnamese journalists see social media platforms as journalistic tools, while 21.8% do not. Research Implications: This research is discussed, providing insights into how the results can be applied or influence practices in the field of Journalistic practices. Originality/value: This study contributes to the literature by highlighting the novelty of Vietnamese journalists' approach to social media in practice (the surveyed group). The study sheds light on the impact of social media communication on journalistic practices. This study contributes to the research and understanding of how Vietnamese journalists use social media platforms in the current context.

Assessment of Knowledge, Practice, and Perception about Social Media in Dentistry among Dental Students at Chengalpattu District: A Cross-sectional Study

Abstract Background: Social media has brought incredible changes in recent times due to expanding online technological aspects which help health-care professionals to utilize them to improve patient health outcomes. It acts as an effective mode of communication for dentists to interact with patients around the globe which builds up good doctor–patient relationships. Furthermore, social media has become an abundant source of health-care patient information and acts as an excellent resource to promote health education among people. Aim: This study aims to evaluate the knowledge, practice, and perception of social media in dentistry among dental students and to identify the common social media platform used by dental students to share their online dental-related posts and further evaluate their perception toward usage of social media as a tool for dental practice to share information about dental-related diseases. Materials and Methods: This cross-sectional study was conducted as an online survey using self-constructed questionnaires among the undergraduate and postgraduate students at Karapaga Vinayaga Institute of Dental Sciences over 6 months, from July 15, 2023 to January 15, 2024. Participants’ consent was sought and ethical approval was received from the Ethical Review Committee. Results: About 71.6% of the postgraduates, 68.8% of interns, and 49.45% of final-year undergraduates responded that dentistry should have an online presence with a statistically significant value of P = 0.007. The majority of about 75.3% of the postgraduates accepted that social media is effective in dental practice. This states that postgraduates contribute to higher knowledge and have adequate practice in using social media in dentistry which was statistically significant. Conclusion: The present study identified that postgraduates contribute more in the count for sharing sufficient knowledge and also practice in using social media in dentistry. This study explains that it is the responsibility of dentists to educate patients more about utilizing social media as a key to gaining knowledge about dental diseases and treatment procedures. Clinical Significance: This study aims to identify the need for dentists to know more about the utilization of social media in dentistry to promote dental health education and to help the general population acquire knowledge about various dental diseases and their treatment procedures.

Toward Trauma-Informed Research Practices with Youth in HCI: Caring for Participants and Research Assistants When Studying Sensitive Topics

Research involving sensitive data often leads to valuable human-centered insights. Yet, the effects of participating in and conducting research about sensitive data with youth are poorly understood. We conducted meta-level research to improve our understanding of these effects. We did the following: (i) asked youth (aged 13-21) to share their private Instagram Direct Messages (DMs) and flag their unsafe DMs; (ii) interviewed 30 participants about the experience of reflecting on this sensitive data; (iii) interviewed research assistants (RAs, n=12) about their experience analyzing youth's data. We found that reflecting about DMs brought discomfort for participants and RAs, although both benefited from increasing their awareness about online risks, their behavior, and privacy and social media practices. Participants had high expectations for safeguarding their private data while their concerns were mitigated by the potential to improve online safety. We provide implications for ethical research practices and the development of reflective practices among participants and RAs through applying trauma-informed principles to HCI research.