Aim. To develop and scientific and organizational approaches to advertising, consulting support, and the transfer of innovative developments in the agricultural market of knowledge-intensive products in the Kyiv region. Methods. In research were used dialectical, abstract-logical, economic-statistical, system-theoretical, comparative, and retrospective analytical methods. Results. The analysis of market conditions from 2021 to 2023 revealed that foreign varieties of soybeans, winter rape, spring rape, corn, and fodder beet are seriously competing with domestic varieties of soybeans, corn, and fodder beet. Domestic research institutions are leading in breeding varieties of winter wheat, buckwheat, winter rye, millet, beans, oil flax, long flax, and lupine, with the breeding achievements of the IAS NAAS being suitable for distribution in Ukraine. The Institute’s innovative developments in agriculture focus on protecting soils and increasing their fertility. In crop production, they aim to create highly efficient technologies for growing cereals, legumes, and fodder crops. In breeding, the focus is on developing new varieties, hybrids, and lines. From 2021 to 2023, 31 scientific developments were tested, including 2 in the field of agriculture and 29 in crop production. This includes 2 crop production technologies and 27 plant varieties and hybrids. Additionally, 59 innovations were introduced: 3 in the field of agriculture and 56 in crop production, including 18 technologies and 38 varieties and hybrids. To address practical problems in the field of scientific support for innovative agricultural development in the region, our institution developed and conducted several activities related to scientific and advisory support. Scientific and methodological provisions for organizing information and advisory support for the Kyiv region’s agricultural enterprises were developed. The system and methods for promoting and advertising the scientific developments of the IAS NAAS were improved, and a network for disseminating agricultural information and providing advice on various agricultural issues was established. To promote the latest scientific and innovative projects, 9 conferences were held over the past three years, including 5 international and 4 national ones. Additionally, there was 1 scientific and practical seminar, 5 exhibitions (1 international and 4 national), 2 Field Days, and 1 workshop. Conclusions. Scientific and advisory support plays a key role in creating a favorable environment for innovative development, contributing to sustainable economic growth and increasing the competitiveness of agricultural production.
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