This article highlights the need for a neuropedagogical approach to exploring the “self-other” category in current translation theories and practices, especially concerning sensitive linguo-cultural elements (e.g., non-equivalent vocabulary, cultural gaps, linguo-cultural semes, concepts and connotations). The relevance of the article stems from the growing accessibility of neuroscientific tools that can address translation and educational challenges characterized by high interlingual entropy, ambiguity, limited intercultural and linguistic awareness, and the issues of bilingualism within the context of post-cultural consciousness. Consequently, the article aims to identify the neuropsychological phenomenon of the “other” and its relation to translation, viewed as a discourse transformation along the self-other (foreign) continuum. The primary goal is to observe future translators’ spontaneous reactions to linguistic-cultural units with pronounced “other” semantics and provide neuropedagogical recommendations to manage the educational process and foster future translators’ deontological awareness of otherness. The research combines standard methods, such as analysis, comparison and generalization, with semantic analysis, cultural reflection and the recording of facial and emotional responses, interpreted by students and experts. Educational modelling has been the final method in a quasi-experimental study with 78 future translators. The main outcome of the article is a concise summary of typical, potentially destructive neuro-reactions, their impact on the translation process and practical educational insights and advice. The theoretical contribution of the article involves integrating neuropedagogical perspectives into the philosophical and methodical aspects of translation. The article proves that translators’ neuro-reactivity is a fundamental challenge in establishing professional ethics, particularly within the cultural and identity-related dimensions that comprise individual and collective consciousness.
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