Medium Power Research Articles

ՀԵՏՊԱՏԵՐԱԶՄՅԱՆ ՀԱՅԱՍՏԱՆԻ ԸՆԴԴԻՄԱԴԻՐ ԷԼԻՏԱՅԻ ՖԵՅՍԲՈՒՔՅԱՆ ԽՈՍՈՒՅԹԸ ՈՐՊԵՍ ՆԵՐՔԱՂԱՔԱԿԱՆ ԽՆԴԻՐՆԵՐԻ ԲԱՑԱՀԱՅՏՄԱՆ ԵՂԱՆԱԿ/The Discourse of the Elite Opposition of post-War Armenia on Facebook.as a Means to Decipher Internal Issues

The article is arguably the first attempt to analyze the social media content of the Armenian opposition in post-war Armenia (since 2020). Having attached great importance to the transformative power of social media, we have made use of qualitative content analysis to decipher the communicative significance of the political discourse led by two prominent leaders of the Armenian opposition who used to form part of the previous governing elite in the country. The article brings to light the problem of “shared responsibility” and highlights the underdeveloped state of Armenian political parties. Even though social media platforms create an opportunity for new forms of civic activism, the immaturity of political actors does not offer an alternative to the national political agenda. Thus, the article underscores the necessity to consider the quantitative and qualitative expan-sion of civil society organizations (youth groups, traditional and non-traditional political parties, the Armenian Apostolic Church, military organizations etc.)

Power of Social Media in Cause-related Marketing in Egypt

Power of Social Media in Cause-related Marketing in Egypt

The Impact of Social Media Marketing on Gen Z’s Fashion Consumption: Trends, Consequences, and Strategies

This research project explores the intricate relationship between social media marketing, Generation Z consumers, and the fast fashion industry. It investigates how social media platforms have revolutionized marketing strategies, particularly in the fashion sector, and examines their profound influence on Gen Z's purchasing behaviors. The study begins by analyzing the power of social media marketing, discussing how it humanizes brands, leverages trends, and facilitates direct engagement with consumers. It then delves into the SUCCES model of creating sticky ideas in marketing, relating these principles to successful social media campaigns in the fashion industry. A significant portion of the research focuses on the rise of fast fashion and its consequences. It examines how social media accelerates fashion trends and consumption patterns, leading to environmental degradation and social issues in the garment industry. The project presents startling statistics on waste generation, carbon emissions, and water consumption in fast fashion production. Furthermore, the study investigates the labor issues prevalent in the fast fashion industry, including poor working conditions, wage violations, and the persistence of child labor. It highlights how the complex global supply chains often obscure these ethical concerns from consumers. The research also explores luxury brand marketing strategies targeting Gen Z through social media, discussing techniques such as influencer partnerships, visual storytelling, and exclusive content teasers. It analyzes how these strategies align with Gen Z's values and preferences.

Building customer trust, loyalty, and satisfaction: The power of social media in e-commerce environments

Building customer trust, loyalty, and satisfaction: The power of social media in e-commerce environments

Research on audience psychological communication in the era of new media--taking the MBTI phenomenon as an example

This article adopts a literature analysis method, taking the popular phenomenon of MBTI（Myers Briggs Type Indicator） in the current era of new media as the background, aiming to study the emergence and development process of MBTI from the perspective of audience psychology. The author conducts analytical research on communication psychology-related theories such as usage and satisfaction, selective contact hypothesis, and interest groups, deeply explores the application of MBTI in audience psychology research, analyzes its value in understanding audience behavior and psychological characteristics, and explores its challenges and prospects in practical applications. While MBTI has become popular, it has also brought some negative orientations due to its labeling, such as stereotypes and group anxiety. The fanaticism and initiative exhibited by individuals in the congenial group trigger group effects through communication. In the era of new media, with the rapid development of various media matrices, how to rationally view the emotional interactions of individuals and even groups constructed by MBTI, how to use the power of new media to correctly meet audience needs, and how to make the emergence and dissemination of MBTI conform to the benign trend of social development are all issues worthy of in-depth research.

Parallel active power filter based on single-phase independent control

With the rapid development of high-voltage power grids and power electronics technology, the integration of numerous power electronic devices has led to a significant increase in harmonic pollution in power grids. Consequently, the demand for high-voltage and large-capacity active power filters has become increasingly urgent. This article introduces a novel approach using single-phase independent control and proposes a parallel active power filter based on magnetic flux compensation. This filter not only enhances power quality but also achieves three-phase decoupling control. It is specifically designed for medium and high-voltage three-phase three-wire power systems. Simulation experiments were conducted to validate the efficacy of the proposed active power filter, demonstrating its ability to effectively reduce the total harmonic distortion rate at the grid connection point and subsequently improve power quality.

Feasibility assessment of trough concentrated solar power plants with transcritical power cycles based on carbon dioxide mixtures: A 4E analysis and systematic comparison

Medium and low-temperature solar thermal power generation, integrating parabolic trough collectors with transcritical carbon dioxide (CO2)-based mixture power cycles, is explored for enhanced solar energy utilization and improved efficiency. This study assesses the feasibility of parabolic trough concentrated solar power plants utilizing transcritical CO2-based mixtures, considering energy output, efficiency, economics, and environmental (4E) aspects. Seven candidate organic working fluids (R32, R134a, R152a, R1234yf, R161, R290, and R1270) are evaluated within a two-layer decision-making framework based on multi-objective optimization. Results indicate a significant performance improvement with an increased mass fraction of the organic working fluid. Particularly, systems employing CO2/R32 or CO2/R161 demonstrate superior overall performance compared to those with other CO2-based mixtures. Under the base case (at a hot tank temperature of 350 °C), the CO2/R32 (0.3/0.7 wt%) system achieves the maximum energy output (355.22 kW), while the CO2/R161 (0.3/0.7 wt%) system attains the highest efficiency with the lowest levelized cost of electricity and CO2 emissions (9.78%, 0.576 $/kW·h, and 0.0328 kg/kW·h, respectively). Exergy analysis emphasizes the predominant role of the solar collector in exergy destruction (approximately 70%), with the CO2/R161 (0.3/0.7 wt%) system yielding the highest exergy efficiency (14.96%). Across a hot tank temperature range of 250–350 °C and an organic fluid mass fraction of 0.3–0.7, the working fluids are generally ranked as CO2/R161, CO2/R32, CO2/R152a, CO2/R1270, CO2/R134a, CO2/R290, and CO2/R1234yf in terms of the 4E aspects via a multi-objective optimization decision-making framework.

Dynamic Voltage Balancing Across Series-Connected 10 kV SiC JBS Diodes in Medium Voltage 3L-NPC Power Converter Having Snubberless Series-Connected 10 kV SiC MOSFETs

Dynamic Voltage Balancing Across Series-Connected 10 kV SiC JBS Diodes in Medium Voltage 3L-NPC Power Converter Having Snubberless Series-Connected 10 kV SiC MOSFETs

“Media’s Influence on Enhancing Water Use Efficiency and Climate Control: Community Capacity Building in Kenya”

In recent years, the global community has witnessed the increasing impacts of climate change, resulting in various environmental challenges, including water scarcity (Stringer et al., 2021). Developing countries like Kenya are particularly vulnerable to these changes due to their heavy reliance on agriculture and limited access to water resources (Maingey et al., 2022). Addressing these challenges requires a multifaceted approach involving not only scientific and technological solutions but also community engagement and capacity building. One vital aspect of this approach is the role of media in disseminating information and fostering awareness among communities. Media platforms, including television, radio, print, and digital media, possess the unique ability to reach a broad audience and convey messages that can drive positive behavior change (Bara et al., 2021). In Kenya, where access to information is growing but remains uneven, the media can be a powerful tool to educate and empower communities regarding water use efficiency and climate control (Wutich et al., 2023). This study seeks to explore the significant role that media plays in facilitating community capacity building for enhancing water use efficiency and promoting climate control in Kenya. By examining how media channels communicate information, influence public perception, and stimulate local engagement, this research aims to uncover the various strategies employed by media to drive positive changes in water management practices and climate-conscious behaviors. Through an in-depth analysis of media campaigns, coverage, and communication strategies, this study will contribute to a better understanding of how media can effectively shape perceptions, attitudes, and actions related to water conservation and climate resilience (Ali et al., 2023). The insights gained from this research could inform policy recommendations and practical interventions that leverage the power of media for sustainable community development in Kenya and potentially serve as a model for other regions facing similar challenges.

МАНИПУЛЯЦИЯ КАК НЕТРАНСАКЦИОННАЯ ПЕРЛОКУЦИЯ

In the modern information society, access to information and means of communication has become easier and more widely available, which creates a more vulnerable environment for manipulation. This article examines the phenomenon of manipulation (to manipulate) as a non-transactional perlocution. The research methodology includes content analysis of the literature, definition of key concepts, and contextual analysis to determine the characteristics of manipulation as a non-transactional perlocution. Manipulation by us is considered as a perlocution in which the recipient allegedly cannot take part (unlike such perlocutions as convincing or charming). The concepts of persuasion, manipulation and zombification are revealed and their use in media discourse is compared with the medieval expressions of seduction and darkening. The role of demons, which in medieval texts influence people in such a way that they cannot free themselves from the power of evil, is today partly prescribed to the media and the Internet. However, the assertion of media power should not serve as an excuse for the evil feelings, beliefs and actions of recipients. Manipulation can be blocked by the recipient if he self-critically asks himself whether the influence of his media consumption leads to evil. Disclosure of these issues will allow us to more deeply understand the nature of manipulation as a non-transactional perlocution and come closer to solving the issues of promoting media literacy as a tool to counter manipulation, and develop practical recommendations for improving public safety and the effectiveness of communication.

Agriculture Residue based Electric Power Generation

The foundation of a country’s sustainable economic development rests on the availability of an ample supply of electrical energy. To remain competitive on the global stage, India must ensure the provision of sufficient electricity infrastructure to fuel its economic progress. Achieving developed nation status necessitates extending electricity access to every corner of the country. India, being primarily an agrarian nation, possesses abundant agricultural waste resources. This wealth of agricultural waste presents a valuable opportunity for electricity generation. Notably, agricultural husk emerges as a promising raw material for electricity generation, provided it undergoes proper and systematic processing. This endeavor aims to introduce the concept of electricity generation from agricultural husk, with a particular focus on rural areas in India. Agricultural husk-based small and medium power plants offer a pragmatic solution for generating and distributing electricity to underserved rural communities. Within this paper, we delve into the availability of agricultural husk resources in India, explore various feasibility studies, and elucidate the principal processes for generating electricity from rice husk. The overarching goal is to support India’s journey towards future development. This paper serves as a valuable resource for both governmental and private sector entities interested in establishing agricultural husk-based power plants in rural India. Ultimately, we aspire for this document to serve as a practical guideline for addressing the substantial electricity demand prevalent in India’s rural areas.

Optimization of electrical properties and radio frequency applications of GeTe thin film

GeTe belongs to a chalcogenide phase change material, which can dynamically achieve reversible switching between the crystalline state of low resistivity and the amorphous state of high resistivity by utilizing the thermally induced phase change characteristics. The GeTe is an important functional material in the fields of memristors and nonvolatile radio frequency (RF) switches. For RF switch applications, this paper focuses on optimizing the electrical performance of GeTe thin films prepared by magnetron sputtering. By comprehensively analyzing the effects of substrate materials, sputtering conditions, and annealing conditions on the resistivity of crystalline GeTe films, effective conditions for preparing low resistivity GeTe films are explored. Fig. (a) shows that compared with the GeTe film on a SiO<sub>2</sub> substrate, the film on an Al<sub>2</sub>O<sub>3</sub> substrate can obtain higher crystallinity and lower resistivity. For the deposition power and pressure shown in Fig. (b), the combination of medium power (50–80 W) and low pressure (2–3 mTorr) is beneficial for low crystalline resistivity of GeTe film. Additionally, Fig. (c) shows that higher annealing temperature (350–400 ℃) can realize lower film resistivity. Finally, the experimental results show that the lowest crystalline resistivity of the prepared GeTe thin film reaches 3.6×10<sup>–6</sup> Ω·m, and the resistance ratio is more than 10<sup>6</sup>. Based on rectangular chips of GeTe film, a parallel millimeter-wave switch with zero static power is also constructed. As shown in Fig. (d), the insertion loss is less than 2.4 dB, and the isolation is greater than 19 dB in a 1–40 GHz frequency band, demonstrating the potential application of GeTe thin films in the field of broadband high-performance discrete nonvolatile RF switches.

The Empirical Study over Identity Construction (Liminal Status) in Social-Media among China and UK

Lesbians, being a marginalized group, encounter challenges in constructing their identity from the past to the contemporary era. Nevertheless, aided by the power of social media, lesbians possess the ability to authentically express themselves and amplify their voices, as they are often excluded from mainstream media. The social and cultural environments in China and the UK diverge when it comes to attitudes towards homosexuality, and their respective construction of identity, which is the liminal status, on social media reflects distinct societal tendencies through varying linguistic features and focal points. The empirical study delves not only into the discourse of lesbians, but also explores the intricate psychological dynamics underlying their identity construction. Unraveling the essence of their profound motivation in identity construction not only bring about value to academic realm but help us better understand this minority from two countries and take measure to help in practice.

The Portrait of Villain in Horror Movie Await Further Instructions

This research aims to describe the portrait of the villain in the horror movie Await Further Instructions with a formulaic approach by J. G. Cawelti to provide an overview of movie development, especially the villain elements in horror movies. The descriptive-qualitative method was used in this research. The data for this research were collected by watching, pausing, identifying, classifying, and then analyzed by presenting, describing, and interpreting the data as well as concluding the analysis result. This research found four villain elements that are the same as horror villains in general (convention) and two different elements of villain (invention) that depict new sources of fear, such as motive antagonist (constructed by the media) and iconic symbol (mass media). The researcher concluded that in the horror movie Await Further Instructions, there is development in the elements of the villain that depict or represent people today being more afraid of mass media power than supernatural or unexplainable powers, such as ghosts, aliens, monsters, serial killers, and others.

Making Gender Crises: State Newspapers and the Regulation of Gender Nonconformity in China

Abstract Media coverage about transgender and gender nonconforming people both maintains and influences normative ideas about sex, gender, and sexuality. However, how state propaganda apparatus reifies these ideas through media and contributes to gender regulations remains underexplored, especially for state-dominated media systems. To bridge this gap, this article examines the media framing of gender nonconformity in China through a content analysis of 154 state-run newspaper articles from 1980 to 2021. Our analysis reveals that state newspapers introduce gender nonconformity into the purview of governance through two processes: 1) By pushing medicalized and socialization explanations for gender nonconformity, state newspapers consolidated two categories of gender nonconformity—intersex/transgender people and gender nonconforming youth. 2) State newspapers have developed two “gender crisis” frames that positioned the management of gender nonconformity at the heart of state governance and national development. Through this, gender nonconformity becomes legible for state institutions in criminal justice, medicine, marriage, education, and media. The findings contribute to the literature on media maintenance of the sex/gender/sexuality system by demonstrating the productive power of state-run media in shaping knowledge, discourse, and the regulation of gender nonconformity.

Stages of Media Studies Development in Western Sociology: Formation of Propaganda Models and Their Influence on Changes in the Public Mass Consciousness

At the end of the 1920s and the beginning of the 1930s, scientists became interested in the media as a subject of research, and there was also a concrete practical implementation of the technologies of mass media influence in political life. The defining feature of this period was the limitless power of the mass media to influence human behavior through persuasion, and the impetus for such conclusions was given by the successes of the Entente states in the First World War. Also, the targeted influence of the media on the public and the development of the PR system helped not only the American presidents to influence the domestic audience in the USA and beyond, but also the large-scale propaganda influence helped A. Hitler comes to power. At the first stage of the study of mass communications and the theory of propaganda, two scientific directions are distinguished: the Chicago school of pragmatism, represented by American researchers, and the Frankfurt school, which was developed by European scientists. Analysis of their research demonstrated the superiority of one-way communication, and the means of mass-communication influence was the power of persuasion, with the help of which the audience was deprived of critical thinking and turned into passive participants in communication. This laid the foundation for the first theories of propaganda, which were effectively used to achieve foreign policy goals by the then leaders.

Empirical Analysis of Destination Image Through Tiktok Video Comments

This study examines the role of comments on the TikTok social media platform in shaping the image of tourist destinations, focusing on Borobudur Temple, a world heritage site in Indonesia. A thematic analysis of comments on TikTok reveals the public's perception of Borobudur Temple as a historical destination enriched with spiritual values and myths. Terms such as "myth" and "belief" predominate, highlighting the temple's uniqueness and religious backdrop. Social media, particularly TikTok, plays a crucial role in shaping these perceptions. By understanding and addressing these perceptions, marketing strategies on digital platforms can be more effective, enhancing the global appeal of Borobudur Temple. The overall findings underscore the power of social media in shaping the image of tourist destinations and provide recommendations for stakeholders in the tourism industry.

A parallel input parallel output current fed front end DC‐DC converter‐based solid state transformer utilised in grid connected mode PV applications

AbstractThe presented work operated a PIPO Current fed front end converter‐based solid‐state transformer (SST) for maximum power point tracking (MPPT) and voltage boost operation in medium power range PV applications. The proposed system employed the perturb and observe (P&O)‐based MPPT technique and upheld the ZVS and ZCS operations of all primary side switches and secondary side rectifier diodes, respectively. The proposed system introduced a new fundamental extractor titled ‘Pre‐filter double fundamental signal extractor (DFSE) based multi‐layered DFSE (p‐DFSE‐MDFSE)’ and utilised it in the grid controller for synchronisation and harmonics mitigation operation. The primary goal was to achieve a compact size, reduced weight and cheaper magnetic component‐based front‐end converter of SST on the PV array side and a fast, secure and trustworthy mitigation control of current harmonics on the utility grid side. The proposed system was inspected on the OPAL‐RT (RT‐LABv2021.3.2.307) platform for various grid anomalies, and its conduct was found to be well within the IEEE 519 norms.

Power of Social Media in Political Marketing – An India Based Empirical Study

This study aims to understand the importance of different factors of social media, along with relevant demographic variables of voters to predict a voter’s preferred political brand, in the context of the Indian Lok Sabha elections. To identify the relevant demographic variables, we have gone through previous literature. However, due to the lack of substantial India-based academic literature that could help us to identify the important factors of social media campaign, we referred to US-based academic literature and attempted to obtain the superset of social media impact variables. Thereafter, we conducted focussed group discussions to identify the most important attributes, which we’ve used in our survey study. We have chosen greater Kolkata to conduct the survey. We have used multinomial logistic regression model with voters’ preferred political brand as a dependent variable with four choices. We observed that there is no significant difference between the intercept and final (including all predictors) model and also found that no individual demographic and social media impact variables are significant predictors of voters’ preferred political brand. We also measured comparative effect on different political parties for each independent variable. That would help political marketers to target specific segments with effective communication and campaign plan.

في نتيجة تعليم اللغة العربية لدى طلاب الفصل الخامس بالمدرسة الإبتدائية الإسلامية بيت الرحيم باريك بوتويه (Power Point) تأثير الوسيلة التفاعلية باور بوينت

This research is motivated by the lower student learning score resulting from education that is carried out in a classical way and the medium used is still unavailable, so that students are less interested in participating in learning, which causes many students’ scores to still be below the lowest obtained score. In addition, the most specific problem is the textbook used is difficult for beginners, meaning the book Lessons of the Durusul Lughah Al-‘Arabiyyah by Imam Zarkasyi and Imam Syabani. This research is a quasi-experimental design research. The design format used is Nonequivalent Control Group Design. The number of the research community in this research was 30 people consisting of two classes. The research sample consisted of 16 individuals from the experimental group and 14 from the control group. The data analysis method used is normality test, homogeneity test, and hypothesis test. It can be concluded that there is a significant impact on the result of students' education using the interactive medium Power Point and using the traditional methods. This was reinforced by the result of hypothesis testing at a significant level of 0.05, and the result of Sig < 0.05 (0.023 < 0.05) and t hitung > t tabel (2,048 < 2,408) so that it can be concluded that there is an effect of the interactive tool PowerPoint on the result of language education Arabic among the students of the experimental class compared to the traditional methods in the control class.