Potential Consumer Market Research Articles

The Race for the Global South or the ‘Battle for the Global Majority’: Prospects for Russia

The explosive growth of attention to the Global South—a natural result of the past decade’s synergetic trends—is likely to influence the rapid transformation of the world order that is now underway. The mammoth resources, underinvested infrastructure, and huge population (i.e., potential consumer market) of the Global South and the World Majority drive global players to compete for influence in these countries. Russia’s advantages in trade and security, together with its pragmatic diplomacy, remove the political and ideological barriers to bilateral and multilateral relations with the Global South’s politically, economically, and civilizationally diverse states.

A segmentation of the expected future in vitro meat market: a study in Vietnam

In vitro meat is a fairly new product on the market. As a result, public opinions about this new product are still uncertain and conflicting. This research continues to extend previous studies by implementing a segmentation of the potential consumer market for in vitro meat. Using data gathered from young consumers in Vietnam (n = 393), this study identified three distinct segments: pessimists, optimists, and mainstreamers. Among the three, the optimists, who might account for approximately a quarter of the whole market, could be considered to have the greatest potential to purchase in vitro meat, given their positive perception of the ethical and personal impacts of its production. Characteristics of this segment include familiarity, emotional attachment, and sensation-seeking tendencies. The theoretical and practical implications of this research are further discussed.

Forgotten territories: the uneven geography of FDI in Africa and the case studies of Burundi, Central African Republic, Comoros, the Gambia, Guinea-Bissau and São Tomé and Príncipe

ABSTRACT Considering the uneven geography of foreign direct investment in Africa, this article examines political, demographic and infrastructural factors that have led six countries – Burundi, Central African Republic, Comoros, the Gambia, Guinea Bissau and São Tomé and Príncipe – to be the least attractive territories to the external capital. This paper investigates the extent to which political stability, qualification of labor, potential consumer market, regional integration, and infrastructure play a central role in attracting investments. It also debates Geography’s role in investigating African countries’ particularities to avoid common generalizations, which are still disseminated by Afro-Optimism and Afro-Pessimist perspectives.

Scenario forecasting of consumption of main organic livestock products in Ukraine

Purpose. The aim of the article is to develop scenarios of consumption of the main types of organic livestock products in Ukraine. These scenarios should include the creation of an effective institutional environment aimed not only at strict quality control, but also at stimulating the modernization of production, the implementation of environmentally friendly technologies and genetic technologies for the production of safe products.
 Methodology / approach. The methodological basis of the study is an integrated (systemic) approach, which allows forecasting more accurately the reproduction of the processes of quality supply of organic livestock products, taking into account the factors that affect it. Methodological aspects of calculations in forecasting the capacity of new segments of the organic market (which replace the market segments of traditional or mass products) are based on criteria of rational consumption, taking into account the influence of such factors: potential of organic livestock production in Ukraine, number of households (consumers), income of households (consumers), differentiation of household incomes (consumers), prices for organic livestock products, prices for livestock products originating from the traditional (mass) sector, consumer confidence in the quality assurance system for livestock products (including state quality control systems), consumer confidence in the organic certification system of livestock products. 
 Results. The main factors influencing the consumption of organic livestock products in Ukraine are identified, among which the main ones are the price and quality of products. The reasons of low rates of production of livestock products development with protected geographical names and organic products in Ukraine are described. In particular, it is substantiated that due to the high cost, complexity of production technologies, high cost of certification, the long transition period to organic production, the production of organic livestock products does not reach potential. 
 Originality / scientific novelty. The forecasting of the capacity of the organic sector is made under the conditions of partial or complex implementation of measures aimed at improving the quality of livestock products with the definition of inertial, innovative and systemic scenarios. The authors identified the system scenario as a priority. According to the systemic variant in Ukraine for the period up to 2025 the forecasted capacity of the internal market for organic meat and meat products (in terms of meat) will amount to 3.26 bln UAH; organic milk, dairy products and butter (in terms of milk) will amount to 2.65 bln UAH; organic eggs will amount to 0.47 bln UAH. In general, the market potential capacity of the main types of organic livestock products (at prices in 2019) will be 6.38 bln UAH (0.2 bln Euro) or 151.9 UAH (4.9 Euro) per one person. This is much less than the current European figure of 50 euros per person. In the potential consumer market, the share of organic livestock products in accordance with the systemic version of the solution of the quality problem will be from 1.6 % (meat and meat products) and 1.5 % (milk and dairy products) to 2.3 % (eggs), which is much lower than European indicators.
 Practical value / implications. Scenario forecasting of the dynamics of potential demand for organic livestock products allows understanding the pace of development of the domestic market of organic products, justification of measures and tools to stimulate domestic organic production, determining the impact of these measures on the capacity of the organic market. Otherwise, a significant market share of organic livestock products and food products of animal origin, including milk and dairy products, will be filled by imported products of European producers. The authors identified as a priority systemic scenario for the development of consumption of the main types of organic livestock products in Ukraine.

Reestruturação intraurbana de cidades médias

Este artigo tem por objetivo analisar a disseminação de shopping centers e condomínios fechados de alta renda em cidades médias, a partir dos casos das cidades de Caxias do Sul, Passo Fundo, Pelotas e Santa Maria, localizadas no estado do Rio Grande do Sul. A emergência desses espaços, por um lado, associa-se a estratégias capitalistas de reprodução do capital, vinculadas a grandes grupos empresariais e sobretudo ao setor imobiliário, que têm na cidade média um mercado consumidor em potencial; por outro lado, indica processos de reestruturação intraurbana em curso. Os shopping centers denotam novas expressões da centralidade, para além dos centros principais, enquanto os condomínios fechados implantados em áreas periféricas representam a dispersão das classes de alta renda, tradicionalmente localizadas nas áreas centrais, promovendo a ampliação da fragmentação socioespacial. Esses fatos, juntos, permitem a utilização do conceito de reestruturação, pressupondo rupturas significativas nas lógicas de estruturação intraurbanas precedentes.

Development Prospect of China’s New Consumer Economy in the New Situation—Concurrently Discussing the Impact of COVID-19

As the world’s most potential consumer market, China’s new consumer economy, which consists of new demand, new supply, new fields and new technologies, is full of vitality. In recent years, influenced by the economic and social development, the constantly updated consumption concept and with the rapid development of technology in the Internet field, the new consumption economy such as health care, education, entertainment and tourism is changing with each passing day. In addition, under the influence of COVID-19, “Contactless delivery” continues to be popular in online shopping, takeaway, and online consultation. Combined with the impact of the epidemic, this paper makes an in-depth analysis of the development of China’s new consumer economy, as well as the opportunities and challenges.

Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers

<p>This research analyzes how behavioral attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. We selected a sample of 405 postgraduate students from five different universities who fulfilled the following criteria: (1) they belong to the Mexican middle-class with an income ranging from 479 to 638 dollars a month; (2) they are part of the potential consumer market because they are under 30 years-old on average; and (3) they are familiar with the dynamic of handmade ethnic textiles because they live in a State that has native handicraft communities. Using the mediation model from Baron and Kenny (1986), the results showed that purchase attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. Moreover, we found that ethnic identity influenced the intention to purchase ethnic textiles. This article provides information on the purchasing behavior of ethnic textiles by middle-class consumers in Mexico to allow artisans develop marketing strategies for this market segment and increase their sales.</p>

El consumo por nostalgia, un negocio creciente en Estados Unidos

La relevancia que ha tomado para México el crecimiento del mercado hispano en los Estados Unidos es muy significativa, el incremento continuo de migrantes connacionales representa un nicho de mercado que demanda constantemente productos de origen mexicano, a este segmento se le conoce como “Mercado de la nostalgia” este concepto es utilizado para designar los hábitos de consumo compartidos por quienes se aferran a sus raíces cuando están lejos de su país de origen y hacen todo lo posible por consumir los productos que conocieron en su infancia, este grupo de productos comprende alimentos, bebidas, artesanías y artículos de regalo entre otros. Este mercado de consumidores potenciales se encuentra conformado por toda la población hispana que radica en Estados Unidos. Dentro de territorio americano los estados con mayor índice de hispanos son: California, Texas, Florida, Arizona, Nuevo México, Nueva York , Nueva Jersey e Illinois, estos ocho estados contienen tres cuartas partes (74%) de la población latina de la nación. El mercado de la nostalgia representa para la Micro, Pequeña y Mediana Empresa Familiar la oportunidad de expandir su mercado, incrementar sus utilidades, diversificar riesgos y mercados. La concentración de hispanos en el estado de Arizona simboliza para la empresa familiar una oportunidad de negocio constante, ya que existen empresas que tienen la capacidad de abastecer el mercado en pequeñas cantidades.

Is there a potential consumer market for low-sodium fermented sausages?

The NaCl levels in dry fermented sausages were reduced by 50% or were substituted with KCl, CaCl2 , or a blend of KCl and CaCl2 (1:1). The quality, safety, and the potential consumer market of dry fermented sausages were assessed. Neither 50% reduction of the NaCl content nor the substitution of 50% of the NaCl with KCl influenced the fermentation and maturation process. However, when CaCl2 was used as the substitute salt (50%), there was a significant decrease in pH, an increase in the water activity, and a decrease in lactic acid and micrococcus bacterial counts. Overall, the sensory acceptance decreased in dry fermented sausages with reduced sodium content. However, cluster analysis and internal preference mapping revealed potential for commercialization of samples with 50% of the NaCl content substituted with KCl or with a mixture of KCl and CaCl2 (1:1).

Prospective FDI opportunities for India and BRICS

Emerging economies of Brazil, Russia, India and China (BRIC) have acquired important role in the world economy as producers of goods and services. BRICS countries prominently attract larger capital because of their larger potential consumer market having the common characteristic of large population. FDI has increasingly been viewed by policy makers in developing and emerging market economies as a tool to finance development increase in productivity and import new technologies. In addition, the relative stability of FDI inflows constitutes a buffer against sharp reversals in portfolio inflows during periods of crisis, such as the one experienced in 2008-2009. India has immense amenities which are untapped due to policy paralysis and other major factors such as lack of transparent taxation system, inflexible business regulations, difficulty in starting a business, etc. This study proposes a comparative analysis of present situations prevailing in the FDI in and out of India, its relationship with respect to other BRICS nations The objective of the study is to compare the growth and forecasts of FDI inflows to BRIC countries. The growth of FDI inflows for the period of 1991-2010 and the forecasts of FDI inflows for the next ten years, i.e., 2011-2020 are computed in the study.

A Responsive Framework for Optimal Advertising Policy in the Digital Music Market

This paper proposes a novel responsive framework to help the record label in making profit maximizing advertising decisions in the product pre-release phase. We describe a market of potential consumers where the consumer behaviors are backed by an interactive Markov Chain, in which the periodic advertising activities carried out by the record label varies the population frequencies of the potential consumer market. We demonstrate the working of the proposed framework through an illustrative numerical example, results of the study show the proposed framework's superiority both in terms of reach to potential consumers and the net profit it brings. 

Research on Material Structure, Appearance and Color Design and Application of Humidifiers - With Student Consumers as Research Objects

The winter in northern China is cold and dry. With the centralization and generalization of heating devices, people have become more and more aware that dry environment does not only cause loss of water in the body, but also breeds numerous germs threatening health. In response, humidifiers are created. The widespread use of air-conditioners because of climate has accelerated the development of humidifiers. Although it is expanding, the potential consumer market of humidifiers has not been fully developed as the designers ignore students who are believed to be a big consumption group. This paper touches three aspects of humidifier design: material, appearance and color. According to the research, the humidifier market is believed to be better developed if humidifiers are designed to meet students’ consumption concept by taking care of the three aspects.

Protective Clothing’s Function and Application - Analysis of Outdoor Protective Clothing Design and Comfort Performance

Function and comfort are the main two aspects of outdoor protective clothing design. Outdoor clothing industry market has grown rapidly in recent years. There exists a strong market competation in apparel industry. Satisfaction in consumer's demands is the crucial. In this paper, the trends of demands from four aspects factors were analyzed. Thses trends include potential consumer's market; consumer's aesthetic and fit demands, functions and fashion construction design demands, optimization construction design and wear comfort demands. Optimization construction design directly impacts air gap size and distribution, the air gap layers between skin and clothing is determined by clothing construction design. 3D scanning provides a novel method to visualize and quantify the air gaps. But optimization construction design need more experiences and tests.

Food bars formulated with soy residue

<p>The present work aimed to study an alternative for the use of the <em>okara</em> residue derived from the soymilk production process. The residue was employed in the elaboration of cereal bars, which constitute a class of food with functional appeal and potential consumer market. Three formulations containing different concentrations of <em>okara</em> flour (10 %, 20 % and 30 %) were elaborated and studied. All formulations presented good microbiological and physical-chemical quality. Furthermore, the consumer sensory acceptance was up to 76 % higher in all set attributes. The sample with 20 % of <em>okara</em> flour was selected as the best formulation, presenting an 83.74 % acceptability index, besides good nutritional characteristics (5,94 % of lipids, 12,16 % of proteins, 67,82 % of carbohydrates and 17,21 % of alimentary fiber). The results of this work showed the possibility using the <em>okara</em> in the elaboration of a food product with potential market, and it demonstrated a strategy for the use of a high nutritional value agro-industrial process remainder.</p><p> </p><p>DOI: http://dx.doi.org/10.14685/rebrapa.v1i2.22</p>

Morgan Stanley Panel Discussion on Seeking Growth in Emerging Markets: Spotlight on China

The treasurer of McDonald's discusses investment opportunities in China with Morgan Stanley's chief economist and its head of investment banking in China. The consensus is that the economic outlook for the country is strong, subject to some concerns about the currency, and that ongoing reforms are expected to bring about greater stability and productivity. Progress in raising Chinese banks to international capital adequacy standards, and imposing transparency and accounting requirements, has been particularly impressive.McDonald's first went to mainland China in the early 1990s. Thanks to its success in attracting suppliers and local financing and partners, it now has 600 restaurants and an ambitious expansion plan. For other U.S. and overseas companies, China's position as a global manufacturing center, its R&D capabilities, and its potential consumer market will lead to acquisitions of local companies, joint ventures, and other forms of direct investment. China's accession into the World Trade Organization has also opened a number of sectors that were previously restricted to foreign investors, including financial services.

Advertising in Rural India: Language, Marketing Communication and Consumerism (review)

Reviewed by: Advertising in rural India: Language, Marketing Communication and Consumerism by Tej K. Bhatia Edwin Battistella Advertising in rural India: Language, marketing communication and consumerism. By Tej K. Bhatia. Tokyo: Tokyo Institute of Foreign Studies, 2000. Pp. 333. The growing economic power of India in the last quarter century has established its over 600,000 rural villages (containing over 80% of the country’s population) as a tremendous potential consumer market. In this intriguing book, Tej K. Bhatia examines marketing communication in rural India. He reports on his 1997 research investigating wall advertisements; videotapes of live performances; data from films, television commercials, and radio commercials from All-India radio; and a small set of interviews and questionnaire responses. One focus of the book is informative, providing information about advertising in rural India. Another focus is on modeling the process by which commercial products, services, and social ideas are promoted to a largely rural and linguistically diverse population. The ten chapters introduce the background of [End Page 793] Indian demographics (linguistic, ethnic, and religious) and media, survey the range of marketing approaches in existence and the dynamics between urban and rural marketing, and discuss various linguistic principles, communication theories, and advertising models (providing in the end some guidelines for advertisers). In addition, B provides five appendixes which document his research questionnaire and qualitative responses, provide a list of India’s major corporations (both national and multinational), summarize economic indicators such as per capita income, and give a list of rural festivals and folk performances. The book is also richly illustrated with about 50 plates from photographs taken by the author and includes extensive references and subject and name indexes. The opening of the book provides an excellent overview of the current economic situation in India and on rural markets. Specific types of marketing discussed include conventional media such as radio, television, and print, and nonconventional media like wall art (billboards on walls) calendars, street theatre, rural festivals, puppetry, and video vans (a unique form of communal viewing in which vans travel to rural locations to play videos and deliver advertising). Included are case studies on the making of rural advertisements and a focus on social and developmental messages such as the universal immunization campaign of the 1980s. There is also a good deal of material on use of language in advertising and on theories of advertising, communication, and language, though perhaps some of the introductory material could have been condensed. Chapters of special interest include those on ‘Imaging and imagining women’ (239–65) and on ‘Religion and advertising’ (267–84). The former deals with both the appeal to women as consumers and the appeal using women as objects, pointing out the diverse roles of women in Indian society and their increasing economic power and also documenting the imaging of women in calendar advertising for a range of products from liquor to wedding cards. The chapter on religion notes, among other things, the popularity of religious films and serials (produced by the Indian film industry in Bollywood) and the use of Hindu gods in various sorts of advertisements. The chapter on ‘Advertising communication and language’ (97–126) covers both communication theories and basic linguistic concepts (semantics, information processing, modality, pragmatics, ellipsis, indefiniteness) in brief. Advertising in rural India will, I think, be of interest to readers of Language who are curious about how communication and language work in the marketplace and how marketing affects linguistic and social structure. Reading B’s book, I could not help speculating on what similar research on rural marketing and advertising in the US would show—what we could learn from looking at changes in demographics and buying power; at the role of small town newspapers, newspapers, broadcasters, and the internet; and at the replacement of small businesses (shops, farms, media outlets) by larger chains. It is likely there is a book to be written about language and rural advertising in the United States as well. Edwin Battistella Southern Oregon University Copyright © 2002 Linguistic Society of America

Learning the Consumer Role: Children as Consumers

The consumer role may be divided among three persons: the decision maker who decides on the need for the good or service, the purchaser who buys the good or service, and the ultimate user who consumes the good or service. Children, especially those ages three to 18, have been studied and considered as a potential consumer market since the mid‐1950s. In the 1960s and 1970s, the research on children focused heavily on television and its effects. In the last two decades, research on children in the consumer role has expanded dramatically in volume and variety. This bibliography includes only materials published in academic journals and proceedings from 1970 through 1995. The majority of the research is based on empirical research; only a limited number are policy‐oriented and literature review articles.

Through the looking‐glass of foreign ads in China

This paper deals with two fundamental aspects of foreign advertising1 in China—foreign advertising content, and its reception. It examines the types of foreign ads in the media environment in Beijing, and explores the reception of foreign advertising by some young Chinese consumers at a vocational school in Shanghai. As a departure from previous research on Chinese advertising, which has tended to view advertising content in isolation, this study employs a method mix of content analysis, focus group, and survey in an attempt to shape a more comprehensive picture of foreign advertising in the world's largest potential consumer market.