For reach the masses, the issues such as screening and distribution of the film have been the subject of the filmmakers’ marketing activities in the post-production stage. With the spread of digitilization,it became easier to reach films,and with the other entertainment oppurtunities offered by digital technology , there was a change in the motivation of the masses to go to the cinema. This study was conducted on 402 university students studying in Istanbul. Structural equality modeling and mediation effect were examined in the study. It is understood that artistic-cultural activities have a positive and effect on social interaction with a coefficient of 0.46. It is understood that artistic-cultural activities have a positive and impact on technology interest with a coefficient of 0.51. When the interest in technology was examined as mediator effect in the sem model, it was found that the coefficient of 0.19 had a negative effect