Abstract
The jacket is less popular among Indian women and the main intention of this case study is to make the jackets popular by designing a suitable and comfortable jacket to be worn in all kinds of occasions. The data were collected in the pre-designing and post production stage in the form of feedback from women of the particular age group settled in the metropolitan cities. Based on the feedback obtained, market survey and forecast, the jackets were designed and manufactured for different end uses. Indian women eagerly want to have a new look with traditional touch without any criticisms. It can be fulfilled by the jackets which are no way lower in style and look. Multipurpose and easily wearable jackets are designed for the purpose of all kinds of customers like adventurous, classy, trendy and traditional wearers. The designed garments are very well recognized by the target people. The target customer circle can be widened.
Highlights
The jackets are said to have originated during the middle ages or Early Renaissance as the jerkin
By the early eighteenth century, the jacket became a standard working dress for those employed in Agriculture and Servants in urban settings
The above discussion gives a detailed view on the product development, right from designing to end of production of women jacket to be specific
Summary
The jackets are said to have originated during the middle ages or Early Renaissance as the jerkin. Design 3: This winter jacket has closed high neck with a number of buttons in the front for decorative as well as functional purposes It has center vent and an elastic band in the back.The unique feature of this jacket is that the elastic in the back provides perfect fit for different sized wearers and detachable hood is provided. To implement the retro fashion in the current trend, this party wear is designed with puff sleeve in black and white color combination This can be accompanied with skirt, leggings, jeggings, palazzo pants, straight pants, culottes. Since the current trend and expectation of 3/4th of the customers are fulfilled, these designs and idea of women jacket can be launched in upcoming seasons for bulk production (Figure 23). The compiled result of the feedback from the customers shows that the least rating given by the customer is good and further implementation of the product will lead to success in the future
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