In this article authors reconstruct the image of Russian science and scientists, broadcasted on the pages of the journal “Science and Life” in the 1940 - mid 1960s. The characteristic features of the Russian/Soviet scientist are examined through the prism of anniversary. The main source of research is the popular scientific journal “Science and Life”, which also acts as the object of research. The subject field is the popularization of Soviet science. The structure of the article presents 4 parts: the historiography of the problem; the thematic focus of the journal in the dynamics of social order and editorial policy; the broadcast image of science and the scientist; conclusions. The authors used the method of content- analysis and the developments of intellectual history, with close attention to the context. A frontal review of the material allowed us to conclude that during these years the predominant attention was paid to the problems of natural science (74 %), the share of technical sciences accounted for 11 % of publications, humanities - 8 %. 7 % of all articles were publications devoted to the commemorative practices of the Soviet scientific community. The factors of this orientation of the publication are revealed. Popularization policy of the journal is examined in the context of the general change in the image of science in the middle of the 19th century, the scientific policy of the Soviet state in the 1940s-1960s and the positions of the scientific community. The authors came to the conclusion that despite the constant changes in the scientific policy of the state, the editorial board of the journal focused its readers on the importance of fundamental research and the connection between Soviet science and Soviet scientists, both with pre-revolutionary and world science. The image of Soviet scientists reflected both the ideals of the “new Soviet man” and the general scientific values associated with creative activity.
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