ABSTRACT Ideology analyses play an important role in Cultural Discourse Studies because they investigate complex meaning production within various political systems and power structures. The notion of ideology can be analysed in different dimensions. Whereas Marx and Engels proposed a negative as well as a positive conception of ideology, sociologists such as Mannheim understood ideologies as sets of ideas and general world views. Some scholars in Discourse Studies seem to follow a conception of ideology that is located in-between Mannheim’s conception and Marx’s negative idea of ‘false consciousness’. In this paper we define ideology as a political discourse practice devoted to exerting power and influence. Following Marx’s positive notion, ideology is seen as a modality that regulates the relationship between the subject and a specific system of knowledge related to political action. Here, ideology refers to discourses as knowledge/ power regimes where the political-power aspect is suppressed through the subjectivation process itself. Following Gramsci, Foucault and Lacan, our theoretical framework helps us to analyse ideological discourse practices as different modalities of subjectivation. We propose three types of ideological subjectivation: oppressive forms, normalizing forms and resisting forms. Finally, these forms are illustrated with examples from economic expert discourses from Italy and Germany.