Positive Intentions Research Articles

Effect of Social Media Marketing “Instagram” Towards Purchase Intention : Evidence From Plant-Based Milk Product “Oatside” in Indonesia

In the ever-evolving field of marketing, building and maintaining purchase intent remains a central theme and a significant challenge for marketers. Among various strategies em-ployed to sustain customer brand loyalty, social media marketing has emerged as a recent and effective tool. This study delves into the impact of social media marketing on the pur-chase intent of consumers, an area that is garnering growing interest from both marketing scholars and industry practitioners. The research specifically encompasses customers in Indonesia who follow "Oatside" on Instagram. Oatside is a popular plant-based milk prod-uct, and its Instagram followers form the target demographic for this study. A structured questionnaire was administered to a sample of 130 respondents, serving as the primary data collection method. The collected data were then examined using linear regression analysis conducted via SPSS. The results of the study indicate a positive correlation be-tween purchase intent and several key factors related to the brand's social media pres-ence. These include the brand's provision of entertaining content, facilitation of two-way communication with consumers, presentation of trending topics, and offering of personal-ized content. Each of these elements contributes to enhancing consumer engagement and influencing purchase decisions. As a pioneer in this novel area of marketing, the study not only contributes to the academic understanding of the impact of social media marketing but also suggests practical tactics for industry practitioners. These strategies can be in-strumental in optimizing their social media marketing efforts, thereby enhancing customer engagement and driving purchase intent.

Determinants of Dutch public health professionals' intention to use digital contact tracing support tools: A cross-sectional online questionnaire study.

Contact tracing (CT) can be a resource intensive task for public health services. To alleviate their workload and potentially accelerate the CT-process, public health professionals (PHPs) may transfer some tasks in the identification, notification, and monitoring of contacts to cases and their contacts themselves, using 'digital contact tracing support tools' (DCTS-tools). In this study, we aimed to identify determinants of PHPs' intention to use DCTS-tools. Between February and April 2022, we performed a cross-sectional online questionnaire study among PHPs involved in CT for COVID-19 in the Netherlands. We built three random forest models to identify determinants of PHPs' intention to use DCTS-tools for the identification, notification, and monitoring of contacts, respectively. The online questionnaire was completed by 641 PHPs. Most respondents had a positive intention towards using DCTS-tools for the identification (64.5%), notification (58%), and monitoring (55.2%) of contacts. Random forest models were able to correctly predict the intention of 81%, 80%, and 81% of respondents to use DCTS-tools for the identification, notification, and monitoring of contacts, respectively. Top-determinants of having a positive intention are the anticipated effect of DCTS-tools on the feasibility and efficiency of CT (speed, workload, difficulty), the degree to which PHPs anticipated that cases and contacts may find it pleasant and may be willing to participate in CT using DCTS-tools, and the degree to which PHPs anticipated that cases and contacts are sufficiently supported in CT when using DCTS-tools. Most PHPs have a positive intention to involve cases and their contacts in the identification, notification, and monitoring stages of the CT-process through DCTS-tools. The identified top-determinants should be prioritized in the (future) development and implementation of DCTS-tools in public health practice. Citizens' perspectives on the use of DCTS-tools should be investigated in future research.

Did the COVID-19 experience change U.S. parents’ attitudes towards HPV vaccination? Results from a national survey

BackgroundIn the U.S., uptake of the HPV vaccine remains below coverage goals. There is concern that negative reactions to emergency initiatives during the COVID-19 pandemic, including vaccination, may have increased some parents’ hesitancy towards all vaccines, including HPV. Understanding how different parent populations view routine vaccination post-pandemic is key to strategic efforts to maintaining and increasing uptake of HPV vaccine. MethodsIn early 2022, we recruited an online panel of English-speaking U.S. parents and caregivers, who used the social media platform Twitter and had HPV vaccine-eligible but unvaccinated children age 9–14 years. Respondents completed a 20-minute survey measuring knowledge, attitudes and intentions regarding HPV vaccination for their child, as well as background socio-demographics and health information-seeking practices. Questions regarding experiences during the COVID-19 pandemic included changes in access to preventive care, and perceptions of whether pandemic experiences had positively or negatively affected their attitudes about routine vaccination, with open text capturing reasons for this change. ResultsAmong 557 respondents, 81 % were definitely or likely to vaccinate their child against HPV, with 12 % being uncertain, and 7 % unlikely to vaccinate. Regarding routine vaccination, most (70 %) felt their attitudes had not changed, while 26 % felt more positively, and only 4 % felt more negatively. Reasons for positive attitude change included increased appreciation for vaccines overall, and motivation to proactively seek preventive care for their child. Negative attitude changes stemmed from distrust of COVID-19 public health efforts including vaccine development, and disillusionment with vaccines’ ability to prevent disease. In multivariable models, intention to vaccinate was greater among parents reporting greater education, Democratic affiliation, greater religiosity, and urban residence. Negative attitude change due to the pandemic independently predicted reduced HPV vaccination intention, while positive attitude change predicted positive intention. ConclusionsPost-pandemic, most U.S. parents remain committed to vaccinating their children against HPV. However, addressing residual COVID-19 concerns could improve uptake among vaccine-hesitant parents.

The Impact of the Urban Forest Park Recreation Environment and Perceived Satisfaction on Post-Tour Behavioral Intention—Using Tongzhou Grand Canal Forest Park as an Example

The positive behaviors that urban forest parks encourage in urban residents (such as recommendations, repeat visits, etc.) are important considerations in the planning and construction of such forest parks. Recreators’ environmental preferences and perceived satisfaction with urban forest parks are responses to individuals’ perceptions and attitudes toward the external environment. Clarifying the interactive relationship between the two is of great significance to improving positive behavioral intentions in urban forest parks. In this paper, the concept of the urban forest park recreational environment is proposed, and in this concept, the three dimensions of the spatial physical environmental preference, regional cultural characteristics, and service experience that the urban forest park recreational environment has on tourists’ perception are separated out. A model of the structural relationship between park environment perception, perceived satisfaction, and post-tour behavioral intention was tested using Tongzhou Grand Canal Forest Park as an example. The psychological path of tourists’ behavioral intention after visiting the urban forest park can be divided into two categories: the direct influencing path is “urban forest park recreation environment → post-tour behavioral intention”; the indirect influencing path is “urban forest park recreation environment → perceived satisfaction → behavioral intention after the trip”. This shows that tourists’ preference for the urban forest park recreation environment will promote the generation of perceived satisfaction and then stimulate in-depth comprehensive experience evaluation after visiting. By enhancing tourists’ experience of the urban forest park recreational environment through their environmental preference perception and improving tourists’ perceived satisfaction with the urban forest park recreational environment, urban forest parks can improve tourists’ positive behavioral intentions. Clarifying these complex psychological processes provides a new perspective for understanding people’s cognition of urban forest parks, the physiological and psychological benefits produced, and the resulting behavioral tendencies. At the same time, it also provides a new perspective for the planning and design of similar types of urban forest parks. It provides a certain reference value for forest park management.

Systems Perspectives on Business and Peace: The Contingent Nature of Business-Related Action with Respect to Peace Positive Impacts

AbstractWe examine three business-related initiatives designed to achieve peace positive impacts in the Cape Town township of Langa. Each was seemingly straightforward in its purpose, logic, and implementation. However, their positive intent was frustrated and their impacts ultimately harmful to their articulated goals. Understanding why this is so can be difficult in violent, turbulent, and information-poor environments such as Langa, confounding progress even by actors with ethical intentions. To aid in sense making and to provide insight for more positive future action, we develop from 125 interviews conducted for this study causal loop models for these initiatives within their conflict subsystems. These explain the perverse impacts of these initiatives by illuminating their (lack of) salience to key conflict factors, their (in)sufficiency to effect positive change in light of competing systems dynamics, and their (in)attentiveness to interdependencies with the intentions and actions of others. We thus contribute to understanding of the factors required to achieve positive social outcomes in more extreme contexts. More generally, we demonstrate the value of systems analysis both for scholarship related to business and peace and for reducing blind spots that can inhibit sound planning for ethical business action amidst complexity.

Adaptability and Acceptance of FinTech Payment System: A Studyon the Users of Bangladesh

With the global changes in financial activities due to FinTech, it impacts the financial behavior of Bangladeshi users as well. Purposes: This study examines the customers’ attitude towards the adaptation of fintech payment services in the context of Bangladesh. Method: A quantitative method is used in this study. Respondents were selected through a purposive sampling technique. A survey technique is used to collect data about the variables. The respondents are the users of the fintech payment system. Regression analysis was done to find out the relationship between different variables. Main Findings: The research finds a statistically significant relationship between different variables which supports the theoretical framework. Applications: The findings will allow for targeted interventions in promoting positive attitudes and intentions to facilitate the adoption and sustained use of the systems.

Improving the Capacity of Non-Physician Primary Care Providers to Address Child and Youth Mental Health Through Mental Health Literacy Approaches.

Canadians rely on their primary care providers to address their mental health needs, but there are longstanding system gaps that must be addressed to enhance their ability to deliver mental health care. The present study addressed the gap in pediatric mental health care through the development, delivery, and evaluation of a mental health literacy training among non-physician primary care providers. We delivered the training among 97 participants, with all completed the pre-test survey, and 74 completed the post-test survey on knowledge, attitudes toward mental health, and help-seeking intentions. Additionally, participants explained why they attended the training and shared how they would apply the knowledge learned into their practice (behaviors). Participants improved their knowledge significantly from pre-test to post-test, P < .001, d = 2.51. We didn't find any statistical significance between pre-test and post-test on attitudes, P = .067, nor on help-seeking intentions, P = .274. However, participants' scores were exceedingly high on both outcomes, indicating positive attitudes and intentions at 2 time points and implying a ceiling effect of both outcomes. We did not find outcome differences by demographics, practice year, practice zone, or professional role. While knowledge, years of practice and prior mental health training predicted participants attitudes at pre-test, they didn't at post-test. Attitudes toward mental health predicted help-seeking intentions. Participants indicated this training will change their practice behaviors. This mental health literacy training for primary care providers demonstrated strong evidence of the need to integrate mental health and addiction support into primary care practice.

Impact of Visual Multimedia Intervention on Perception, Knowledge and Intention Towards Child Marriage Among Children in Northern Nigeria

This study examined the impact of visual multimedia intervention in addressing the menace of child marriage in Nigeria. The researchers found that at baseline, the children reported a positive perception of child marriage, low knowledge of its health hazards as well as positive behaviour intention towards it. After the intervention, there was a remarkable difference between children in the control group and those in the treatment group. Children who received the intervention (unlike those who did not receive it) reported a negative perception of child marriage, better knowledge of its health hazards and reduced propensity to engage in child marriage.

Understanding consumers’ adoption of e-pharmacy in Qatar: applying the unified theory of acceptance and use of technology

Purpose This study aims to investigate the factors influencing the adoption of online pharmacies in Qatar using the unified theory of acceptance and use of technology-2 (UTAUT-2) framework. Specifically, this study examines the impact of performance expectancy, effort expectancy, social influence, hedonic motivation, habit, technology trust, perceived risk and users’ level of awareness of behavioral intention, which in turn affects the adoption of online pharmacies. Furthermore, this study explores the moderating role of word-of-mouth (WOM) recommendations on the relationship between behavioral intention and online pharmacy adaptation. Design/methodology/approach This study adopted a descriptive, quantitative approach to investigate the UTAUT-2 model in the context of consumers’ adoption of e-pharmacy in Qatar. Through convenience sampling, 455 responses were collected from regular customers accessing online pharmacy services. The data were analyzed using Smart-PLS 3.2 software to examine the hypothesized relationships. Findings The results showed that WOM recommendations significantly enhanced the relationship between behavioral intention and adopting online pharmacies in Qatar. This study identified the factors that may hinder or enable the adoption of online pharmacies, including performance expectancy, effort expectancy, social influence, hedonic motivation, habit, technology trust, perceived risk and users’ level of awareness. Research limitations/implications This study contributes to the existing literature on technology acceptance by extending the UTAUT-2 model and recognizing three additional variables (perceived risk, technology trust and technology awareness). These need to be investigated against UTAUT-2 variables to detect the significance of their impact on adapting the e-health concept in Qatar. The potential for cultural change to accelerate the adoption of online pharmacies is highlighted. Future research should explore the role of moral and cultural factors in technology adoption. Practical implications The results underscore the economic and social significance of e-pharmacy adoption, particularly within the context of a developing country. Considering the positive intentions expressed by individuals toward e-pharmacy, it becomes crucial for managers and decision-makers to make strategic choices to address any challenges that may arise. Policymakers are encouraged to enhance their services and implement various development initiatives to expand e-pharmacy accessibility and availability. Originality/value This study builds upon previous research on e-commerce in the pharmaceutical industry and provides a comprehensive understanding of customers in developing countries. Extending the UTAUT-2 model and identifying additional variables contributes to the knowledge of e-health concepts in Qatar. The findings have practical implications for developing strategies to promote online pharmacy adoption in Qatar and other countries.

How to ensure the sustainable supply of childcare educators: factors influencing student teachers’ career choice

IntroductionGuided by the Factors Influencing Teaching Choice (FIT-Choice) model, this study investigates the career choices of student teachers majoring in childcare and analyses the factors influencing their career choices to address the teacher recruitment issue in the childcare industry in China.MethodsA total of 444 participants from vocational colleges were selected, and questionnaires were used to ask about their career choice intention and the influencing factors.Results and discussionThe FIT-Choice model is theoretically acceptable, although the subscales for personal utility value should be reformulated. Students majoring in childcare have a positive but weak intention to become childcare educators. Their career choice intentions are jointly influenced by their social influences, task perceptions, values and fallback career, with task perceptions and values playing mediating roles between social influences and career choice intentions.

Patterns in COVID-19 vaccination among children aged 5–11 years in Alberta, Canada: Lessons for future vaccination campaigns

ObjectivesIn Alberta, Canada, the COVID-19 vaccination program for children aged 5–11 years was launched on November 26, 2021. Our objectives were to determine the cumulative vaccine coverage, stratified by age, during the first thirteen months of vaccine availability, and investigate factors associated with vaccine uptake. Study designThis retrospective cohort study used population-based administrative health data. MethodsWe determined cumulative vaccine coverage among 5–11 year olds, stratified by year of age, during the first thirteen months of vaccine availability and used a modified Poisson regression to evaluate factors associated with vaccine uptake. ResultsOf 377,103 eligible children, 44.8 % (n = 168,761) received one or more doses of COVID-19 vaccine during the study period (9.7 % received only one dose, while 35.1 % received 2 doses). Almost 90 % of initial doses were received within the first two months of vaccine availability. We found a step-wise relationship between increasing child age and higher vaccine coverage. ConclusionsPlateaued vaccine uptake indicates a need to adapt programmatic efforts to encourage parents to act on positive vaccination intentions, and reach the large contingent of parents who have reported that they remain undecided. In order to promote vaccine uptake, messaging around vaccine safety and need should be tailored to child age, rather than uniformly applied across the 5–11 year age range.

Parental intention, attitudes, beliefs, trust and deliberation towards childhood vaccination in the Netherlands in 2022: Indications of change compared to 2013

BackgroundVaccine uptake within the Dutch National Immunisation Programme (NIP) has slightly declined since the COVID-19 pandemic. We studied psychosocial factors of vaccine uptake, namely parental intention, attitudes, beliefs, trust and deliberation (i.e., self-evidence), before (2013) and two years into the pandemic (2022). MethodsIn 2022 and 2013, parents with a young child (aged < 3.5 years) participated in online surveys on vaccination (n = 1000 and 800, (estimated) response = 12.2 % and 37.2 %, respectively). Psychosocial factors were measured on 7-point Likert scales. Multivariate logistic regression analysis was used to study differences between parents in 2022 and 2013 in ‘negative’ scores (≤2) of psychosocial factors. ResultsIn both 2022 and 2013, most parents with a young child expressed positive intention (2022 = 83.1 %, 2013 = 87.0 %), attitudes (3 items: 2022 = 66.7 %–70.9 %, 2013 = 62.1 %–69.8 %) and trust (2022 = 51.8 %, 2013 = 52.0 %) towards the NIP and considered vaccinating their child as self-evident (2022 = 57.2 %, 2013 = 67.3 %). Compared to parents in 2013, parents in 2022 had significantly higher odds of reporting negative attitudes towards vaccination (3 items combined: OR = 2.84, 95 % CI = 1.09, 7.37), believing that vaccinations offer insufficient protection (OR = 4.89, 95 % CI = 3.19, 7.51), that the NIP is not beneficial for the protection of their child’s health (OR = 2.23, 95 % CI = 1.15, 4.35), that vaccinating their child does not necessarily protect the health of other children (OR = 2.24, 95 % CI = 1.16, 4.33) or adults (OR = 2.22, 95 % CI = 1.32, 3.75) and that vaccinations could cause severe side effects (OR = 2.20, 95 % CI = 1.35, 3.58), preferring natural infection over vaccination (OR = 3.18, 95 % CI = 2.24, 4.51) and reporting low trust towards the NIP (OR = 1.73, 95 % CI = 1.08, 2.79). ConclusionsAlthough most parents had positive intention, attitudes and trust towards vaccination and perceived vaccinating their child as self-evident, proportions of parents with negative scores were slightly larger in 2022 compared to 2013. Monitoring these determinants of vaccine uptake and developing appropriate interventions could contribute to sustaining high vaccine uptake.

Creating a positive behavior intention using an online learning platform technology: the mediating role of perceived online learning enjoyment

Purpose Since there is lack of studies in determine factors that affecting enjoyment sentiment when using online learning system, this study aims to explore the antecedents of perceived online learning enjoyment by using extended technology acceptance model (TAM) and its effect on behavioral intentions (BIN) among higher education institutions students.Design/methodology/approach The research framework was empirically evaluated using a cross-sectional research design and the data was collected from 715 undergraduate students from public higher education institutions in Malaysia using an online survey method. A structural equation modeling using partial least square method was used to examine the hypothesized model.Findings The results of partial least squares structural equation modeling indicated that the main predictive variables of TAM along with the extended variables were significantly influence the perceived online learning enjoyment. Meanwhile, the analysis also identified that perceived online learning enjoyment can significantly generate positive BIN for using online learning platforms as well as it also plays as a significant mediator role.Practical implications This study has significant implications for higher education institutions that wish to develop online learning environment for their students by providing answers to higher education institutions on how to successfully use the learning management system to assist students' learning performance from the aspect of online learning enjoyment sentiment.Originality/value This study is remarkable because it is the first attempt to explore the effect of these five predictors on students' learning enjoyment toward online learning platforms and subsequently on BIN to use this learning platforms, especially in the context of Malaysian higher education system. It is also unique in the way to extend the use of TAM predictive variables with others variables to produce more informative results about the study. Hence, this study also has a new contribution in the literature in the domain of digital learning.

Understanding and Mitigating the Purchase Intention of Medicines Containing Saiga Antelope Horn among Chinese Residents: An Analysis of Influencing Factors

The unsustainable demand for wildlife and its derivatives poses a threat to global biodiversity, requiring attention and intervention. This study investigates the intent to purchase medicines containing saiga antelope horn among respondents in China. Drawing on an expanded theoretical framework rooted in a planned behavior model, and analyzing 576 valid data points collected through online research, this paper employs a structural equation model to consider influencing factors across six dimensions: attitude, subjective norm, perceived behavioral control, consumption experience, protective cognitive level, and personal characteristics. The findings reveal that 31.25% of respondents harbor a positive purchase intention toward medicines containing saiga antelope horn. Additionally, attitude, subjective norm, perceived behavioral control, and consumption experience exhibit positive associations with the purchase intention, while the protective cognitive level demonstrates a negative impact. A significant gender gap was identified, with women displaying a greater inclination to purchase compared to men. To support the global conservation efforts of the saiga antelope, this paper advocates for strategic interventions. Recommendations include reinforcing public science education, fostering awareness, advancing the research and development of alternative medicines, strengthening internal market controls, and employing targeted marketing strategies to shift consumer preferences. These measures collectively contribute to a holistic approach aimed at reducing the demand for wildlife products and safeguarding the saiga antelope population.

Why do parents refuse to self-protect? Socio-cultural factors influencing the immediate response of the older generation to COVID-19 and their spatial heterogeneity in China

Immediately after the initial COVID-19 outbreak in January 2020 in China, an intriguing trend of distrust and anti-protection among the older generation appeared. Based on 1926 samples collected across the Chinese mainland within a short timeframe, this paper adopted a series of global and spatial statistical techniques to explore the socio-cultural reasons underlying the older generation's risk response and their spatial heterogeneity in China. First, the global Ordinary Least Square (OLS) model validated the significant effects of trust in government information, cultural traditions, and social conformity, but the spatial autocorrelation (Moran's I) test of the residuals suggested spatial nonstationarity of the model. Second, the results from the Local Indicators of Spatial Association (LISA) and Geographically Weighted Regression (GWR) confirmed the spatial heterogeneity of the older generation's protective patterns. An ‘inverted T-shaped’ high-protection belt centering on Wuhan City was identified, indicating that physical proximity to and social connectedness with the pandemic epicenter is crucial in motivating the older generation's protection. In areas distant from and less connected with the risk center, strong collectivistic values may play a vital role in stimulating trust in government information and fostering positive protective intentions of the older generation. However, in most areas, such strong government trust is absent, and the inhibitory cultural and social factors often prevail to result in an anti-protection norm of the older generation. Finally, suggestions were provided to develop locally effective risk management measures from the socio-cultural perspective, and more geographic investigations on public risk response were proposed.

Australian healthcare personnel acceptance of the seasonal influenza vaccine: a qualitative exploration

Abstract Aim Australian healthcare personnel (HCP) are a vulnerable, yet essential cohort prioritised for seasonal influenza vaccination (SIV). Despite extensive SIV programs, and other health protective behaviours, high levels of influenza exposure contribute to almost 23% of HCP being infected each season. In that context, understanding determinants that maximise SIV uptake among HCP is an important but under-explored area. Subject and methods We conducted 14 semi-structured interviews with Australian HCP, primarily those most involved with vaccination procedures, including nurses, midwives, pharmacists, and medical practitioners. The question guide development was based on constructs from the Triandis Theory of Interpersonal Behaviour and an integrative review. All interviews were transcribed verbatim with the application of Braun and Clarke’s reflexive thematic analysis to identify and explore pertinent themes. Results Six distinct but inter-related themes were associated with HCP seasonal influenza vaccination behaviour. Most significantly, professional responsibility and identity appeared highly associated with positive vaccine intention, followed by vaccination convenience and ease of access. Protection, habit, risk perception, and experience and knowledge were also found to influence HCP decision making around SIV. Vaccination complacency, not hesitancy, was described as impeding the progression of vaccination intention (acceptance) to vaccine behaviours (uptake). Conclusion Findings suggest interventions that foster professional identity, leverage camaraderie and a ‘duty of care’ to protect others may enhance SIV intention. While improved access to SIV in the workplace could promote positive vaccination behaviour, particularly if triggers or nudges are applied to prompt the vaccination habit in the presence of SIV acceptance.

Beliefs, attitudes and intentions towards environmental issues: The role of self-compassion and wellbeing

The aim of this study was to explore the role of self-compassion and wellbeing in relation to global warming as a core environmental issue. A total of 490 emerging adults, (221 male and 269 female) aged from 18-22 (M=19.06, Sd=1.36), took part in an online survey measuring attitudes, beliefs, and intentions regarding global warming, self-compassion and wellbeing. Results showed those with more positive beliefs, attitudes and intentions towards the environment scored higher on self-compassion and wellbeing. It is suggested that self-compassion and wellbeing are linked to positive attitudes, beliefs and intentions towards the environment in a relationship of reciprocal causality. In conclusion this research suggests that this relationship could be exploited as part of changing environmental behaviour.

The Influence of Social Exclusion and Anthropomorphized Brand Roles on Consumers’ Purchase Intention

Anthropomorphism is a prevalent practice in Chinese marketing practices. For instance, companies may speak to customers in a sweet, human-like tone or utilize anthropomorphized imagery to grab their interest. However, additional theoretical studies are necessary. From the perspective of compensatory consumption, based on the temporal need-threat model and the three-factor theory of anthropomorphism, this paper explored the mechanism of social exclusion, anthropomorphized brand roles, and consumers’ purchase intention, as well as the moderating effect of self-construal through two experiments. The results of study 1 showed that social exclusion and anthropomorphized brand roles jointly influenced consumers’ purchase intention. When rejected, consumers were more willing to purchase anthropomorphized partner (vs. servant) brands. When ignored, consumers preferred to purchase anthropomorphized servant (vs. partner) brands. The results of study 2 showed that self-construal played a moderating effect in this mechanism. For interdependent self-construal consumers to be rejected, the anthropomorphized partner (vs. servant) brands were more likely to promote positive purchase intention. For independent self-construal consumers to be ignored, anthropomorphized servant (vs. partner) brands were more likely to promote positive purchase intention. The conclusions encourage enterprises to take into account both situational factors and consumers’ traits when creating anthropomorphized marketing strategies.

Factors associated with parental Human Papillomavirus (HPV) vaccination intention of daughter: A national survey in Finland

BackgroundHuman papillomavirus (HPV) vaccines are offered free of charge in Finland to 10–12-year-old children. Nationally about 80% of girls are vaccinated, with regional differences in first dose coverage varying from 62% to 82% in girls born in 2011. This study examined the factors associated with HPV vaccination intention. Furthermore, we assessed the realisation of HPV vaccination among the daughters of the participating parents. MethodsA web-based survey was conducted for randomly selected parents of girls (N = 6 465) aged 10 to 14 years of age. Data was collected in February and March 2022 in five Finnish high and low coverage municipalities. The national vaccination register was employed to assess realisation of vaccination. ResultsParticipation rate was 13.7% (n = 883 parents). Almost all parents were aware of the association between HPV and cervical cancer, but only one fifth was aware of other diseases associated with HPV. Adherence to the national vaccination programme, parents’ mother tongue, and trusting in official information were associated with positive vaccination intention. The most often reported reason for non-vaccination was fear of adverse effects (22%). Overall, parental attitudes towards HPV vaccination were positive, with 83% of parents indicating their daughter had received or will receive the vaccination. Vaccination realisation was subsequently examined and 88% of the daughters were vaccinated. ConclusionsDespite low knowledge of HPV-related diseases overall, majority of parents held a positive intention to vaccinate their daughter. Realisation of intention was high in our study, higher than the national uptake. Foreign-origin parents had lower intention to vaccinate their daughters. As information on HPV and its vaccine is available in 11 languages, there is a need to re-think accessibility. In-depth interviews are needed to better explore the reasons behind non-vaccination.

Indigenous language learning in higher education in Ghana: Exploring students' behavioral intentions using an extended theory of planned behavior.

This study investigated the predictors of indigenous language learning from an empirical and theoretical perspective. A quantitative approach was employed to explore the issue using an extended version of Ajzen's Theory of Planned Behavior that incorporates linguistic insecurity in measuring students' language learning intentions. A total of 180 first-year undergraduate students in the Department of Arts Education and the Department of Ghanaian Languages and Linguistics participated in the study. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), measurement and structural models were evaluated. The results indicated that students' attitudes (behavioral beliefs), subjective norms, language learning efficacy, and students' sense of linguistic insecurity significantly predicted their intentions to study indigenous languages. The exogenous variables accounted for 47.8% of the variance in students' intentions to study indigenous languages in higher education. The strongest predictor of intention was subjective norms (β = 0.399; p<0.01), followed by students' sense of linguistic insecurity (β = -0.254; p<0.01), perceived language learning efficacy (β = 0.169; p = 0.013), and language attitude (β = 0.144; p = 0.045). These results underscore the need for concerned stakeholders to foster positive attitudes and address linguistic insecurity to enhance learners' development of positive behavioral intentions toward indigenous language learning.