Abstract
With the global changes in financial activities due to FinTech, it impacts the financial behavior of Bangladeshi users as well. Purposes: This study examines the customers’ attitude towards the adaptation of fintech payment services in the context of Bangladesh. Method: A quantitative method is used in this study. Respondents were selected through a purposive sampling technique. A survey technique is used to collect data about the variables. The respondents are the users of the fintech payment system. Regression analysis was done to find out the relationship between different variables. Main Findings: The research finds a statistically significant relationship between different variables which supports the theoretical framework. Applications: The findings will allow for targeted interventions in promoting positive attitudes and intentions to facilitate the adoption and sustained use of the systems.
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