Abstract

This research aims to analyze the factors that influence sustainable land use behavior at the individual level. These factors include regulatory awareness, spatial knowledge, attitudes, intentions, and behavior. This research was carried out as part of the requirements for completing studies in the Master of Management program, Faculty of Economics and Business, Syiah Kuala University. This research uses quantitative methods by collecting data through questionnaires from respondents who are involved in land use practices in an area. Data analysis was carried out using descriptive and inferential statistical techniques, including hypothesis testing and mediation testing. The research results show that regulatory awareness, spatial knowledge, attitudes, and intentions contribute significantly to sustainable land use behavior. These findings strengthen our understanding of the complex relationships between these variables at the individual level. Additionally, serial mediation analysis identified the mediating role of attitudes and intentions in linking independent factors with land use behavior. Managerial recommendations include regulatory awareness development programs, spatial knowledge training, and the promotion of positive attitudes and intentions. Meanwhile, emphasizing this research underscores the importance of a holistic and contextual approach in designing sustainable land management policies. This research provides conceptual and practical contributions to understanding and improving individual behavior regarding sustainable land use, with the hope of guiding decision-makers, academics, and relevant stakeholders.

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