Football, the most popular sport worldwide, has approximately 3.5 billion fans. In addition, the service quality of different football leagues varies, and it significantly impacts fan attendance to football games offline. This paper focuses on comparing the service quality of the English Premier League (EPL) and the China Super League (CSL) to identify areas for improvement in CSL's offline game’s attendance. The paper evaluated the service quality of the two leagues through four dimensions: program quality, interaction quality, outcome quality, and environment quality. The results show that the EPL is better at offering more games, greater interaction quality due to effective safety polices, higher player market value that led to more competitive matches, and more professional and modern football stadiums. In comparison, less games, excessively stringent security regulations that detract from the spectator experience, lesser player market value, and subpar stadium infrastructure plague the CSL. The research concludes that for CSL to enhance its service quality, it should allow more teams to play in CSL, relax some security policies, adjust its salary caps and foreign player policies, and build more professional football stadiums. These improvements are crucial for boosting fan attendance and engagement, ultimately enhancing the league's marketability and revenue. Future research should explore service quality in other global football leagues to provide a more comprehensive understanding of service quality’s impact on attendance.
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