Popular Business Research Articles

Unlocking Opportunities : The Advantages of Franchising for the Franchisee.

Franchising is a popular business model that allows individuals to operate a business under the established brand and operational framework of an existing company (the franchisor). This research paper explores the advantages of franchising for franchisees, highlighting factors such as brand recognition, training and support, operational efficiencies, and access to financing. The findings indicate that franchising provides a structured path for entrepreneurship with a higher likelihood of success compared to independent business ventures.

Orientasi Digital Marketing Pada Usaha Waralaba Di Kota Padang

Franchising has become a popular business model in Indonesia, including in Padang City. Franchising offers entrepreneurs the convenience of starting a business with lower risks compared to building a business from scratch. This study aims to analyze the digital marketing orientation of local franchises operating in Padang city. The research method uses a quantitative approach that uses a questionnaire as the primary data source. The research population is Local Franchise Businesses in Padang city with a sample size of 96 franchise business managers. Purposive sampling technique. The data analysis technique is descriptive statistics. The findings provide an explanation of the three aspects of digital marketing orientation that can be drawn three things that need special attention from local franchise entrepreneurs in Padang City, namely the importance of informing all employees that digitalization in marketing activities is important for business progress. This makes all employees have the same interest and have the same responsibility in implementing it, digital marketing performance requires clear indicators, because with clear indicators it can be a reference material for the success of ongoing performance and regular meetings are needed to discuss business digital marketing planning, which can also be a place to evaluate what has been done.

Proposed Business Strategy to Increase Sales

Opening a coffee shop is one of Indonesia's most popular business ventures, driven by the nation's growing coffee culture. However, coffee shop owners face challenges in developing effective strategies to sustain their businesses, ensuring consistent revenue, positive customer feedback, and steady product sales. Bagi Kopi has quickly expanded its presence with multiple branches across various cities. Despite its rapid growth, there is a significant disparity in sales performance between branches, with the Yogyakarta branch underperforming compared to Bandung. This study aims to propose a business strategy to boost sales at Bagi Kopi, focusing on the Yogyakarta and Bandung branches. Utilizing a comprehensive root cause analysis through internal and external tools. The study employs a mixed-methods approach, integrating both quantitative data from customer questionnaires and qualitative insights from semi-structured interviews with Bagi Kopi stakeholders. The findings indicate that differences in customer demographics, preferences, and market conditions between Yogyakarta and Bandung significantly impact sales outcomes. Based on these insights, the study proposes targeted strategies for Bagi Kopi in Yogyakarta, focusing on enhancing customer engagement, improving service quality, and leveraging local market opportunities. The proposed strategy includes specific actions such as marketing initiatives, regular staff training, and effective facility management to align the Yogyakarta branch’s performance with that of Bandung.

The leisure reading habits of undergraduate business students

While literature on undergraduate student reading behavior is prevalent, there has been limited research on subject-specific leisure reading. Additionally, this type of research is often underrepresented in Library and Information Science (LIS) literature, despite its relevance. The authors of this study recognize the value of popular business reading titles. As such, the authors were interested in exploring the perspectives of students studying business to understand current attitudes toward popular reading. Consequently, this study aims to investigate the leisure reading habits of undergraduate business students and how this information can inform aspects of business librarianship. The authors surveyed business students enrolled in a required pre-major business course at Pennsylvania State University. The results reveal that a substantial proportion of business students enjoy leisure reading, often choosing books that align with their academic pursuits and personal interests. However, they frequently forgo reading due to the time constraints imposed by their studies. Overall, this study contributes to the literature on subject-specific leisure reading and seeks to determine whether popular business titles have a meaningful place in academic business libraries. Recommendations are provided on how to integrate such texts into librarianship and how to further investigate popular business titles and leisure reading among academic students.

The presence of popular business titles in ABLD collections

The presence of popular business titles in ABLD collections

Linguacultural competence in business English communication: the case of a business English textbook in China

ABSTRACT Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable – views of culture that have been increasingly problematised in the field of second language teaching and learning. This investigation drew on a research-informed conceptualisation of linguacultural competence that incorporates three theoretical lenses: Business English as a Lingua Franca (BELF), linguaculture, and genre. Competencies identified in the research literature were cross-checked with empirical data from active job-experienced business professionals via semi-structured interviews and questionnaires. These competencies were then used to examine how one popular business English textbook, Market Leader Intermediate, fares in developing linguacultural competence. The results revealed that while the textbook includes opportunities to develop several necessary competencies, many others are not addressed. Further, expressions of culture in the textbook are often simplistic or limited. These findings can inform textbook adaptations and development for effectively inculcating linguacultural competence in internationally functioning professional communicators.

ANALISIS MULTIDIMENSI MOTIVASI PETERNAK BABI RAKYAT DI KOTA KUPANG NUSA TENGGARA TIMUR INDONESIA

The most popular business for the people of Kupang City is the pig farming business. In doing their business, farmers certainly have certain motivations. So far, motivation is often seen as one complete variable, even though in doing business farmers do not only look at one reason, but see multidimensionally from various dimensions. The dimensions in question are economic, socio-cultural and household food waste utilization motives. This study was aimed to evaluate and analyze the multidimensionality of priority motivations in pig farming and determine which motives are most prioritized by farmers in conducting a pig business in Kupang City. There were 20 pig farmers involved in this study selected using purposive sampling method located in three sub-districts in Kupang City. The variables measured were farmers’ motivations (economic motive, socio-cultural motive, and food waste utilization motive, farmer time and labor). Data analysis was conducted using the Analytic Hierarchy Process (AHP). The results showed that socio-cultural motives had the highest priority value (0.4032), followed by economic motives (0.3162) and household food utilization motives (0.2806).

Unveiling the types of growth patterns of mobile startups: do business models matter?

ABSTRACT It is important to understand the growth of startups because they are a driver of economic prosperity and wealth. However, due to their short history and high failure rate, research measuring startup growth has been limited and has relied on qualitative data. This study uses monthly active user (MAU) data of mobile-based startups (n = 266) collected by InnoForest, a startup growth analysis platform in South Korea, to classify the patterns of their growth curves using GA-NLS-based Bass model estimation. We also investigate how growth patterns differ depending on several popular business characteristics across mobile apps. The Bass model was used to categorise the pattern of the growth curve, resulting in the four growth patterns: Stealthy Influencer, Rapid Scaler, Late Bloomer, and Niche Dominator. Furthermore, there were differences in growth patterns between the platform and non-platform businesses, and between fixed-fee and pay-per-transaction services. This study reveals that the growth of mobile-based startups, as measured by MAUs using Bass model, follows different patterns depending on the attitudes of the users of startups’ apps and the speed at which apps’ growth peaks. The results can be useful for developing startup growth strategies, making investment decisions, and formulating policies for startup growth.

Digital marketing business models: Key stages, types and trends of development

The main goal of the article is to formalize the key business models of marketing of modern companies and substantiate the key stages, types and trends of development. The relevance and need to pay significant attention to the marketing digital business model when organizing a business is substantiated. Using structural and logical analysis and criticism of scientific research, the essence, advantages and disadvantages are determined, the main blocks, stages and key elements of the structure of business models of modern companies are argued. It has been proven that marketing digital business models serve as a logical and visual plan for organizing all business processes of companies from production, marketing, sales and logistics to building a hierarchy of profitability. The key development trends are substantiated and the most popular business models of business organization in modern conditions are structured on the basis of scientific generalization, structural and logical analysis and mathematical modeling. Practical significance is characterized by the fact that the marketing business models of world-class companies are generalized and structured, taking into account their specifics and characteristics. Practical recommendations and key stages of building a company’s business model and its implementation into reality have been formed to achieve strategic business goals.

Comparative Performance of Learning Methods In Stock Price Prediction Case Study: MNC Corporation

Shares are a popular business investment, the development of information technology now allows everyone to buy and sell shares easily online, investment players, both retail and corporate, are trying to make predictions. The purpose of this study is to find out comparative performance of learning methods in stock price prediction. There are currently many research papers discussing stock predictions. using machine learning / deep learning / neural networks, in this research the author will compare several superior methods found in the latest paper findings, including CNN, RNN LSTM, MLP, GRU and their variants. From the 16 result relationships and patterns that occur in each variable and each variable is proven to show its respective role with its own weight, in general we will summarize the conclusions in chapter V below, but in each analysis there are secondary conclusions that we can get in detail. The variable that has the most significant effect on RMSE is variable B (repeatable data) compared to other variables because it has a difference in polarity that is so far between yes and no. The configuration of input timestep (history)=7 days and output timetep (prediction)=1 day is best for the average model in general.

КОМПЛЕКСНОЕ ИСПОЛЬЗОВАНИЕ ПРОБИОТИКА «ПРОЛАКСИМ-В» И СЕЛЕНОСОДЕРЖАЩЕГО ПРЕПАРАТА «НУТРИСЕЛ» ПРИ ОТКОРМЕ ИНДЕЙКИ

The industrial cultivation of turkey is a profitable area of agriculture. Turkey care is the same as for many other domestic birds. But the main difference lies in the size of this bird. This is a relatively large poultry. Today, industrial turkey breeding is a very popular business. And its popularity is gradually growing. For profitable meat production, it is necessary to use certain breeds of modern turkeys, which are distinguished by the highest conversion of feed into meat. They consume less food and turn it into meat in a very short time. Each period of the life of a turkey grown on factory farms is controlled in such a way as to maximize the final weight of the turkey in order to make a profit. The industry has increased the number of poultry raised in factories, thanks to breeding, various feed formulations and modern management methods. In modern production, all turkeys grown in factories are bred exclusively by artificial insemination in order to make production as efficient as possible. Turkeys grown at enterprises are too large and muscular to reproduce naturally, so sperm is collected from male turkeys and injected into female turkeys. Feeding turkeys is a serious matter. The food changes several times during the life of the birds. It is always a feed based on corn and soy, but with a different content of additional vitamins and minerals, depending on the stage of growth of turkeys. The texture of the feed also changes as the birds mature. The results of studies on the effect of the combined use of the probiotic «Prolaxim-B» and the seleniumcontaining drug «NutriSel» on the safety of livestock, the growth of experimental poultry and feed consumption per 1 kg of gain, the chemical composition of the total minced meat of the pectoral and femoral muscles are presented. Scientific and economic experiments were carried out on the farm of IP Ermakov on turkeys of the Hybrid Converter cross. To conduct the experiment, a control group and two experimental groups of 250 heads each were formed. The chemical composition of turkey meat was carried out at the age of 120 days

An observational study of the marketing practice of e-cigarette specialty stores in two large cities in China: Is there potential to normalize the use of e-cigarettes?

Supervision measures in China have designated offline retail as the only legal channel for the sale and advertising of e-cigarettes. Specialty stores, exclusively selling vaping devices and e-liquids, are professionally designed to showcase company images and provide the best examples of e-cigarette marketing strategies. The goal was to analyze the retail marketing practice of e-cigarette specialty stores and provide a scientific reference for future e-cigarette point-of-sale regulation. On-site observations were conducted in specialty stores among the popular business districts of Chengdu and Shanghai, China, from January to May 2021. 'Dianping', known as 'Chinese Yelp', was used to identify 8 business districts in Shanghai and 5 in Chengdu as observation sites. Two trained observers visited each store in the identified business districts. The data were collected with a checklist, which consisted of 5 sections with 37 items, including basic information, marketing practice, age restriction and health warnings. In total, 161 e-cigarette specialty stores, including 82 specialty stores in Shanghai and 79 in Chengdu, were identified. Of these stores, 156 were single-brand retailers and 5 were multi-brand retailers. Each store displayed e-cigarette products, which were visible from outside the store. The most common e-cigarette products were rechargeable kits and nicotine-containing e-liquids, which were available at all specialty stores. Frequent forms of promotion were free e-liquid samples (100%) and slogans (57.8%). Signage stating prohibition of minor use and purchase was presented at 141 (87.6%) specialty stores. Relatively few specialty stores (31.7%) displayed health warnings. E-cigarette specialty stores featured highly visible product displays, varied product selections, abundant marketing materials, free trial services, absent entry restrictions for minors, and a lack of health warnings. Policymakers should move to reduce youth exposure to e-cigarette products and marketing in the retail environment by strengthening regulations on product display and marketing.

ПІДТРИМКА РОЗВИТКУ ІННОВАЦІЙНОГО ПІДПРИЄМНИЦТВА В УМОВАХ РЕЛОКАЦІЇ

The article presents the results of the analysis of the theoretical, organizational and practical foundations of supporting innovative enterprises and entrepreneurship in the conditions of business relocation under wartime conditions. The organizational and logistical measures of government support for relocated business, the conditions for its further adaptation, including the enterprise relocation program, are considered, and the shortcomings that complicate its implementation are indicated. It was determined that among the main problems of the state program of relocation are the insufficient information base and awareness of the existing program, the lack of established communication between the participants of the process. Potential solutions have been analyzed and determined, which can contribute to revitalizing the relocation of businesses and making the process more successful. The need for state support and additional financing was emphasized, which will help bring the enterprise relocation program to a new level, which, in turn, will help enterprises continue their activities and positively influence the development of the state economy. The assessment of the main indicators of innovative activity in Ukraine was carried out. Statistics of enterprises that need relocation and statistics of the number of applications regarding requests for relocation of enterprises in 2022 are provided. Popular business relocation routes in Ukraine have been identified and evaluated. The complexities of relocation are analyzed and potential solutions are identified that will help increase the effectiveness of the state relocation program. Two groups of entrepreneurs are identified and described: those who chose relocation as a way to save their business and did not think about it until the full-scale war; and those who considered such an option and saw in it an opportunity for growth. It was established that in Ukraine there are almost no relocating enterprises working in the innovative field, which has been very neglected in recent years, as it is absolutely not stimulated by long-term sectoral development programs or fiscal incentives.

МЕТОДЫ И ИНСТРУМЕНТЫ РЕИНЖИНИРИНГА БИЗНЕС-ПРОЦЕССОВ ОРГАНИЗАЦИЙ В СТРОИТЕЛЬНОМ СЕКТОРЕ

The article reveals the concept of business process reengineering, defines the stages of its implementation within the framework of construction organizations, describes the methods of business process reengineering, conducts their comparative analysis aimed at identifying the advantages and disadvantages of each method, provides a description and comparative analysis of the most popular business process reengineering tools. Conclusions are drawn about the use of his methods and tools.

Hacking Economic Development

This paper explores the potential use of growth hacking as a prescriptive tool in development economics from a system dynamics perspective. Growth hacking is a popular business method, and it stands as the umbrella term for attaining exponential business growth by creating and harnessing non-linear dynamics by forming virtuous cycles with creative ideas, field experimentation, and fast feedback loops. In this sense, growth hacking is inductive, non-linear, and empirical, contrasting the economic literature's deductive, linear, and abstract frameworks. Given this rationale, growth hacking can yield prescriptive and actionable insights that create virtuous cycles, avoid vicious cycles, and regulate linear economic development. Also, this perspective led to a novel definition of the quality of growth. As an extension of this definition, three development archetypes are stylized as “active,” “passive,” and “sustaining” based on reflexivity characteristics of the underlying economic subsystems.

EXPORT SAGA AT THE SEA

The purpose of this article is to highlight some of the stages of country's export saga. The country is an island, Iceland, a remote island in the north. The export saga spans more than a thousand years, from Viking settlement to the present day. The introduction provides an overview, followed by a story about the generation born a few years before World War II and what life was like before and after the start of significant fish exports. Secondly, it discusses the evolution of exports from Iceland in terms of the goods that dominate exports. Thirdly, it analyses whether the nature of exports has changed in response to the significant export opportunities that have opened up to the US and, subsequently, to Europe with the formation of the EU, EFTA and NAFTA. For a long time, the export of goods in the form of fish has been important for Iceland. In this context, two export stories from Iceland can be told. The export of services in the form of tourism has become more important than the export of goods in recent years. This development is in line with the theory that the more a country develops, the more it shifts its exports from goods to services - which is visible in Iceland's exports, as tourism is classified as a service export in the national accounts, the international standard. The country's export story can be seen as a twilight saga in the stormy seas of international development. The methodology used is based on the popular business SWOT analysis, which allows to assess the benefits of exporting over time. This method helps to assess the following factors: Strengths, Weaknesses, Opportunities and Threats. The results of a SWOT analysis depend on the factor being assessed: Strengths, Weaknesses, Opportunities or Threats. The matrix approach to SWOT analysis has been structured to identify strengths, weaknesses, opportunities and threats. The method has been highly regarded by business researchers. There are several practical implications, and they relate to all dimensions of strengths, weaknesses, opportunities and threats. Last but not least, the study includes several factors related to value/originality in the industry, which implies issues that exporters should bear in mind and take into account if they start any international activity in the form of exporting fish cargo to other countries.

Empowerment and Entrepreneurship on WeChat: A Focus on Shared Stories of Muslim Women Entrepreneurs in China

New media entrepreneurship is already the most popular business model today. The purpose of this study is to demonstrate the motivation and strategies of Muslim women entrepreneurship on WeChat. Design/ Methods/ Methodology - Using a qualitative research design, the data for our survey was obtained from 8 female entrepreneurs in Yiwu City. The authors conduct in-depth interviews methods to enable women to express their stories and experience voluntarily and truly in entrepreneurship activities. The interview data was analyzed using thematic analysis. The study found that factors such to increase family income, intention to experience into entrepreneurial activities, and the ease of new media technology, have prompted Muslim women to start an online business. Furthermore, using WeChat, entrepreneurs and customers establish emotional connections to promote business development. Another key factor was also elaborated in this study where Muslim women strive to balance the relationship between family and their business. Implications and conclusion were also described in this research.

Analysis of E-commerce Business Decision-making in the Era of Big Data

With the increasing benefit of the new economy, e-commerce has become a popular business model around the world, but also because of the traditional business activities of all links to realize the electronic network and people's attention, and is regarded as a service industry with great potential. At present, the market size of e-commerce is rising, and digitalization has become the main trend in the development of e-commerce. Strengthening logistics and supply chain systems through digital construction has become an important means for major e-commerce competitors. In order to make big data operate efficiently in the rich scenarios of e-commerce and transform data into real benefits, analyzing the vulnerabilities of the e-commerce industry itself and the reasons favored by consumers has become a necessary method for the specific application of big data. And it is definitely vital to propose feasible future strategic measures from the aspects of marketing and law according to the above content so that big data can better promote the development of the e-commerce industry and not weaken the disadvantages brought by it.

Inteligencia de negocios en américa latina: una revisión sistemática de literatura

Business intelligence refers to organizations' technologies, processes, and practices to collect, analyze, and present business information to support decision-making. Business intelligence aims to transform raw data into actionable information that can guide an organization's strategic, operational, and tactical decisions. This systematic literature review aims to understand the most popular business intelligence tools and the strategies and advantages of their implementation in Latin American organizations in the last five years, answering research questions such as: What are the most popular business intelligence tools? What were the leading business intelligence strategies applied in organizations? What were the main advantages of using business intelligence strategies in organizations? Articles extracted from the Redalyc, Dialnet, and Scielo databases were analyzed for this. For this work, Kitchenham's literature review methodology was used. This research concludes that the most used tool today is Microsoft's Power BI, and that using them with other strategies, such as dashboard and reporting, contributes to decision-making in organizations.

BETWEEN MISSION AND MONEY: A LESSON LEARNED FROM SOCIAL ENTERPRISE IDENTITY

Social Entrepreneurship is a popular business model that proposes entrepreneurship to solve social and environmental problems by selling products or services. In Indonesia, the development of the number and awareness of entrepreneurs supported by the Social Entrepreneurship ecosystem is growing. However, due to the need for a unified definition of 'Social Entrepreneurship' and the slow pace of formal recognition from the government, organizations have developed with mixed practices and results. This study aims to describe the practice of Social Enterprise through the disclosure of corporate identity. Using Identity and Stakeholder Theory, this study explores the five characteristics of identity: mission, activity, governance, performance, and accountability. This multiple case study uses 10 Indonesian Social Enterprises. Data was collected through interviews and speeches in webinars coupled with documentation studies of uploaded narratives, photos, and videos on the company's official website, carried out from March to June 2023. Data analysis uses Nvivo to find themes from various Social Enterprise identity criteria groups. The results show that Social Enterprise has a unique mission and activities that carry a social value where community, empowerment, welfare and sustainability are more emphasized than profit. Institutional commitment as a Social Enterprise is proven by disclosing the impact achieved through impact reports, impact achievement profiles, SDG achievements, or articles in the news column. However, Financial performance is rarely disclosed, even though several companies have disclosed the distribution of their profits. Accountability practice in formal and informal to its stakeholder. This study provides guidelines for how companies disclose and be accountable for their identity as a Social Enterprise.