Analysis of E-commerce Business Decision-making in the Era of Big Data

Abstract

With the increasing benefit of the new economy, e-commerce has become a popular business model around the world, but also because of the traditional business activities of all links to realize the electronic network and people's attention, and is regarded as a service industry with great potential. At present, the market size of e-commerce is rising, and digitalization has become the main trend in the development of e-commerce. Strengthening logistics and supply chain systems through digital construction has become an important means for major e-commerce competitors. In order to make big data operate efficiently in the rich scenarios of e-commerce and transform data into real benefits, analyzing the vulnerabilities of the e-commerce industry itself and the reasons favored by consumers has become a necessary method for the specific application of big data. And it is definitely vital to propose feasible future strategic measures from the aspects of marketing and law according to the above content so that big data can better promote the development of the e-commerce industry and not weaken the disadvantages brought by it.