Popular Blog Research Articles

Аксиологическая оценка влияния социальных институтов на семейные аттитюды городской и сельской молодежи

The article presents the results of the study, regarding the problem of the influence of social institutions on the process of formation of value-semantic orientations of modern youth based on theoretical and empirical analy-sis of official statistics, results of national surveys and secondary data. The study is based on the provisions of axiological and institutional approaches, which allows to identify contradictory and ambivalent processes ac-companying the formation of values of new generations. The main actors of influence chosen are fami-ly/marriage, reference groups (peers, friends), general and professional education system (higher education and vocational education), media (TV and radio channels, Internet communities (social networks, forums, chats, popular bloggers, influencers), formal (employers) and informal groups (friends, “significant others”), whose direct participation constitutes the process of youth socialization. It is concluded that the transformation of value orientations of urban and rural youth is the result of macrosocial processes occurring in the country and the world (socioeconomic inequality, social insecurity, instability, riskiness), rather than individual prefer-ences.

Блогер глазами московского студента: образ профессии

Recently, Russia has seen not only a rapid increase in the popularity of blogging, but also clear trends towards its professionalization. The interest in blogging among young people is especially pronounced. In this regard, there is a need to study the perception of blogging as a profession by young people, to form an image of this profession in their minds, to understand its essence and features. In addition, it is important to identify the factors influencing the formation of the image of the blogger's profession in the minds of young people. The article presents the results of a study of the image of the blogger profession in the representations of the student youth of the city of Moscow. Based on the analysis of theoretical approaches to the study of the profession image, the structure of the blogger's profession image was developed, which includes cognitive, emotional, personal and behavioral components. The results of the student survey revealed that the cognitive component of the image of the blogger's profession was not formed clearly enough for the majority of respondents. At the same time, the emotional and personal components are characterized by positive features. The analysis of the behavioral component showed that the majority of respondents have no intention of becoming professional bloggers. Among the factors influencing the formation of the image of the blogger's profession, the most significant were the level of education and the degree of involvement in the blogosphere. A student's level of education influences their perception of blogging as a profession. The higher the student's level of education, the less they perceive blogging as a profession and more as a way of self-expression, communication or entertainment. The degree of involvement in the blogosphere influences the correctness of the image of the blogger's profession in the student's mind. The more a young person is interested in the blogosphere, the more their idea of the blogging profession matches reality. The results of the study indicate that, despite the popularity of blogging among students, their ideas about the profession of a blogger often do not correspond to reality.

Integration of Blogging and Children’s Television: Issues and Perspectives

The issue of integrating blogging practices into children’s television programs is considered as one of the factors for popularizing the latter among the younger generation. It is noted that children prefer entertaining online resources. It is shown that parents are concerned about their children’s immersion in the virtual sphere, the difficulty of controlling the information received, and the influence of popular bloggers on shaping children’s worldview. It is pointed out that resources for children under 13 are widely available on the Internet and television, while there are no such specialized resources for teenagers, particularly on central television. Meanwhile, the government has adopted a program document for the development of education for children and adolescents, in which a television channel for the latter could provide certain assistance. The author of the article proposes a working concept for a children’s television channel for teenagers, which integrates blogging practices. It is concluded that the synthesis of educational, developmental, and entertainment functions, involving child bloggers and the target audience in program development and hosting, organizing active feedback with the audience, and other factors will contribute to the channel’s success, provided there is government interest.

Facilitating topic modeling in tourism research:Comprehensive comparison of new AI technologies

In the past few years, a new crop of transformer-based language models such as Google's BERT and OpenAI's ChatGPT has become increasingly popular in text analysis, owing their success to their ability to capture the entire document's context. These new methods, however, have yet to percolate into tourism academic literature. This paper aims to fill in this gap by providing a comparative analysis of these instruments against the commonly used Latent Dirichlet Allocation for topic extraction of contrasting tourism-related data: coherent vs. noisy, short vs. long, and small vs. large corpus size. The data are typical of tourism literature and include comments of followers of a popular blogger, TripAdvisor reviews, and review titles. We provide recommendations of data domains where the review methods demonstrate the best performance, consider success dimensions, and discuss each method's strong and weak sides. In general, GPT tends to return comprehensive, highly interpretable, and relevant to the real-world topics for all datasets, including the noisy ones, and at all scales. Meanwhile, ChatGPT is the most vulnerable to the issue of trust common to the “black box” model, which we explore in detail.

Narrative strategies of visualizing in the public pages the heads of regions (the VKontakte's case)

The article examines the main narrative communication strategies of Russian regional politicians in visual storelling. The research methods are discourse analysis in the interpretation of N. Fairclough and the approach of P. Sztompka. The sample of the research was composed of publications with visual materials: the 15 most popular blogs of the heads of regions of Russia on the VKontakte. Chronological framework: the period from March 1, 2023 to November 1, 2023. The results of the research allow to identify four key narrative strategies of visual storytelling. They are "hero’s path", "stability", "friend or foe" and "future plans". It is concluded that each of these narratives is involved in one way or another in each of the reviewed blogs. The most popular is the "hero’s path". The presentation of each strategy in the visual storytelling is different in the cases considered. This allows to suggest that the demonstration of a particular strategy depends both on the target audience of the public (in this case, residents of the region) and on the personal characteristics of politicians.

How to Build a Blogging Website

Abstract: This paper explores the variegated domain of blogging, with focusing on the platform OmniSpectra. Here, I present an in-depth explanation of website’s UI/UX design, usage, architecture, and backend mechanisms. The study explores the unique characteristics of OmniSpectra that distinguishes it from other popular blogging websites, highlighting its inventive method in nurturing inclusive and compelling virtual communities of both content consumers and content creators. The paper will show in-depth workings of different techniques such as blog recommendation, data collection and curation that are used in the website to provide a benchmark user experience. The paper investigates the website’s role in shaping individual’s narrative and perception based to users’ interactions to different blogs, this has been achieved by getting a constant sentiment analysis feedback from users as well as the content created by the creators using AI models. All in all, after reading this paper, the reader will get a high-level idea of how to create a blogging website and add to it different modules according to their specific requirements. All this is explained by taking the example of OmniSpectra

Тематика сучасних українських блогів (на прикладі інтернет-видання «Українська правда»)

The article analyzes the functioning of the modern Ukrainian blogosphere using the example of the online publication «Ukrainska Pravda». The blogosphere has a significant impact on the information society – politics, culture, education etc. The aim of the article is to determine the thematic focus of popular blogs in «Ukrainska Pravda». Based on the content analysis of the «Ukrainska Pravda» portals and periodicals, the themes of the blogs were identified and the number of publications in «Ukrainska Pravda» by year was established, highlighting coverage of events on the frontline, political confrontations, investigations of high-profile cases of corruption, and international relations. It was found that the largest number of posts in «Ukrainska Pravda» belong to the sections «Politics» – 17,771 posts, and «Society» – 1,974 posts. The article states the creation of a blog system within a single platform. It was revealed that Ukrainian blogs are not a homogeneous group. There are blogs of various political directions that assess the situation in the country in different ways. Some blogs have millions of readers, while others are followed by only a few hundred people. Audience interest in blogs with diverse topics through the lens of military actions can be noted. Blogs serve as a certain indicator of emotions, social moods, social identity, online behavior and opinion formation in society. Analyzing their themes allows monitoring changes in public opinion and identifying new trends. Blogs, which has challenged traditional media, offer alternative sources of information and platforms for personal expression. In the system of social communications, considering the mass nature of blogs, a low level of informational culture and objectivity in the information spread in Ukrainian blogs is noted along with the information opposition with the aggressor country. Therefore, analytical evaluation of the problem, the use of content analysis and modern comparative studies are necessary. The article also highlights the contradiction between blog headlines and their content.

Using Social Media from a Marketing and Educational Perspective - Take Tiktok as an Example

Social media is playing a more important role in the current society, especially TikTok has become the most popular one. Its success greatly affects almost every aspect of peoples lives and changes their lifestyles to some extent. To figure out the reason for it and appropriately use it are significant and instructive. Developing the potential value of it and making use of it, there could gradually form a virtuous circle. The article will analyze why and how to use its huge effects from the perspective of marketing and education. The article adopts some typical examples including popular bloggers, short videos and their comparisons, e-commerce store, and so on. The finding of the article shows that whether in marketing or educational fields, the appropriate use of TikTok will have a positive meaning in lots of aspects. After the demonstration, its really meaningful to apply the app TikTok in more fields like marketing and online education, which will bring considerable social and personal benefits.

How literary classics are actualised on the Internet. A study of Yandex.Zen blogs

The article examines the sociocultural parameters of actualising literary classics in the blogosphere, primarily as ‘communication wares.’ The researchers consider the original goals of bloggers targeting large untrained audiences on the popular Yandex.Zen platform. Such objectives are inspired by the taste and needs of the mass-market consumer. This study covers such popular blogs as Pravoe Polusharie Introverta [The right hemisphere of an Introvert], Kulturologiya Dlya Vsekh [Cultural studies for all], Arkhivarius Kot [Cat the Archivist], etc. The selected blogs contain examples of several actualisation strategies used for literary classics: ‘debunking,’ or ‘scandalous actualisation;’ simplification or depiction that conforms to a set of stereotypes (stereotypisation); and ‘informative/enlightening’ popularisation that uses biographical and historical methods. D. Ivanov and D. Lakerbay argue that any method with an ambition to create a comprehensive analysis of a literary classic using a plain, ‘mass user-friendly’ language is doomed.

Digital Impact Factor: A Quality Index for Educational Blogs and Podcasts in Emergency Medicine and Critical Care.

Given the popularity of educational blogs and podcasts in medicine, learners and educators need tools to identify trusted and impactful sites. The Social Media Index was a multi-sourced formula to rank the effect of emergency medicine and critical care blogs. In 2022, a key data point for the Social Media Index became unavailable. This bibliometric study aimed to develop a new measure, the Digital Impact Factor, as a replacement. The Digital Impact Factor incorporated modern measures of website authority and reach. This formula was applied to a cross-sectional study of active emergency medicine and critical care blogs and podcasts. For each website, we generated a Digital Impact Factor score based on Ahrefs Domain Rating and the follower count of the websites' pages from 8 social media platforms. A series of Spearman correlations provided evidence of association by comparing a rank-ordered list to rank lists derived from the Social Media Index over the last 5 years. The Bland-Altman analysis assessed for agreement. The authors identified 88 relevant websites with a median Ahrefs Domain Rating of 28 (range 0 to 71, maximum 100) and total social media followership count across 8 platforms of 1,828,557. The Domain Rating and individual social media followership scores were normalized based on the highest recorded values to yield the Digital Impact Factor (median 4.57; range 0.02 to 9.50, maximum 10). The correlation between the 2022 Digital Impact Factor and the 2021 Social Media Index was 0.94 (95% confidence interval 0.89 to 0.97; p<.001; n=41 rankings correlated), suggesting that they measure similar constructs. The Bland-Altman plot also demonstrated fair agreement between the 2 scores. The Digital Impact Factor is a measure of the relative effect of educational blogs and podcasts within emergency medicine and critical care.

Identifying and Countering Fake News in Mass Media

The relevance of the study comes from the growing polarization of public opinion caused by numerous conflicting reports in both Russian and foreign media on various topics, ranging from the conflict in Ukraine to morbidity statistics and promotion of vaccination during the pandemic. Fake news are the subject of investigations in media channels and among popular bloggers. The study is aimed to identify the methods for detecting fakes in the media. Hence, the author provides a review of the Russian and foreign journals and Internet content on the topic and conceptualizes the definition of “fake news”. Based on the study of practical cases of spreading fakes – in history and in modern media – the author provides the matrix of the main channels and motives for the dissemination of fakes and identifies the tools for verifying the authenticity of media content.

Interrogating patriarchy and homophobia in Nigeria’s Zikoko online magazine

ABSTRACT The internet and digital platforms are contemporary ways of empowering and enabling openness about gender identity and sexual performance. Unsurprisingly, several studies have engaged the treatment of issues surrounding gender and sexuality in various digital spaces like Facebook, Instagram and Twitter. However, there is the need to examine how blogs in Nigeria challenge heteronormativity and patriarchy. This article attempts a content analysis of articles from Zikoko online magazine’s HER and Ships series to examine the engagement of issues surrounding women and their sexuality. Zikoko is a popular blog which enjoys massive following and readership in Nigeria. Using Judith Butler’s theory of performativity, and drawing insights from Chimamanda Adichie’s Liberal Feminism, this article argues that though an online space like Zikoko enables female sexual (heterosexual and queer) agency, and plays a role in shaping Nigerian women’s experiences and self-identity, patriarchy and homophobia are persistent challenges militating against women’s sexual identity and other women issues in Nigeria.

Жанровые параметры инфоцыганского текста

The article raises the problem of identifying the online marketing fraud text as a virtual genre. This type of Internet communication remains linguistically understudied. The research objective was to determine the specifics of the genre of online marketing fraud texts in line with modern genre studies. The research relied on the method developed by T. V. Shmeleva, who identified the following genre parameters: dictum-modus content, purpose, author, and addressee. The study featured 30 accounts of popular bloggers known in Russia as infogypsy or online marketing fraudsters. Online marketing fraud, or infogypsyism, is a special type of manipulative Internet communication aimed at obtaining commercial benefits by selling an information product, which, as a rule, possesses neither intellectual nor practical value for the consumer. The speech genre model projected onto the obtained material showed a high epistemological significance. The article introduces the definition and genre-forming features of the online marketing fraud text. Further research is needed to identify the dominant strategies and tactics for promoting information products by bloggers in social networks.

"My Culture, My People, My Hometown": Chinese Ethnic Minorities Seeking Cultural Sustainability by Video Blogging

Ethnic minorities face challenges in sustaining their culture in regions dominated by ethnic majorities. With the growing popularity of video blogging (vlogging) in China, many ethnic minority vloggers are using vlogs to present and promote their ethnic culture online. In this study, we interviewed 16 vloggers onDouyin to understand why and how vlogs can be used to sustain ethnic culture. We found that both ethnic cultural experts and non-experts were involved in ethnic vlog making and sharing activities onDouyin, and cultural experts took more initiative in preserving and promoting ethnic culture while non-experts were more motivated by getting more traffic and income. Vloggers' imagined audiences included both intra-ethnic and mainstream viewers, impacting their vlog-making strategies, the utilized platform features, and the created vlog content. For example, vloggers taught ethnic language and built an identity for intra-ethnic viewers. Both ethnic minority vloggers and viewers protected their culture from misinterpretation by mainstream viewers. Our findings suggest the potential of using video blogging to address the challenges of cultural sustainability, providing design implications for future ICTs to support the cultural sustainability of ethnic minorities.

Exploring Enablers of Contagious Content for Dining Blogs: An Integrated Approach by Using Content Analysis and Interpretive Structural Modeling

Blogs remain a popular and reliable form of online communication. As the number of dining blogs continues to rise, competition is increasingly fierce. Thus, it is important to not only draw the attention of users but to also secure followers. To increase reader loyalty, bloggers must consider blog marketing from a blog reader’s perspective. Although previous studies have explored how blog narratives influence consumer behaviors, few studies have focused on exploring the enablers of contagious content for dining blogs from a blog reader’s perspective. Creating contagious content helps to achieve the maximum benefits from blog marketing. Therefore, this study identifies the enablers of contagious blogs and models their interrelationships to aid dining bloggers in framing a consistently popular blog. Based on Berger’s six principles—social currency (S), triggers (T), emotion (E), public (P), practical value (P), and stories (S) (STEPPS)—13 main factors were first compiled through a literature review. Qualitative content analysis was then applied to extract the 31 enablers related to the main factors within the context of dining blogs. In order to identify the hierarchical relationships among the extracted enablers, this study applied interpretive structural modeling (ISM). Based on the results of ISM, cross-impact matrix multiplication applied to classification (MICMAC) describes the driving and dependence behaviors of the enablers. The results of ISM and MICMAC show areas of priority on which dining bloggers should focus to create contagious content. The most important areas include emotional stimulation, storytelling, and gamification. Finally, the theoretical and managerial implications of the findings were provided.

Blogging as an Integrative Technology to Improve Language Proficiency: An Investigative Study Among Engineering Students in India

Technology has become an inevitable part of learning these days and the popularity of blogs and web forums is increasing exponentially. The purpose of blogging is to encourage discussions on a particular topic or concept, thereby throwing more light on the point of discussion. These discussions generally focus on knowledge sharing and acquiring, but in a way, they help the participants and the readers to enhance their language skills like listening, reading, writing, grammar, and vocabulary both directly and indirectly. The present study consolidates the opinions of the researcher about the use of blogs as educational technology and the opinions of the learners about the role of blogs in their language learning aspects. The result shows that blogs have a considerable impact on one’s language proficiency.

Речевые предпочтения современных детей: влияние Интернета, чужих языков и культур

The article analyzes the modern speech of children aged from 2-3 to 14 years and examines how other languages and cultures influence it. The research material comprises handwritten and transcribed audio and video recordings of children’s colloquial speech, correspondence of children in the Viber messenger. The material was collected during 2016–2022, its total volume amounts to about 22,000 instances of word usage. The methods used are those of included observation and discursive analysis. The vocabulary of children aged 2-3 to 14 years was shown to be actively supplied with lexical units sourced from the English language and Internet slang. The analysis of oral and written genres (post, stories, battle, live broadcast) created by children within the popular social networks TikTok, Likee, Instagram (2017) allowed us to establish that children typically copy speech patterns and behaviors of popular bloggers. A study of children’s voice and written messages in smartphone messengers Viber, Telegram (2022) revealed the formation of a specific vocabulary in children’s speech, including not only Anglicisms and school jargon, but also a telltale sign of Internet communication – the reduction of words to one syllable. Written messages are organized in a specific manner, consisting of statements, each of which is presented as a separate post. Various surveys and different types of tasks based on the “reply and send to a friend” pattern are common. Using virtual reality, children strive for self-realization: they sing, act out dialogues with toys, conduct “scientific research”, but in the process they use less than perfect, most often foreign, role models. The authors conclude that not only the English language content of the Internet, but also the speech behavior, ideals and values advertised by popular, primarily Western, leaders of the blogosphere, have a significant impact on modern children’s speech.

Features of the Ukrainian popular science blogosphere

The object of the research is popular science blogs — a specific direction of Internet communication aimed at spreading scientific knowledge in an accessible way. The relevance of the study is determined by the active development of the Ukrainian popular science blogosphere and the identification of the need to analyze the main trends in this area. The purpose of the article is to analyze the popular science blogosphere using the example of blogs on the YouTube platform. The methodology of researching the topic includes social communication, axiological approaches, as well as statistical methodological techniques. Content analysis, synthesis and generalization are the main methods that were used in the process of scientific research. The novelty of the article lies in highlighting the features of blogs with audiovisual and textual possibilities for creating popular science content, as well as revealing the specifics and trends of functioning of popular science blogs. In this regard, popular science blogs on the YouTube platform became the object of this scientific research. As a result of the research, it was concluded that blogs, in which one can use audiovisual and textual components, are the most convenient means of creating popular scientific content. Actually, this meets the demands of the modern consumer of information. Based on the ranking and content analysis, it was found that historical topics tend to be the most popular. They are followed by natural sciences, astrology, medicine and psychology. In particular, the top ten popular blogs include: “Named after T. H. Shevchenko”, “History Without Myths”, “Damn Rationalist”, “WAS: Popular History”, “Interesting Science”, “History for Adults”, “Your Underground Humanitarka”, “Khmarynka Science”, “Universe UA”, “Pitiatko”. On the basis of the analyzed popular science blogs, the following trends have been identified: the presentation of material in the blogs has the characteristics of the author’s journalistic programs; the use of emotionally charged vocabulary, subjective judgments and other artistic techniques in the materials (in their titles, on the covers or in the videos themselves); forms of citation of sources of information used in the blog differs in differently themed blogs (their indication in the description is mostly absent in materials on historical topics, but present in the rest of the studied blogs).

Blogging in the New Normal Using the WeCWI-Enabled Blogging Manual among Matriculation Students: A Pilot Study

The COVID-19 outbreak has had an irreversible impact on education globally; students must be engaged in a digital environment for their learning process. They were encouraged or even forced to employ specific online learning tools and access a wide range of assigned digital instructional materials. A blog is one of the most popular Web 2.0 tools, while blogging is a favourable instructional and learning activity. However, limited educational resources on blogging are noticeable and can serve as instructional guidance for students. Hence, it needs to have a manual on creating a blog with one of the most popular blog hosts, Blogger.com, which serves as a reference to prepare the students to start blogging. Thus, a pilot study on creating blogs using Blogger.com was conducted with an intact class of 22 students from one of the Matriculation colleges in Kedah, Malaysia. Before collecting data for conducting a mixed-method study on the effectiveness of blogging, a pilot study using a survey on the use of a manual to create a blog as a WeCWI-enabled instructional tool in future research. After analysing the data from the respondents' feedback, it shows that students started their blogs effectively by independently referencing the researcher's directions. Students practise academic writing using blogs as a learning tool, resulting in a noticeable positive effect on self-perceived learning.

İTALYAN BEŞ YILDIZ HAREKETİ ÜZERİNE BİR DEĞERLENDİRME

İtalyan Beş Yıldız Hareketi Avrupa ve dünya siyaseti açısından ilginç bir vakadır. Temsili demokrasi modellerine karşı çıkan ve internet tabanlı bir doğrudan demokrasi idealine sahip olan hareket, İtalya’da yerel ve genel seçimlerde ciddi bir başarı elde etmiştir. Komedyen ve popüler blog yazarı Beppe Grillo tarafından sanal âlemde kurulan hareket kısa sayılabilecek bir süre içerisinde İtalyan siyasetinde önemli bir siyasal aktör olarak yerini almıştır. Kendini “geleneksel bir siyasal parti” olarak adlandırmayan bu hareket, siyasal yelpazenin farklı kesimlerinden oy almayı başarmış ve daha önce siyasete ilgi duymayan ve aktif katılmayanları siyasal aktivizme yönlendirmiştir. Çevrim içinde Grillo’nun kişisel bloğu etrafında sanal âlemde örgütlenen bu hareket, yine aynı şekilde meetup gibi dijital platformlar kullanarak çevrim dışına ve İtalyan meydanlarına yayılmıştır. İnternet hem örgütsel açıdan önemlidir hem de katılımcı doğrudan demokrasinin uygulanabileceği bir yer olarak görülür. Bu çalışmada İtalyan Beş Yıldız Hareketi’nin kişisel bir blogtan ulusal bir harekete ve siyasal partiye dönüşüm süreci ele alınmaktadır. Sistem ve parti karşıtı söylemi, sıra dışı seçim başarıları ve kendine has örgütsel yapısı hareketi incelenmeye değer kılmaktadır. Dağınık, merkezi olmayan protesto hareketlerinin birleşiminden iktidar partisi olabilmesi, tarihi, lideri, örgütsel yapısı, internetin ve çevrim içi uygulamaların bu süreçteki rolü irdelenmektedir.