Abstract
The relevance of the study comes from the growing polarization of public opinion caused by numerous conflicting reports in both Russian and foreign media on various topics, ranging from the conflict in Ukraine to morbidity statistics and promotion of vaccination during the pandemic. Fake news are the subject of investigations in media channels and among popular bloggers. The study is aimed to identify the methods for detecting fakes in the media. Hence, the author provides a review of the Russian and foreign journals and Internet content on the topic and conceptualizes the definition of “fake news”. Based on the study of practical cases of spreading fakes – in history and in modern media – the author provides the matrix of the main channels and motives for the dissemination of fakes and identifies the tools for verifying the authenticity of media content.
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