Abstract
The article studies the concept of “fake news,” focusing on researching its etymology and the scope of its meaning. The meaning of the concept of “fake news” is studied based on the contrast with the word combination“false news”. The coinages “post-truth” and “fake news” have been recognized as the words of the year by different dictionaries in the recent years, which contributes to the image of the present-day media. Various definitions of fake news of different scholars were analyzed. It was found that fake news are relatively easy in making and spreading due to the advancement of modern technologies. However, they disrupt the faith of readers in media, which stands for the need for the detection of fake news in mass media. Consequently, the detection of fake news has been acknowledged as a crucial skill in the modern era. The paper analyzes the ways communicative theory can be used in the detection of fake news in the media. Four main strategies were identified, namely argumentative, appellative, evaluative, and the strategy of optimizing of perlocutionary effect. Each of the strategies is applied in various ways in fake news making with the use of appropriate tactics within their scope. The argumentative strategy operates with the tactics of manipulation and detalization. Tactics of ideologization, appeal to addressees’ needs and retrospection are used within the appellative strategy. Evaluative strategy includes the tactics of positioning, discrediting the opponent and distancing. And within the strategy of optimizing of perlocutionary effect the tactics of emotion evocation, mnemonization and visualization are identified. The paper provides a theoretical background to all of these strategies. Also, their practical application in the media was analyzed based on the examples taken from the independent fact-checking organization “StopFake”. It was found that all of them are frequently used in the hybrid war against Ukraine to disrupt its official government, treaties with European partners, and provoke chaos within the state.
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