Poor Market Research Articles

Attitude and Opinion of the Farmers towards Regulated Market, A Case of Balasore District

A regulated market is set up under the law either for a specifi c commodity or a group of commodities set up under the APMC Acts of State governments. The main aim of the study is to fi nd out the attitude and opinion of the farmers towards the regulated market in the Balasore district. The study was carried out with a multistage random sampling technique a total number of 90 responding farmers were selected for the study. An ex-post-facto research design was applied for the study. The collected data were classifi ed, tabulated, and analyzed on the basis of the objectives with the intention of making the fi ndings meaningful. In the study area majority of respondents were having a moderate level of attitude and opinion towards regulated markets, which might be because of poor marketing information, distance from regulated markets, lack of institutional support system, etc. In some parts of the study area, diff erent schemes to improve commodity marketing facilities have been installed by Govt. e-NAM has to go still a far away.

Adaptation Strategies of Small-Scale Farmers to Challenges of COVID-19 Pandemic in Osun State, Nigeria

The deadly virus COVID-19 has affected not only the health of people but also the food value chain sector. The experience of the locked down period to curtail the spread of the virus was unexpected. It is therefore important to understand how small-scale farmers survived the period. This study examined the strategies employed by small-scale farmers in Osun State to adapt to the challenges resulting from COVID-19 lock down. Specifically, the study itemized types of crops grown by small-scale farmers, assessed the forms of challenges they faced during the COVID-19 pandemic, examined the perceived effects of these challenges on small-scale farming activities, and investigated the adaptation strategies employed by small-scale farmers during this time. Six communities in the local government were selected at random and a total of one hundred and twenty farmers from the communities were interviewed. A questionnaire was designed to collect the primary data. The data was analysed using descriptive statistics and the chi-square tools. Results showed that COVID-19 lock down period led to poor health status (mean=2.87), less transport available to convey farm produce (mean=2.70), and high cost with little/no access to farm inputs such as fertilizer, chemicals and seeds/seedlings (mean=2.62). The foremost effects of these challenges on small scale farming activities were poor marketing of agricultural produce (mean=4.52), decrease in farmers’ income (mean=4.51), and labour shortage (mean=4.39). The leading adaptation strategies employed by the farmers were planting of available grains instead of seeds (mean=2.85), reduced food consumption (mean=2.83), and the use of family labour (mean=2.80). The regression analysis showed that education (β=0.151), marital status (β =1.173), non-farm income (β=-6.790), and years of experience (β=-0.032) were significant (at p<0.05) factors influencing the adaptation strategies employed by the farmers. To effectively reduce the adverse effects of unexpected lockdowns on farmers in the future, it is recommended that outlets for necessary agricultural inputs should be made available in all farming communities

Evaluation of Granite Production and Market Structure for the Improvement of Sales Performance in Ondo and Ogun States, Southwest Nigeria

Poor marketing infringes the rate of production and supply of quarry end products and limits the supply rate between the producer and the industrial users. This study aimed at assessing the structure, conduct, and performance of the granite marketing system in Ogun and Ondo, recognizing and characterizing the opportunities and constraints on market participants which influence its performance. Ten granite quarries located in the southwest, Nigeria were considered in this research. The granite quarry sales and production information was derived from both primary and secondary sources. Descriptive statistics in analyzing the data collected from granite traders in the study areas. Descriptive statistics, ratios, percentages, means, and standard deviations were utilized to compare the socio-economic and institutional characteristics of the granite product traders in the two case studies. The connection between the granite sales market design, direct, and execution was analyzed utilizing the structure-conduct-performance model. The Gini coefficient and Lorenz Curve analysis indicated that the granite market in Ogun state is highly competitive for both the producers and wholesalers, and it is not controlled by a few traders. It is therefore recommend that government and private sector should promote processing which involves making financing facilities available so that the private sector will be encouraged to invest in processing activities, and that government should also provide an incentive to the private sector to continue improving the state of technology processing.Keywords— granite, Market structure, Nigeria, Quarry aggregates, production evaluation, Structure-Conduct-Performance model

Production trend of coffee in Nigeria: A review

The introduction of coffee into Nigeria was as far back as the 1920 s but the crop has been growing in Nigeria since the late 1890 s. Large-scale production of coffee started in the 1940 s but increased in the early to mid-1950 s. Coffee is known to be a source of income generation, adds to the socio-economic value of the household and also led to the development of the producing states especially Kogi state which is one of the major producers of Robusta coffee in Nigeria. Coffee demand is rising globally, while output in Nigeria has decreased from 1961 to 2019. This study aims to examine coffee production trends in Nigeria, factors mitigating its production and recommend possible solutions to improve the production. Previous research has showed a declining trend in coffee output, which has been linked to: poor pricing and marketing; old coffee trees; lack of training on good agricultural practices; lack of government support in the coffee sector; lack of input; climate change; lack of capital or access to credit and lack of improved technology which has led to poor productivity and abandoned farmlands. To improve coffee production; rehabilitation of old trees and implementation of improved technology should be encouraged, an improvement on processing technique that can increase the quality of the coffee thereby increasing the market value. Farmers should be given priority in terms of finance and quick access to loans.

An inquest into predictors of losses and constraints in Uttar Pradesh’s potato (Solanum tuberosum) value chain

A significant portion of total horticultural production is lost each year due to post-harvest losses. These lossesvary significantly in different segments of the supply chain and these variations are primarily due to various farmlevel factors. Present study was carried out during 2019–20 to isolate the predictors of post-harvest losses in potatoes (Solanum tuberosum L.) in the purposively selected Khandoli block of Agra district, Uttar Pradesh. The total sample size was 160 included 120 farmers; 10 wholesalers; 15 retailers and 15 institutional stakeholders. The study used ordered logistic regression analysis and found that the knowledge level of the producers, training received, variety, timely labour availability, quantity harvested, and storage duration influenced the amount of losses in potatoes. The major constraints identified in the potato value chain were small operational size, absence of storage facilities, inadequate insurance coverage and poor market intelligence. The study suggested focusing more on capacity building, breeding & disseminating improved varieties; creating local-level storage infrastructure; ensuring financial risk coverage and price policy support; creating strong marketing intelligence network and farmer mobilization into farmers groups for effective post-harvest management.

Impact of ASCI Sponsored Skill Development Trainings on Dairy Farming Practices: An Empirical Analysis

Background: The present study assessed the impact of Agricultural Skill Council of India (ASCI) funded dairy training programme conducted at CSKHPKV Palampur, Himachal Pradesh. These skill development training programs of 200 contact hours trained 40 participants in two trainings conducted in 2018 and 2019. Impact of these trainings was understood by studying changes in adoption, herd size, milk production and capital investments made before and after the trainings. Methods: A semi-structured interview schedule was designed for the collection of data before the start of training programme to assess socio-economic profile, herd size, milk production and adoption of various dairy farming practices. Post training data in March 2021 was collected to study the impact of trainings. The adoption index was calculated by procedure laid out by Mande and Thombre (2009) and Godara et al. (2018). Result: Significant differences in adoption of various practices before and after training were observed with few notable practices such as silage making, castration of male calves, screening of animals for sub clinical mastitis, cattle insurance and biogas production which scored lower adoption even post training. Lack of proper financial support from the banks, poor milk marketing and other socio-psychological factors prevented farmers from reaping full benefits post training.

Evaluation of the physicochemical parameters of edible oils sold in the three cities of Burkina Faso.

The edible oil needs of African countries are met by imported or locally produced ones. Therefore, consumers are generally confronted with a choice of edible oils of poorly controlled quality. However, quality control of edible oils for local consumption is of high necessity. This study aimed to assess the quality of edible oils sold and consumed in some cities in Burkina Faso. Oil samples collected in the cities of Dédougou, Koudougou, and Nouna were used for several analyses. Oil samples from palm, refined and unrefined cottonseed, and groundnut were collected. Standard methods were used to assess the physicochemical quality parameters of the oils, including the peroxide value, water and volatile matter content, acid value, traces of soap, and mineral oil contents. The parameters varied significantly depending on the oil type, but not by the locality of origin. The peroxide indices had varied from 3.24 to 39.99 mEq O2/kg oil. The acid indices varied from 0.22 mg KOH/g to 1.24 mg KOH/g. The water and volatile matter contents ranged from 0.04% to 0.88%. The test for traces of soap gave values ranging from 0 to 76 ppm. For the mineral oil test, four samples of cottonseed oil collected in Dedougou gave positive results. Compared to international reference standards, in particular the Codex Alimentarius standard, it may constitute a health risk for consumers. The poor storage, distribution, and marketing conditions of the oils could explain their poor quality. In order to provide consumers with quality oils, regular controls must be undertaken in the places where the oils are stored and/or marketed.

Recent Trends on Tilapia Cultivation and Its Major Socioeconomic Impact among Some Developing Nations: A Review

Tilapia cultivation has been found to be an effective tool for many developing countries for socio-economic development by addressing some important issues like food-security and employment generation. Adoption of tilapia cultivation has increased over the decades because of easy management practice and versatile farming technologies have been observed worldwide. Tilapia gain popularity because of their excellent breeding capabilities, flesh quality, high growth rate, disease resistance and survival capabilities under different farming systems and environmental conditions. Such features boosting up rapid growth of tilapia producing industries in an impactful way, by involving poor and non-poor farming communities in some of the developing countries of Asian, African and South American continents. However, some problems still exists with cultivation of different tilapia varieties; such as the inadequate availability of quality fry, deterioration in seed quality, limited technical knowledge among farming communities and poor marketing strategies especially in some of these developing countries depriving its commercial success to some extent. This review describes a present scenario regarding potentialities and difficulties of commercial adaptation of Tilapia cultivation under socio-economically constrained conditions.

Barriers to incorporation of indoor environmental quality (IEQ) principles into building designs

PurposeThis research presents a comprehensive review of the literature on the barriers to incorporating indoor environmental quality (IEQ) principles into building designs. The aim was to identify these barriers in the literature and subsume them under broad categories for the development of a framework showing the interrelationships among the barriers.Design/methodology/approachThe research design used a systematic desktop review which comprised of three levels of screening. The first level allowed for a broad selection of papers; the second level of screening was done to limit the results to papers within the construction industry, and the third level of screening limited the documents strictly to the publication period of 2000–2021.FindingsTwenty-four (24) barriers were identified in the literature, including lack of integrated design teams, which ranked the highest in appearance, high initial costs, poor market for IEQ buildings and higher design charges among others. The identified barriers were classified into six (6) categories namely capacity barriers, economic barriers, process-related barriers, cultural barriers, client-related barriers and steering barriers.Practical implicationsThe findings of this study would enable practitioners and policymakers to better understand what is preventing the widespread adoption of IEQ designs in the built environment and devise actionable strategies to overcome them. It adds to the body of knowledge on IEQ research by categorizing the various barriers that prevent the delivery of IEQ projects.Social implicationsThe developed barriers in this research can serve as a useful checklist to future researchers who may want to validate the barriers to IEQ designs in empirical studies and in different settings.Originality/valueThe interconnectivity revealed by the web-like framework allows for an appreciation of the various barriers of IEQ adoption which would help in expanding the current knowledge on IEQ beyond the narrow scope of isolated barriers. The fact that the papers selected in this study are not limited geographically, underscores the wide applicability of the findings in the global construction industry.

Poultry Farmers Adaptation Strategies to Consequences of COVID-19 Pandemic in Oyo State, Nigeria

This study examined the adaptation strategies to the consequence of COVID-19 pandemic on Poultry Farmers in Oyo State. Multistage sampling procedure was employed to select five Key Informants and five Focus Group Discussion from the respondents respectively. Data on effects of lockdown, coping strategies and role of PAN were collected and analysed using constant comparison analysis.The effects of pandemic in severity order include, poor marketing due to collapse of the standard delivery system (85%); glut of the poultry products (80%), laying stock reduction (25%)and folding up of the enterprise (15%) burying of unsold bad eggs (5%).Coping strategies employed were sourcing financial support from cooperative societies (85%), sold produce on credit (75%) and sourcing ICT-based marketing information (70%). The role played by PAN include taking exemption letter from police (Police wireless message) to move poultry products for sale; mediating unfavourable government taxation and relevant information dissemination via WhatsApp group platform. There is the need to develop an emergency’s-smart resilience programme for the poultry industry. Measures adopted to manage emergencies such as COVID-19 should not impede the flow of agricultural products and inputs from the onset.

Rice Farmers’ Awareness and Perception of Climate Change in Ondo State, Nigeria

The study investigated rice farmers’ awareness and perception of climate change on rice production in Ondo State, Nigeria. The objectives of the study are to: describe the socio-economic characteristics of the rice farmers, determine the level of awareness among rice farmers, examine the perceptions of the respondents on climate change, examine the coping strategies to climate change and identify the constraints militating against the production of rice. A validated interview scheduled was used to source information from one hundred and forty-four rice farmers. Primary data were collected on some socio-economic characteristics of rice farmers, awareness level of climate change, perceived effect of climate change on rice production, adaptation strategies and constraints to rice production in the study area. Descriptive statistics such as frequency count, percentage, mean, and ranking were used to summarize the data. Multiple regression analysis was employed to determine the relationships between selected socio-economic characteristic of rice farmers and their level of awareness of climate change. The mean age of rice farmers was 43.1 years with male (59.7%) dominated rice farming, 78.5% were married, and 70.2% percent could read and write. The mean annual income was N298.611 and mean farm size was 3.3hectares. Rice farmers were aware of climate change through some changes in climate elements such as excessive rainfall, prolonged dry season, high temperature, pests, and diseases infestations etc. As perceived by rice farmers, some effects of climate change were poor growth, poor yield, poor marketing, and the adaptation strategies employed were increased farm size, planting of improved rice varieties, irrigation practices change in planting periods etc. The regression results shows that household size had co-efficient (0.30), sex (0.509), years of farming experience (0.211) and level of education (0.383) which are positively significant to rice farmers’ awareness of climate change. It was found that rice farmers were aware of climate change. The study therefore recommends that rice farmers should be encouraged by Government and Non-Government agencies through the provision of improved rice varieties, fertilizers etc. Rice farmers should also be encouraged to form themselves into cooperative societies in order for them to have easy access to credit and other facilities.

Effect of postharvest hydrogen sulphide on lignification and biochemical markers of pointed gourd.

Hydrogen sulphide (H2 S) has emerged as a gasotransmitter molecule that modulates several physiological functions in plants, specially, different biotic and abiotic stresses. Pointed gourd (PG) fruits start losing their soft texture and appealing colour within 2-3 days of harvest, resulting in poor marketability and shelf life. Here, the effect of exogenous H2 S (1 and 2 mm) application on lignification and other biochemical markers linked to ripening, shelf-life and edible quality of PG was assessed during cold (12 °C, 85-90% RH) and ambient (27 ± 2 °C, 55 ± 5% RH) storage. The synergistic effect of H2 S was recorded during simulated storage at ambient conditions. Postharvest H2 S treatment (1 mm) effectively delayed yellowing and chlorophyll loss (four-fold reduction) and maintained the phenolic content and higher antioxidant activity (36%). The H2 S-treated PG fruits had significantly lower lignification and membrane permeability i.e. 15% and 13%, respectively, than control samples. H2 S-treated fruit also maintained higher PAL and lower PPO activity. Therefore, postharvest application of H2 S (2 mm) could be effective in maintaining postharvest quality of PG fruits and extending the marketing period.

Factors influencing Quail Farming: A critical literature review

Purpose: This paper aims at generating resourceful information for stakeholders, that is, the department of livestock and Non- Governmental Organizations to implement policies which will promote quail farming as a viable source of protein and income.
 Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps.
 Findings: there is a need to promote development of quail farming and to factor in the special needs of women when government policies on social activities are being crafted in order to realize the full potential of women contribution in the quail farming. The development of quail farming can be affected by poor market accessibility of quail and its products. The existence of unreliable quail market, lack of market information and lack of organized marketing associations is also a great hindrance to the development quail farming.
 Recommendations: The study recommended that more government policies on poultry farming should be developed in order to overcome the numerous challenges faced by women such as poor access to services and information and lack of collateral security and that, the government should promote the formation of marketing associations in order to assist quail farmers to get market for their products.

The urge of algal biomass-based fuels for environmental sustainability against a steady tide of biofuel conflict analysis: Is third-generation algal biorefinery a boon?

To meet the rising demand for biofuel, food, and feed, as well as pharmaceuticals, microalgal-based biorefinery systems provide various advantages. Because of the worldwide energy crises, the future of microalgal biorefinery is attentively receiving prominence. Despite being renewable and carbon–neutral, microalgal-based technology produces net CO2 emissions. Due to poor market pricing for renewable fuels, current biomass conversion techniques are neither profitable nor long-term viable. The microalgal strain chosen is critical to the experiment's success. A comprehensive approach that considers all three aspects of environmental sustainability is required to successfully address these challenges. The process should never be jeopardized in any way that threatens its long-term viability. The issue of sustainability must therefore be addressed from the outset of every biorefinery project. It is necessary to investigate genetically altered microalgal strains with improved lipid content, light usage efficiency, pigment accumulation, and other features during the design phase of an algal-based biorefinery, among other things. This is due to the recent drop in crude oil prices, as well as the significant capital and investment costs associated with algae cultivation. Dewatering, harvesting, and lipid recovery must all be researched and developed at a low cost. To solve the problem of decreasing biomass productivities at bigger production scales, a new generation of photobioreactor designs, lighting strategies, and nutrient feed systems are required. To be successful, proponents of large-scale microalgae-based biorefineries must integrate social and sustainability sciences into their commercial plans. The current review explores the potential application of algal biomass for the production of biofuels and bio-based products. The variety of processes and pathways through which bioconversion of algal biomass can be performed are described in this review.

Assessing the trends and drivers of land use land cover change in district Abbottabad lower Himalayan Region Pakistan

Land Use Land Cover (LULC) dynamics and the associated drivers are vehemently debated issues among scientific community due to its significant impact on global scale. Therefore, this study aimed to investigate the major trends and drivers influencing LULC change in District Abbottabad, Pakistan. Mixed method approach comprising of remote sensing, Geographic Information System (GIS) and household survey were employed to collect data from 130 households. Descriptive data was analyzed through index-based ranking. Further logistic regression was employed to examine the impact of perceived drivers of LULC change. Ranking of major perceived and proximate drivers identified were unplanned urbanization, natural conditions, agricultural decline and increase infrastructure. While population growth, lack of financial resources, poor marketing and weak governance were identified as underlying drivers of LULC change. Similarly, findings of GIS data revealed massive increase in built-up (3.12%) areas and urbanization at the expense of agricultural and bare land (−15.7%) between 1987 and 2019.

‘We Have No Hope for Anything’: Exploring Interconnected Economic, Social and Environmental Risks to Adolescents in Lebanon

Sustainable development is an effort to balance social progress with environmental equilibrium and economic growth. Young people affected by forced displacement are particularly vulnerable to the economic, environmental and social challenges of their surroundings. Using a framework that centres sustainable development on these three interconnected pillars, this article explores how the economic and environmental contexts in Lebanon impact adolescents’ and youth social development, drawing on qualitative data from adolescents in refugee and host community settings. The article highlights that adolescents face economic challenges because of the national economic crisis, exacerbated by COVID-19 lockdowns and service closures, poor labour market opportunities for youth—and for refugees in particular—and rising living costs. The environmental challenges facing adolescents include inadequate shelter (especially in collective shelters and informal tented shelters) and inadequate water, sanitation and hygiene (WASH) facilities. These economic and environmental conditions in turn influence adolescents’ social capabilities such as their physical and mental health, and voice and agency. The article concludes by highlighting the need for a more integrated approach to sustainable development that will allow both present and future generations in Lebanon to meet their own needs and live empowered lives. It outlines measures that could help achieve this approach, including: creating policies and programmes that promote investment in technical and soft skills-building to equip young people with the skills they need to take up jobs within the green economy; investing in adolescent-friendly social protection with linkages to environmental projects; and improved shelter, health and WASH facilities, particularly in response to the ongoing and future impacts of climate change.

Treatment outcomes among snakebite patients in north-west Ethiopia-A retrospective analysis.

Millions of people are bitten by venomous snakes annually, causing high mortality and disability, but the true burden of this neglected health issue remains unknown. Since 2015, Médecins Sans Frontières has been treating snakebite patients in a field hospital in north-west Ethiopia. Due to the poor market situation for effective and safe antivenoms for Sub-Saharan Africa, preferred antivenom was not always available, forcing changes in choice of antivenom used. This study describes treatment outcomes and the effectiveness and safety of different antivenoms used. This retrospective observational study included 781 snakebite patients presenting at the field hospital between 2015 and 2019. Adjusted odds ratios, 95%-CI and p-values were used to compare the treatment outcome of patients treated with Fav-Afrique (n = 149), VacSera (n = 164), and EchiTAb-PLUS-ICP (n = 156) antivenom, and to identify the risk of adverse reactions for each antivenom. Whereas only incidental snakebite cases presented before 2015, after treatment was made available, cases rapidly increased to 1,431 in 2019. Envenomation was mainly attributed to North East African saw-scaled viper (Echis pyramidum) and puff adder (Bitis arietans). Patients treated with VacSera antivenom showed lower chance of uncomplicated treatment outcome (74.4%) compared to Fav-Afrique (93.2%) and EchiTAb-PLUS-ICP (90.4%). VacSera and EchiTAb-PLUS-ICP were associated with 16- and 6-fold adjusted odds of treatment reaction compared to Fav-Afrique, respectively, and VacSera was weakly associated with higher odds of death. Snakebite frequency is grossly underreported unless treatment options are available. Although EchiTAb-PLUS-ICP showed favorable outcomes in this retrospective analysis, prospective randomized trials are needed to evaluate the effectiveness and safety of the most promising antivenoms for Sub-Saharan Africa. Structural investment in sustained production and supply of antivenom is urgently needed.

The Barriers and Facilitators to the Use of Lifestyle Apps: A Systematic Review of Qualitative Studies.

Background: Mobile-health applications are revolutionising the way healthcare is being delivered. However, current research focusses on apps aimed at monitoring of conditions rather than the prevention of disease. Healthcare apps that prevent disease can be classified as lifestyle apps (LAs) and encompass mindfulness, exercise, and diet apps. In order for widespread implementation of these apps, perspectives of the user must be taken into consideration. Therefore, this systematic literature review identifies the barriers and facilitators to the use of LAs from a user’s perspective. Objective: To both identify the facilitators to the use of LAs from a user perspective as well as identify the barriers to the use of LAs from a user perspective. Methods: A systematic literature review was conducted following PRISMA guidelines. Qualitative articles focussed on a healthy non-diseased population were obtained. Two independent researchers coded the articles, and themes were identified. Results: Our results found that there were five barriers and five facilitators to app use. The facilitators included (1) motivational aspects to the user, (2) effective marketing and communication, (3) user-centred design and content, (4) humanising technology, and (5) accessibility. The five barriers identified were (1) a non-conducive, (2) poor marketing and branding, (3) controlling and invasive, (4) disengaging content, and (5) inaccessibility. Conclusions: By overcoming the barriers of LAs and encouraging the facilitators found, users are more likely to engage with this method of health promotion. Future research must be conducted on the barriers and facilitators to development and distribution of apps in order for LAs to be implemented in widespread healthcare practice.

Fabricating Starch-Based Bioplastic Reinforced with Bagasse for Food Packaging

Nowadays, food packaging plastics is one of the largest markets that consume thermoplastics. Regardless, the packaging industry accounts for the majority of plastic waste that is polluting the environment. Furthermore, because petroleum sources are limited and on the verge of depletion, there is a need to develop alternative materials that can perform the same functions as conventional plastics. Hence, many solutions have emerged in the now time being. Biopolymers have demonstrated great potential as green materials, despite their poor market penetration. They can be a very remarkable alternative and moreover possess an outstanding friendliness characteristic. Bioplastics are a critical key player in turning the plastics sector from a wasteful linear economy to a circular economy. Their expanding use will have better impacts, not just in terms of the environment and economy, but also in terms of functionality. This paper has been attempted to accomplish a biopolymer—made out of starch and sugarcane bagasse pulp in the regard of replacing the current standard plastic as packaging material. The results state the fabricated biopolymer of starch and bagasse composite is very prominent to take the lead as packing material of future possibilities for green material adoption. Moreover, the addition of the bagasse enhanced the mechanical property, and the castor oil boosted the flexibility and hence elongation. Through such work of the article, the conclusion of the bio-based film to compete at a superior level with the current plastic film properties in the market is basically proved.

CONSTRAINTS TO INTERMEDIARIES’ ROLE IN P R O V I S I O N O F M A R K E T A N D M A R K E T I N G S E R V I C E S F O R U R B A N F R E S H F R U I T

Despite the critical role played by intermediaries in marketing services and trade, along with various initiatives undertaken to enhance this role, fresh fruits and vegetables traders in Dar es Salaam-Tanzania are still discontented with the intermediaries’ inability to undertake marketing services roles. This paper examined the constraints to intermediaries’ role in provision of market and marketing services for urban fresh fruits and vegetables supply chain and recommended strategies for improving the same. Qualitative approach was adopted and data were drawn from a purposive sample of 48 respondents through in-depth interviews and non-participant observation. Thematic data analysis strategy was adopted in which researchers transcribed data, read and familiarized themselves with data, coded them, searched and reviewed themes, named and finalized the analysis process. It was revealed in this study that, intermediaries’ role in marketing services for urban fruits and vegetables supply chain was confronted by poor coordination and information, inadequate knowledge and awareness, poor market infrastructure and geography and poor transportation services. The authors recommend to the government through ministries in charge of agriculture and trade to take serious measures to improve market and marketing services of fresh fruits and vegetable services through building storage centres, educating intermediaries and farmers on best marketing practices and furnishing farmer and intermediaries with information on international available market opportunities for fresh fruits and vegetables