Tool For Political Communication Research Articles

Football as Political Communication Tool for German Supporters: How the Story of St. Pauli and Union Berlin Goes International

Football is the most popular sport in the world, involving many people, from players, club officials, federation administrators in each country, the media, and also supporters consisting of various backgrounds. In some countries, even football also involves politicians and political parties. Because it involves many people and also many media, it is not uncommon that many people intend to convey their political messages through football so that they can be seen by the public. Germany is one of the countries that experiences this, with a background and political history that is quite strong in society and German football, which is quite famous in the world. Many football supporters in Germany try to convey various political messages to the public; they assume that football is a powerful medium to convey various political messages that they have. Starting from left-wing politics, right-wing nationalism, to various socio-political ideologies. By using political communication methods, this article tries to analyse the correlation between politics and football supporters in Germany and how the political message can go across the globe. This article was written using descriptive analysis and concluded that although German society has a dark history of politics, this does not prevent German football supporters from conveying their political messages through football, while on the other hand, the media helps to spread those messages across the globe.

KISWAHILI RADIO BROADCASTING IN KENYA: PERSPECTIVES, CHALLENGES AND OPPORTUNITIES

This research aimed to look into the falling standards of content in radio broadcasts in Kenya and the disengagement of audiences due to commercialization, regulatory pressures, and competition from vernacular and digital platforms. The objectives of this paper were to evaluate the impact of these challenges on Kiswahili radio stations, identify possibilities for enriching their content and expanding their audience bases, and strategies towards media relevance in Kenya’s dynamic landscape. A qualitative approach involving semi-structured interview guides with Kenyan leading radio producers and presenters, key informants, and listeners was employed to provide an analytical perspective on listening habits and key concerns about Kiswahili radio. Findings indicate that Kiswahili radio has played a significant role in promoting public discourse by offering a platform for people to voice their opinions concerning national matters and the cultural significance of indigenous customs and practices while creating a sense of belonging among its listeners. They act as a medium through which important messages relating to healthcare services and governance are passed across to others, including political communication tools that mobilize the masses for elections. Factors such as lack of funds, new technologies, political interference, and linguistic variety can sooner or later bring negative effects, affecting the stations’ programming quality and ability to respond to the constantly changing media environment. However, barriers encountered in this study suggest that growth in Kiswahili radio broadcasting can still be achieved through embracing digitization, diversification of revenue, upholding good journalism practices, inclusiveness of the community, geographical expansion, and regional and international outreach.

Analysis of communication media in emergency warning visuals; Indonesia Regional Election Bill: Theory and Understanding

This study examines the role of communication media, particularly in the dissemination of emergency content with a blue Garuda backdrop related to the Regional Election Bill (RUU Pilkada) in Indonesia. The primary focus of this research is to understand how communication, especially through social media, is utilized to mobilize users and generate public opinion communication. Using a qualitative approach, the study analyzes visual demonstration content spread through social media and applies theories of human communication and mediated communication to user perception and political engagement. The findings indicate that social media has become an extremely effective political communication tool, allowing information to spread rapidly and reach a broad audience. Emergency warning visuals shared on social media platforms are effective in capturing public attention, triggering mass mobilization, and stimulating political discussions across different segments of society. The study concludes that social media plays a crucial role in shaping public opinion and encouraging political participation concerning legislative issues such as the RUU Pilkada. The results highlight the importance of understanding communication from media communication perspectives for maintaining healthy and productive communication practices.

Інавгураційна промова президента як дискурсивне втілення ціннісних соціально-політичних ідеологем

In this article, we focus on political discourse as a means of disseminating and reinforcing the ideologies of the ruling elite, which establish the socio-ethical and value parameters of society as a whole. As an effective tool of political communication, political discourse significantly influences the cognitive and value orientations of the electorate, shapes public opinion, and frames the perception of events and facts within a proposed axiological system. Among the various genres of political discourse, the inaugural speech is particularly noteworthy due to its rich expression of the values proposed by each president upon taking office. We analyzed the inaugural speeches of three presidents — Donald Trump, Emmanuel Macron, and Volodymyr Zelensky — to examine how they verbalize and pragmatically deploy national-cultural, socio-political, and spiritual-ethical values specific to Americans, French, and Ukrainians

Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana

Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana

Tik Tok as a political communication tool in Jorge Yunda's campaign for mayor of Quito in Ecuador 2023

The correct use to disseminate government plans in the social network Tik Tok generates an impact of influence that we will address in this research that focused on Ecuadorian politics specifically in the city of Quito, in which we analyzed the use of TikTok as a political communication tool in the campaign of Jorge Yunda for mayor during the campaign of January and February 2023. A qualitative methodology was applied, in which observation and interview techniques were developed, and a quantitative one, applying a survey to a non-probabilistic sample of young people between 18 and 29 years old in the city of Quito. The results highlight that Yunda's account focuses on political content, mixed with humor and history that crucially underlines the use of this social network as a political tool to build effective links between candidate and citizens, taking advantage of its ability to create shocking and easily consumed content, as well as the affinity that the politician has with the audiences, taking advantage of the duration of the videos that is crucial in the era of fast information and the short attention span of users.

Art performance as a political communication tool in Indonesia: beyond the stage

PurposeThis retrospective phenomenological case study examines the experiences of 18 politicians who participated in a political campaign using performing arts and artists in a regional heads and legislators in Indonesia. Also, the role of Gandrung art as a performing art is becoming a political communication tool for political actors in Indonesia.Design/methodology/approachThis study employs a retrospective phenomenological case. The informants recruited were 18 politicians who have local, regional and national political levels. The participants were interviewed about their experiences of campaigning using traditional performing arts as a form of political communication. Data collection techniques used in this study include interviews and photo documentation during the campaign process to triangulate findings.FindingsBased on a case study analysis and through thematic analysis, this research reveals three emerging themes which indicate that performing arts function as political communication tools in three significant ways: (1) as a form of artistic expression for conveying political messages through movement and the use of dancer costumes; (2) as a medium for showcasing cultural identity and representation as a form of concern for the local culture of voters; and (3) as a means to garner mass appeal and propagate political propaganda.Research limitations/implicationsThe study has two limitations. First, the study only interviewed a small number of participants. Thus, generalization for wider contexts of politicians is not possible. Second, the study focuses on examining the voice of politicians and analyzing it using thematic analysis.Originality/valueThere is a scarcity of research that specifically focuses on uncovering the perspectives of politicians who employ performing arts as a political communication tool. This study contributes to the understanding that art performance is inherently non-neutral, highlighting how performing arts can actively engage in political communication by conveying messages, shaping cultural identity and influencing public opinion in the context of Indonesia.

Social Media and Political Communication in Ghana: Views of Inhabitants of Tema Metropolis

Though political parties are increasingly adopting social media to increase voter support, the efficacy of social media campaign strategies in enhancing political fortunes remains a subject of discussion in Ghana. This study explored the views of Ghanaians on the use of social media campaign strategies as a political communication tool. In all, 384 social media users who are voters residing within the Tema Metropolis participated in the study. Data was obtained using a questionnaire and analyzed descriptively. The study observed that Ghanaian political parties have a strong presence on social media. Again, Ghanaian political parties effectively rely on social media platforms to engage electorates. Also, they effectively use social media distribute creative and visually appealing contents about their policies and achievements to the electorates. Further, they adopt campaign-specific hash tags which are creative, memorable, catchy, and engaging to help them to capture attention of voters. The study concludes by accentuating the need for political parties to employ social media for constructive dialogue and engagement with voters to amplify the impact of social media campaigns on the political fortunes in Ghana. Finally, practical implications of the findings have been provided to facilitate effective application of social media campaign strategies for democratic governance.

Memetization of the president’s speeches to the nation in South Africa as popular rhetoric elements

The proliferation of political memes in recent years allows us to assume that they are a new tool of political communication and that social networks increase the possibilities for civil society to express opinions and intervene in the debate on matters of public interest. This article aims to examine the memes that have been disseminated on Twitter since the beginning of the COVID-19 pandemic in South Africa in the wake of the president’s speeches to the nation to discover whether one can speak of a political rhetoric in memes and their argumentation. To this end, the research uses a qualitative-quantitative approach to classify the taxonomy of memes according to their content, combining the thematic classification of memes and the typology of images in digital discourse to discover the existence of the use of popular political rhetoric. The final sample comprises 351 memes, and the analysis shows that they used humour as a means of escape rather than as an effective way of sending political messages. Thus, the results reflect the existence of a resignification of popular culture that transcends memes as persuasive elements based on the inertia of popular rhetoric in contemporary political communication.

Personalized Politics in Traditional and Social Media: The Case of the 2019 Finnish Parliamentary Elections

Personalization of politics is a well-established field of research, yet not much is known about how the phenomenon has been influenced by the increased use of social media as a tool for political communication. In this research we analyze media personalization in newspapers and on social media posts of parties and party leaders during the 2019 Finnish parliamentary elections. Combining quantitative and qualitative content analysis, we find that a) personalized content was more common in newspapers than on social media, and b) the contexts of personalized content were largely similar regardless of media type, suggesting it may be more relevant to speak of “hybrid media personalization” rather than “traditional media personalization” and “social media personalization”. These findings are linked to broader discussions on personalization of politics and the use of social media as a political communication tool.

Exploring the Impact of Media Content on Social Media Engagement Through Comment Analysis

This study investigates audience participation on the social media platforms of Kantipur Daily, Sagarmatha Radio, and Nepal Television using survey data collected in 2024. A review of comments on Facebook and X(Twitter) indicated that positive feedback is primarily focused on sports and social/health/lifestyle news Moreover, opinions and economic news receive relatively less attention than political news. The study highlights particular areas that need more research and offers insightful information about audience dynamics in the context of digital communication. This finding emphasizes the value of social media as a political communication tool, which is especially clear from the positive comments on Political News. Additionally, despite certain restrictions, the results show how the communication landscape is changing and how social media is improving news accessibility and content quality. The finding indicates that social media has become a new arena for public affairs, and its results show that Facebook is more widely used than X.

Сучасні тенденції розвитку комунікаційної діяльності як інструменту публічного адміністрування

The article analyzes the communication paradigm of relations between government and society. The main functions of state communication are analyzed. Different stages of the communicative process are considered. Modern approaches in the field of management of political and communicative processes in government bodies are highlighted. Attention is drawn to the complication of the social structure and connections, the increase of non-state participants in the political process, the formation of the infrastructure of the information society, and the growing role of horizontal connections, which require new approaches in managing political processes. The focus of the scientific article is on new communication practices and the possibilities of their use in political activity, among which strategic management technologies and PR activities, crowdsourcing technology, Internet technologies, and network communities stand out. On the one hand, new information technologies can significantly transform the modern communication practices of authorities, contributing to the establishment of rigid forms of power based on subordination and subject-object relations. On the other hand, information can be used to form a new image of power, which received the concept of “soft power” in the literature, using “soft technologies”. In modern democratic states, for the most part, the interaction of authorities with the objects of the socio-political process is ensured by using political communication tools and developing feedback mechanisms. The role of communication relations in the public administration system is growing, and the communication component of political reality is changing and becoming increasingly complicated. Legitimate interaction mechanisms between authorities and society are now formally established in Ukraine. However, their effectiveness is constantly questioned by both political scientists and the very objects of the socio-political process. The strategic transformations currently taking place in the country’s political life, following a change during political and socio-economic development, also suggest a change in the political and communication component of the political process. At the same time, the government itself at the highest level puts forward new requirements for political communication of the authorities, which consist of a reorientation to an open discussion of the strategies and directions of the country’s development, as well as a transition to an open and interactive format of interaction. Keywords: public administration, communication, public relations, public communication, stages of communication.

Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse

This study explores the framing strategies employed by influential Pakistani political figures, Imran Khan, and Maryam Nawaz, on Twitter. By adopting Hallahan's framing theory as an analytical framework, we analyze their tweets to reveal how they strategically shape political narratives and influence public perceptions. The study enhances our understanding of the interplay between political communication and political identities, shedding light on the nuanced strategies used by political actors to construct persuasive narratives. Our findings provide evidence of Twitter's significant role as a powerful tool for political communication and discourse in the Pakistani context. This research contributes to the broader landscape of Pakistani political communication and the intersection between social media, politics, and framing strategies.

British media policy: Regulations, management, strategies and approaches

The great powers utilized media as a tool of political communication and propaganda after the First World War. The leading role of propaganda during the Second World War enabled them to use media and develop media policy. The United Kingdom, as a pioneer of political communication, used the British Broadcasting Corporation (BBC) in order to influence public opinion. The BBC has developed since its inception and now plays an inimitable role in the UK media policy and diplomacy. This article examines the British media policy including regulations, approaches, management and strategies to clarify how the United Kingdom designs and operates its media-based policies in order to play effectively in the media back grounds. It uses the documentary method to answer the questions: what are the organizational and management structures, regulations, strategies and approaches of the British media policy? And how has the British media policy been developed to surmount the media regulation problems and challenges? This research indicates that the development of a smart-organized and well-regulated system of media policy enables the United Kingdom to utilize media to promote the priorities of the British foreign policy and influence public opinion around the world as well as to play a crucial role in media wars to protect its interests in international system.

Utilizing Media Network and Big Data on Presidential Election’s Winning: A Case Study

Background: Media and big data can be used as a political communication tool to win the presidential election, as in the case study of the Jokowi-Ma'ruf Amin pair who made optimal use of these two tools to win the 2019 presidential election contest. With big data, the successful team moves more efficiently and on target in attracting potential voters in the 2019 Presidential Election. Aim: To analyze the use of media networks and big data by the Jokowi-Ma'ruf Amin pair in the 2019 Presidential Election. Method: This study uses a qualitative descriptive approach with a literature study method. Self-study review dipakai penulis dalam menyajikan topik yang dibahas dengan pemahaman atas subjek penelitian. Findings: In the case study of the Jokowi-Ma'ruf Amin candidate pair, the utilization of media networks and the use of big data to map the battle areas in the 2019 Presidential Election contestation, has brought the candidate pairs Joko Widodo and Ma'ruf Amin (as political actors supported by party institutions) bearer politics) to be the winner in the political contestation. This is none other than because the success team of the Jokowi-Ma'ruf Amin candidate pair has paid attention to all aspects to win in the political contest, and took steps to involve media both digital and non-digital to the fullest, and utilized big data analysis in determining steps in the campaign.

Social Media as a Tool of Political Communication

Social Media as a Tool of Political Communication

Hate speech on social media against German mayors: Extent of the phenomenon, reactions, and implications

AbstractDrawing on an online survey of mayors from the German federal state of Baden‐Wuerttemberg this article analyses (1) to what extent social media is used abusively at the municipal level, (2) how mayors react to hate speech and (3) whether the experience of such insulting comments and threats is correlated with their perception of social media as a tool for political communication. The analysis shows that hateful comments are part of the social media experience on the local level. 53.9% of the mayors have at least once experienced personal insults and hostilities on social media in their role as politicians. The majority of them (56.7%) ignored the hate speech without reaction. Significantly fewer reacted more actively: 29.8% responded to the insulting message, 5.4% blocked the hater, and 8.2% filed a judicial complaint. The statistical analysis shows that mayors who use social media in a more professional way are more likely to react to hate speech in such an active manner. Moreover, the experience of hate speech and particularly an active type of reacting are found to be positively related to mayors' perceptions of how useful they consider social media to be for political communication.

Political Communication of the Head of Pugu Village Reviewed from the Perspective of Communicator Structure Patterns, Messages, Channels, Communican and Effect

This article aims to explore and describe how the political communication of the Head of Pugu Semurup Village, Air Warm Barat District, Kerinci Regency was selected from the perspective of Communicator, Message, Channel, Communican and Effect as village head for the period 2021-2027. This type of research uses qualitative research using descriptive methods. Data collection is done through observation and interviews. Research informants were Defrizal and the Success Team, community leaders and Facebook followers of @Pugu Change Movement. The findings of Defrizal's research are using the Facebook media @Pugu Change Movement as a political communication tool so that it differentiates it from other candidates. Judging from the Communicator, Message, Channel, Communican and Effect, it shows Defrizal's political communication, the elected village head namely: first, the Pugu Semurup village head and his team of successes act as a source or communicator. Second, the delivery of political messages to the community, the message was conveyed in the form of a vision and mission by the village head Defrizal and the success team to the community. Third, political communication occurs through mass media or channels, namely the transmission of political communication with primary media in the form of structured words and the use of social media via Facebook. Fourth, the communicator or recipient of the message, namely the community or residents of Pugu Semurup Village as the target of the campaign. Fifth, the effects or consequences arising from the Head of Defrizal Village and the Success Team, namely attracting the attention of the people of Pugu Semurup Village to vote.

Public diplomacy as political communication in Albania

Public diplomacy represents an important activity that serves national interests and comes as a function of the development of the country and its people. The importance of public diplomacy is increasing, especially when considering the current global context – technological, digital, economic developments, interconnections, and interactions at multilateral levels. In Albania, little is known about public diplomacy, its role, and functions, how it is constructed and how it is represented through various initiatives. The study on Public Diplomacy as a Political Communication Tool in Albania aims to provide a general overview of public diplomacy in Albania, initiatives and activities taken in support of public diplomacy, and the role of public diplomacy in the development of the country and the benefits associated with it. For the realization of this study, a mixture of research methods was used, including desk review of exiting literature and key strategic documents, and interviews conducted with the public to assess public perception and knowledge on public diplomacy. The results show efforts made in years to engage in public diplomacy with countries all over the world, as a strategic intervention to promote the country’s development. It furthers shows the low levels of recognition and knowledge of the wider public about public diplomacy in country. The study highlights that public diplomacy in Albania is in the steps of its development and yet to consolidate.

On the issue of choosing optimal ways to overcome crisis phenomena in the field of political communications against the background of large-scale military aggression

The paper examines the choice of optimal ways of overcoming crisis phenomena in the sphere of political communication in the context of the Russian-Ukrainian war. Special attention was paid to the theoretical explanation of the phenomenon of political communication in terms of its scope and practical usefulness. The article analyzes the features of the conduct of an information war by the Russian Federation. The purpose was to investigate the optimal ways of overcoming crisis phenomena (large-scale military aggression) by means of the tool of political communication. The article is based on the use of two types of research methods: general scientific (analysis, synthesis, induction, deduction) and special political (structural-functional, historical, etc.). The obtained results allow us to conclude that, on the basis of the analysis of the Russian-Ukrainian war, communication solutions should be aimed at fulfilling three tasks: neutralizing negative information, editing it and disseminating alternative information. The work of communicators during the war has certain limitations caused by their subordination to the military command. Definitely, the problem of the Russian-Ukrainian war demonstrated the existence of a considerable number of problematic issues in political communication in Ukraine and the world.