Abstract

The paper examines the choice of optimal ways of overcoming crisis phenomena in the sphere of political communication in the context of the Russian-Ukrainian war. Special attention was paid to the theoretical explanation of the phenomenon of political communication in terms of its scope and practical usefulness. The article analyzes the features of the conduct of an information war by the Russian Federation. The purpose was to investigate the optimal ways of overcoming crisis phenomena (large-scale military aggression) by means of the tool of political communication. The article is based on the use of two types of research methods: general scientific (analysis, synthesis, induction, deduction) and special political (structural-functional, historical, etc.). The obtained results allow us to conclude that, on the basis of the analysis of the Russian-Ukrainian war, communication solutions should be aimed at fulfilling three tasks: neutralizing negative information, editing it and disseminating alternative information. The work of communicators during the war has certain limitations caused by their subordination to the military command. Definitely, the problem of the Russian-Ukrainian war demonstrated the existence of a considerable number of problematic issues in political communication in Ukraine and the world.

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