Research on new media such as blogs examines users’ motivations and gratifications, and how individuals and organizations use them for political participation. In Singapore, political blogs have attracted much public scrutiny due to the bloggers’ online and offline challenges of official discourse. While previous research has established the political significance of these blogs, extant scholarship is limited to blogs written in the English language. Little is known about blogs maintained by the Chinese community, the largest ethnic group in multi-racial Singapore. This study is a first to examine this community and the space they inhabit online. Through web crawling, we identified 201 Chinese-language blogs and through content analysis, we analyzed if Chinese bloggers contributed to public debates and used their blogs for civic engagement. Their content, motivations for blogging in the language, hyperlinking practices and use of badges indicated that Chinese bloggers in Singapore do not use blogs for political participation and mobilization, but are individualized and a-politicized. We discuss possible reasons and implications in this paper.
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