Abstract
On May 7, 2011, Singapore held its 16th General Election. The ruling People’s Action Party (PAP) predictably secured a landslide victory, and yet the result was contextually historic, with the opposition winning six seats from a possible eighty-seven—the largest loss for the PAP since political independence in 1965. At the centre of the General Election was a persistent media buzz surrounding two young female candidates: Tin Pei Ling of the People’s Action Party and Nicole Seah of the National Solidarity Party. While the former suffered sustained criticism, the latter received sustained praise. This article seeks to analyze the manner in which these two women were positioned as inverse feminine subjects within the mediascape. The analysis emerges from data collected from 194 sources which appeared online between March 29, 2011 and May 8, 2011, comprising political blogs, discussion forums, articles, and reports from online news sites. It aims to reveal how the gendered media constructions of, and public responses to, both women interpolate a diametrically opposed positive and negative binary of womanhood which functions to: (1) reify national discourses of ideal femininity; and (2) corroborate regional conceptualizations of “good” and “bad” feminine subjectivities.
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